Digital Advertising and Marketing Global Market to Reach






Dublin, March 23, 2023 (GLOBE NEWSWIRE) — The “Digital Advertising and Marketing: Global Strategic Business Report” report has been added to ResearchAndMarkets.com’s offering.

The global market for Digital Advertising and Marketing estimated at US$531 Billion in the year 2022, is projected to reach a revised size of US$1.5 Trillion by 2030, growing at a CAGR of 13.9% over the analysis period 2022-2030.

Display, one of the segments analyzed in the report, is projected to record a 15.3% CAGR and reach US$939.4 Billion by the end of the analysis period.

Taking into account the ongoing post pandemic recovery, growth in the Search segment is readjusted to a revised 12.2% CAGR for the next 8-year period.

The U.S. Market is Estimated at $223.2 Billion, While China is Forecast to Grow at 14.2% CAGR

The Digital Advertising and Marketing market in the U.S. is estimated at US$223.2 Billion in the year 2022. China, the world’s second largest economy, is forecast to reach a projected market size of US$372.6 Billion by the year 2030 trailing a CAGR of 14.2% over the analysis period 2022 to 2030.

Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 7.8% and 9.5% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 11.1% CAGR. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$213.4 Billion by the year 2030.

Select Competitors (Total 523 Featured) –

  • Acxiom LLC
  • Alibaba Group Holding Limited
  • Amazon.com, Inc.
  • Baidu, Inc.
  • Dentsu International
  • Eniro Group AB
  • Epsilon Data Management, LLC
  • Facebook, Inc.
  • Google, Inc.
  • IAC/InterActiveCorp.
  • Microsoft Corporation
  • LinkedIn Corporation
  • Sohu.com, Inc.
  • SXM Media
  • Tencent Holdings Limited
  • TradeDoubler AB
  • Twitter, Inc.
  • Xaxis, LLC

What`s New for 2023?

  • Special coverage on Russia-Ukraine war; global inflation; easing of zero-Covid policy in China and its `bumpy` reopening; supply chain disruptions, global trade tensions; and risk of recession.
  • Global competitiveness and key competitor percentage market shares
  • Market presence across multiple geographies – Strong/Active/Niche/Trivial
  • Online interactive peer-to-peer collaborative bespoke updates
  • Access to digital archives and Research Platform
  • Complimentary updates for one year

Key Attributes:

Report Attribute Details
No. of Pages 1262
Forecast Period 2022 – 2030
Estimated Market Value (USD) in 2022 $531 Billion
Forecasted Market Value (USD) by 2030 $1500 Billion
Compound Annual Growth Rate 13.9%
Regions Covered Global

Key Topics Covered:

I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

  • Advertising: Essential for Corporate/Brand Survival & Existence
  • Global Advertising Spending by Medium (in %): 2021
  • Impact of COVID-19 Pandemic and Looming Global Recession
  • Year 2021 in Review and Near-term Outlook
  • Prolonged Pandemic, Ukraine-Russia Conflict and Ensuing Economic Disruptions Impact Growth Outlook
  • World Economic Growth Projections (Real GDP, Annual % Change) for the Years 2021, 2022 and 2023
  • COVID-19 Pandemic Upends the Advertising Landscape
  • While Traditional Ad Spending Declines, Digital Advertising Spending Records Growth during Pandemic
  • Digital Marketing Strategies Change in Pandemic Times
  • Digital and Personalized Experiences Gain Prominence
  • The CCPA to Bring About Major Changes to the Digital Advertising Landscape in California
  • Digital Advertising and Marketing: A Conceptual Overview
  • Digital Media Marketing
  • Social Media Marketing
  • Mobile Marketing
  • Digital Advertising and Marketing Formats
  • Digital Advertising and Marketing: Transforming, Transitioning & Conditioning Brand-Consumer Relationships
  • Display Advertising: The Largest Contributor to Global Digital Ad Spend
  • Developing Economies to Spearhead Future Growth
  • Competition
  • Digital Advertising and Marketing – Global Key Competitors Percentage Market Share in 2022 (E)
  • Competitive Market Presence – Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
  • World Brands
  • Recent Market Activity

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

  • Rapid Shift of Media Spending from Traditional to Digital: Cornerstone for Present & Future Growth of Digital Ad Market
  • COVID-19 Pandemic Impacts Spending on Traditional Ad Media, Drives Opportunities for Digital Advertising Market: % YoY Change in Ad Spending for Traditional Media for 2020 and 2021
  • Superior Attributes of Digital Advertising over Other Ad Media Drives Market Adoption
  • Emerging Digital Advertising & Marketing Challenges Call for Swift Action from Brands
  • Digital Advertising & Marketing Trends Under COVID-19 Shadow
  • Video Advertising in Focus
  • Emphasis on Social Advertising
  • Inclusive Marketing and Data Privacy
  • Display Advertising to Find Favor
  • Personalization: Set to Become New Standard
  • Programmatic Advertising: The Power of Software
  • Mobile-first Advertising Strategy
  • Spectra of Digital Marketing Elements Holding Great Implications for Businesses
  • Digital Transformation across Organizations Goes Beyond Digital Marketing
  • Digital Marketing Trends for the Future
  • Omnichannel Marketing: A Prominent Trend in Digital Marketing Domain
  • Vernacular SEO Gains from Explosion of Regional Language Users of Internet
  • Progressive Web Apps Emerge as Big Digital Marketing Trend
  • Automated, Personalized E-Mail Marketing Blowing Away Digital Marketers
  • Influencer Marketing as Powerful Weapon for Digital Marketing Teams
  • Role of Modern Technology in Improving Advertising Campaign Strategies
  • Technology Trends and Advancements to Spearhead Future Growth in Digital Advertising Space
  • Augmented Reality (AR): Enabling Customized Experiences
  • Blockchain Technology Poised to Transform Digital Advertising Space
  • Voice Search: Redefining the Digital Marketing Space
  • Videos: The New Go-to Medium of Advertising
  • Video Marketing Experiences Phenomenal Surge in Digital Marketing Arena
  • Social Messaging to Connect with Customers
  • Geofencing & Hyperlocal SEO: Elevating Customer Interactions
  • Other Notable Technology Trends in Digital Advertising Market
  • A Digital Cocktail for Digital Marketing
  • AI in Media & Advertising: Targeting Customers with Right Marketing Content
  • Possibilities Galore for AI in Digital Marketing
  • An Insight into the Issues Associated with AI
  • AI & Chatbots Trending Big in Digital Advertising & Marketing Space
  • Rising Internet Usage Widens Opportunities for Digital Advertising and Marketing
  • World Internet Adoption Rate (in %) by Geographic Region: 2021
  • Number of Internet Users Worldwide (in Billions) for the Years 2011-2021
  • Rising Adoption of Web-Enabled Mobile Devices Boosts Digital Advertising Market Prospects
  • Smartphone Penetration Rate as Share of Total Population: 2016-2021
  • Breakdown of Mobile Internet Revenues by Category (in %): 2020
  • 5G to Further Enhance Mobile Advertising Spending
  • 5G Smartphone Sales in Million Units: 2019-2022
  • Global Smartphone Subscription Breakdown by Technology for 2019 and 2025
  • Growth in Mobile Apps Drive Opportunities for Digital Marketers
  • Global Mobile Apps Market Size in $ Billion for the Years 2019, 2021, 2023 and 2025
  • Growing Use of Social Media Platforms: A Lucrative Opportunity for Digital Advertisers
  • Social Media Adoption Worldwide: % of Active Users Compared to Total Population for 2022E
  • Social Media Users Penetration (in %) by Generation
  • Social Commerce Through Social Media Platforms
  • Top Social Media Platforms by Number of Monthly Active Users (In Millions): January 2022
  • Smart TVs Emerge as an Important Platform for Cross-Screen Digital Advertising
  • Global Smart TVs Market Size (in $ Billion) for the Years 2020, 2022, 2024 and 2026
  • Customer Preference for Multiscreen Activities Presents Potential Opportunities for Digital Advertisers
  • Multiscreen Content Penetration (in %) by Age Group: 2020
  • Common Activities Performed in Sequential Multi-Screening Activity: 2019
  • Rising Prominence of IoT and the Growth in Connected Devices Set to Take Digital Advertising to the Next Level
  • Global Number of IoT Connected Devices (In Billion Units) for the Years 2016, 2018, 2020, 2022 & 2025
  • Flourishing Gaming Market Generates Lucrative Opportunities for In-Game Advertising
  • Gaming Industry by Segment: 2022E
  • Mobile Gaming Makes Rapid Gains during Pandemic, Boosting Market Prospects
  • Global Mobile Gaming Market: Annual Sales in US$ Million by Region/Country for the Years 2020 and 2027
  • Rising Adoption of GPS-Enabled Devices Boosts Demand for Location-based Advertising
  • New Restrictions on Collection of Location Data to Cost Marketers
  • Social Media with Location Based Features: Emerging Avenues for Marketing
  • Location-based Advertising (LBA) Gains Foothold at Airports
  • Global Airlines Performance by Region: 2020 Vs 2019
  • Cross-Platform Ad Campaigns Gain Edge over Single Platform Campaigns
  • Continuous Growth in Cross-Platform Video Advertising Market
  • Cross-Platform Video Advertising Market in the US: % of Budget Allocated for Cross Platform Videos for the Years 2016-2019
  • In-App Advertising: A Promising Platform for Reaching the Desired Audience
  • Effective Delivery and Streaming of Ad Content Drives Demand for Digital Video Advertising
  • % of Companies Using Video Content as Marketing Tool for 2016-2020
  • OTT/CTV Advertising on the Rise
  • Rapid Growth of Streaming Media and OTT Platforms Augurs Well for Digital Video Advertising
  • Rising Popularity of OTT Services Bodes Well for Market Prospects: Global Number of OTT Video Users (In Million) for the Years 2019, 2021, 2023 & 2025
  • Average Time Spent Per Day (in Minutes) on Digital Video in the US for 2018-2021
  • Mobile Video Ads Hold an Edge Over Online Video Ads
  • Native Advertising: The Next Big Thing in Display Advertising
  • Real-Time Bidding (RTB): The Next Generation Automated Display Advertising Technology
  • Rich Media Ads Gain Momentum Supported Efficient Broadband Connectivity
  • Maximum Visibility Drives Interest in Free Online Classified Ads
  • Customized Emails for Smarter Customer Engagement Sustain Demand for Email Advertising
  • Robust E-Commerce Activity Lends Traction to Market Growth
  • Global e-Commerce Market Growth Outlook (In %) For Years 2019 Through 2025
  • Metaverse: Emerging Opportunity for Advertisers & Brands
  • Metaverse for Digital Direct Marketing
  • Promotions through E-mail, Web-Browser and Mobile Apps
  • Digital Marketing Trends for Pharmaceutical Industry in the Future
  • Millennials Emerge as Key Demographic for Digital Advertising Market
  • Consumer Attitude towards Targeted Online Advertising by Age Group in the US: 2021
  • Rapid Urbanization & Expanding Middle Class: Mega Trends Strengthening Market Prospects
  • World Urban Population in Thousands: 1950-2050P
  • Global Middle Class Population (In Million) by Region for the Years 2020, 2025 and 2030
  • Global Middle Class Spending (US$ Trillion) by Region for the Years 2020, 2025, 2030
  • Key Issues and Challenges Hampering Prospects for Digital Advertising
  • Ad-Blocking: A Threat for Digital Advertising Revenues
  • Ad Blocking Penetration Worldwide: Usage Rate of Ad Blockers by Country for 2020
  • Ad Blocking Usage Rate (%) in the US for 2014-2020
  • Disablement of Third-Party Cookies: Potential Implications for Advertisers and Publishers
  • Global Browsers Market: Breakdown of User Base by Browser for 2022E
  • Major Problems Facing Service Providers in Monetizing Media Campaigns
  • Challenges Facing Digital Marketers

4. GLOBAL MARKET PERSPECTIVE

III. MARKET ANALYSIS

IV. COMPETITION

For more information about this report visit https://www.researchandmarkets.com/r/lvapie

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