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Direct Marketing Company: Learning About Call to Action Marketing

A call to action marketing (CTA marketing) is a type of advertising or selling campaign designed in encouraging an immediate sale or prompting an immediate response. Call to action (CTA) uses either words, phrases or sentences which are incorporated into advertising messages, sales scripts or web pages, in order to encourage new or loyal customers to take immediate action. When it comes to marketing principles, a call to action is an instruction to the target audience uniquely designed in provoking an immediate response, using an imperative verb such as “find out more‘”, “you may visit our store” or “call now”. Other forms of CTA taglines involve using strong reasons why customers should avail a product or service immediately such as an offer that is only available in a limited period (e.g. ‘this is a limited time offer only’ or ‘offer will expire soon’) or a special deal accompanied by a time constraint like “order before midnight to receive a free gift”.

The ultimate key to a powerful call to action is by providing customers with compelling reasons to purchase immediately rather than deferring purchase decisions. A CTA may come in a form of demanding request, requesting a consumer to buy the product or provide contact information and personal details, or non-demanding request such as “watch this video” or “choose a color”. Direct marketing companies are specifically using CTA on their brochures, catalogs, flyers, and email campaigns to show consumers how to take the next step further, creating a sense of urgency surrounding an offer. Call to action are usually incorporated in the best lines of the most effective sales scripts as a means of persuasion, since it has long recognized that specific words, phrases, and sentences are able to elicit desirable responses from prospective buyers by successful sales representatives. When it comes to web design, a CTA can be a button, a banner or some type of text or graphic on a website, prompting a user to click it, continuing down a conversion funnel which is an important part of inbound marketing.

There are three things in common among call to action lines which are no obligation statements, instructing people what to do next and encouraging people to respond to a positive way. In order to reduce or remove the risks involved, direct marketing companies use no obligation statements, and they are usually encouraging a free trial instead of a purchase. Call to action lines use standard direct response and they do not leave a room for people to wait or think about your offer. Unlike the traditional method. You can always visit our website or homepage for related marketing methods such as social media marketing and digital marketing.