US Presort Helps Nonprofits Bridge the Gap Between Direct Mail and Digital

FOR IMMEDIATE RELEASE

STATEN ISLAND, N.Y. — Even with so many nonprofits shifting toward online marketing, the latest DMA Response Rate Report shows that direct mail remains seven times as effective as all digital fundraising channels combined. With a brand-new campaign, US Presort is helping nonprofits learn how an integrated approach bridge the gap between direct mail and Internet-focused marketing, providing the benefits of both and more.

For a recent annual appeal campaign, the US Presort approach produced a 78 percent surge in donations, thanks to combining the immediacy of direct mail with a full suite of powerful digital marketing tools like personalized URLs and landing pages. With a fact-filled brochure going out now to nonprofits nationwide, those interested can also learn more at the US Presort website at uspresort.com.

“The world of nonprofit fundraising is still evolving quickly, and that has many wondering how best to proceed,” said US Presort CEO Milena Marguenski. “While there’s no denying the value of strategic digital marketing in the modern fundraising environment, direct mail remains an extremely effective tool that should never be overlooked. Instead of pushing forward with uncoordinated efforts on two separate fronts, nonprofits today do far better to make use of integrated marketing services that smoothly bridge the gap between them. We’re already opening some eyes to this with our new campaign, and we hope to make a difference for many more.”

With over 20,000 successful projects to its credit, US Presort is one of the country’s leading direct marketing companies. A proven, simple, four-step process consistently guides clients to measurable, cost-effective direct marketing outcomes, with US Presort providing all the required services at industry-leading levels of quality and responsiveness. From concept and list targeting to design, production, and execution through direct mail and web, the fully integrated US Presort approach to direct marketing produces results that no competitor can match.

The company’s new campaign will help nonprofit fundraisers, marketers, decision makers and others understand how this form of marketing can benefit their own organizations. Visitors to the US Presort website at can learn more about the company’s unique approach to direct marketing and are invited to submit any questions.

About US Presort:
With a full range of services that all contribute to measurable, highly cost-effective direct marketing results, US Presort helps clients cut costs, improve returns on investment, and succeed with campaigns of any kind or scale.

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