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Programmatic Display Advertising Market looks to expand its

by  on  in Advertising & Marketing
Programmatic Display Advertising Market

Programmatic Display Advertising Market

Advance Market Analytics published a new research publication on “Programmatic Display Advertising Market Insights, to 2030” with 232 pages and enriched with self-explained Tables and charts in presentable format. In the Study you will find new evolving Trends, Drivers, Restraints, Opportunities generated by targeting market associated stakeholders. The growth of the Programmatic Display Advertising market was mainly driven by the increasing R&D spending across the world.

Get Free Exclusive PDF Sample Copy of This Research @ https://www.advancemarketanalytics.com/sample-report/182356-global-programmatic-display-advertising—market?utm_source=OpenPR/utm_medium=Rahul

Some of the key players profiled in the study are:

AdRoll (United States), Xandr (United States), Google Marketing Platform (United States), TubeMogul (United States), Sizmek (United States), IgnitionOne, Inc. (United States), Choozle (United States), Fyber (Germany) (Digital Turbine), Disruptive Advertising (United States), Kedet (India).

Scope of the Report of Programmatic Display Advertising

Programmatic Display Advertising is the automated buying and selling of advertisements. Programmatic Display Advertising is the use of software to automatically buy digital advertisements. Programmatic Display Advertising makes up mostly general advertisements from brands online. These advertisements are highly targeted because they are programmatically placed. Programmatic Display Advertising enables to reach people all across the internet wherever they go through the power of retargeting.

The titled segments and sub-section of the market are illuminated below:

by Type (Responsive Ads, Retargeting (Or Remarketing) Ads, Native Ads, Social Ads), End-Use Verticals (Business, Healthcare, Education, Food & Beverages, Others), Trading Channels (Hybrid, Direct Deals, Automated Deals, Open Real-Time Bidding, Private Real-Time Bidding), Component (Advertiser Ad Server, Publisher Ad Server, Ad Network)

Market Trends:

Need for Digital Advertising to Improve Efficiency

Opportunities:

Rising Implementation of Programmatic Display Advertising can Create Opportunities for the Market Growth

Market Drivers:

Increasing use of Software for Digital Advertising

Lack of Human Dependence Reduces the Risk of Human Error

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Intact Financial Corporation reports improved Q1 earnings

by  on  in Business Financial News


Intact Financial Corporation reports improved Q1 earnings | Insurance Business America















Chief executive attributed strong showing to contribution from all segments

Intact Financial Corporation reports improved Q1 earnings

Insurance News

By
Terry Gangcuangco



RSA parent company Intact Financial Corporation has published its earnings report for the first quarter of 2024.

Here’s how the group fared in the three months ended March 31:











Metric

Q1 2024

Q1 2023

Operating direct premiums written (DPW)

CA$5.11 billion

CA$4.81 billion

Combined ratio (discounted)

86.8%

87.4%

Combined ratio (undiscounted)

91.2%

91.9%

Underwriting income

CA$687 million

CA$613 million

Operating net investment income

CA$380 million

CA$295 million

Net operating income attributable to common shareholders

CA$648 million

CA$537 million

Net income

CA$673 million

CA$377 million

 

Of the operating DPW, CA$3.25 billion came from Canada, CA$1.25 billion from the UK&I segment, and CA$613 million from the US. Meanwhile, the combined ratio in Canada stood at 90.7%, in UK&I 94.6%, and in the US 88.0%.

Commenting on the financial results for Q1, chief executive Charles Brindamour (pictured) said: “We delivered strong results again this quarter with contribution from all segments, resulting in mid-teens ROE (return on equity) and solid book value growth.

“We also continued to make good progress on the integration

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Scottish bank named in The Sunday Times Best Places to Work list

by  on  in Best Business Newspaper

UNITY Trust Bank, which supports organisations to deliver positive social impact, has been named by The Sunday Times in its annual Best Places to Work Awards.

The prestigious list recognises and celebrates the UK’s best employers, based on feedback from employees and an independent assessment of six key areas, including workplace culture, leadership, employee engagement and wellbeing.

An impressive 91% of employees said that they were proud to work for Unity Trust Bank, and 90% felt that their work was worthwhile. When looking at measurements for workplace happiness, Unity’s highest ranking was for ‘Instilling Pride’ (89%), with an average happiness score of 85%.

Commenting on the award, Julia Tarpey, Director of Human Resources, said:

“Being named in the Best Places to Work is a fantastic achievement, and recognition of the inclusive, diverse and collaborative culture we foster at Unity Trust Bank, which our people are proud to be part of.

“Our colleagues share Unity’s vision of creating a better society by contributing to economic, community and social change, and are fundamental in supporting customers so that they can make a positive impact. We are dedicated to living these values by supporting the growth of every individual, enabling them to prosper both personally and professionally.

“From designing our new head-office space with a focus on promoting wellbeing, to funding industry qualifications that allow employees to pursue their career ambitions, and empowering individuals to deliver social impact through company volunteering days and the employee-led ‘Unity & Me’ forum, we recognise that people are at the heart of Unity’s success, and are proud to invest in their wellbeing.”

Unity Trust Bank has a Gold standard for Investors in People, is a Real Living Wage and Disability Confident Employer, and a signatory of the Women in Finance Charter, which is a commitment to see

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12 Best Marketing Stocks to Buy

by  on  in Advertising & Marketing

In this article, we discuss the 12 best marketing stocks to buy. To skip the detailed analysis of the industry, go directly to the 5 Best Marketing Stocks to Buy.

The advertising and marketing industry is a vital component of the economy and it plays diverse roles in driving growth, nurturing innovation and creativity, and facilitating market efficiency. According to a report by Solomon Partners, the projections indicate that global advertising growth for 2024 is expected to range from 4.6% to 7.2%, nearly doubling the anticipated growth rate of 2% to 5% projected for 2023. Some of the major growth catalysts in the year for marketing and advertising companies are the Paris Olympics and the US elections. According to the report, the highest ad spending year-over-year growth is expected for out-of-home advertising at 7.2%, followed by digital ad spending at 6.3%. On the other hand, print ad spending is expected to decline by 4.6% year-over-year.

Ad Revenue on the Rise for Digital Advertising Companies

In recent weeks, companies with digital advertisement segments saw a healthy rise in their ad revenues. Mega-cap tech stocks such as Meta Platforms, Inc. (NASDAQ:META), Alphabet Inc. (NASDAQ:GOOG), and Amazon.com, Inc. (NASDAQ:AMZN) beat their estimates and experienced a significant rise in their advertisement businesses. Meta Platforms, Inc. (NASDAQ:META) reported its earnings for the first quarter of fiscal 2024, on April 24, posting an EPS of $4.71, up $0.39 from forecasts. The company’s revenue was up 27% year-over-year at $36.46 billion, ahead of estimates by $240 million. Meta Platforms, Inc. (NASDAQ:META) reported that the number of ad impressions delivered across its Family of Apps increased by 20%, compared to the previous year and the average price per ad was up 6% year-over-year. Nearly 98% of the company’s revenue comes from advertisements. At its Q1 2024 earnings

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Can you get your credit card’s annual fee waived? (it depends)

by  on  in Business Card Companies

Credit card annual fees help offset the cost of providing lucrative rewards to cardholders, whether it’s cash back, points, travel miles, or other perks. But if you aren’t tapping into the full potential of these benefits, it might not make sense to continue paying a fee to use your card.

The good news: There are a few ways to get this fee waived. Here’s how.

How to get your credit card annual fee waived 

Your credit card probably offers a variety of benefits that you may or may not use regularly, such as cash back at the grocery store, rental car insurance, or access to an airport lounge. Although some of these perks are nice to have just in case you need them, your annual fee might end up being a waste of money if you don’t take full advantage. 

You might even feel compelled to charge more expenses to your card to make the annual fee seem “worth it.” For example, you might put your Netflix subscription on a rewards card that offers 3% back on streaming services. But if you carry a balance month to month, those rewards get wiped away by the interest anyway (and then some).

“That’s why it is very important to calculate the real worth of one of these cards,” says Freddie Huynh, vice president of data analytics with Freedom Debt Relief. If you decide that paying this added fee isn’t working for you, here are a few ways you can get it waived. 

1. Contact your card issuer

The first step to getting your credit card annual fee waived is leveraging your history with the issuer. If you’ve owned your card for a while and have consistently made your payments on time, you may have better negotiating power than someone who recently opened

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Biohaven Reports First Quarter 2024 Financial Results and Recent Business Developments

by  on  in Business Financial News
  • Cash, cash equivalents, marketable securities and restricted cash totaled approximately $287.6 million on March 31, 2024, which excludes the net proceeds of approximately $247.8 million from Biohaven’s public offering completed on April 22, 2024
  • Completed public offering of 6,451,220 Biohaven Ltd. common shares, which included the exercise in full of the underwriters’ option to purchase additional shares, at a price to the public of $41.00 per share
  • Reported preliminary summary of data from ongoing single ascending dose (SAD) study with the lead asset from Biohaven’s Molecular Degrader of Extracellular Proteins (MoDE™) platform, BHV-1300
  • FDA granted rare pediatric disease designation for the Company’s anti-myostatin, taldefgrobep alfa, providing potential to receive priority review voucher (PRV) if ultimately approved for the indication of spinal muscular atrophy (SMA)
  • Completed a “buy-back” of partial royalty and milestone considerations from Knopp for the BHV-7000 and other Kv7 pipeline programs, replacing up to low teens royalty obligations with a flat mid-single digit royalty along with certain reduced future milestones
  • Phase 2 and 3 programs in epilepsy, major depressive disorder (MDD) and bipolar disorder initiated with selective Kv7 activator, BHV-7000
  • Phase 1 studies with brain-penetrant Tyrosine Kinase 2/Janus Kinase 1 (TYK2/JAK1) inhibitor, BHV-8000, and Transient Receptor Potential Melastatin 3 (TRPM3) antagonist, BHV-2100, programs advancing
  • Total of three late stage, pivotal clinical trials ongoing with taldefgrobep alfa in SMA and troriluzole in OCD
  • 20 abstracts, including 8 oral presentations and 12 posters, featured at the American Academy of Neurology (AAN) Annual Meeting, including recognition of BHV-2100 (TRPM3 antagonist) as AAN Abstract of Distinction in the pain category; breadth of presentations highlights Biohaven’s leadership in neuroscience and immunoscience as well as extensive development programs evaluating novel therapies to treat neurological diseases, with abstracts covering programs including Kv7 ion channel modulation, MoDEs™, TYK2/JAK1 inhibition, glutamate modulation, myostatin inhibition, and TRPM3
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Tuza Raises $5M for Business Card Payments Comparison Site

by  on  in Business Card Companies

London-based Tuza secured 4 million pounds (about $5 million) in seed funding for its platform that brings price comparison to card payments in the United Kingdom.

The company, which was formerly known as Statement, has compared 1.5 billion pounds (about $1.9 billion) in card turnover for small businesses since its launch in September, aiming to help these businesses save time and money, Tuza said in a Thursday (May 2) post on LinkedIn.

Investors participating in the seed round include Connect Ventures, Northzone, Entrepreneur First, Triple Point and a group of angel investors, according to the post.

Tuza will use the new funding to accelerate its growth in the U.K., Northzone said in a post on LinkedIn.

Northzone added that Tuza is “the first comparison site for business card payments” and that the investors aim to support the company as it brings “unprecedented transparency to the payments industry.”

“Tuza is revolutionizing payment processing for the 1.5 million small and medium businesses in the U.K. that accept in-person payments,” Northzone said in its post. “Their platform provides SMBs with instant, transparent comparisons of rates from top payment providers like Worldpay, Barclaycard and Revolut.”

Tuza allows SMBs to compare instant quotes, select a card machine and then go live when they’re ready, Tuza said on its website. Eighty-nine percent of businesses that search for a new card machine find better rates, the company said.

The seed funding comes 10 months after Tuza, then known as Statement, raised 1.5 million pounds (about $1.9 million) in a pre-seed funding round led by Northzone.

The company said at the time that it aimed to help SMBs save money on hidden card acceptance fees, give them control over unwanted fees and optimize their payment provider contracts.

Tuza was founded by

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Canada’s capital-gains tax hike faces opposition from business

by  on  in Business Financial News

Article content

“We are calling on the government to heed the advice of many of Canada’s most respected leaders and commit to scrapping the ill-advised inclusion rate increase,” the groups wrote.

In last month’s budget, Freeland unveiled plans to tax Canadian companies and individuals on two-thirds of their realized capital gains, up from half currently. The government said the changes, which are scheduled to come into effect June 25, would impact just 0.13 per cent of Canadians and 12.6 per cent of businesses. For individuals, only gains over $250,000 are taxed at the new, higher rate.

The industry groups dispute the government’s estimates, arguing that one in five Canadians will be “directly impacted over the next 10 years and the effects of this tax hike will be borne by all Canadians, directly or indirectly.”

The letter adds to a chorus of groups criticizing the planned tax increase. The Canadian Medical Association also opposes the changes, saying the many doctors that incorporate their practices will face a higher tax burden. More than one in 10 Canadians owns an investment property, according to a report by Royal Lepage, and they’ll pay more if they sell for a large gain. Primary residences are exempt from capital gains taxes in Canada.

Article content

“If enacted, this change will have significant knock-on impacts, including making it harder for Canadians to access medical practitioners, limiting employment opportunities and making the prospect of starting, growing or succession planning a business more difficult, especially for multigenerational businesses such as farms, fisheries and small businesses,” the groups said.

The tax change is expected to generate $19.4 billion in revenue over a five-year period, the government

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Advertising and marketing | Unilever

by  on  in Advertising & Marketing

Communicating with consumers

Dove Real Beauty campaign poster with a diverse group of women standing in a line

We have four clearly defined principles that guide our communications with consumers:

  • We are committed to building trust through responsible practices and through transparent communication – both directly to consumers and indirectly through other key stakeholders and thought-leaders.
  • It is our responsibility to ensure that our products are safe and that we provide clear information on their use and any risks that are associated with their use.
  • We fully support a consumer’s right to know what is in our products and will be transparent in terms of ingredients, nutrition values and the health and beauty properties of our products.
  • We will use a combination of channels, which includes product labels, websites, careline phone numbers and/or consumer leaflets to communicate openly with our consumers.

Responsible marketing and advertising

We are committed to responsible marketing and advertising. As a leading global consumer goods company, we promote the benefits of our products using many different channels of brand communication.

Marketing and advertising can be a powerful force for behaviour change. They help inform people about the benefits of our products and innovations. It is also a way for us to engage with consumers on issues that matter to them. For example:

  • Dove’s Campaign for Real Beauty challenges current stereotypes about beauty.
  • Omo/Persil’s ‘Dirt is good’ campaign promotes getting dirty as a natural and positive part of growing up for children – all part of their learning and development.
  • Comfort One Rinse’s campaign explains to consumers that they only need one bucket of water for rinsing their clothes rather than three, helping them to save water.

At the same time, we recognise the influence of marketing and advertising on consumers and take our responsibilities seriously. We apply the International Chamber of Commerce (ICC) code ‘Advertising and Marketing Communication Practice’ as the

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10 Best Credit Card Payment Services for SMBs

by  on  in Business Card Companies

Small business owners must make thousands of decisions when starting a business and running its daily operations. Deciding to accept credit card payments is a crucial choice that spurs another critical decision: What credit card payment processing service should you use? 

Choosing a credit card payment service entails evaluating credit card processing fees, approval rates, equipment and more. To help small business owners select the right credit card payment service, we’re highlighting 10 trustworthy options that provide a unique range of services and options to help you choose the right processing partner for your needs.

The best credit card payment services for small business owners

The best credit card processors have reasonable fees, pay you quickly, and support your business with excellent customer service. Consider the following 10 services as you search for your credit card processor. 

1. Helcim

Helcim provides services and equipment for brick-and-mortar and online businesses, including EMV-compliant and NFC-capable terminals. There’s also a card reader for accepting credit card payments on mobile devices and a virtual terminal for online transactions. 

Helcim has a robust software interface that gives merchants tools most other credit card processors charge extra for, such as POS system capabilities. With Helcim, POS software is free, and there are no monthly fees. Helcim also gives new merchants a free online store.

Helcim has a transparent interchange-plus rate structure, charging 0.3% plus 8 cents per transaction for card-present transactions and 0.5% plus 25 cents per transaction for keyed-in transactions. These fees are in addition to the interchange rate every merchant must pay.

To learn more, read our in-depth review of Helcim. 

2. Stax by Fattmerchant

If you have an established company with a high monthly transaction volume, Stax by Fattmerchant may be the processor for you. It works on a subscription model; you pay

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