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Best Business Books for Entrepreneurs: Best Business Books for Entrepreneurs Who Look Forward to Emerging Out of the Crowd

by  on  in Best Business Newspaper
If you wish to launch your business, you need to be 100% prepared before you practically do it. It is like sharpening your axe before you start cutting a tree. If you have a sharp axe, it would be a quick and easy job to cut down a tree. However, if you did not invest time in sharpening the axe, though you would be able to cut down the tree, it would take longer time and more effort to complete the job. To be the brighter one among the crowd, ensure that you can reach your end goal timely with minimum required efforts.

Go through this hand-curated list of best business books for entrepreneurs which are packed with valuable insights and practical advice. These books will help you cover every aspect required to kickstart a successful business. From leadership skills to startup strategies to marketing techniques, every book will have a unique insight into every aspect of the business. So, get ready to immerse yourself in the wisdom of running your business.

List of the Best Business Books for Entrepreneurs

1. “The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses” by Eric Ries

The Lean Startup How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric RiesTeam ProductLine

“The Lean Startup” by Eric Ries is one of the top selling entrepreneur books which was also groundbreaking as it revolutionised the way entrepreneurs approach building and growing businesses. Ries introduces the concept of the lean startup methodology, which focuses on rapid experimentation, validated learning, and iterative product development. By emphasizing the importance of continuous innovation and customer feedback, Ries challenges traditional business practices and offers a practical framework for creating successful startups in an uncertain and fast-paced world. Drawing from his own experiences and real-world examples, Ries provides valuable insights on how to minimize waste, make data-driven decisions, and

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The hidden environmental costs of digital advertising, Marketing & Advertising News, ET BrandEquity

by  on  in Advertising & Marketing

<p>Representative image</p>
Representative image

Digital advertising has revolutionised the way brands reach their target audience, allowing them to connect with consumers on a global scale. However, with this increased connectivity comes a downside, as digital advertising has a significant impact on the environment.

One of the major impacts of digital advertising on the environment is the high level of electricity consumption required to power the servers that host online advertisements. According to a study by the University of Bristol, digital advertising accounts for approximately 8-10% of global electricity consumption, with a significant portion of this energy coming from non-renewable sources.

In addition to electricity consumption, digital advertising also contributes around 3-4% in greenhouse gas emissions, that is equivalent to the emissions of the entire aviation industry. This is due in part to the energy required to power the servers, but also to the production and disposal of the devices used to access digital ads.

Another environmental impact of digital advertising is the creation of electronic waste. The constant production and disposal of devices used to access digital ads contributes to the growing e-waste problem, which poses a significant environmental and health risk.

Despite these negative impacts, there are steps that can be taken to reduce the environmental impact of digital advertising. Companies can use renewable energy sources to power their servers, design ads that are optimised for energy efficiency, and encourage the reuse and recycling of devices.

As media buying is an important aspect of digital advertising, and it can also have a significant impact on the environment. Marketers have an important role to play in reducing the environmental footprint of digital advertising. Here are some media buying best practices that can help reduce the impact of digital advertising on the environment:

  1. Use Sustainable Ad Formats: One way to reduce the environmental
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Capital Small Finance Bank eyes Rs 14,000 crore of total business in FY24

by  on  in Business Financial News

Capital Small Finance Bank Limited is looking at its total business rising over Rs 14,000 crore by the end of current financial year on the back of growth in its advances led by MSME loans and mortgages. The Jalandhar-headquartered bank has also plans to expand its branch network by opening 20 more branches in the northern region. Capital Small Finance Bank started operations as the country’s first small finance bank in April, 2016 after conversion from Capital Local Area Bank.

Prior to conversion to the Small Finance Bank, Capital Local Area Bank had been operating since January 14, 2000. In the last financial year, the bank’s total business grew to Rs 12,000 crore with 12 per cent growth. “We are looking to grow our business to more than Rs 14,000 crore (by end of 2023-24),” Capital Small Finance Bank Limited chief financial officer Munish Jain said on Tuesday.

The bank’s total advances stood at Rs 5,507 crore with 17 per cent growth while its deposits stood at Rs 6,560.62 crore with a high share of CASA (current account savings account) book at 41.88 per cent of the total deposits. Jain said the bank’s advances are expected to grow by 22-24 per cent while profitability to rise by 25-30 per cent.

“Growth will be coming from MSME (micro, small and medium enterprises) and mortgages including housing loans,” he said, adding that the bank is also extensively doing agricultural loans. The bank’s asset products primarily include agriculture loans, MSME and trading loans (working capital, machinery loans etc.) and mortgages (housing loans).

The bank also plans to increase its footprint in the northern region where it is mainly concentrated. “We will continue to expand our branch network. A minimum of 20 branches will add more in this fiscal,” said Jain.

The bank presently

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How An Information Company Adapts To AI

by  on  in Business Information Companies

It’s widely known that to succeed with AI, a company needs to have some distinctive information. Wolters Kluwer, the Netherlands-based professional information, software solutions and services company that does business in over 180 countries today, has never lacked for that resource. It was founded in 1836 as a schoolbook publishing company, and over the years merged with other publishers and eventually began developing and acquiring digital information capabilities.

Nancy McKinstry, the CEO and Chair of Wolters Kluwer, became its leader in 2003. She began to transform Wolters Kluwer into an expert solutions company, hiring and developing experts with deep expertise in areas like healthcare, tax, risk and compliance, and legal. The company also created a global Digital eXperience Group (DXG) to help speed time-to-market and innovation in digital products, as well as a Global Business Services (GBS) group to provide strategic execution services. Today, the company’s revenues from publishing are less than 5% of the total—down from over 80% when McKinstry became CEO.

By the time AI became more prevalent in the late 2010s, Wolters Kluwer was well into the business of providing “expert solutions” to its customers. At this point there were hundreds of experts in various fields providing expertise to customers, and fortunately Wolters Kluwer captured the data on the advice it provided and the outcomes for the customer. One might notice that this is a perfect situation to begin modeling and predicting those outcomes with machine learning. By 2016, the company had created its first AI-enabled product: CCH IQ used machine learning to help tax service providers identify which clients are affected by changes in tax legislation, assess the impact of the changes on client tax returns, and understand opportunities for additional tax services to clients.

Building AI-Based Product

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I Found a Second Job

by  on  in General

Of course I know what happens in this city, we have tourists come here from all over the world and we entertain them however they want. It is Disney World for grown up people and of course we know that adults like sex. At any rate I recently learned about the escorts in salt lake city, although not as the person paying for it. In this case I am pretty sure that I am about ten tax brackets under the income required for this. This girl is incredibly beautiful and apparently she is already quite wealthy. I suspect that she must have shoeboxes full of cash in her closet to be honest. I am sort of her man servant it seems. She lets me stay in her guest house, which is bigger than the last apartment I had without the roommate drinking my beer. I drive her pick up truck when she has me run errands. When she is working I drive her around in a stretched Cadillac Escalade.

In fact she gave me a real interview when I applied for the job, but she apparently knew that I could kick a door in. I was in the Military Police when I was in the Army. She took me out behind her house in the desert and showed me four pistols. One of them was a really vintage Model 1911, I picked it up and hit five of the six bottles she had set up. She picked up another of the pistols and dropped the other. Then she sunbathed and made me swim laps in her pool to see how long I could do. The first time I worked we waited for a private jet to land. The guy had his own bodyguard and the two of us sat … Read More ...

The Pitch: Advertising and marketing news for 5.30.23

by  on  in Advertising & Marketing

Caley Cantrell

Peter Coughter

Longtime Brandcenter professors Caley Cantrell and Peter Coughter are retiring after 17 and 26 years, respectively, at the graduate school. VCU News also reports on a group of students from Creative Circus who received their degrees at this year’s Brandcenter commencement after the Atlanta school closed last year.

The Idea Center was hired by Leo Lantz Construction to redesign its website. It’s working with Virginia Cardiovascular Consultants of Fredericksburg on a new website and ongoing SEO.

Will Sidaros

Idea Center hired Will Sidaros as a project manager. The George Mason alum has previously worked as a freelance videographer.

Spurrier Group was hired by Allianz Partners as the travel insurance company’s lead agency for digital media and marketing. Work will focus on scale the company’s audience base and digital strategy.

Addison Clark was hired by local builder River City Custom Homes to provide strategic marketing including paid and organic social media, search engine optimization, and web and design support. The agency launched a redesigned website for client Gilman Heating, Cooling & Plumbing. The mobile-first site reflects the company’s updated branding.

Kimberly Loehr

Kimberly Loehr of Loehr Lightning Protection Co. was awarded Virginia Professional Communicators’ 2023 Communicator of Achievement Award at the group’s spring conference this month. The award recognizes achievement in the communications field and service to VPC, National Federation of Press Women and the community.

Loehr is a co-owner of the Richmond-based contracting firm and serves as president of nonprofit Virginia Press Women Foundation.

Cade Martin won Best in Show in Communication Arts Magazine’s 2023 Photography Competition for images included in a branding campaign for the International Spy Museum. The campaign was led by D.C.-based agency January Third and involved Philadelphia-based NLD Productions.



Arts & Letters Creative Co. created an ad for ESPN

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Global Business Card Software Market Size and Forecast

by  on  in Business Card Companies

New Jersey, United States – The Global Business Card Software market is expected to grow at a significant pace, reports Verified Market Research. Its latest research report, titled “Global Business Card Software Market Insights, Forecast to 2030“. offers a unique point of view about the global market. Analysts believe that the changing consumption patterns are expected to have a great influence on the overall market. For a brief overview of the Global Business Card Software market, the research report provides an executive summary. It explains the various factors that form an important element of the market. It includes the definition and the scope of the market with a detailed explanation of the market drivers, opportunities, restraints, and threats.

Both leading and emerging players of the Global Business Card Software market are comprehensively looked at in the report. The analysts authoring the report deeply studied each and every aspect of the business of key players operating in the Global Business Card Software market. In the company profiling section, the report offers exhaustive company profiling of all the players covered. The players are studied on the basis of different factors such as market share, growth strategies, new product launch, recent developments, future plans, revenue, gross margin, sales, capacity, production, and product portfolio.

Get Full PDF Sample Copy of Report: (Including Full TOC, List of Tables & Figures, Chart) @ https://www.verifiedmarketresearch.com/download-sample/?rid=85186

Key Players Mentioned in the Global Business Card Software Market Research Report:

Adobe, Business Card Designer Plus, Business Card Maker, NCH Software, Knowee, Logaster, Business Card Composer, CR8 for Windows 3.01, Mojosoft.

Global Business Card Software Market Segmentation:  

Business Card Software Market, By Type

• On-premise
• Cloud-based

Business Card Software Market, By Application

• PC
• Mobile Terminal
• Others

Players can use the report to gain sound understanding

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How to buy a global $20bn company for nothing

by  on  in Business Financial News

Japan, declares tourist after tourist, investor after investor, is red hot. The yen is tumbling, the shopping is amazing, the stock market is flying, the sushi is cheap. It is also, perhaps, the only place in the world right now where you can buy a globally successful $20bn company for free.

And glorious though that notionally knockdown pricing sounds, it may yet spoil an important element of the party.

Like all good tricks, this so-far-hypothetical $20bn great gratis grab takes a bit of setting-up. For a start, to be the lucky buyer you have to be Toyota Motor — global carmaker supreme, Japan’s biggest company and embodiment of the reality that, while governance reform is happening apace, it is certainly not happening everywhere.

And second, you need to exist in a stock market that has, for decades, tolerated the self-evidently problematic phenomenon of listed companies’ “cross-holdings” of equity stakes in one another. Traditionally held as symbols of business friendship between companies, these stakes have acted as barriers against pushier shareholders and allowed poor management an ill-deserved cushion of complacency. True, the networks have been unwinding in recent years under government and shareholder pressure, but some pretty remarkable anomalies still exist.

Last week a large audience of visiting fund managers who had gathered in Tokyo took part in a thought experiment. Consider Toyota Industries — the world’s biggest manufacturer of forklift trucks and a major global player in weaving machinery. It is also, via the magic of cross-holdings, the single largest private sector owner of Toyota Motor shares. Toyota Industries’ 7.31 per cent stake in the parent (whose stock price has roughly doubled over the past decade) is currently worth $16.4bn, or roughly 85 per cent of the total market value of Toyota Industries.

But wait. Cross-holdings. Toyota Motor, in concert

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Best Payroll Software for Small Business (2023)

by  on  in Best Business Newspaper

Small businesses have a lot to gain from reliable payroll software, like saving time and money. Automating your company’s payroll process and tax filing, for example, can give you hours of your day back to put into building your business. According to Intuit QuickBooks, it can take nearly five hours each pay period to manage payroll taxes.

However, what is good for one company may not be good for another. Our Best Payroll Software for Small Businesses rating can help you navigate some of those small business-specific factors that go into choosing payroll software.

If you have a larger business or are interested in learning about features and plans that are less specifically tailored to small businesses, check out our Best Payroll Software of 2023 ratings.

Our Best Payroll Software for Small Business of 2023 Rating

The best payroll software for small businesses streamlines payroll processes. It automatically calculates payroll taxes and may file and deposit them with state, federal, and local taxing agencies depending on the plan. Base prices range from $17 to $125 monthly, whereas per-employee fees range from $4 to $10. Many payroll providers will file new hire paperwork with your state, and some include onboarding features, like e-signature for hiring documents.

After businesses complete payroll, employees receive funds via direct deposit in two to four days. Certain payroll solutions offer next-day or same-day services for eligible employers. And while most vendors have live customer support, hours vary by provider and subscription plan. Explore our top picks for small business payroll.

Gusto
Monthly Fee

$40.00 & $6/Employee

Best Overall Payroll Software

Gusto Is Recommended For:

  • Businesses that want payroll

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As America returns to the office, Xerox returns to advertising

by  on  in Advertising & Marketing

As America’s workforce has returned to the office, so has office equipment company Xerox returned to advertising. Earlier this month, the century-old technology brand launched a new brand campaign and a media mix revamp to better target the millennial and Gen Z work force. 

Investment-wise, it’s Xerox’s largest ad effort in the last five years, testing into channels that are new to the brand, like digital and streaming video, and TikTok and revisiting dormant ad channels, like out-of-home ads in the New York City metropolitan area, according to Deena LaMarque Piquion, CMO at Xerox. Xerox’s exact ad spend is unclear as Piquion declined to provide specific figures.

“We’ve really broadened the aperture to have a better mix of tactics,” said Piquion. “That’s what we heard a lot, that we were missing at the top of the funnel to really influence that area of favorability before they move to consideration.” 

Historically, Xerox’s media investments have been predominantly in digital tactics, especially LinkedIn campaigns and paid search. But to boost brand awareness, and keep up with the work force’s newest generation, channels like digital and streaming video ads, NYC-based OOH and TikTok have been added to the media mix.

It’s unclear what those investments are as Piquion declined to outline specifics. Last year, Xerox spent $2,554,357 on advertising efforts, according to Vivvix, including paid social data from Pathmatics. That figure is significantly higher than the $1,552,230 spent in 2021. 

TikTok in particular, she said, is in its early experimental stage for the legacy brand as it plans to launch both paid and organic efforts alongside its newest campaign this year. The hope is TikTok will become a mainstay in the Xerox media mix to stay top of mind with younger audiences, said Piquion. 

“We’re extremely strong in [the] 45 and over demographic,

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