Cloud advertising market size to increase by USD 296.12 billion; North America to account for 36% of market growth

NEW YORK, Feb. 15, 2023 /PRNewswire/ — The Cloud Advertising Market by End-user, Deployment, and Geography – Forecast and Analysis 2023-2027 report has been published by Technavio. Market size is forecast to grow by USD 296.12 billion between 2022 and 2027, at a CAGR of 19.85%. The report includes historic market data from 2017 to 2021. In 2017, the market was valued at USD 104.54 billion. The report provides a comprehensive analysis of growth opportunities at regional levels, new product launches, the latest trends, and the post-pandemic recovery of the global market. Download A PDF Sample Report

Regional Analysis

By region, the global cloud advertising market is segmented into North America, Europe, APAC, Middle East and Africa, and South America. North America will account for 36% of market growth during the forecast period. Factors such as the presence of a significantly high number of social media users, smartphone users, and ad expenditure are boosting market growth. Moreover, AI and machine learning technologies are also paving the way for the cloud advertising market to expand during the forecast period.  Buy the report

Company Profiles

The cloud advertising market report includes information on the key products and recent developments of leading vendors, including:

• Acquia Inc.: The company offers cloud advertising such as Cloud IDE.
• Adobe Inc.: The company offers cloud advertising such as Adobe Experience Cloud.
• Alphabet Inc.: The company offers cloud advertising such as Cloud SDK.
• Demandbase Inc.: The company offers cloud advertising such as Demandbase Advertising Cloud.

Market Dynamics

The market is driven by factors such as the increasing adoption of cloud services, the growing need for targeted marketing and consumer analytics, and the growing internet penetration and digital advertising. However, data security concerns are hindering market growth.

Competitive Analysis

The report includes competitive analysis, a proprietary tool to analyze and evaluate the position of companies based on their industry position score and market performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc. Request a Sample

Market Segmentation

• By end-user, the market is segmented into retail, media and entertainment, IT and telecom, BFSI, and others. The retail segment accounted for the largest share of the market in 2022.
• By geography, the market is segmented into North America, Europe, APAC, Middle East and Africa, and South America. North America held the largest share of the market in 2022.

Related Reports:

• The mobile value-added services (VAS) market is estimated to grow at a CAGR of 15.76% between 2022 and 2027. The size of the market is forecast to increase by USD 723.25 billion. The rapid increase in smartphone penetration is notably driving the market growth, although factors such as constraints in content monetization may impede the market growth.
• The over-the-top (OTT) market is estimated to grow at a CAGR of 24.85% between 2022 and 2027. The size of the market is forecast to increase by USD 439.12 billion. The growing preference for cloud streaming services is notably driving the market growth, although factors such as the growing threat of cyberattacks may impede the market growth.

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What are the key data covered in this cloud advertising market report?

• CAGR of the market during the forecast period.
• Detailed information on factors that will drive the growth of the market between 2023 and 2027
• Precise estimation of the cloud advertising market and its contribution to the parent market.
• Accurate predictions about upcoming trends and changes in consumer behavior.
• Growth of the market across North America, Europe, APAC, Middle East and Africa, and South America.
• A thorough analysis of the market’s competitive landscape and detailed information about vendors.
• Comprehensive analysis of factors that will challenge the growth of cloud advertising market vendors.

Table of contents:

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Deployment
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global – Market size and forecast 2022-2027 ($ billion)
• Exhibit 15: Data Table on Global – Market size and forecast 2022-2027 ($ billion)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global cloud advertising market 2017 – 2021
• Exhibit 18: Historic Market Size – Data Table on Global cloud advertising market 2017 – 2021 ($ billion)

• 4.2 End user Segment Analysis 2017 – 2021 
• Exhibit 19: Historic Market Size – End user Segment 2017 – 2021 ($ billion)

• 4.3 Deployment Segment Analysis 2017 – 2021
• Exhibit 20: Historic Market Size – Deployment Segment 2017 – 2021 ($ billion)

• 4.4 Geography Segment Analysis 2017 – 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 – 2021 ($ billion)

• 4.5 Country Segment Analysis 2017 – 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 – 2021 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis – Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition – Five forces 2022 and 2027

6 Market Segmentation by End-user

• 6.1 Market segments 
• Exhibit 30: Chart on End-user – Market share 2022-2027 (%)
• Exhibit 31: Data Table on End-user – Market share 2022-2027 (%)

• 6.2 Comparison by End-user 
• Exhibit 32: Chart on Comparison by End-user
• Exhibit 33: Data Table on Comparison by End-user

• 6.3 Retail – Market size and forecast 2022-2027
• Exhibit 34: Chart on Retail – Market size and forecast 2022-2027 ($ billion)
• Exhibit 35: Data Table on Retail – Market size and forecast 2022-2027 ($ billion)
• Exhibit 36: Chart on Retail – Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Retail – Year-over-year growth 2022-2027 (%)

• 6.4 Media and entertainment – Market size and forecast 2022-2027 
• Exhibit 38: Chart on Media and entertainment – Market size and forecast 2022-2027 ($ billion)
• Exhibit 39: Data Table on Media and entertainment – Market size and forecast 2022-2027 ($ billion)
• Exhibit 40: Chart on Media and entertainment – Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Media and entertainment – Year-over-year growth 2022-2027 (%)

• 6.5 IT and telecom – Market size and forecast 2022-2027
• Exhibit 42: Chart on IT and telecom – Market size and forecast 2022-2027 ($ billion)
• Exhibit 43: Data Table on IT and telecom – Market size and forecast 2022-2027 ($ billion)
• Exhibit 44: Chart on IT and telecom – Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on IT and telecom – Year-over-year growth 2022-2027 (%)

• 6.6 BFSI – Market size and forecast 2022-2027
• Exhibit 46: Chart on BFSI – Market size and forecast 2022-2027 ($ billion)
• Exhibit 47: Data Table on BFSI – Market size and forecast 2022-2027 ($ billion)
• Exhibit 48: Chart on BFSI – Year-over-year growth 2022-2027 (%)
• Exhibit 49: Data Table on BFSI – Year-over-year growth 2022-2027 (%)

• 6.7 Others – Market size and forecast 2022-2027
• Exhibit 50: Chart on Others – Market size and forecast 2022-2027 ($ billion)
• Exhibit 51: Data Table on Others – Market size and forecast 2022-2027 ($ billion)
• Exhibit 52: Chart on Others – Year-over-year growth 2022-2027 (%)
• Exhibit 53: Data Table on Others – Year-over-year growth 2022-2027 (%)

• 6.8 Market opportunity by End-user 
• Exhibit 54: Market opportunity by End-user ($ billion)

7 Market Segmentation by Deployment

• 7.1 Market segments 
• Exhibit 55: Chart on Deployment – Market share 2022-2027 (%)
• Exhibit 56: Data Table on Deployment – Market share 2022-2027 (%)

• 7.2 Comparison by Deployment 
• Exhibit 57: Chart on Comparison by Deployment
• Exhibit 58: Data Table on Comparison by Deployment

• 7.3 Private – Market size and forecast 2022-2027
• Exhibit 59: Chart on Private – Market size and forecast 2022-2027 ($ billion)
• Exhibit 60: Data Table on Private – Market size and forecast 2022-2027 ($ billion)
• Exhibit 61: Chart on Private – Year-over-year growth 2022-2027 (%)
• Exhibit 62: Data Table on Private – Year-over-year growth 2022-2027 (%)

• 7.4 Public – Market size and forecast 2022-2027
• Exhibit 63: Chart on Public – Market size and forecast 2022-2027 ($ billion)
• Exhibit 64: Data Table on Public – Market size and forecast 2022-2027 ($ billion)
• Exhibit 65: Chart on Public – Year-over-year growth 2022-2027 (%)
• Exhibit 66: Data Table on Public – Year-over-year growth 2022-2027 (%)

• 7.5 Hybrid – Market size and forecast 2022-2027
• Exhibit 67: Chart on Hybrid – Market size and forecast 2022-2027 ($ billion)
• Exhibit 68: Data Table on Hybrid – Market size and forecast 2022-2027 ($ billion)
• Exhibit 69: Chart on Hybrid – Year-over-year growth 2022-2027 (%)
• Exhibit 70: Data Table on Hybrid – Year-over-year growth 2022-2027 (%)

• 7.6 Market opportunity by Deployment 
• Exhibit 71: Market opportunity by Deployment ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 72: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 73: Chart on Market share by geography 2022-2027 (%)
• Exhibit 74: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 75: Chart on Geographic comparison
• Exhibit 76: Data Table on Geographic comparison

• 9.3 North America – Market size and forecast 2022-2027
• Exhibit 77: Chart on North America – Market size and forecast 2022-2027 ($ billion)
• Exhibit 78: Data Table on North America – Market size and forecast 2022-2027 ($ billion)
• Exhibit 79: Chart on North America – Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on North America – Year-over-year growth 2022-2027 (%)

• 9.4 Europe – Market size and forecast 2022-2027
• Exhibit 81: Chart on Europe – Market size and forecast 2022-2027 ($ billion)
• Exhibit 82: Data Table on Europe – Market size and forecast 2022-2027 ($ billion)
• Exhibit 83: Chart on Europe – Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on Europe – Year-over-year growth 2022-2027 (%)

• 9.5 APAC – Market size and forecast 2022-2027
• Exhibit 85: Chart on APAC – Market size and forecast 2022-2027 ($ billion)
• Exhibit 86: Data Table on APAC – Market size and forecast 2022-2027 ($ billion)
• Exhibit 87: Chart on APAC – Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on APAC – Year-over-year growth 2022-2027 (%)

• 9.6 Middle East and Africa – Market size and forecast 2022-2027 
• Exhibit 89: Chart on Middle East and Africa – Market size and forecast 2022-2027 ($ billion)
• Exhibit 90: Data Table on Middle East and Africa – Market size and forecast 2022-2027 ($ billion)
• Exhibit 91: Chart on Middle East and Africa – Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on Middle East and Africa – Year-over-year growth 2022-2027 (%)

• 9.7 South America – Market size and forecast 2022-2027
• Exhibit 93: Chart on South America – Market size and forecast 2022-2027 ($ billion)
• Exhibit 94: Data Table on South America – Market size and forecast 2022-2027 ($ billion)
• Exhibit 95: Chart on South America – Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on South America – Year-over-year growth 2022-2027 (%)

• 9.8 US – Market size and forecast 2022-2027
• Exhibit 97: Chart on US – Market size and forecast 2022-2027 ($ billion)
• Exhibit 98: Data Table on US – Market size and forecast 2022-2027 ($ billion)
• Exhibit 99: Chart on US – Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on US – Year-over-year growth 2022-2027 (%)

• 9.9 China – Market size and forecast 2022-2027
• Exhibit 101: Chart on China – Market size and forecast 2022-2027 ($ billion)
• Exhibit 102: Data Table on China – Market size and forecast 2022-2027 ($ billion)
• Exhibit 103: Chart on China – Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on China – Year-over-year growth 2022-2027 (%)

• 9.10 UK – Market size and forecast 2022-2027
• Exhibit 105: Chart on UK – Market size and forecast 2022-2027 ($ billion)
• Exhibit 106: Data Table on UK – Market size and forecast 2022-2027 ($ billion)
• Exhibit 107: Chart on UK – Year-over-year growth 2022-2027 (%)
• Exhibit 108: Data Table on UK – Year-over-year growth 2022-2027 (%)

• 9.11 Germany – Market size and forecast 2022-2027
• Exhibit 109: Chart on Germany – Market size and forecast 2022-2027 ($ billion)
• Exhibit 110: Data Table on Germany – Market size and forecast 2022-2027 ($ billion)
• Exhibit 111: Chart on Germany – Year-over-year growth 2022-2027 (%)
• Exhibit 112: Data Table on Germany – Year-over-year growth 2022-2027 (%)

• 9.12 India – Market size and forecast 2022-2027
• Exhibit 113: Chart on India – Market size and forecast 2022-2027 ($ billion)
• Exhibit 114: Data Table on India – Market size and forecast 2022-2027 ($ billion)
• Exhibit 115: Chart on India – Year-over-year growth 2022-2027 (%)
• Exhibit 116: Data Table on India – Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 117: Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

• 10.3 Impact of drivers and challenges 
• Exhibit 118: Impact of drivers and challenges in 2022 and 2027

11 Vendor Landscape

• 11.2 Vendor landscape 
• Exhibit 119: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 120: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 121: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 122: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 123: Matrix on vendor position and classification

• 12.3 Acquia Inc. 
• Exhibit 124: Acquia Inc. – Overview
• Exhibit 125: Acquia Inc. – Product / Service
• Exhibit 126: Acquia Inc. – Key news
• Exhibit 127: Acquia Inc. – Key offerings

• 12.4 Adobe Inc. 
• Exhibit 128: Adobe Inc. – Overview
• Exhibit 129: Adobe Inc. – Business segments
• Exhibit 130: Adobe Inc. – Key offerings
• Exhibit 131: Adobe Inc. – Segment focus

• 12.5 Alphabet Inc. 
• Exhibit 132: Alphabet Inc. – Overview
• Exhibit 133: Alphabet Inc. – Business segments
• Exhibit 134: Alphabet Inc. – Key news
• Exhibit 135: Alphabet Inc. – Key offerings
• Exhibit 136: Alphabet Inc. – Segment focus

• 12.6 Demandbase Inc. 
• Exhibit 137: Demandbase Inc. – Overview
• Exhibit 138: Demandbase Inc. – Product / Service
• Exhibit 139: Demandbase Inc. – Key news
• Exhibit 140: Demandbase Inc. – Key offerings

• 12.7 Experian Plc 
• Exhibit 141: Experian Plc – Overview
• Exhibit 142: Experian Plc – Business segments
• Exhibit 143: Experian Plc – Key news
• Exhibit 144: Experian Plc – Key offerings
• Exhibit 145: Experian Plc – Segment focus

• 12.8 Fair Isaac Corp. 
• Exhibit 146: Fair Isaac Corp. – Overview
• Exhibit 147: Fair Isaac Corp. – Business segments
• Exhibit 148: Fair Isaac Corp. – Key news
• Exhibit 149: Fair Isaac Corp. – Key offerings
• Exhibit 150: Fair Isaac Corp. – Segment focus

• 12.9 HubSpot Inc. 
• Exhibit 151: HubSpot Inc. – Overview
• Exhibit 152: HubSpot Inc. – Product / Service
• Exhibit 153: HubSpot Inc. – Key offerings

• 12.10 Imagine Communications Corp. 
• Exhibit 154: Imagine Communications Corp. – Overview
• Exhibit 155: Imagine Communications Corp. – Product / Service
• Exhibit 156: Imagine Communications Corp. – Key offerings

• 12.11 International Business Machines Corp.
• Exhibit 157: International Business Machines Corp. – Overview
• Exhibit 158: International Business Machines Corp. – Business segments
• Exhibit 159: International Business Machines Corp. – Key offerings
• Exhibit 160: International Business Machines Corp. – Segment focus

• 12.12 Kubient Inc. 
• Exhibit 161: Kubient Inc. – Overview
• Exhibit 162: Kubient Inc. – Product / Service
• Exhibit 163: Kubient Inc. – Key offerings

• 12.13 Marin Software Inc. 
• Exhibit 164: Marin Software Inc. – Overview
• Exhibit 165: Marin Software Inc. – Product / Service
• Exhibit 166: Marin Software Inc. – Key offerings

• 12.14 Oracle Corp. 
• Exhibit 167: Oracle Corp. – Overview
• Exhibit 168: Oracle Corp. – Business segments
• Exhibit 169: Oracle Corp. – Key news
• Exhibit 170: Oracle Corp. – Key offerings
• Exhibit 171: Oracle Corp. – Segment focus

• 12.15 Pegasystems Inc. 
• Exhibit 172: Pegasystems Inc. – Overview
• Exhibit 173: Pegasystems Inc. – Product / Service
• Exhibit 174: Pegasystems Inc. – Key news
• Exhibit 175: Pegasystems Inc. – Key offerings

• 12.16 Salesforce.com Inc. 
• Exhibit 176: Salesforce.com Inc. – Overview
• Exhibit 177: Salesforce.com Inc. – Product / Service
• Exhibit 178: Salesforce.com Inc. – Key news
• Exhibit 179: Salesforce.com Inc. – Key offerings

• 12.17 SAP SE 
• Exhibit 180: SAP SE – Overview
• Exhibit 181: SAP SE – Business segments
• Exhibit 182: SAP SE – Key news
• Exhibit 183: SAP SE – Key offerings
• Exhibit 184: SAP SE – Segment focus

13 Appendix

• 13.2 Inclusions and exclusions checklist 
• Exhibit 185: Inclusions checklist
• Exhibit 186: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 187: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 188: Research methodology
• Exhibit 189: Validation techniques employed for market sizing
• Exhibit 190: Information sources

• 13.5 List of abbreviations 
• Exhibit 191: List of abbreviations

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