2024 Advertising and Marketing IP Webinar Series

Getting marketing right means your brand really resonates with your consumer – driving sales and brand loyalty. But the legal landscape is constantly shifting, and regulators are adapting their rulebooks to keep pace with trends as they evolve. Are you in control of your brand messaging, and are you clear on what you can and can’t say?

These webinars will help those with a responsibility for promoting their business’s brand and reputation deliver impactful and compliant media campaigns.

Join us for one or sign up for the whole series.


Ambush Marketing: feeling the buzz around #Paris2024

Brands will be seeking to ride on the excitement of Paris 2024, Euro 2024 and other sporting events taking place this year, however they need to take care not to infringe official rules intended to protect sponsors of the events. We will look at what brands can and can’t do and will look at some fantastic ambush marketing campaigns that have managed to get it right.

Date: Thursday 14th March 2024
Time: 12:00pm -1:00pm
Venue: Via Zoom


Making Wellness Claims

The wellness industry is booming, with brands across all sectors all looking to capitalise on the trend. This webinar will look at what happens when wellness claims become medicinal claims, and so subject to stricter regulations. This webinar is relevant to those marketing medicines, devices, food, drinks, cosmetics and therapies in the wellness space.

Date: Wednesday 24th April 2024
Time: 12:00pm -1:00pm
Venue: Via Zoom


AI for Ad campaigns – Implications on Intellectual Property

In the advertising space, tech giants have been increasing capability in their generative AI products, making it easy to utilise AI in advertising campaigns from consumer reach to content creation. But as AI advances at an unprecedented pace, it is raising profound questions about intellectual property (IP) protection. We will discuss common pitfalls and dangers, as well as the good practice to ensure compliant ad campaigns.

Date: Wednesday 12th June 2024
Time: 10:00am -11:00am
Venue: Via Zoom


Anti-counterfeiting and Brand Protection

The UK’s legislative framework is well-equipped to address counterfeits in the UK, but resources for public bodies can be stretched. Therefore, much responsibility rests with brand owners to act for themselves.

This webinar will bring together practical commentaries, legal updates and discussions on how brand owners can best prepare and protect themselves with regard to counterfeiters, while maintaining budgets, demonstrating return on investment, and ensuring brand reputation.

Date: Wednesday 16th October 2024
Time: 12:00pm -1:00pm
Venue: Via Zoom


Greenwashing

All brands are making serious investment into sustainability, and rightly they want to shout about their achievements. But the regulators are hot in this area, and unsubstantiated green claims – labelled as greenwashing – can lead to reputational damage that it is hard to climb back from. We will be re-running this very popular webinar to give an update on the rules in the UK. We will also take a look at the most interesting cases from the last year and will give practical tips on how to make green claims without risking greenwashing.

Date: Wednesday 13th November 2024
Time: 10:00am -11:00am
Venue: Via Zoom

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