Month: May 2017

The Essentials of Resources – 101

Tips on Creating a Successful Safety Training Program for Your Workplace Every organization is required by to educate their employees about workplace safety training. There are specific safety practices, procedures and training programs available. Businesses that implement the right training for their employees and workers experience fewer workplace accidents, injuries and claims. A safer workplace promotes work productivity and even encourages and motivates employees in the workplace. The steps below outline what to do when it comes to developing an effective safety training program at your workplace. First, determine what type of safety training is needed. If your employees are exposed to safety hazards in their line of work, you need to address those specific problems by understanding their safety training needs. You should also carry out an overall job hazard analysis to better understand the workplace activities that are risky and what to focus on most in your training program. By clearly understanding the specific safety training requirements of your employees and workplace environment, you’ll find it easier implementing a training program that ensures employees work safely. After understanding the safety training requirements, ask yourself what you want to achieve with the training program in terms of goals and objectives. Ensure that your goals are measurable and clear to everyone undergoing training so that you can easily conduct evaluations when needed. Objectives make it easier for businesses and their employees to understand the outcome expected from training programs. It’s also important to develop actionable workplace safety training activities. Decide what training materials, resources and techniques will be used to pass a clear message on workplace safety. Learning activities help you gauge employee skills and knowledge in training.
Smart Tips For Finding Experts
Select the most suitable safety training program for your workplace and employees. It’s always best to choose … Read More ...

US Presort Helps Nonprofits Bridge the Gap Between Direct Mail and Digital

FOR IMMEDIATE RELEASE

STATEN ISLAND, N.Y. — Even with so many nonprofits shifting toward online marketing, the latest DMA Response Rate Report shows that direct mail remains seven times as effective as all digital fundraising channels combined. With a brand-new campaign, US Presort is helping nonprofits learn how an integrated approach bridge the gap between direct mail and Internet-focused marketing, providing the benefits of both and more.

For a recent annual appeal campaign, the US Presort approach produced a 78 percent surge in donations, thanks to combining the immediacy of direct mail with a full suite of powerful digital marketing tools like personalized URLs and landing pages. With a fact-filled brochure going out now to nonprofits nationwide, those interested can also learn more at the US Presort website at uspresort.com.

“The world of nonprofit fundraising is still evolving quickly, and that has many wondering how best to proceed,” said US Presort CEO Milena Marguenski. “While there’s no denying the value of strategic digital marketing in the modern fundraising environment, direct mail remains an extremely effective tool that should never be overlooked. Instead of pushing forward with uncoordinated efforts on two separate fronts, nonprofits today do far better to make use of integrated marketing services that smoothly bridge the gap between them. We’re already opening some eyes to this with our new campaign, and we hope to make a difference for many more.”

With over 20,000 successful projects to its credit, US Presort is one of the country’s leading direct marketing companies. A proven, simple, four-step process consistently guides clients to measurable, cost-effective direct marketing outcomes, with US Presort providing all the required services at industry-leading levels of quality and responsiveness. From concept and list targeting to design, production, and execution through direct mail and web, the fully integrated US Presort approach … Read More ...