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How marketers can advance personalized marketing across the digital advertising ecosystem

In modern media, personalization will become increasingly critical in connecting audiences with content and advertising that best align with their interests and preferences. For brands seeking 1:1 relationships with new consumers, quality audience data has become critical as the digital landscape expands and channel engagement fragments. This is particularly relevant across two fronts: traditional digital media across computer and mobile and connected TV (CTV1).

While the lines between these two environments are blurring, they currently exist independent from one another, which means that marketers need to understand how each is structured and evolving so they can best navigate the intricacies to best capitalize on the promise of personalization.

The digital advertising ecosystem is fundamentally different for CTV than it is for other platforms.

  • In browser-based digital media, marketers have used third-party cookies for audience-specific digital engagement for more than 20 years. Now, as the industry moves away from cookies, Nielsen is prepared to use other identifiers such as hashed emails (HEMs) or any other ubiquitous identifiers that the industry uses, as there is no single universal identifier that the ecosystem has adopted that is a true replacement for cookies. Nielsen is recommending the use of HEMs for digital measurement as it is a non-proprietary identifier that can be generated without integrating with other third-party systems.
  • In video-based CTV, marketers use a combination of first-party identifiers, unique device IDs and/or household IP addresses for audience-specific advertising.

While complex and evolving, these environments become significantly more navigable for marketers when they have person-based measurement data to tap into for their campaign efforts.

Foundational differences aside, traditional digital media and CTV are similar in that they offer the same value proposition to marketers: a direct means of communicating with specific audiences. While many throughout the industry expected media spending across traditional

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Dianthus Therapeutics Highlights Recent Business Achievements and Reports Q4 and FY2023 Financial Results

Dianthus Therapeutics, Inc.

Dianthus Therapeutics, Inc.

Phase 2 MaGic trial in generalized Myasthenia Gravis (gMG) initiated in Q1’24 with top-line results anticipated in 2H’25

$389 million of pro forma cash, including $216 million of net proceeds from a successful PIPE financing completed in January 2024, provides runway into 2H 2027

Building a neuromuscular franchise with DNTH103 through additional planned Phase 2 trials in Multifocal Motor Neuropathy (MMN) and Chronic Inflammatory Demyelinating Polyneuropathy (CIDP) starting in 2024

NEW YORK and WALTHAM, Mass., March 21, 2024 (GLOBE NEWSWIRE) — Dianthus Therapeutics, Inc. (Nasdaq: DNTH), a clinical-stage biotechnology company dedicated to advancing the next generation of antibody complement therapeutics to treat severe autoimmune diseases, today reported financial results for the fourth quarter and full year ending December 31, 2023, and provided an update on recent business achievements.

“2023 was a transformative year for Dianthus, highlighted by becoming a public company, closing on a financing, and reporting out positive top-line data from our Phase 1 study that supports DNTH103 as a potentially best-in-class complement inhibitor,” said Marino Garcia, Chief Executive Officer of Dianthus Therapeutics. “DNTH103 is an investigational potent active C1s inhibitor of the classical pathway with an extended half-life that has the potential to offer a more convenient, safer treatment option for patients with infrequent, subcutaneous self-administration. With our Phase 2 MaGic trial now underway in patients with generalized Myasthenia Gravis (gMG) and cash runway into the second half of 2027 following successful completion of a $230 million PIPE financing in January, we are very well positioned to build a neuromuscular franchise around DNTH103 and reach key data readouts in our three initial indications of gMG, Multifocal Motor Neuropathy (MMN) and Chronic Inflammatory Demyelinating Polyneuropathy (CIDP).”

Recent Business Highlights and Upcoming Milestones

DNTH103

DNTH103 is an investigational, clinical-stage, potent monoclonal antibody engineered to selectively target the

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24 Facebook Statistics Marketers Should Know in 2024 [Updated]

Know whether your target audience is still on Facebook? Or if you should keep investing in Facebook ads? Staying on top of the latest Facebook statistics will give you the insights you need to update your Facebook marketing strategy.

Even after all this time, Facebook continues to be the most popular social media platform with the largest user base across all platforms. Understanding statistics around its usage, demographics, marketing uses and more can help inform your marketing strategy.

So without further ado, let’s dig in.

Top 3 Facebook stats every marketer should know

Facebook usage statistics

Over the years, Facebook has become almost synonymous with social media. It continues to be the biggest social media platform and is widely popular on a global scale. Here are some of the key Facebook usage statistics to understand its popularity and inform your Facebook marketing strategy:

1. Facebook hit 3 billion monthly active users in 2023

By Q4 of 2023, monthly active users on the platform had grown to 3.065 billion after reaching the 3 billion user milestone in Q2 of 2023. Although adoption has slowed down, monthly usage is still seeing an upward trend. If your marketing efforts are also feeling stagnant, download our Facebook marketing template to reinvigorate your strategy.

A line graph showing Facebook's monthly users growing quarterly since Q3 2008 through Q4 2023.

2. Americans spend about 30.9 minutes on the platform daily

On average, American users spend about 30.9 minutes on Facebook daily. This puts it ahead of other leading platforms such as X, Instagram and even TikTok. These numbers suggest that the platform is still seeing a high level of engagement from its user base.

Facebook user statistics

Facebook may have billions of users, but how are these people using the platform? Let’s look at a few vital Facebook user statistics to find out:

3. Over two-third of all monthly users are

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Coast raises $92 million in new capital, partners with Visa to expand financial tools and software for modern business fleets

NEW YORK, March 21, 2024 /PRNewswire/ — Coast, which offers a simple and smart way for companies in the United States to manage fuel and fleet spending, today announced it has raised $92 million in new funding. The round includes $25 million in equity capital led by existing investors, including BoxGroup, Avid Ventures, Accel, Insight Partners, and Better Tomorrow Ventures, as well as new investor Vesey Ventures. The company also secured $67 million in committed debt capital from Silicon Valley Bank and TriplePoint Capital.

For the nearly one million American businesses that collectively operate around 40 million vehicles in their commercial fleets – including field service businesses like HVAC, plumbing, landscaping, pest control, construction, government fleets and long-haul trucking – managing expenses in the field is a major challenge. Over the decades, a handful of now very large incumbent payment solutions have emerged to serve fleet-operating companies’ needs with fuel cards, to allow fleet managers to set field-specific controls, like restricting purchases to only fuel products, or tracking expenses on a per-vehicle basis. The fleet fuel payments on these specialized cards add up to a staggering $120 billion annually in the US.

Coast, led by founder and CEO Daniel Simon, reimagines the fleet payments product category, enabled by mobile technology and state-of-the-art vehicle data and telematics.

Coast’s software gives fleet managers powerful policies and controls that they can tailor to the on-the-job needs of different employees and vehicles in their fleets. It uses real-time information that employee drivers provide through their phones, as well as data from the onboard computers of company

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Apple Facts and Statistics (2024)

Apple has always enjoyed its largest popularity in the US. The American region is accountable for 45% of all revenue generation. In Q2 2022, the Americas brought in net sales of $40.88 billion. Approximately 40% of the revenue comes from the United States alone. Europe and China are two other major markets for Apple, as is evident from the table below. . Americas brought in net sales of $39.81 billion in the fourth quarter of the company’s 2022 fiscal year.

iPhone Statistics

As Apple’s most popular and valuable product, the iPhone has been the company’s main source of revenue since 2008, a year after its launch. Apple’s invention of Watch and AirPods did not diminish the attractiveness of its iPhones. iPhone still accounts for 50% of the company’s revenue. 

Despite its unflagging popularity worldwide, iPhone has not shown a consistent increase in revenue. Apple had double-digit year-on-year iPhone growth from 2008 to 2015. From then to 2021, however, revenue stalled. The last year proved to be a breakthrough for iPhone: there was a significant jump in its sales, which brought revenue up by 39%. In the 2022 fiscal year, Apple surpassed $200 billion in iPhone revenue for the first time, hitting $205 billion.

In the first quarter of fiscal 2023, iPhone revenue was $65.78 billion, compared to the $68.78 billion analysts thought Apple would earn in this sector. The figure registers an 8.17% drop year over year. The challenging macroeconomic environment affected iPhone sales, Mac sales, and sales of wearables like the Apple Watch.

The table below reflects the uneven trajectory of iPhone revenue:

iPhone Revenue from 2008 to Q1 FY2023 ($bn)

Year Revenue ($bn)
2008 1.8
2009 13
2010 25.1
2011 45.9
2012 78.6
2013 91.2
2014 101.9
2015 155
2016 136.8
2017
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Top 36 Creative Agencies to Check Out in 2024

According to findings from Insider Intelligence, a significant portion of US Internet users make use of ad blockers. Therefore, to continually reach your target audience and followers, thinking creatively about your marketing strategy is now even more important. Who better to turn to than a creative agency?

The benefit of working with a creative agency is that they provide a variety of professional services to help your business stay relevant, even when trends and consumer behavior change. Fortunately, there are many creative agencies to work with, and in this blog post, we’re going to share our top picks (in no particular order).


Top Creative Agencies You Should Check Out in 2024

Top

creative agencies

2024

Viral Nation

Min. Project Price: $50,000+ minimum engagement

Having worked with top brands, Viral Nation has become one of the world’s leading marketing and technology companies. Its marketing services cover influencer marketing, paid and performance media, creative and content, and blockchain/W3.

For influencers, Viral Nation can help you tap into a diverse array of growth opportunities. It does this through services that range from professional representation and career guidance to content distribution and brand deals. It also offers growth solutions tailored to your specific style and audience. 

Moreover, Viral Nation goes beyond offering creators social media support. It provides you with a team of experts who focus on helping you grow your reach and engagement for better results. And it’s not just influencers and content creators working with this full-service creative agency. Some of the world’s top professional athletes and brands have worked with Viral Nation to grow their reach and revenue.

Key Services

  • Influencer marketing
  • Pad and performance media
  • Social studio
  • Social experiment marketing
  • B2B marketing

Notable Clients

  • Uber
  • Ubisoft
  • Canon
  • Disney
  • The Coca-Cola Company 

️Unique Offerings

Viral Nation employs a strategy-first approach to its

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Best business cards with no personal credit check

design element of a couple paying online with a card

SouthWorks/ Getty Images; Illustration by Austin Courregé/Bankrate

Business credit cards are valuable tools that can help entrepreneurs and business owners manage cash flow and cover large expenses. Many business credit cards rely on personal credit checks or personal guarantees to ensure responsible card use; however, if you’re hesitant about the impact of a credit check on your personal credit score, there are a few business credit cards you can access without personal credit checks.

Just be aware that issuers may place additional restrictions to limit their risk without a personal credit check. For example, business cards with no personal credit check often come as charge cards. These must be paid off in full each month, limiting risk to the issuer, but the inability to carry a balance may make the card less appealing to you as a business owner.

With that in mind, here are some of the best business credit cards with no personal credit check.

Comparing the best business cards with no personal credit check

Card name Best for Highlights Bankrate score
Brex Card Earning rewards
  • Up to 8X points when payments made daily
  • High credit limit based on equity and spending
5.0
Ramp Visa® Corporate Card Business management tools
  • 1.5% cash back on all business purchases
  • High credit limit based on cash balances
  • Automated accounting
  • Expense management
N/A
Stripe Corporate Card Stripe customers
  • 1.5% cash back on all business purchases
  • Stripe integration
N/A
Emburse Cards Variety of card options
  • 1% cash back on all purchases with some cards
  • Expense management
N/A

Top business cards with no personal credit check

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Women entrepreneurs: persistent financial obstacles [Business Africa]

The entrepreneurial boom in Africa is undeniable, but behind this fervor lies a concerning reality.

According to a report published by TechCabal Insights on the occasion of International Women’s Rights Day, only 1.5% of funds raised by African startups between 2019 and 2023 were allocated to businesses led by women.

This observation highlights the persistent challenges faced by female entrepreneurs on the continent, particularly in STEM fields (science, technology, engineering, and mathematics), where female underrepresentation limits their access to funding. Despite these obstacles, notable successes are emerging, especially in the financial sector.

To ensure the sustainability of these successes, it is imperative to significantly increase investment funds dedicated to African women entrepreneurs, as emphasized by our guest, Evelyne Dioh, Executive Director of the WIC Capital fund. This pioneering fund aims to support women-led businesses in Francophone West Africa, thereby contributing to fostering inclusive economic growth on the continent.

“Biases exist, but in parallel, we have figures and data showing that women entrepreneurs manage to accomplish more with the limited funds they manage to raise.” – Evelyne Dioh, Executive Director of WIC Capital.

A new era begins: Congo joins the league of LNG exporters

The African nation of Congo joins the league of liquefied natural gas (LNG) exporters with the launch of its first cargo, marking a significant milestone in the Congo LNG project.

Initiated by ENI and its local partners, this project promises economic growth opportunities for the country while contributing to global energy balance. The first cargo, destined for the Italian regasification plant in Piombino, Tuscany, symbolizes this significant advancement.

The Congolese government aims for a production of over 600,000 tonnes of LNG this year and 3 million tonnes next year, with an expected profit of over 44 million euros in the 2024 budget, hoping to meet the needs

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10 realistic business use cases for ChatGPT

In the rapidly evolving landscape of AI and natural language processing, ChatGPT has emerged as a powerful tool with myriad potential applications.

Lists of creative and imaginative use cases for generative AI tools such as ChatGPT abound. But in a corporate context, it’s crucial to determine the most pragmatic and pertinent applications for specific business needs.

Explore the importance of accurately assessing ChatGPT’s capabilities, compare OpenAI’s ChatGPT Enterprise plan with the free version, and review practical use cases that could benefit businesses.

Assessing the benefits and limitations of ChatGPT

ChatGPT is a language model that generates text based on the input it receives. It can provide coherent responses and simulate humanlike conversations. However, it’s not infallible, and it occasionally produces biased or inaccurate content, in part because the model was only trained on data through September 2021.

In addition, ChatGPT’s training data was not fact-checked, and the model can generate responses to users’ questions even if no factual information exists — a phenomenon known as hallucination. Also, because the data is not curated, it often contains biases that won’t necessarily align with business or client priorities.

Together, these limitations mean that organizations need to be judicious in their use of ChatGPT. This is particularly the case for applications that involve inputting sensitive information or using the model in important decision-making processes.

ChatGPT Enterprise, ChatGPT Plus and ChatGPT free edition

As of August 2023, OpenAI offers a ChatGPT Enterprise version for businesses alongside a free version and a Plus version available to consumers. Understanding the differences between these options is essential for enterprises to make an informed decision.

  • Control and customization. The Enterprise edition provides more control and customization, with longer inputs, more advanced data analysis features and stronger privacy protections for input data. This is
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Red state economies are surging under Biden. Here’s why.

Nearly every week, a fresh round of strong economic data elicits a celebratory statement from the Biden administration. Most of the best-performing states, however, voted in favor of former President Donald Trump, a new ABC News analysis found.

An examination of key economic measures — including job and income growth — found an overwhelming majority of red states among 18 top performers.

The disparity between red and blue states has little to do with anything Biden has done, experts interviewed by ABC News said, noting that federal policy typically holds minimal influence over state-by-state economic trends.

Instead, they added, the dynamic owes in large part to the appeal of warm weather states for workers and businesses, as well as the combination of company-friendly state policies and Democrat-leaning cities that attract young, educated workers.

“The climates are better in red states, and Americans like good climates,” Mark Partridge, a professor of economics at Ohio State University, told ABC News.

Some experts caution, though, that the statistical snapshot of economic performance could result partly from temporary, state-specific factors that may shift in the coming months or years.

At the national level, the economy performs well on just about every measure of economic health. Inflation is falling, job growth is surging, and gross domestic product is proving much more resilient than expected in the aftermath of near-historic interest rate hikes.

Attitudes about the economy have improved in recent months, data shows. Consumer sentiment soared in January but remained well below pre-pandemic levels, a University of Michigan survey found.

“Dating back to when the president took office, he has enacted a set of historic legislative accomplishments that have very directly driven the historic labor market recovery and historic economic growth we’ve had,” Daniel Hornung, deputy director at the National Economic Council, a Biden administration

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