Tag: christmas

Got a new phone for Christmas? Expert reveals best time to hand in your old one for most value – London Business News

According to 4gadgets’ Smartphone Index, second year of owning your mobile phone would be the best time to trade it in to get the most money for it.

By analysing launch prices of Apple’s and Samsung’s most popular models, how much they’d cost if they launched in 2023, what to expect to recoup if you sold them in today’s market and how much mobile phone prices have risen relative to average UK salaries, 4gadgets has been able to determine how well they hold their value as an investment and how long you should hold on to them before selling.

When is the best time to sell your phone?

On average, the second year of owning the device is the best time to cash in. That way you’ll maximise the amount you can get to put towards that latest, awe-inspiring piece of tech.

Digging into data from 2018 to 2022, 4gadgets Smartphone Index found

  • Apple iPhone models launched in these years have depreciated on average by 53% – current 2023 value vs. against the launch day price
  • Samsung mobile phone models launched in the same period depreciated on average by almost 70% – current 2023 value vs. against the launch day price

Comparing four of the last five year’s models, Samsung’s lost resale value by a greater amount than Apple’s

  • 2018 was the exception, but by the smallest of margins
  • Looking at 2023 resale values, the Samsung Galaxy S9 has depreciated by 80% against its launch price
  • iPhone XS has depreciated by 80.2% against its launch price

The greatest difference in loss of second-hand value between the two brands occurred with 2021’s models

  • iPhone 13 has fallen in value by 38% when comparing its 2023 value against its launch day price ticket
  • Samsung Galaxy S21 5G has fallen by nearly
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The Marketing Week Christmas blog 2023

3 November: Morrisons calls on the help of singing oven gloves for food-focused Christmas ad

Morrisons is putting food at the centre of its Christmas campaign this year, alongside an array of singing oven glove puppets.

The supermarket is building on its ‘More Reasons to Shop at Morrisons’ jingle -which it brought back earlier this year after a 17-year hiatus – with a festive twist, while putting the focus on those doing the cooking this Christmas.

The 60-second film from agency Leo Burnett is soundtracked by Starship’s 80s anthem ‘Nothing’s Gonna Stop Us Now’ – sung by the mishmash of gloves and other kitchen utensils.

As well as the hero TV ad, the campaign will run across radio, press, digital display, social media and OOH. It launches on 6 November during the Coronation Street ad break on ITV.

Rachel Eyre, chief customer and marketing officer at Morrisons, says: “We’ve once again placed marketing effectiveness front and centre across the whole planning and development process of this campaign with the aim being to get really emotionally engaging work that’s highly impactful.”

3 November: Vodafone catches Santa on camera in Christmas 2023 campaign

Vodafone and Ogilvy UK have focused upon ‘the power of connection’ for its Christmas campaign this year, with an ad featuring a girl and her family trying to catch Santa on camera.

Citing research that almost half of people (46%) in the UK want to see Christmas campaigns that “remind them of better times”, the ad takes an uplifting and humorous approach to celebrating the festive season. The narrative-led ad features a girl named Lily, who uses Vodafone’s tech in order to get ahead of the elusive Santa and capture the Christmas character on camera – and succeeding, to the shock of her parents.

Maria Koutsoudakis, head of brand

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How To Create Business Christmas Letters & Cards

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