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IGERENT: Facts and Tips on Trademark Registration

Many businesses settle on getting license to operate and business registration, but it is important to get a trademark for your products and services. A trademark refers to any name, word, logo, symbol, design, or phrase that a company or business uses to assign a distinguishing feature or identity for goods or products, making a difference from competitors. Having your own trademark for your products or brand gives you a unique identity to your customers and potential customers, thus trademark is considered the brand name of a company. Physical goods or products use trademarks whereas service providers use service marks. Trademarks are clearly distinguished from patent, wherein it is used to protect inventions, while copyrights are used to protect original literary pieces and artistic works.

In order to help avoid others using your brand name or the name and looks of your product or goods, you have to register your trademark with the United States Patent and Trademark Office. Your business can gain many benefits and privileges when you register your trademark with the United States Patent and Trademark Office. These would include public notice of the business’ claim of ownership of the service mark or trademark; legal presumption of the ownership of the business of the trademark; exclusive rights to use the trademark in the United States and other countries where your products or services are sold; rights and abilities to brings actions in federal court on any matter that concerns the trademark; and include your trademark to the listings of the United States Patent and Trademark Office. The trademark registration does not mean you own the trademark permanently, you have to maintain your trademark by filing and submitting all post registration maintenance documents on a timely basis.

The process of trademark registration includes the following: trademark registration process include preregistration, mark selection, the application form, and evaluation period to verdict. To make your mark eligible, there are two basic requirements that your mark needs to meet including its usage in business and not for personal use, and your mark should be unique or distinctive. There are four categories of distinctiveness including arbitrary or fanciful (inherently distinctive mark), suggestive, descriptive (acquired a secondary meaning in the perceptions and minds of the public), and generic (not protect able). When it comes to selecting a mark, it is essential to take into consideration the format of the mark, the good and services that the mark will be applied to, and the availability of the mark. Color marks are more difficult to register since you need to submit substantial proof of acquired distinctiveness, and the logo rendered in color.

Allow us to help you with your trademark registration, feel free to check our website or homepage for more details. Obtain your trademark and register it for a more successful business.

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