16 Business Card Ideas for Your Company (2024)

As in-person events and networking make a comeback, it’s more important than ever to have a business card that conveys your brand and helps you stand out from the crowd. Your business cards are the key to converting sales—in fact, in-person events outperform digital events in close rate opportunities by more than 100%. Not only that, but they remain one of the only physical ways to share information about your company with potential customers. 

Whether you’re just starting out or looking to refresh your current business card, here are some ideas to inspire you.

Elements of a successful business card

Business cards have one aim: to get you more business. While it is tempting to use a business card as an opportunity for creativity, you still need to ensure potential buyers can find you online or in person. 

There are several key components of an eye-catching business card:

Your logo

Your brand logo helps communicate the brand personality or brand identity of your company, and potentially what service you provide. Having a high-quality logo design clearly visible on your business card can increase brand awareness and help people remember your company.

Name and contact information

The primary use of a business card is to provide someone with your contact details in a small package that acts as a physical reminder of yourself. Include your name and position at the company, phone numbers, business address, email, website address, and up-to-date social media account information.

Memorable design and style

Traditional business cards typically are black of blue and white with a minimalist aesthetic, while modern cards use a creative approach to grab someone’s attention. Consider including a scannable QR code that links to your website, using alternatives to cardstock like recycled materials, or trying a vertical orientation card design.

16 business card ideas

  1. Non-rectangular shapes
  2. Vertical design
  3. Different backing material
  4. Mimicry
  5. QR codes
  6. Graphics
  7. Unique lettering
  8. Bold colors
  9. Freebies
  10. Digital cards
  11. Photography
  12. Calligraphy
  13. Artwork and illustrations
  14. Usable cards
  15. Cut-out details
  16. Alternative objects

Your business card should stand out from the pack while still conveying essential information. Here are some business card design ideas to inspire your own. 

1. Non-rectangular shapes

Business cards can come in different shapes and sizes that reflect different kinds of businesses. You can get circular, square, diamond, and even custom shapes, which you can use to reflect what your business does. For example, if you sell dog toys, you might get your business cards cut in the shape of a dog’s head or a bone. 

Pink arch-shaped on one side business card with red text.
These cards designed for Lena Schleweis by Studio Veh are curved at one end.

2. Vertical design

Vertically oriented business cards can be a way to fit in images or graphics better suited for that shape, such as portraits if you’re a portrait artist or a graphic of a tall building if you’re an architect.

Vertical card with wizard holding a floating heart and a cookie, on one side and text on the other.
Rens Park Designs created this vertical business card for Cookie Wizard.

3. Different backing materials

Plastic, metal, wood, cork, recycled composite, or even fabric are all options for your business card backing material. Be aware though that alternative materials tend to cost more to produce in bulk than regular cardstock does.

Pile of business cards printed on recycled paper featuring three headshots and embossed text.
Le ShabChicVtage uses a non-standard backing material to make its business cards stand out.

4. Mimicry

Using a design that reflects the essence of your business can be a great way to make a card memorable without someone even having to read the text. Imagine the business card of a florist that folds down the edges of a rectangular card to reflect a bouquet, or a cleaver-shaped card for a butcher.

A bright yellow business card shaped like a person with kinetic legs and arms.
These kinetic business cards were created for a Pilates brand.

5. QR codes

QR codes easily direct people to your business website or social media account, and are increasingly appearing on business cards.

Pink business cards featuring an Instagram QR code and an image of 3 women wearing balaclavas.
Savvy Graphics created this Instagram QR design for The Lash Muva.

6. Graphics

A card for a wine distributor might contain a graphic that looks like a wine glass stain, or a card for a framer can have a graphic of a picture frame on it. Think about graphics that reflect your business and what you sell—this will make your cards memorable and ensure they stand out. 

Neutral, minimalist business cards with an embossed rose and gold text.
The Dairy Studio embossed a graphic print of a flower for floral design company Bud.

7. Unique lettering

Embossed, raised, or otherwise unique lettering is another good way for the text on your card to pop out—literally. An acupuncturist’s business card, for example, can use perforated lettering that brings to mind the work of acupuncture needles.

Red business card with unique lettering spelling out Yaon Studio against a green background.
Graphic Designer Deva Darsinii creates an eye-catching design out of lettering for Yaon Studio.

8. Bold colors

Using a bold color palette on your card will also increase the chance people hang onto it, as research shows individuals keep a colored card 10 times longer than they do a plain white card.

Colorful business card for a Thai food truck featuring a drawing of a cat and bright patterns.
Banana Print UK designed these bright, vibrant cards for the ChimChim Thai food truck.

9. Freebies

Attaching promotional codes or tiny samples can be a great way to get people invested in your operation. For example, a small packet with seeds inside and business information printed on the outside might be perfect for a landscaping or plant-related business.

A business card for a fitness camp with a QR code offering a free class to those who sign up.
This fitness camp brand offers customers a free class if they scan the QR code on the business card.

10. Digital cards

Digital business cards kept on your phone can be sent via text or email. Besides limiting potential waste, digital business cards can also communicate your tech savviness. You can add whatever information you like to a digital business card, including links to your website, discount codes, and contact details. 

3 digital business cards with headshots of each person and contact information and more about them.
HiHello provides digital business cards to companies in all industries.

11. Photography

High-quality photographs can add a touch of luxury to minimalist business cards—just make sure the images you use are relevant to your brand. For example, a florist might have a full-bleed image of a bouquet stretched across one side of their business card design, or an organic juice brand might include a photo of a rainforest or natural scenery.

Pop-up and out business card shaped like a person wearing a t-shirt, jeans, and novelty sunglasses.
Emerson Taymor combines photography with a unique pop-up design on his business cards.

12. Calligraphy

You don’t always need to include an image or graphic. Instead, use characterful calligraphy to spell out your or your business’s name and other information—just make sure it’s legible. 

Vertical card printed on recycled stock featuring calligraphy and baking equipment illustrations.
Paula Lee Calligraphy designed these vertical business cards for Messing Kitchen Baking Co.

13. Artwork and illustrations 

Use your business cards as a mini canvas to share relevant artwork or fun illustrations. Create unique pieces that customers can collect or add drawings that align with your brand. For example, include an illustration of your brand mascot, if you have one. 

Vertical card printed on recycled stock featuring calligraphy and baking equipment illustrations.
Moonlit Media created a strawberry unicorn graphic for Nate Hester’s business card.

Alternatively, use pattern design or print to give your business card design a bold look.

Illustrated business card on a white background with bold patterns on one side.
Sarah Mossallam created this beautiful business card for Soju.

14. Usable cards

Multi-purpose business cards are bound to be remembered. Think about how you can turn your cards into something people can use, like a mini cheese grater if you’re a cheesemonger, or a ruler if you sell DIY materials.

A business card that looks like a tiny cheese grater photographed against a block of cheese.
This business card for a cheese shop doubles as a mini cheese grater.

15. Cut-out details 

Give your minimalist business cards added interest by laser cutting relevant shapes and designs into them. This works well for companies that work with wood or sell construction materials.

Business card that looks like a brick with three holes cut in the center of the design.
Go Forth Creative designed this cut-out business card for a Texan brick and stone brand.

16. Alternative objects

Modern business cards don’t have to conform to traditional standards. They don’t even have to be cards. Think outside the box and use alternative objects to transfer business information to customers. For example, you might print your details onto Lego figures, erasers, or other stationery items.

4 Lego characters pictured from the front and back showing the contact details of Lego employees.
Lego employees have their own mini Lego people business cards.

How to design a business card

  1. Decide on font and color
  2. Decide on font and color
  3. Choose creative design elements
  4. Use tools to print your card

It might be tempting to slap your name, telephone number, and email address onto a card and call it a day. But taking the time to design an attractive business card can help market your small business and may increase sales. Here are a few steps you can take when designing your card:

1. Pick your layout

Vertical business cards, cards of different physical shapes and sizes, and cards with graphics or logos can draw the eye and increase the chance that a potential customer remembers you.

2. Decide on font and color

The font and color combinations on your business card should match those on your other marketing materials, packaging, or website. Consider using bolder colors in your brand’s color palette to grab attention.

3. Choose creative design elements

Embossed or raised lettering, photos, graphics, unique patterns, and even different backing materials like wood or recycled fabric can help create a lasting impression on a potential customer or business partner. Without overloading your card with information (remember the power of basic design principles like negative space), consider creative ways to tie back to your core business.

4. Use tools to print your card

Ecommerce businesses like Shopify offer their own free custom business card makers, as well as apps that offer business card templates specific to a wide variety of industries. If you’re looking for a trained graphic designer, Shopify also has a list of the best paid and free business card makers on the market.

Make your business cards work harder for you

Despite advanced technology, modern business cards are still an integral part of business. They provide a physical way for you to share information with potential customers and stay front of mind. 

The key is to ensure your business cards stand out and reflect your brand in the right way. Use the business card ideas we’ve covered here to inspire your next design and make your business cards work harder for you at your next in-person event.

Business card ideas FAQ

How much do business cards cost?

A custom-designed, standard-size (2 inches by 3.5 inches) business card typically costs between 6¢ and 24¢ per card to make. Prices will be higher for larger sizes or special designs, such as embossed logos or unique shapes, and most printing companies will give you deals on bulk orders.

How many business cards should I order?

The answer to that depends on your industry and how often you are meeting potential customers or clients in person. Typical business card orders range in the hundreds but keep in mind that your sales can increase by 2.5% for every 2,000 cards you pass out.

How can I make my business card stand out from the competition?

Using creative business card design elements such as unique graphics, fonts, and eye-catching bold colors will help you stand out from the dozens of white business cards out there. It can also build positive associations with your business and increase the likelihood of gaining business.

Can I include my social media handles on my business card?

Yes. You can either include the handles in written form or use a scannable QR code to link people directly to your accounts online.

What should not be on a business card?

Unnecessary personal information such as your home address or any outdated information like defunct website URLs or non-working email addresses should not be included on a business card. You also want to make sure you don’t have spelling errors or low-quality photos, both of which could leave a bad impression.


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