Tag: build

How curiosity helped build the Orry brand, Marketing & Advertising News, ET BrandEquity

by  on  in Advertising & Marketing

<p>Orhan ‘Orry’ Awatramani (photo credit: Andrew Kimber)</p>
Orhan ‘Orry’ Awatramani (photo credit: Andrew Kimber)

A few weeks ago, ‘Who the hell is Orry?’ was the first question to pop up each time anyone scrolled through any Bollywood content. For the uninitiated, fashion influencer and Bollywood insider Orhan ‘Orry’ Awatramani has been ubiquitous on the film industry’s social scene for a while now, often spotted hanging out with actors — and his ‘BFFs’ — Janhvi Kapoor, Sara Ali Khan and Ananya Panday.

But in November, the 28-year-old socialite seemed to embody ‘everything, everywhere all at once’, posing up-close with familiar faces at every high-profile celebrity event.

Branding masterclass

Despite this, no one had any definitive answers as to who he was. Online searches for [sic] ‘who is orry’, ‘Orry kon hai’ and ‘what does orry do’ rose significantly. Between October 21 and November 11, ‘Orry’ searches saw a 67x spike. By November 26, the day of his special appearance on Bigg Boss 17, searches for ‘Who is Orry’ reached peak popularity. The majority of traffic was interestingly from unexpected places such as Arunachal Pradesh, Goa and Chandigarh. Searches for [sic] ‘Who is Orry Awatramani parents’ and ‘Orry net worth’ spiked too.

AIB’s former head writer Devaiah Bopanna believes Orry is playing the Kardashian fame game. “I don’t doubt Orry when he says he is a genius marketer. He knows exactly what he is doing — meme your way into mainstream pop culture and celebrityhood, and then spin it off into one or many multi-million-dollar businesses,” he recently wrote on Twitter.

Orry has already begun spinning that ‘fame’ into brand collaborations. In August, Netflix used the curiosity around Orry to promote its film, Heart Of Stone, while in October, Bumble leveraged his perceived lack of relatability as the premise for its ‘I’m Just Like You’ campaign (a script Orry

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What Does it Mean to Build AI Ethically and Responsibly?

by  on  in Best Business Newspaper

Over the past few years, companies large and small — in industries ranging from industrial manufacturing and biotechnology to consumer electronics and health care — have shouted about the transformative impact AI will have on their businesses and humanity as a whole. 

But as technology companies like Open AI, Midjourney, Google and Microsoft continue to develop these technologies at a rapid pace, questions have risen about the ethical implications. 

How are these AI systems being trained and developed? What can be done to make sure they are being created and implemented fairly and justly? What resources can be provided for the end users to help them better understand how these technologies work? 

Those kinds of questions have certainly been top of mind for researchers at Northeastern’s Institute for Experiential AI. This month, the institute will host a series of events about “Leading with AI Responsibility,” including a workshop and conference.

One goal of the events is to help demystify the technology and help business leaders and the public be better informed about how AI models are actually developed in the real world, says Usama Fayyad, executive director at the Institute for Experiential AI.

“There’s a lot of misunderstanding about AI, especially in academia and the public,” Fayyad says. “The reason this is called the Institute for Experiential AI (is because) Experiential AI is our code word for ‘humans in the loop,’” he says, noting that companies like Google hire armies of people to review the output these AI models make. 

The series of events kicks off Oct. 17 with an invitation-only workshop titled “Shaping Responsible AI: From Principles to Practice.” The workshop will be led by Cansu Canca, director of responsible AI practice and co-chair of the AI Ethics Advisory Board at the Institute for Experiential AI,

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How to Build Your Social Media Marketing Strategy

by  on  in Advertising & Marketing

Looking to fine-tune your social media marketing strategy? Good! Now’s the perfect time to make it happen. In a landscape with more competition, content and networks than ever, a succinct strategy gives you the focus needed to say “no” to efforts that don’t serve your goals.

That’s why we put together a comprehensive guide to creating a social media marketing plan from scratch. Whether you’re totally new to social or want to double-check your priorities in 2024, this guide has you covered.

What is social media marketing?

Social media marketing means using social media platforms like Instagram, X (formerly known as Twitter) and Facebook to promote your brand and sell your product or service.

If your business comes out with a new item and you plan to promote the launch on social media, that’s social media marketing. If you interact with your customers via comments, that’s social media marketing. And if you create engaging content that showcases your brand’s values and story, that’s social media marketing too.

This form of marketing requires you to use social media management skills and tools. Just as you prepare other aspects of your marketing strategy, you need to have a plan for your social media marketing.

Now that we’ve defined social media marketing, let’s walk through how to create a plan. Check out our video below to watch how you can use the tips in this article to build a strategy in seven steps.

Set goals that make sense for your business

Social media strategy planning starts with your goals. Whether you want to expand your team, build a larger following or a more active community, taking the time to define your social goals is the first step to reaching them.

Either way, your goals will define your social media marketing strategy and how

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TD to build U.S. business brick by brick, after First Horizon setback

by  on  in Business Financial News
  • Focus on U.S. southeast, fast-growing cities
  • Sees growth opportunities in wealth management
  • Plans 18 store openings in U.S. this year, 150 by 2027

TORONTO, May 25 (Reuters) – Canada’s no.2 lender TD Bank Group (TD.TO) will push ahead with its U.S. expansion by focusing on organic growth, after its M&A-led strategy in the world’s biggest banking market suffered a setback this month, a top official told Reuters on Thursday.

TD has made U.S. growth a key priority as it deals with a saturated market at home and had pinned its hopes on $13.4 billion bid for regional lender First Horizon (FHN.N), but that was scrapped after hitting regulatory hurdles.

With about $18 billion in excess capital, it now plans to focus on opening branches and building its wealth business in the U.S., Chief Financial Officer Kelvin Tran said in the first comments since the First Horizon deal was pulled.

“In the U.S., we are still a relatively young bank. We have a lot of white spaces there,” Tran said.

“We continue to make referrals to our wealth business. That’s still a new business in the U.S. … So lots of opportunities still there in the U.S.,” he added.

The bank has not ruled out other acquisitions.

“When we look at deployment of capital, it’s about what we can invest to drive organic growth, we look at whether there are opportunities for M&A … and then also opportunities to return capital to shareholders,” Tran told Reuters.

TD announced plans to buy back 30 million shares along with its quarterly earnings that missed expectations.

The uncertainty of the First Horizon deal has weighed on TD shares, which are down more than 7% so far this year, compared with a 3.6% drop in TSX’s banks sub-index (.GSPTXBA).

Some shareholders are willing to be

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How to Build a Business Website

by  on  in Business Information Companies
  • Building a small business website is important to inform your audience, explain your value proposition, boost brand recognition and drive sales.
  • To build a business website, you first need to choose a domain name and secure web hosting. Then, optimize your website to improve your search engine rankings and drive traffic.
  • Keep your website up to date and optimized for mobile devices. Also, ensure your site speed is adequate to improve your search engine rankings.
  • This article is for small business owners looking to build a website or improve upon their existing website.

It’s no longer feasible to run a business, even a brick-and-mortar one, without a web presence. Consumers turn to the internet for everything from product research to location and operating hours. Even just a simple, well-designed website can give you an edge in your field, and if you have products to sell, your site can open up new markets and expand your business cheaply and easily. 

Website design software has evolved to be easy for anyone to use. You don’t need to know coding to develop an attractive and functional site. No matter what program you use, you just need to follow some basic rules and tips to give your website a professional look, make it easy to find, and show your company in the best light.

Here’s our step-by-step guide to creating a successful business website.

1. Determine the primary purpose of your website. 

A business website generally serves as a space to provide general information about your company or a direct platform for e-commerce. Whether you create a simple website that tells a little about your company or a more complex e-commerce site, the most important thing you must do is say what your company does – on the homepage in plain terms. Don’t make

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Top English-speaking Advertising & Marketing firms in Korea to Help global startups build strong brand value

by  on  in Advertising & Marketing

Advertising and marketing are crucial for startups looking to gain visibility, establish their brand, and attract customers. A well-planned marketing strategy can help startups reach their target audience and attract venture firms.

In today’s highly competitive business environment, advertising and marketing are vital for startups’ success. However, language barriers can significantly challenge international startups looking to market themselves in Korea. That’s why it’s essential to partner with an English-speaking advertising and marketing firm that understands the local market and can help startups achieve their goals. 

By investing in effective marketing strategies, startups can establish a strong brand, attract customers, and achieve long-term growth and success. Despite language barriers in Korea, several English-language ad campaigns have become successful  and helped increase brand awareness and sales for various companies in Korea. 

In 2006, McDonald’s launched its famous “I’m Lovin’ It” campaign featuring K-Pop stars singing the catchy jingle in English. Coca-Cola’s “Taste the Feeling” campaign was launched in 2016 with English-language ads and a social media campaign, encouraging people to share their “Coke moments.” Nike’s “Just Do It” campaign, launched in 2002, inspired people to push themselves to achieve their goals with English-language ads featuring Korean subtitles. Apple’s “Think Different” campaign, launched in 1997, established the company as a leading brand in Korea’s technology market with English-speaking ads and Korean subtitles. 

Finally, Samsung’s “Do What You Can’t” campaign, launched in 2017, encouraged people to break down barriers and achieve their goals with English-language ads and Korean subtitles. Cheil Worldwide, a South Korean multinational advertising and public relations company, was the ad agency that made the successful Samsung campaign.

Here are some of Korea’s top English-speaking advertising and marketing firms that can help global startups.

 Cheil Worldwide: For startups looking for English-speaking  advertising and marketing firms in Korea, Cheil is the largest advertising

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