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Embracing African Pop Culture In Global Marketing And Advertising

Steve Babaeko is the CEO & Chief Creative Officer, X3M Ideas and a Visiting Fellow at the Henley Business School, University of Reading.

Africa, the birthplace of humanity, has always been a source of fascination for the Western world. Whether it’s as a subject of scientific and cultural curiosity, the continent with diverse wildlife, landscapes, ethnicity and culture has over centuries found itself welcoming a legion of explorers, anthropologists and naturalists seeking to explore its array of natural gifts, albeit at a vicious cost.

A brutal exploitation of its people and resources in the form of the transatlantic slave trade and forced labor in mines and plantations meant the continent endured years of dilution of its identity—historical, religious and, especially, cultural. Notably, African artifacts and art collected during this time were displayed in European museums and galleries, often without proper context or acknowledgement of their cultural significance. Similar experiences are recorded in popular culture, where Africa and Africans tolerated gross stereotypical misrepresentation in Western media.

Shifts In Popular Culture

History, however, shows Africa has been no pushover in influencing remarkable shifts in popular culture. Jazz music, which first appeared in the late 19th and early 20th century, for instance, has its firm roots in African music, as it borrows heavily from African folk music and culture. The distortion of history (or lack of authentication) has meant many of these influences have largely gone unnoticed and uncelebrated, unfortunately.

It is therefore interesting that Africa is yet again finding itself at the center stage of an emerging cycle of global influence. The Economist notes that there is increasing worldwide recognition and interest in African pop culture, encompassing music, film, fashion, arts and cuisine.

Nollywood, the Nigerian film industry, has become the world’s second-largest film industry in terms of output, surpassing

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The Best in the Business.. WES Awards finalists revealed

THE MUCH anticipated shortlist for the Women’s Enterprise Scotland Awards 2023 has been unveiled.

Women led businesses from across Scotland have been chosen as finalists for the awards, with the judging panel facing the difficult task of determining just 51 finalists across 10 categories from an unprecedented number of entries.

Carolyn Currie, CEO of Women’s Enterprise Scotland, commented: “Our Awards recognise the considerable contribution women-led businesses make to Scotland’s economy. The cost of business crisis, coming so closely after the COVID-19 pandemic, has placed many businesses under more pressure than ever. It is vital that we put the achievements and the resilience of our women business leaders in the spotlight as they continue to innovate and push forward.”

Both the volume and the calibre of entries for the Awards were exceptionally high and the judging panel had a very challenging task to compile the list of finalists. We are now looking forward to a fantastic Awards evening next month, when we will come together to celebrate the diverse range and scale of women led businesses which are starting up and thriving across Scotland.”

Finalists at this year’s Awards include Glasgow based Little’s Chauffeur Drive, shortlisted in both the Resilient Business of the Year and Inspiring Leader categories and Perthshire based Molke, ethical manufacturers of body positive underwear, shortlisted in the Purpose Led Business of the Year category.

The winners of the Women’s Enterprise Scotland Awards, which is being supported by Royal Bank of Scotland, HFL Holistic Financial Leadership, Business Gateway, N4 Partners LLP, The University of Glasgow and Scottish Enterprise, will be announced at a glittering ceremony which takes place at the voco Grand Central Hotel in Glasgow on Thursday 26 October.

The keynote speaker at this year’s event is BAFTA Award winning television journalist Kirsty Wark. She commented; “I

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Best Business Card Offers: Sep 2023

Your main Motley Fool expert on sourcing the best business credit cards is Lyle Daly, who has been conducting credit card market research and providing expert reviews for business credit cards and notable rewards programs since 2016, and has earned well over 1 million travel points to date. So, we trust the guy who has now earned an insurmountable amount of luxury hotel stays and has a forever VIP seat with business-class status.

Jump to a specific business credit card review:

Our rating: 4.50/5.00 stars. Cardholder Review Ratings: 1,345 reviews give it 4.25/5.00 stars as of 9/1/23.

The entire lineup of Chase Ink business credit cards are known for having some of the biggest sign-up bonuses. That includes no annual fee cards like this one, which offers $750 in bonus cash back that you earn after spending $6,000 in the first 3 months.

That’s not the only area where this card offers big bonus opportunities. It also earns 5% cash back at office supply stores and on internet, cable, and phone services, up to a $25,000 spending cap each account anniversary year. That makes it an excellent business credit card for small businesses with a traditional office environment and the expenses that come with it, such as office supplies and an internet/phone package.

Since this card has a $25,000 yearly spending cap in its bonus categories, it probably won’t be a fit for businesses with high spending. It’s more well-suited for new businesses, startups, and businesses that operate on tight budgets, considering its rewards structure and a 0% intro APR.

Leveraging your business card rewards:

  • Welcome offer: Huge sign-up bonus you can redeem for cash back, travel, and more.
  • 0% intro APR for 12 months on purchases: Pay off large expenses over time with no interest charges. The go-to
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Franklin Templeton CEO says China pessimism is overhyped

2022 Milken Institute Global Conference

Jenny Johnson, President and CEO of Franklin Resources, Inc., speaks at the 2022 Milken Institute Global Conference in Beverly Hills, California, U.S., May 4, 2022. REUTERS/Mike Blake/File Photo Acquire Licensing Rights

SINGAPORE, Sept 11 (Reuters) – The idea that investment opportunities in China have met their demise is probably overhyped, said Jenny Johnson, president and chief executive officer at global investment management firm Franklin Templeton.

“There is a lot of pessimism built into the pricing,” she said at a session at the Forbes Global CEO Conference in Singapore.

“You are talking about the second-largest economy,” she said. “You are talking about an economy that generates more engineers than any other any country in the world every year, and so from innovation I think there is going to be opportunities.”

Johnson, who led Franklin Templeton’s acquisition of Legg Mason in 2020, resulting in a combined organization that now has $1.5 trillion in assets, sees desire in China to have more independence in energy and food security.

“You’re probably not going to time it exactly right, it could bump a lot of for a while, but when it gets right it is going to be a rubber band back up,” she said.

Johnson’s comments came as global investors have reduced their appetite for China, discouraged by the country’s faltering economic recovery and tensions with the West.

U.S. Commerce Secretary Gina Raimondo noted during her China visit in August that U.S. companies have complained that the country has become uninvestable, pointing to fines, raids and other actions that have made doing business in China risky.

Meanwhile, Johnson also sees opportunities in secondary private equities and private credit globally.

“I think it’s underappreciated as investment opportunity,” she said. “You have of LPs out there who are overcommitted and have capital calls and they have

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Mannequin-Based Simulation Market Strategies 2023: Business Insights, Top Companies, Latest Trends and Growth Predictions 2030

Global Mannequin-Based Simulation Market [2023-2030] research report gives a complete understanding of various growth opportunities and segmentation of the Mannequin-Based Simulation market based on types, applications, end-users, and geography. The report establishes a solid foundation for the users who wish to enter the worldwide market in terms of drivers, restraints, opportunities, trends, and competitive landscape. The report also expands on complete details regarding the supply and demand analysis, participation by major industry players, and market share growth statistics of the business sphere. Complete estimation of sales margin, price, revenue share, and gross margin is explained.

Mannequin-Based Simulation Market Report 2023 is spread across 110+ pages and provides exclusive vital statistics, data, information, trends, and competitive landscape details in this niche sector.

Request a sample copy of the report-

The list of TOP KEY PLAYERS in the Mannequin-Based Simulation Market Report are –

3D systems, Kyoto Kagaku Co., Ltd., Laerdal Medical A/S, Simbionix Corporation, Limbs & Things Ltd., CAE Healthcare, Gaumard Scientific Company, Inc., Simulab Corporation, Mentice AB, and Simulaids, Inc

The information for each competitor includes – Company Profile, Main Business Information, SWOT Analysis, Sales, Revenue, Price and Gross Margin, and Market Share.

Market segmentation

The Mannequin-Based Simulation Market is split by Type and by Application. For the period 2023-2030, the growth among segments provides accurate calculations and forecasts for sales by Type and by Application in terms of volume and value. This analysis can help you expand your business by targeting qualified niche markets.

On the basis of product type, the global mannequin-based simulation market is segmented into:

  1. Patient Simulators
  2. Surgical Simulators
  3. Dental and Eye Simulators
  4. Endovascular Simulators
  5. Ultrasound Simulators
  6. Task Trainers

On the basis of end-user, the global mannequin-based simulation market is segmented into:

  1. Hospitals
  2. Military organizations

Mannequin-Based Simulation Market Analysis and Insight:

Our latest report provides

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Successful performance marketing is a lot like investing, Marketing & Advertising News, ET BrandEquity

<p>Image Source: Freepik</p>
Image Source: Freepik

I’ve been investing for almost as long as I’ve been a digital marketing professional. I’ve grown to love and learn both with similar passion. The similarities, though, don’t end with me.

What one discipline has taught me has been applicable to the other, and that’s what led me to compile this list of 5 mistakes people make whether it’s investing or performance marketing, specifically self-serve advertising.

1.Over-optimisation: Practicing restraint is hard. Period. Which is why one of the marks of being a successful investor is the ability to not over-trade. Similarly, over-optimising a campaign can lead to you burning money. Marketers optimise everything from landing pages to bidding types so frequently, they can’t pinpoint which action led to which reaction, if any.

2.Over-dependence on AI: AI recommendations are great. Rely on them a little too much and you’re no different than an investor taking recommendations from exchanges. Both exchanges and publishers make money when you profit. But they also make money when you don’t.

3.Over-diversification: FOMO is a great communication strategy, not a media buying one. Marketers forget that when they chase a media mix of infinite platforms just to gain reach. Ever met an investor who made a CAGR of 20%+ with a portfolio of more than 25-40 stocks? More isn’t always better.

4.Excessive churning: Change is good. Knowing when to implement change is gold. For instance, I’ve run some ad creatives for longer than a year, and some for as short as 1 week. If you’re changing landing pages, creatives, or audience cohorts just for the sake of changing, you might as well just hand over your money to publishers. Multibaggers are identified by buying good stocks at all levels and holding on to them with conviction. The same goes for digital advertising.

5.Ignoring the

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UAE boosts trade with Iran after eased restrictions on business activity

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Trade between Iran and the United Arab Emirates has surged as the Gulf’s commercial capital eased restrictions on business activity between the two neighbours, business people and officials say.

Executives said the UAE has in recent months rolled back limits on corporate registrations and the issuance of visas to companies from Iran, which remains subject to tough US sanctions. Iranian financiers are also exploring how to enhance bilateral trade by creating financial mechanisms to fund legitimate transactions, they added.

Flourishing trade relations between Iran and the UAE, the traditional centre for re-exports into the Islamic republic, forms part of the Gulf state’s pivot towards regional de-escalation and a focus on business. This comes after a decade of muscular interventionism in the wake of the Arab spring uprisings of 2011.

“UAE foreign policy seems to have shifted toward one that is primarily driven by economic statecraft,” said Afshin Molavi, senior fellow at Johns Hopkins University School of Advanced International Studies in the US, while adding that current and future sanctions on Iran would temper this growth.

UAE diplomatic outreach to Iran since 2019, in response to attacks on international shipping around the Gulf, has been strengthened by the China-brokered breakthrough this year that re-established relations between the Islamic republic and its traditional foe Saudi Arabia. This has helped to ease a decade of cold war-style tensions between the rival Gulf powers.

The Saudi-Iranian rapprochement has raised hopes that ongoing negotiations could extend into a lasting political settlement. The release of US prisoners held in Iran could also presage talks towards a new — perhaps unofficial — agreement, with Iran to barter a reduction

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The best webcams 2023: top video cameras for PCs

You need the best webcam to keep you connected with colleagues and loved ones. If you’ve been relying on your phone camera or your laptop’s low-resolution webcam for video calls, it’s high time that you upgrade to a stand-alone webcam that offers better video quality and perhaps a higher resolution – particularly if you’re using it for work meetings.

Before choosing your webcam, you’ll need to decide what you’ll be using it for and which features will be useful; we’ve got some advice at the bottom of the page to help you make your decision. But whatever your needs or budget, you’ll find an option here to suit you, from webcams for streaming to webcams for work and webcams for travel. 

The good news is that even 4K webcams are increasingly affordable, and we’ve also got a separate list of the best cheap webcams if the budget options on here don’t suit you, plus a guide to the best Logitech webcams. 

We test all of the best webcams extensively to ensure they work as claimed and that the footage they provide is of the quality we’d expect for the price. Scroll down for our overview of the products in this guide, then jump to a more detailed write up for each entry.

The quick list

The best webcam for you might not be the most kitted-out option, which is why we gathered the top models we’ve tested here at TechRadar and put together this list. Below, you’ll see a summary of our top picks, but if you want to know more about each option, hit that “Read more” link to find about more about its features and performance.

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Influencer ad spend growing faster than traditional ad investment

Influencer ad spend is accelerating faster than investment in traditional adverts.

Brands were advised to consider adjusting their campaign strategies to align with the rising popularity of influencers after this finding was revealed in Insider Intelligence’s Influencer Marketing 2023 report.

Why we care. As more businesses embrace influencer marketing, the way people consume ads is shifting. This suggests that traditional ads might not work as well anymore. Advertisers should stay updated on these changes to ensure they get the most out of their ad investments.

Screenshot 2023 09 08 At 15.13.19 562x600

Income breakdown. The report included a detailed breakdown of how influencers are generating incomes on their platforms (% of respondents):

  • Sponsored content – 82%
  • Affiliate – 56%
  • Advertising revenue – 33%
  • Creatore funds – 25%
  • Paid content subscriptions – 16%
  • Selling merchandise – 15%

Influencer opportunities on the rise. The Hollywood writers’ strike could create more chances for influencer marketing, which may accelerate influencer ad spend even further, according to the report. This is because content creators are likely to seek alternative ways to make money during the strike. Additionally, social platforms are actively trying to attract top creative talent, which is likely to open up more possibilities for brand partnerships.

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What has Insider Intelligence said? A spokesperson from Insider Intelligence said in the report:

  • “The time to act is now. Influencer marketing spending will rise roughly 3.5 times faster in 2023 than social ad spending will. That’s a testament to the resilience of creators, even amid economic concerns and major competition.”

Deep dive. Download the complete Insider Intelligence report and read it in full for more information.

New on Search Engine Land

About the author

Nicola Agius

Nicola Agius is Paid Media Editor of Search Engine Land after joining

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With 59% ownership, First Business Financial Services, Inc. (NASDAQ:FBIZ) boasts of strong institutional backing

Key Insights

  • Significantly high institutional ownership implies First Business Financial Services’ stock price is sensitive to their trading actions

  • 50% of the business is held by the top 16 shareholders

  • Recent sales by insiders

Every investor in First Business Financial Services, Inc. (NASDAQ:FBIZ) should be aware of the most powerful shareholder groups. With 59% stake, institutions possess the maximum shares in the company. Put another way, the group faces the maximum upside potential (or downside risk).

Since institutional have access to huge amounts of capital, their market moves tend to receive a lot of scrutiny by retail or individual investors. Therefore, a good portion of institutional money invested in the company is usually a huge vote of confidence on its future.

Let’s take a closer look to see what the different types of shareholders can tell us about First Business Financial Services.

View our latest analysis for First Business Financial Services



What Does The Institutional Ownership Tell Us About First Business Financial Services?

Institutional investors commonly compare their own returns to the returns of a commonly followed index. So they generally do consider buying larger companies that are included in the relevant benchmark index.

As you can see, institutional investors have a fair amount of stake in First Business Financial Services. This suggests some credibility amongst professional investors. But we can’t rely on that fact alone since institutions make bad investments sometimes, just like everyone does. When multiple institutions own a stock, there’s always a risk that they are in a ‘crowded trade’. When such a trade goes wrong, multiple parties may compete to sell stock fast. This risk is higher in a company without a history of growth. You can see First Business Financial Services’ historic earnings and revenue below, but keep in mind there’s always

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