Four key trends shaping 2024

by  on  in Advertising & Marketing

With 2023 wrapping up, it’s the perfect time to review trends in the digital landscape that will shape the coming year. By keeping on top of these trends, you can evolve your digital strategy to meet the changing needs of the modern consumer and get ahead of the curve.

Much of 2023 was characterised by tough global economic conditions that have been felt in Europe throughout the year. Despite these conditions, global ad spend is growing. In 2024, global ad spend is forecast to rise 8.2% to reach $1trn (£788bn), and in the UK, the ad market will grow by 4% to a value of £37.1bn.

According to eMarketer, retail brands spent the most on digital advertising in the UK in 2023, followed by FMCG. Despite travel seeing the least investment, digital ad spending targeting travellers in the UK is expected to reach 20.9% growth by the end of the year.

In 2023, trends in ad channels also evolved. Programmatic channels like digital out-of-home (DOOH), connected TV (CTV), and in-game advertising saw notable growth in adoption and investment. For example, by the end of 2023, it’s predicted that revenue in the in-game advertising market will reach €2.86bn, then rise at a compound annual growth rate of 12.62% resulting in a projected market volume of €4.60bn by 2027.

One of the biggest trends of the year was the growing move toward integrating newer channels with traditional media to drive impactful marketing strategies. For example, UK spend on CTV grew 9.5% in 2023, and investment in this channel, which can be run alongside linear TV efforts, is expected to grow by 16.7% in 2024.

These trends in spend and channels are all considerations for marketers to consider as they build their 2024 strategy. Alongside these, there are broader trends in the

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Today’s news: Trending business stories for November 22, 2023

by  on  in Business Financial News

The latest business news as it happens

Published Nov 22, 2023  •  Last updated 1 week ago  •  6 minute read

A 'For Sale' sign is displayed in front of a house in the Riverdale area of Toronto.
A ‘For Sale’ sign is displayed in front of a house in the Riverdale area of Toronto. Photo by EVAN BUHLER/THE CANADIAN PRESS FILES

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Market close: TSX edges higher despite energy weakness, U.S. stock markets rise

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The Advertising Club collaborates with MICA to introduce online programme on performance marketing, ET BrandEquity

by  on  in Advertising & Marketing

<p>The Advertising Club </p>
The Advertising Club

The Advertising Club has announced a partnership with India’s marketing and communication management institute, MICA – The School of Ideas, for an online programme on performance marketing.

Kickstarting in January 2024, the collaborative initiative is aimed towards empowering individuals with industry-relevant skills and knowledge through a specially curated leadership and management development module on performance marketing, the club stated in a press release.

The programme is designed to help experienced professionals as well as freshers develop contemporary need of the hour capabilities that employers are seeking in order to maintain their competitive advantage, it added.

The 36 hours intense live online programme is curated in a workshop format by the industry and academic experts and will include a significant level of self-study. Designed for advertising and marketing professionals, creative specialists, digital marketing experts, and learning enthusiasts, the performance marketing programme will include live teaching sessions, self-learning, group-learning and will culminate with an evaluation which will include assessments, presentations and quizzes, the club stated.

Spanning nine weeks, the programme will cover the basics and advanced technicalities of performance marketing, social media marketing, display advertising, email and affiliate marketing, SEO and SEM, targeting and audience segmentation, Generative AI, machine learning and much more, ensuring a holistic learning experience, it added.

Speaking on the partnership with MICA, Rana Barua, president, The Advertising Club said, “The landscape of the MarTech industry is constantly evolving. With this programme, we aim to provide a platform for freshers and experienced professionals, and empower them to upskill their knowledge, thereby becoming industry ready. We believe this collaboration will foster learning, transform careers, inspire creativity, and ultimately elevate standards within our industry.”

Mayank Kumar, professor at MICA, further said, “At MICA, we unravel the intricate layers of Performance Marketing, offering a panoramic view of its evolution

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Which business credit cards report to Dun and Bradstreet?

by  on  in Business Card Companies

Your personal credit score is a report card (of sorts) for how responsible you’ve been with your credit. If you apply for a mortgage, auto loan, or credit card, the lender will run your credit to gauge your trustworthiness.

There’s another type of credit score solely for businesses to reflect how responsible an entity has been with its credit. In other words, this is a company report card, not an analysis of the business owner’s personal credit. You can get a business credit score by using credit that reports to business credit bureaus.

Dun and Bradstreet is one of the three major business credit bureaus (along with Experian and Equifax). Because of this, it’s a good idea to open and responsibly use business credit cards that report to it. Let’s look at how to build a credit profile with Dun and Bradstreet.

How business credit cards report to credit bureaus

The credit bureaus to which your business credit card reports will vary depending on several factors. Let’s take a quick look at them.

Credit card issuer

Many business credit cards will not show up on your personal credit report. Your credit card activity will remain separate even if you use your Social Security number to apply. However, if your account defaults, your personal credit will bear those blemishes.

Note that this isn’t the case for all business credit cards. Some issuers deliberately report small business card activity to your personal credit.

Attaching an EIN to your application

During the application process for a business credit card, you can add an Employee Identification Number (EIN) along with your Social Security number (SSN). An EIN is an IRS-issued Federal Tax Identification Number that businesses can apply for. It’s sort of like a SSN for your business–though not as sensitive.

Adding an

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RE Royalties Announces Third Quarter 2023 Financial Results and Key Business Highlights

by  on  in Business Financial News

All amounts in Canadian dollars unless otherwise stated

VANCOUVER, BC / ACCESSWIRE / November 27, 2023 / RE Royalties Ltd. (TSX.V:RE)(OTCQX:RROYF) (“RE Royalties” or the “Company“), a global leader in renewable energy royalty-based financing, is pleased to announce the financial results for the third quarter ended September 30, 2023 (“Q3 2023“). For further information on these results please see the Company’s Condensed Consolidated Interim Financial Statements and Management’s Discussion and Analysis for Q3 2023, filed on SEDAR+ at www.sedarplus.com.

Key business and financial highlights for Q3 2023 include:

  • The Company entered into a loan agreement and a royalty agreement with Butler Corporation SpA (“CleanLight”), a Chilean technology company and manufacturer of mobile solar-battery systems including solar lighting towers and solar-hybrid battery generators. The Company provided a US$3 million secured loan to finance CleanLight’s expansion into other countries in Latin America. The CleanLight loan has a two-year term, and bears interest of 12% per annum. The Company also acquired a gross revenue royalty of 5% for a period of 10 years, for US$200,000. The royalty rate will reduce to 3% after certain revenue milestones are met.

  • The Company entered into a loan agreement and a royalty agreement with Revolve Renewable Power Corp. (“Revolve”) to support Revolve’s acquisition of a portfolio of two operational run-of-river hydro projects in British Columbia, and one operational wind project in Alberta with a combined gross capacity of 23 MW (the “Operational Projects”).The Operational Projects receive revenue from Power Purchase Agreements (“PPAs”) with BC Hydro and the City of Medicine Hat, for the hydro projects and the wind project, respectively. The Operational Projects have PPAs with remaining terms ranging from 32-35 years for the hydro projects and 11 years for the wind project. The loan will have a term

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Today’s news: Trending business stories for Nov. 27, 2023

by  on  in Business Financial News

The latest business news as it happens

Published Nov 27, 2023  •  Last updated 13 hours ago  •  9 minute read

Shoppers track down Black Friday deals at the Eaton Centre in Toronto.
Shoppers track down Black Friday deals at the Eaton Centre in Toronto. Photo by Chris Young/The Canadian Press files

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4:36 p.m.

Market close: TSX closes down moderately

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Our favorite local businesses to shop

by  on  in Best Business Newspaper

Sandwiched between Black Friday and Cyber Monday — historically the biggest and busiest retail days of the year — there’s another standout shopping event: Small Business Saturday. Started by American Express in 2010 and co-sponsored by the United States Small Business Administration (SBA) since 2011, Small Business Saturday aims to create awareness about the impact shoppers have when they buy “small” year round, whether they physically visit stores or shop online.

This year, 85% of consumers say they’re likely to shop “small” during the holiday season, according to the American Express 2023 Shop Small Impact Study. That represents a multibillion dollar opportunity — consumers are expected to spend an estimated $125 billion at small businesses this holiday season, up 42% from $88 billion in 2022, as reported by Intuit QuickBooks. 

We spoke with experts about resources you can use to support small businesses and what impact your purchases have. We also rounded up some Select-staff favorite products from small businesses we love.

SKIP AHEAD What is a small business | Select’s favorite small businesses | Current state of small businesses | How to support small businesses year round

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Recap: 2023 ANA Annual Advertising and Marketing Law Conference | Faegre Drinker Biddle & Reath LLP

by  on  in Advertising & Marketing

If artificial intelligence is so great, why can’t it reliably predict the weather?

The weekend has just closed on another very rainy Floridian ANA Masters of Advertising Law Conference (Last year we had a hurricane, so this would qualify as an uninspiring upgrade). The Masters Conference is the largest advertising, marketing and promotion law conference in the nation, bringing together major brands, storied advertising agencies, and prominent regulators to discuss cutting-edge topics impacting the industry. Each year – not by design but by happenstance – a different theme is featured. This year, to no one’s surprise, the focus was on AI.

While not every session discussed AI in depth, most speakers devoted some time to the subject throughout the 3-day event.  Panelists confronted questions like: does algorithmic bias, increasingly employed in various industries, constitute an unfair trade practice?  How will regulators view advertising claims based on next gen tech?  What copyright traps exist for the unwary utilizing AI to generate advertising content?  Are US and international privacy laws evolving fast enough to keep up with new challenges posed by AI?  And while it had nearly zero to do with AI, the conference would have felt incomplete without a discussion of what drag queens can teach advertising lawyers about intellectual property protection.  Many learned more about Cardi B’s album covers during that session than they could have imagined in their wildest dreams.

There is no doubt that AI will affect the advertising and marketing landscape for years to come.  Like the metaverse (last year’s theme) and crypto assets (the year before that), these issues are not new.  But despite AI having been around for some time, the leaps forward that generative AI applications have made this year appear poised to significantly transform the landscape of advertising content creation and delivery.  President

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Best deals to shop on Small Business Saturday today

by  on  in Best Business Newspaper
small business saturday

Amazon / Amazon


Today is Small Business Saturday, an annual shopping holiday that takes place the day after Black Friday. The event encourages shoppers to support small businesses and local shops. Many people focus their Black Friday shopping on big name retailers like Walmart, Amazon and Wayfair. Today is the day to pay some special attention to smaller businesses — many of which are offering excellent Cyber Weekend deals as well.

The shopping team at CBS Essentials has put together this list to help you find great small businesses to support during your Cyber Weekend shopping. Many of these brands have made Oprah’s Favorite Things List over the years and some are available on Amazon with Prime shipping. Plus, these items make excellent holiday gifts.

Keep reading to shop our favorite Small Business Saturday picks or check out Amazon’s top small business deals by clicking the button below.

UnHide Marshmallow faux fur blanket: Save $100

UnHide marshmallow blanket

UnHide


This luxuriously soft faux fur blanket has taken social media by storm this year. It’s made by the small business UnHide, a vegan lifestyle brand dedicated to making ultra-cozy and cruelty-free home goods. 

“I don’t do reviews, but I had to leave one for this blanket,” says one Amazon reviewer. “I have never had a blanket that was so soft, so cuddly or so warm! Yes, it’s pricey, but 1000% is worth the money! If you’re a blanket lover, I highly suggest you buy this one. You will not be disappointed!”

The Unhide Marshmallow is featured as one of Amazon’s top Cyber Monday deals at 20% off. But right now, you can get an even better deal on UnHide’s website where it is on sale for $149 ($100 off the regular price of $250)

Tushy Basic 2.0 toilet seat attachment bidet:

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