Author: admin

Why I love advertising: a farewell to Marketing

by  on  in Advertising & Marketing

I remember the first ad I really loved. Thousands of coloured bouncy balls bounced down a San Francisco street. They bounced off cars and windows, with the cityscape standing proudly in the background. The colours were luminescent and lit up the sky. José González’s cover of Heartbeats was the perfect accompaniment to the visual. And then, it ended, with the perfect tagline ‘Colour… like no other’. The ad was for a Sony TV. 

I was in awe. It was enthralling that a story of colour had been told in such a significant, beguiling and simple way. I realised at this point that ads weren’t just really fast selling points being yelled at me through the TV, but they were a chance to tell a story in 30, 60 or 90 seconds. It pushed storytellers to tell an entire plot in a tiny window. 

Perhaps to a TikTok generation this isn’t seen as a feat of any kind, but it is. Ads have to be tied to a brand or a product, they have to resonate with the audience, and hit key demographics. They have to be beautiful or funny or irreverent. If they’re not sexy then they should be entertaining. Or both. Or even emotional. 

Ads are also universally hated. 

Perhaps the hardest road block of them all is that people hate ads. They’re the time in a TV show when you nip off to make a cuppa. YouTube gives you the chance to skip ads. You can download ad blockers. Ads are bitched about as being irritating, louder than the TV program or completely missing the point. 

That’s why when an ad resonates it’s an incredible achievement. It can cut through all the noise, targeted marketing and advertising that you’re exposed to every day and leave you with a

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Best American Express Cards of 2023

by  on  in Business Card Companies

Our experts answer readers’ credit card questions and write unbiased product reviews (here’s how we assess credit cards). In some cases, we receive a commission from our partners; however, our opinions are our own. Terms apply to offers listed on this page.

The information for the following product(s) has been collected independently by Business Insider: Amex EveryDay® Credit Card
, Amex EveryDay® Preferred Credit Card
, American Express® Green Card
, Hilton Honors American Express Aspire Card
, Hilton Honors American Express Surpass® Card
. The details for these products have not been reviewed or provided by the issuer.

American Express is well-known for its travel cards like The Platinum Card® from American Express and premium “experiential” offerings like concierge service, but it also offers cards with non-travel perks and lower annual fees. Amex is also highly regarded for its excellent customer service and a wide assortment of airline, hotel, cash back, and general travel cards. Amex is an Insider partner.


Featured No-Annual Fee American Express Card

Blue Cash Everyday® Card from American Express

Icon of check mark inside a promo stamp It indicates a confirmed selection.

Perks

Earn 1% to 3% cash back on purchases.


Intro APR

0% intro APR on purchases and balance transfers for 15 months from account opening


Regular APR

19.24% – 29.99% Variable

Earn a $200 statement credit


Recommended Credit

Good to Excellent

Pros
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Good bonus cash-back rate at US supermarkets
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. No annual fee
Cons
  • con icon Two crossed lines that form an ‘X’. If you spend more than $6,000 at US supermarkets in a year, you should use another card to earn bonus rewards once you
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Live news: Trending business stories for September 26, 2023

by  on  in Business Financial News

The latest business news as it happens

Published Sep 26, 2023  •  Last updated 5 hours ago  •  15 minute read

A home for sale in Toronto. Canada’s banking regulator said he’s concerned about the prevalence of ultra-long mortgages.
A home for sale in Toronto. Canada’s banking regulator said he’s concerned about the prevalence of ultra-long mortgages. Photo by Cole Burston/Bloomberg

Today’s top stories

Article content

4:50 p.m.

China poses dilemma for asset managers, AIMCo CEO says

Advertisement 2

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Best Buy Canada a drag on parent company’s sales – Business News

by  on  in Best Business Newspaper

Best Buy Co Inc.’s (NYSE:BBY) Canadian stores are seeing steeper drops in sales than are the company’s stores in the U.S. – at least when those sales are converted into U.S. dollars.

The Minnesota-based venture, which bases what it calls its “international” division in Vancouver, reported its earnings this morning. Best Buy operated in Mexico for 13 years up until 2021, when it exited that country. It now only operates stores in Canada and the U.S.

The company reported that its “international segment” generated US$693 million in sales in the quarter that ended July 30. That was down 8.8 per cent from the US$760 million that it generated in the same quarter last year.

“This decrease was primarily driven by a comparable sales decline of 5.4 per cent and the negative impact of approximately 340 basis points from foreign currency exchange rates,” the company explained in a news release.

“International operating income was $19 million, or 2.7 per cent of revenue, compared to $28 million, or 3.7 per cent of revenue, last year.”

The reason why Best Buy’s international operating income declined was because the company spent more on general administrative expenses even as it enjoyed higher margins, the company said.

The company’s U.S. business also struggled. It generated US$8.89 billion in sales in the quarter ended July 30, down 7.1 per cent from US$9.569 billion in the same quarter in 2022.

The only time Best Buy CEO Corie Sue Barry mentioned Canada on her company’s conference call with analysts this morning was to express support for those displaced by forest fires.

“I want to make sure we acknowledge the wildfires in Maui, but also the wildfires we’ve seen in

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Digital Audio Advertising: A Vital Component of Your Next Multi-Channel Marketing Strategy

by  on  in Advertising & Marketing

The world of audio is changing, and the possibilities for advertisers in the space are growing. In this article, Kym Treasure, founder & CEO of Audacia Audio, delves into the significance of digital audio advertising in today’s dynamic marketing landscape.

For the first time streaming, on-demand audio has passed linear audio listenership. According to Edison research as of the end of Q2 2023, 50.3% of all daily audio time consumed by those in the U.S. age 13+ is now on on-demand platforms and 49.7% is on linear platforms. In 2023, there will be trillions of on-demand audio streams annually. While global markets will have varying shares, streaming audio has now become a fixture in the lives of many globally as they soundtrack their lives – be that relaxing, learning, commuting, working out, partying, or anything in between.

Kym Treasure, founder and CEO, Audacia
Kym Treasure, founder & CEO, Audacia Audio

Though the above statistics should not point to traditional audio one day reaching zero and on demand being the only way people consume audio – it’s likely people will always have demand for some form of directed radio – this habit change is creating opportunities for marketers to engage audiences in moments and ways previously impossible. With numerous channels available to interact with target audiences, integrating digital audio advertising into a multi-channel marketing strategy is becoming increasingly indispensable. This can become all the more powerful when activated via programmatic technology – allowing for greater targeting control, flexibility and speed to market. 

Audio advertising includes podcasts, radio, music streaming and even within gaming platforms. According to PwC’s Global Entertainment & Media Outlook digital audio is one of the fastest-growing advertising channels. In Asia Pacific, spending on audio advertising is expected to double between 2023-2025 from $2bn to $4bn annually. Marketers are increasing spend as consumers see

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Best Business Credit Cards for Balance Transfers of September 2023

by  on  in Business Card Companies

Full list of editorial picks: Best business credit cards for balance transfers

U.S. Bank Business Platinum Card

0% intro APR for 18 billing cycles on purchases and balance transfers, and then the ongoing APR of 17.24%-26.24% Variable APR

The 0% introductory APR period on the

U.S. Bank Business Platinum Card

is far longer than what you’ll find on competing cards, and it applies to balance transfer and new purchases. The balance transfer fee is on the low end, as well:

Either 3% of the amount of each transfer or $5 minimum, whichever is greater

. The card’s main drawbacks are no ongoing perks or rewards and a 3% foreign transaction fee, making it a poor choice for spending abroad.

0% intro APR for 15 billing cycles on purchases and balance transfers, and then the ongoing APR of 19.24%-28.24% Variable APR

The

U.S. Bank Business Triple Cash Rewards World Elite Mastercard®

is a triple-threat balance transfer card, with a long 0% period, a generous sign-up bonus ($

500

) and great cash-back rewards. New cardholders receive

0% intro APR for 15 billing cycles on purchases and balance transfers, and then the ongoing APR of 19.24%-28.24% Variable APR

. The balance transfer fee is:

Either 3% of the amount of each transfer or $5 minimum, whichever is greater

.

Earn 3% cash back on eligible purchases at gas stations, office supply stores, cell phone service providers and restaurants. Earn 1% cash back on all other eligible net purchases

. Learn more and apply.

PNC Visa® Business Credit Card

0% APR for 13 billing cycles on balances transferred within 90 days, and then an ongoing variable APR of 15.24% to 25.24% (as of this writing)

Most balance transfer cards give you 30 days to move your debt, but the PNC Visa Business card

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World Leading Companies involved in The Radiology Information Systems (RIS) with PACS Market

by  on  in Business Information Companies

“Worldwide Market Reports offers a UP-TO 70% discount on Radiology Information Systems (RIS) with PACS Market Reports on Single User Access and Unlimited User Access“

The latest research study released by Worldwide Market Reports on “Radiology Information Systems (RIS) with PACS Market” with 100+ pages of analysis on business strategy taken up by emerging industry players, geographical scope, market segments, product landscape and price, and cost structure. It also assists in market segmentation according to the industry’s latest and upcoming trends to the bottom-most level, topographical markets, and key advancement from both market and technology-aligned perspectives. Each section of the Radiology Information Systems (RIS) with PACS Market business research report is specially prepared to investigate key aspects of the market. This document also entails a detailed analysis of the current applications and comparative analysis with a keen focus on the opportunities and threats and competitive analysis of major companies.

Furthermore, The report provides a detailed understanding of the market segments which have been formed by combining different prospects such as types, applications, and regions. Apart from this, the key driving factors, restraints, potential growth opportunities, and market challenges are also discussed in the report.

Click Here to Get a Sample Copy of the Latest Research On Radiology Information Systems (RIS) with PACS Market in 2023 Before Purchase: https://www.worldwidemarketreports.com/sample/988809

Scope of the Radiology Information Systems (RIS) with PACS Market:

The Global Radiology Information Systems (RIS) with PACS Market is anticipated to rise at a considerable rate during the forecast period, between 2023 and 2030. In 2023, the market is growing at a steady rate and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.

The report covers extensive competitive intelligence which includes the following data points:

✔ Business Overview
✔ Business

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Ad Law News And Views – September 21, 2023 – Advertising, Marketing & Branding

by  on  in Advertising & Marketing

Welcome back to Ad Law News and Views.

Summer Vacations, Upcoming Webinars and more!

The summer seemed to fly by. We hope your summer months were
filled with time to relax and reset. Many of our Ad Law attorneys
spent their summer vacations with loved ones in locations around
the world. We invite you to play:

GUESS THE VACATION LOCATION

1369046a.jpg

Your choices are:

  • Selinunte, Sicily


  • Wellfleet, MA


  • Fethiye, Turkey


  • Keystone, SD


  • Hilton Head Island, SC


  • Adirondack Mountains, NY


  • Yarmouth, MA


  • Paris, France


  • Arizona River


  • Rehoboth Beach, DE

You may find the answers at the bottom of this newsletter.

IAPP Privacy. Security. Risk.

The IAPP PSR Conference will be held in San Diego, October 5
– 6, 2023. If you are attending the conference, we invite you
to join us at several sessions where Kelley Drye attorneys are on
the panel.

  • Thursday, October 5 – Generative AI: Privacy and
    Ethical Considerations for Your Business    , Alysa Hutnik

  • Thursday, October 5 – Don’t Let Your PIA be a
    PITA! Reinvigorate Your Approach to Privacy Assessments    ,
    Aaron Burstein

  • Friday, October 6 – A Clean Start for Marketing
    and Advertising with First-Party Data    , Rod
    Ghaemmaghami

  • Friday, October 6 – Balancing the Risks and
    Rewards of Consumer Location    , Laura VanDruff

We also invite you to participate in a pre-conference workshop,
held on October 4 from 12:00 p.m. – 4:30 p.m. PT at the
Pendry Hotel, where we will discuss we discuss data deletion,
sensitive personal information, and data protection impact
assessments. This workshop is highly collaborative and
interactive.

REGISTER HERE

ADDITIONAL UPCOMING EVENTS

Wednesday, September 27, 2023 at 2:00 pm ET

Navigating Critical Components

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How To Accept Credit Card Payments As A Small Business

by  on  in Business Card Companies

Key takeaways

  • Many card processing providers offer similar services. Finding the best fit comes down to the number of transactions you expect to process and how you plan to accept payments — in person, online or over the phone.
  • In-person payments come with lower processing fees, while over-the-phone payments can be more costly due to the risk no-card-present transactions attract.
  • When weighing options, don’t simply go for the cheapest: think about your business’s needs and whether the provider offers tools that can scale with your business as it grows.

The reign of cash as king is coming to an end. Today’s consumers use cash for only 18 percent of all transactions, according to a 2023 Federal Reserve study.

Today’s best credit cards offer enhanced security features, generous spending limits and rewards. Plus, with the rise of online shopping, credit cards are more popular than ever. In fact, credit card transactions account for 31 percent of all transactions, according to the study.

We’ve created this guide to help small-business owners and side hustle entrepreneurs weigh their credit card processing options. Here’s what you need to know.

How to accept business credit card payments

1. Find a credit card processing provider for your small business

There are many payment processing providers that offer similar services.

Consider what portion of credit card transactions you will process in person, online and over the phone. Also, think about what type of credit cards you’ll accept: Visa, Mastercard, Discover, American Express and so on. Processing fees vary among transaction types and card networks. It’s in your best interest to find the provider that offers the most competitive fees for the type of transactions and credit cards that you’ll process most.

You should also consider the volume of transactions your business will be processing, as some

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Financial Markets Wall Street | West Virginia Business News

by  on  in Business Financial News




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