Tag: market

What a blow! Kleenex pulling out of Canadian consumer market

Consumer facial tissue brand Kleenex will soon be no more in Canada, as the company that makes the iconic product  has decided to exit a major part of its business in this country.

Kimberly-Clark, which makes many other paper product brands, including Cottonelle, Huggies, Poise and Depend, says it has made the decision to stop making the consumer-focused versions of Kleenex facial tissues in Canada, even as its other products will stay on the shelves.

“We have been operating in a highly constrained supply environment, and despite our best efforts we have been faced with some unique complexities on the Kleenex business,” said Todd Fisher, Kimberly-Clark’s Canadian vice-president and general manager, in an emailed statement.

“This decision is one that will allow us to shift our resources to better focus on other brands in Canada and meet the needs of our consumers with continued innovation and value,” he said.

While the company’s decision has been met with confusion among consumers, analyst Zachary Evershed with National Bank says the move didn’t come as a surprise to him.

“While this is breaking news to the financial community, we confirmed through our channel checks that industry players have been aware of the impending exit for a few months now, as [Kimberly-Clark’s] customers have been making inquiries to secure replacement supply,” he said in a note to clients.

Consumers choosing to go cheap

Evershed says the decision was likely made because profit margins on the product were thin to begin with, and inflation has consumers choosing cheaper options wherever they can.

“With the recent burst of inflation, consumers are trading down from branded labels to private label store brands,” he said in an interview with CBC News.

“It’s very difficult to ship tissue economically — you are moving a lot of air and you

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Podcast companies see signs of an improved ad market in 2024

iHeartMedia, Spotify, SiriusXM and Acast reported year over year revenue growth in their podcast businesses during the fourth quarter of 2023. During their Q4 earnings calls, company executives noted signs of an improving advertising market heading into 2024.

Spotify and Acast, in particular, are expecting their podcast businesses to reach profitability for the first time in 2024. Execs at iHeart, Spotify and Acast told shareholders in fourth quarter earnings calls this month that they were seeing the ad market emerge from the slowdown in 2023, especially in the second half of last year.

“We expect 2024 to be back in growth mode, as we continue to see signs of improvement throughout our business and the broader advertising marketplace,” Rich Bressler, president, COO and CFO of iHeartMedia, said in the earnings call on Thursday.

Podcast revenue continues to grow, despite earlier headwinds

Podcast revenue at iHeart – which is generated from ads sold across its podcast network – was $132 million in Q4 2023, up 17% compared to Q4 2022 (and an increase from $96.6 million in Q4 2021). Full year podcast revenue was up 14% in 2023 year over year.

The company said this growth was driven primarily by increased advertiser demand. Podcasts made up 12% of iHeart’s overall revenue in Q4, up from 10% in the same quarter in 2022. Overall revenue at iHeart was $1 billion, down 5.2% year over year.

While Spotify doesn’t break out podcast revenue from its overall business, CEO Daniel Ek said in an earnings call on Feb. 6 that the company is getting closer to a profitable podcast business (he also said this during a third quarter earnings call in October). Spotify narrowed its loss to about $75 million in Q4 2023, compared to about $291 million in Q4 2022.

“I’m pleased to

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Internet Advertising Market Set to Surpass $4.6 Trillion by 2031

Global internet advertising market is expected to grow from US$ 476.46 billion in 2022 to US$ 4,678.12 billion by 2031, at a CAGR of 29.9% during the forecast period 2023-2031.

Introduction:

In a digital age where connectivity is paramount, the global internet advertising market is poised for exponential growth. According to recent forecasts, this market is projected to surge from US$ 476.46 billion in 2022 to an astounding US$ 4,678.12 billion by 2031.

Such a remarkable trajectory highlights the unprecedented opportunities awaiting businesses in the realm of digital marketing.

Explosive Growth Projections:

The forecasted Compound Annual Growth Rate (CAGR) of 29.9% for the period 2023-2031 underscores the immense potential of the internet advertising sector. This trajectory signifies not just growth, but a transformative shift in how brands engage with consumers worldwide.

Driving Forces Behind Growth:

Several factors contribute to this remarkable expansion of the global internet advertising market:

  1. Digital Transformation: In an increasingly digitized world, businesses are embracing digital platforms for marketing endeavors, leveraging the power of the internet to reach global audiences.

  2. Rising Internet Penetration: With the proliferation of smartphones and improved internet accessibility, more individuals are becoming connected, expanding the potential consumer base for online advertising.

  3. Data Analytics and Targeting: Advanced data analytics tools empower advertisers to precisely target their audience, optimizing ad spend and maximizing return on investment.

  4. Emergence of New Technologies: Innovations such as artificial intelligence and augmented reality are reshaping the advertising landscape, offering immersive and personalized experiences to consumers.

Get a Sample PDF of the report @ www.astuteanalytica.com/request…ing-marketwww.astuteanalytica.com/request…ing-market




Report Scope  
Report Attribute Details
Market Size Value in 2022 US$ 476.46 Billion
Expected Revenue in 2031
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Trends and Growth in the Programmatic Advertising Market In The Latest Research

The Programmatic Advertising Market is experiencing rapid growth and transformation, driven by advancements in digital advertising technology, the proliferation of data-driven marketing strategies, and the shift towards automation in ad buying and selling processes.

The Programmatic Advertising market has become a cornerstone of the digital advertising landscape, revolutionizing the buying and selling of ad space across online platforms. Leveraging automated technologies and data-driven algorithms, programmatic advertising streamlines the ad buying process, ensuring precise targeting, real-time optimization, and efficient campaign management. This overview delves into key aspects, trends, and recent developments within the Programmatic Advertising market.

The Programmatic Advertising Market is a dynamic and rapidly evolving sector within the digital advertising landscape. It involves the automated buying and selling of advertising space in real-time using algorithms and data-driven technologies. Key drivers for the growth of this market include the increasing digitalization of advertising, the need for targeted and personalized campaigns, and the efficiency and precision offered by programmatic platforms.

Download a sample copy of Report:
www.marketdigits.com/request/sample/476 

key companies in the Programmatic Advertising market along with some notable industry developments:

  • Adroll (USA)
  • Adobe Marketing Cloud (USA)
  • AdReady (USA)
  • Choozle (USA)
  • Centro Inc. (USA)
  • DataXu (USA)
  • Outbrain (USA)
  • DoubleClick (USA)
  • Rubicon Project (USA)
  • PulsePoint Inc. (USA)

Industry Developments:

May 2019:

  • LinkedIn secured $300 million to bolster its advertising and marketing offerings. The startup, based in the USA, utilizes artificial intelligence technology to understand its users through AI.

October 2020:

  • IBM announced three new products to expand its suite of AI solutions for brands and publishers. The company partnered with MediaMath and others to introduce new capabilities that prioritize privacy, enabling brands to reach consumers while respecting user privacy.

April 2020:

  • RocketFuel, a blockchain-based checkout solution for both
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Automotive Advertising Market worth $167.07 billion by 2030,

Automotive Advertising Market | 360iResearch

Automotive Advertising Market | 360iResearch

The “Automotive Advertising Market by Type (Location Independent Advertising, Location-Based Advertising), Product (Experiential Marketing, Online Advertising, Outdoor Advertising), Category, End-User – Global Forecast 2024-2030” report has been added to 360iResearch.com’s offering.

The Global Automotive Advertising Market to grow from USD 82.84 billion in 2023 to USD 167.07 billion by 2030, at a CAGR of 10.54%.

Request a Free Sample Report @ https://www.360iresearch.com/library/intelligence/automotive-advertising?utm_source=openpr&utm_medium=referral&utm_campaign=sample

Automotive advertising focuses on marketing strategies to create consumer interest and influence purchasing decisions within a diverse demographic of potential auto buyers. Surging adoption to generate awareness about particular models and emphasize brand awareness and the rising number of automotive advertising agencies across the globe are driving market growth. Moreover, promising social media influence and digital marketing for automotive advertising propel market expansion. Huge costs for innovative and attractive advertisements, seasonal drops in sales, and high competition among automotive advertisers are restricting market growth. Creative marketing campaigns for the automotive industry have a significant growth potential. Incorporating advanced AI tools for an automotive marketing strategy is also expected to create growth opportunities in the automotive advertising market.

In the Americas, primarily the United States and Canada, the automotive advertising industry is shaped by consumer preference for personal mobility and a lifestyle centered around automotive convenience. The recent shift towards electric vehicles and eco-friendly alternatives, driven by government initiatives and increased consumer awareness about environmental conservation, is evident in the growth of patents related to green technology in automotive advertising. Moving towards EMEA, European countries display a diverse demand landscape with a high emphasis on sustainable mobility solutions and electric vehicles (EVs). The advertising industry in EMEA regions thus capitalizes on these trends to craft impactful campaigns. In the Middle Eastern and African markets, demand is predominantly influenced by persistent demand for luxury vehicles

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Amazon wants a bigger slice of the DSP ad tech market

Amazon’s bold ask of advertisers: Don’t just dabble, go all-in on us for your programmatic ads.

The tech giant is trying to persuade advertisers to use its ad tech to buy ads from other publishers, not just on its own media. It’s something they’ve been able to do for a while, but Amazon’s ad executives are really emphasizing it these days.

So much so, in fact, that the ad tech, known as a demand-side platform, has become a focal point of conversations Amazon ad execs have had with advertisers in recent weeks about buying ads on Prime Video.

However, it’s the interactions with ad tech vendors in recent months and weeks that hold the most weight, underscoring Amazon’s unwavering determination to solidify its position as a dominant force in the programmatic ad arena.

That’s the view, at least, of several ad execs who have had those discussions. They’ve chosen to speak anonymously to Digiday about them, fearing any repercussions on their affiliations with the tech giant.

From these conversations, it’s apparent that Amazon is looking to broker deals and develop partnerships with ad tech vendors who can help the company make it easier to buy ads beyond its own ecosystem that aren’t banner ads — i.e. in-app and CTV. As one exec explained, “Amazon is making a big investment into the sort of deals with supply-side platforms (SSPs) that can help it secure better access to premium inventory that isn’t banners.”

These deals typically involve the arrangement of “connecting Amazon demand at a low fee for high signal integrity with various sellers,” according to the executive. This essentially translates into striking deals with ad tech vendors to secure special pricing in exchange for preferential treatment.

But these deals aren’t simple — they demand technical prowess. Amazon has had to upgrade

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Top 10 IT Companies In India In 2023 By Market Cap | Top Software Companies In India


Top 10 IT companies in India in 2023 by market capitalisation

The Indian IT industry is a dynamic and vibrant sector, a testament to the country’s capacity for innovation and technological advancement. With its roots tracing back to the late 20th century, the industry has grown exponentially, transforming India into a global IT powerhouse. Today, India is recognised worldwide for its technological prowess and is home to some of the world’s leading IT companies.This article aims to spotlight India’s top 10 IT companies: We rank them based on their market capitalisations derived from respective stocks trading on the NSE as of September 25, 2023.Also Read: Top 10 companies in India by market valuation in 2023

Top 10 IT companies in India

Here’s a quick look at India’s top 10 IT powerhouses:














Name Market Cap (Rs Lakh Crore)
Employee Headcount (Approx)
Tata Consultancy Service 13.06 6,00,000
Infosys 6.12 3,36,294
HCL Technologies 3.43 2,25,944
Wipro Limited 2.16 2,40,000
LTIMindtree Ltd. 1.59 82,000
Tech Mahindra Ltd. 1.26 1,52,400
MphasiS Ltd. 0.468 29,473
Persistent 0.453 22,500
Oracle Fin Serv 0.358 8,001
Coforge Limited (New) 0.323 21,815

Top 10 IT companies in India: A closer look

Now that we know which ones rank the highest among India’s best IT companies let’s take a deeper insight into our current top 10 IT companies in India:Also Read: Top 10 biggest companies in the world by market cap in 2023

Tata Consultancy Services

  • CEO: K Krithivasan
  • Headquarters: Mumbai, Maharashtra, India
  • Founded on: April 1, 1968

TCS, the

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Bravo Media strengthens its position in HK’s OOH advertising market

In response to the growing demand for digital formats, Hong Kong-based out-of-home media agency Bravo Media will be introducing additional digital initiatives, including digital pillar zones at MTR East Tsim Sha Tsui station and a dynamic digital impact zone at Admiralty station later this year.

Founded in November 2021, Bravo Media is specialised in transit advertising. Currently, Bravo Media is the advertising agency operating Citybus bus body advertising and the exclusive advertising agency of MTR advertising managing media resources across MTR’s East Rail Line, Tuen Ma Line, Light Rail and MTR Bus.

In fact, the launch of the MTR advertising contract has already seen remarkable zone domination campaigns by several clients, showcasing the power of MTR advertising, according to Richard Petignaud, managing director of Bravo Media.

For example, WeChat HK has successfully fully wrapped 24 pillars at MTR Lok Ma Chau station, promoting its HK e-wallet for seamless cross-border transactions. On the other hand, Sun Life has implemented a captivating zone domination strategy at the interchange platform of the East Rail Line in MTR Admiralty station to promote its SunJoy Global insurance plan.

“We take immense pride in our team’s exceptional performance and unwavering dedication to achieving these milestones. We are committed to providing our clients with innovative advertising formats and tailor-made solutions that maximise their return on investment through MTR advertising,” Petignaud added.

As we head towards 2024, Bravo Media also launched its exclusive advertising concession to operate media resources on MTR’s East Rail Line, Tuen Ma Line, Light Rail and MTR Bus starting 1 January 2024.

This significant contract win and transition mark a major milestone for Bravo Media, further solidifying its position as a key player in Hong Kong’s out-of-home advertising market.

MTR Corporation is the largest public transport service provider in Hong Kong with an average

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Zee Business’ all new news app is here, with a bold move to redefine financial news and market analysis!   

Step into a welcoming haven where financial news transforms into a friendly conversation, and market analysis is seamlessly intuitive. Zee Business’ newly revamped news app is here, with a bold move to redefine financial news and market analysis!

The Zee Business app presents a thoughtfully curated news buffet, ensuring citizens receive market and business insights on the go. This approach enables citizens to make well-informed decisions that align with their unique investment styles. With a focus on enhanced video visibility, users can now enjoy their favourite shows brought to the forefront, aligning perfectly with the growing preference for video content in financial news.

The sleek design of the Zee Business App also marks a departure from information overload, creating a space where market analysis feels like a friendly chat. Optimized performance and effortless social sharing features are at the forefront of the newly revamped app, ensuring a smooth and lag-free experience for users immersing themselves in market analysis. It offers users a meticulously designed, intuitive, and seamless experience, transcending the complexities of the market landscape.

Akshansh Yadav
Akshansh Yadav

Highlighting the need for the app’s revamp, Akshansh Yadav, Chief Product & Technology Officer, IDPL, expressed, “As technology evolves, our commitment to delivering an unparalleled user experience remains steadfast. Every feature, from the sleek layout to enhanced video visibility, reflects our commitment to providing users with a cutting-edge tool for navigating the dynamic landscape of financial news, making insights not just accessible but truly insightful. The Zee Business app is a testament to our dedication, blending continuous technological innovation with a user-centric approach.”

Madhu Soman
Madhu Soman

Madhu Soman, Chief Business Officer, Zee Business, added, “The financial landscape is dynamic, and we understand the need for a reliable guide. Our emphasis has always been on offering more than just data; it’s about providing

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