Tag: shows

Amazon has Hollywood’s worst shows but its best business model

by  on  in Best Business Newspaper

As bullets fly around a high-speed train carrying a former Miss World and a gang of spies through the Italian Alps, shopping is surely the last thing on viewers’ minds. Yet should they press pause, they will see an option to buy items from the show: the heroine’s gold necklace, her red dress, or the teetering stilettos in which she is improbably running rings around the villains. Only her exploding perfume is not yet for sale.

“Citadel”, a thriller on Amazon Prime Video, shows what happens when the world’s biggest online retailer becomes one of its biggest entertainment producers. As well as buying merchandise from the show on Amazon’s e-commerce site, audiences can listen to its soundtrack on Amazon Music, or read about its production on Amazon’s sister site, imdb.com. Its multinational cast and plot, and planned spin-offs in different languages, are chosen to appeal to shoppers around the world.

Hollywood old hands are snooty about Amazon’s video efforts, and understandably so. Despite a reported budget of $300m, making it the second-priciest tv series in history (after “The Rings of Power”, another Amazon project), “Citadel” received lukewarm reviews and failed to crack the top ten most-streamed shows in America (Amazon says it has done better internationally). Critics see it as emblematic of the company’s high-spending, low-impact record in video.

This year Amazon will blow $12bn on streaming content, second only to Netflix (see chart). It has had some hits, including “Reacher” and “The Boys”. But its 45 streaming nominations at the upcoming Emmy awards—a record for Amazon—is less than half as many as Netflix or Warner-Discovery’s service, Max. “Amazon’s hit rate is not good, nor consistent with its spend,” admits one former executive.

Yet despite its creative misfires, Amazon is quietly assembling something that has eluded most of its rivals:

… Read More ...

Study Shows How to Boost Crypto Marketing Ads Attention by 65%

by  on  in Advertising & Marketing

In crypto marketing, businesses continuously seek strategies that catch users’ eye and ensure they get the best value for their advertising budget. As cryptocurrencies and blockchain technologies gain traction, understanding how to market within this industry effectively becomes paramount.

A recent study reveals a technique that could be a game-changer for crypto advertisers and marketers.

Increasing Ads Attention by 65%

A new report by MAGNA Media Trials and Adlook has put forward some compelling findings. When video ads were optimized before a programmatic bid, a staggering 65% rise in attention was observed, gauged via Adelaide’s Attention Unit (AU) scores.

The AU metric leverages deep learning to measure an advertisement’s likelihood of garnering attention, assessing hundreds of quality signals, eye-tracking data, and outcomes.

Crypto Marketing Ads Pre-Bid vs. Post-Bid Optimization
Pre-Bid vs. Post-Bid Optimization. Source: MAGNA Global

This pre-bid optimization model contrasts the conventional post-bid method, wherein campaigns are enhanced post-bid. This traditional approach enables advertisers to gauge viewability and content positioning for subsequent ad placements.

Read more: New Study Reveals Gen Z Consumer Trends to Boost Crypto Marketing

On the other hand, the novelty of pre-bid optimization lies in its ability to consider individual impressions’ AU metrics even before the ad graces a webpage. Subsequently boosting attention metrics and ensuring more economical ad spending.

Big Savings in Crypto Marketing

Crypto marketing professionals, in particular, could harness this method to bolster their strategies. In an industry where public perception, trust, and awareness are crucial, capturing and maintaining consumer attention becomes vital.

Indeed, this novel approach offers crypto-marketers a way to reach and engage their target audience more efficiently.

Pre-Bid vs. Post-Bid CPM and CTR
Pre-Bid vs. Post-Bid CPM and CTR. Source: MAGNA Global

In the wider digital ad market, the implications of this study are far-reaching. Advertisers witnessed an 18% cost-saving on CPM for display ads that underwent pre-bid optimization. Additionally, video ads optimized

… Read More ...

PNC Study Shows Smaller Business Entrepreneurs SEE Dazzling FUTURES FOR THEIR Very own Enterprises

by  on  in Business Financial News
  • Virtually 6 in 10 modest and mid-sized business proprietors are highly optimistic about their possess firm’s prospective customers in the future six months, a study significant.
  • Just about two-thirds feel business circumstances in the U.S. will increase.
  • Much less enterprise owners system to boost their own costs to prospects by 5% or a lot more than in 2022.

PITTSBURGH, Feb. 27, 2023 /PRNewswire/ — Primarily based on the success of PNC’s newest semi-once-a-year study of little and mid-sized businesses, which concluded Feb. 6, it appears that resilient company entrepreneurs are defying predictions of an economic downturn afterwards this year. In fact, company operator optimism about the outlook for their have firms in the next 6 months has reached a 20-12 months survey high.

Six in 10 company leaders come to feel very optimistic about the potential customers for their own business irrespective of remaining cautious about the countrywide and their local economies. The gap between optimism for their corporation as opposed to the broader U.S. economic system is now at a survey high of 34 percentage details, virtually double the historic study typical (18 share details).

The survey, now in its 21st yr, also exposed that leaders are expecting a greater total company ecosystem with nearly two-thirds (63%) expressing belief that small business disorders in the U.S. will make improvements to in the next six months and a vast majority (58%) expecting to see income boosts in the very same timeframe.  

“Despite the fact that we count on the Federal Reserve to go on to elevate interest charges in the spring of 2023 and economic advancement is slowing, organizations stay optimistic about their very own in the vicinity of-phrase potential customers. In particular, business owners are discovering that powerful marketplace circumstances are prompting decisions to elevate price ranges

… Read More ...

Business Radio On-line Podcasts, Speak Radio Shows, Interviews

by  on  in Business Market News

BusinessJapan was ruined in World War II, but only inside couple of decades Japanese people produced the planet recognize Japan as one of the Economic Super Powers. I HAVE Less CAPITAL ,BUT Ready TO GET More Individuals IN MY BUSINESS FOR PARTNERSHIP TO Enhance MY CAPITAL. Now that my credit cards are maxed and we have the pending lawsuit, we can’t qualify for a individual loan. Add an official statement of regret at the end of the letter and also add a sentence or two about how you are hoping to continue business relations with them. A craft business can be operated in far more comfortable clothes, like jeans or even pajamas. With the international competition for resources and employment these days, business and governments need to view the value situation in its simplest terms and not make a complex science out of it. I attended a range of valuable cost-free workshops exactly where I picked up invaluable details on every little thing from social media to business organizing. Insurance: You will need to have a liability insurance in case of a vending machine business.

Diverse business structures could be essential to make significantly less or much more data public (or report it to relevant authorities), and may be bound to comply with various rules and regulations. If you checked the box on the business license application that you will be hiring workers, L&I will contact you to set up an account for reporting worker’s compensation insurance coverage. Considering that the very same principles that win in proposals are the same that win in direct sales, there is no more pressing need to have in business than for instruction to improve the high quality of salespeople and their business proposals. Valupak: Valupak is, in my opinion, not a great choice … Read More ...