Tag: women

Women entrepreneurs: persistent financial obstacles [Business Africa]

The entrepreneurial boom in Africa is undeniable, but behind this fervor lies a concerning reality.

According to a report published by TechCabal Insights on the occasion of International Women’s Rights Day, only 1.5% of funds raised by African startups between 2019 and 2023 were allocated to businesses led by women.

This observation highlights the persistent challenges faced by female entrepreneurs on the continent, particularly in STEM fields (science, technology, engineering, and mathematics), where female underrepresentation limits their access to funding. Despite these obstacles, notable successes are emerging, especially in the financial sector.

To ensure the sustainability of these successes, it is imperative to significantly increase investment funds dedicated to African women entrepreneurs, as emphasized by our guest, Evelyne Dioh, Executive Director of the WIC Capital fund. This pioneering fund aims to support women-led businesses in Francophone West Africa, thereby contributing to fostering inclusive economic growth on the continent.

“Biases exist, but in parallel, we have figures and data showing that women entrepreneurs manage to accomplish more with the limited funds they manage to raise.” – Evelyne Dioh, Executive Director of WIC Capital.

A new era begins: Congo joins the league of LNG exporters

The African nation of Congo joins the league of liquefied natural gas (LNG) exporters with the launch of its first cargo, marking a significant milestone in the Congo LNG project.

Initiated by ENI and its local partners, this project promises economic growth opportunities for the country while contributing to global energy balance. The first cargo, destined for the Italian regasification plant in Piombino, Tuscany, symbolizes this significant advancement.

The Congolese government aims for a production of over 600,000 tonnes of LNG this year and 3 million tonnes next year, with an expected profit of over 44 million euros in the 2024 budget, hoping to meet the needs

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Women that have empowered women in advertising & marketing to pursue their dreams

To celebrate diversity and empowerment on International Women’s Day and beyond, the theme for this year is ‘Inspire Inclusion.’ Every year, March 08 is a global celebration of the social, economic, cultural, and political achievements of women. The day serves as a powerful reminder of the progress made toward gender equality and highlights the work that still needs to be done.

And if it weren’t for the women who paved the way for future generations, we wouldn’t have made it this far. For every woman who broke the glass ceiling and mustered the courage to speak against boardroom inequality and the pay gap, there are fewer barriers for today’s women to overcome.

From Pepsico’s Indra Nooyi to Ogilvy’s Devika Seth Bulchandani, women who hold crucial positions across advertising, marketing, and media industries have also inspired many women CXOs and Founders to take that plunge of believing in themselves, achieve their dreams, and unlock full potential. They’ve felt a sense of belonging, relevance, and empowerment because of these women who led by example.  

We reached out to women in the advertising and media industry to find out those impactful figures who have inspired them to pursue their dreams, believed in them, and pushed them to be their best version. 

Many of them raised a toast to personalities who have broken gender norms and shattered glass ceilings in their respective fields, paving the way for other women in the industry. Others shared anecdotes of how the resilience and compassion demonstrated by their mothers shaped them into the leaders they are today. 

Here are a few women they look up to:

Aditi Shrivastava, Co-founder, MD & CEO at Pocket Aces:

I think my answer to this question about a Superwoman who has inspired me for the longest time has been Oprah. I

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A Platform to Connect Journalists and Conference Planners with People of Color, Women, and Non-binary Experts Across Business, Finance, and Tech

Choir also unveils Choir Practice™, a speaker and media training platform for Voices™ experts; Welcomes Wealthspire Advisors and others as the first Voices Enterprise partners to provide Choir Practice™ to their employees and affiliates.

Choir Practice™

Choir Practice™ is a community-style training platform for members of Voices™

Choir Practice™ is a community-style training platform for members of Voices™

Voices Search™ Profile

Experts create profiles on Voices™ that showcase their professional experience alongside personal identifiers.

Experts create profiles on Voices™ that showcase their professional experience alongside personal identifiers.

San Francisco, July 11, 2023 (GLOBE NEWSWIRE) — Choir, a tech platform created to increase the diversity of experts featured across media and conferences, today launches Voices Search™ out of beta to include underrepresented experts from the business, finance, and technology industries.

VOICES SEARCH™

Designed as a simple and intuitive search tool for journalists, conference planners, and corporate marketers, Voices Search™ enables users to search and filter through hundreds of detailed professional profiles that exclusively showcase people of color, women, and/or non-binary professionals with wide-ranging expertise.

Voices Search™ users can discover new-to-them contacts (called “Voices”) with relevant experience and knowledge of specific subject matter. Users search by topic, and as needed, can also filter by race, ethnicity, gender, and other personal identifiers such as members of the LGBTQIA+ community, veterans, or first-generation U.S. citizens. Then, the user submits a request form which is instantly delivered to the Voice’s email inbox, making it quick and easy to get in touch. (Click Here to watch Voices Search™ in action.)

“There has never been an expert sourcing platform at this scale that prioritizes race, gender, and other diversity metrics like Voices Search™ does,” said co-founder of Choir, Liv Gagnon. “Readers, subscribers, and conference attendees are demanding news articles and conference lineups that reflect the world we live in, and brilliant experts with diverse perspectives are out there – their stories are waiting to be told. Now with

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Beyond ‘Where’s the beef?’ Older people, especially women, have economic power.

Stephanie O’Dell was working as a fashion stylist about six years ago when she noticed the huge void in advertising and marketing aimed toward older women.

Driven by her own curiosity, she started a blog and talked to 100 women about their lives, fashion and everything in between. 

“I knew if I saw these women in advertising, I would feel differently about aging,” said O’Dell, now 60.

When she saw the purchasing power behind the demographic, she knew she was onto something. She started her own modeling agency for women over 50, called Celebrate the Gray, which now boasts more than 200 models and works with hundreds of social-media influencers.

While O’Dell applauds some national brands such as Target
TGT,
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and the Gap-owned Athleta
GPS,
+1.81%
for their inclusive advertising campaigns, she said many brands use younger models with unlined faces to sell products like anti-aging creams, which she said reinforces negative stereotypes about aging.

“The big brands I talked to want an immediate return on their investment. But the 50-plus woman isn’t going to buy something because of one model in one ad,” O’Dell said. 

According to AARP, consumers age 50 and older contribute $8.3 trillion to the U.S. economy, or 40% of the gross domestic product, each year. In 2030, when the first of the millennial generation will turn 50, that age group will contribute $12.6 trillion to the economy. 

And in terms of direct spending, 56 cents of every dollar spent in the U.S in 2018 was attributable to the 50-plus population, and this share is set to increase to 61 cents by 2050, AARP said.

“The decision makers have this perception of age, but the 50-year-old in their head isn’t the 50-year-old in real life. There’s a lot of education that needs to be done,”

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Advertising returns to depicting women of all ages far more often in domestic roles, research finds

Dive Temporary:

  • Fifty-7 % of figures in advertisements across 2021 and 2022 were gals, while 43% were adult men, in accordance to the “Gender in Advertising 2023 Report” from CreativeX.
  • In 2022, adult men were solid in skilled roles 73% more frequently than ladies when compared to the past yr and 30% much more frequently in leadership roles. Females had been solid 46% more generally in domestic roles and 3.6% more normally in family settings. These trends have been compounded when age and race ended up taken into thought.
  • The illustration of females in skilled options declined 21% in 2022, whilst investing on these types of advertisements fell 35%. The results implies gender illustration in promotion shifted past 12 months, with ladies much more very likely to be cast in domestic or spouse and children roles than in the preceding calendar year. 

Dive Insight:

Irrespective of the larger percentage of woman representation in the promoting space, the advertising and marketing sector is continue to a prolonged way from genuine fairness. Past a change in direction of portraying gals much more commonly in domestic and loved ones roles, the selection of women of all ages operating in the field fell 24% concerning 2021 and 2022, according to She Runs It. The decline of girls employees in the space might be partly responsible for the diminished illustration of gals in the professional placing across advertising categories.

Although professional settings all round had been utilized less usually last year — possibly simply because of the progress of do the job-from-household and hybrid operating — there was continue to a very clear change in gender representation, for every the findings. Of the figures in adverts shown in specialist configurations, 61% had been gals in 2021. By 2022, that amount dropped to 48%. While

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10 Reasons Why Men and women Are Poor

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Thank you to Chris for generating the time to share with our club and teach us about the ins and outs of the advertising and business development elements of each entrepreneurial endeavors and functioning as an associate athletic director of UW Athletics! The last thing you want to have take place is to invest any quantity of income into a business to later learn that the place is not eligible or you do not qualify for the further license. I employed my background in Psychology, Mental Well being, and Rehabilitation Counseling to commence a business about my passion. Even in the year 2015 these are nevertheless excellent concepts that can get anybody started in business if that’s their want. Word of Mouth: This will be your ideal kind of marketing when your business gets going. It is much better to make a effectively-planned business method ahead of starting a business or creating an investment. For ourselves and for my organization we make a point of paying the credit cards on time.

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