Tag: advertising

Stagwell (STGW) Adds CJ Worx, Thailand’s Most Awarded Independent Advertising Agency, to Global Affiliate Network

NEW YORK and BANGKOK, Jan. 25, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, announced the addition of CJ Worx, Thailand’s most-awarded independent advertising agency, to its Global Affiliate Network, as it builds on investments made in Asia-Pacific in 2022. 

CJ Worx will bring its tested expertise in creative content and digital transformation to the table, strengthening Stagwell’s ability to serve clients in Asia-Pacific with top-notch digital creativity. With its substantial presence in Thailand and Southeast Asia, CJ Worx will provide valuable insights and support to Stagwell as it continues to expand its reach and impact in the region.

“When we saw the outstanding work Jinn and the CJ Worx team were producing and the capabilities they had, we knew we had to bring them into the Stagwell family,” said Randy Duax, managing director, Asia-Pacific for Stagwell. “CJ Worx is a highly respected and accomplished agency with the same born-to-be-digital roots as Stagwell. They’re a jewel in the region. We believe their expertise and experience will be valuable to our Global Affiliate Network.” 

CJ Worx includes an umbrella of eight companies delivering integrated technology, creative, media, and strategy services to brands such as Netflix and Boliden. The agency was the recipient of Thailand’s first-ever Cannes Lions Grand Prix – the highest recognition in marketing – for the world-famous project, “The unusual football field,” for real estate developer AP THAILAND. More recently, CJ Worx was named the #6th hottest creative agency in Asia by Campaign.

CJ Worx will benefit from Stagwell’s 4,000+ global client relationships and agency presence worldwide, and the technology

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Online Advertising Market 2023-2032: Growth Analysis By Companies, Regions, Segments | Key Players: Amazon, AOL, Baidu, Microsoft, and Twitter, Google, Facebook

The Online Advertising Market research study provides critical market data, such as growth-influencing factors, roadblocks, and opportunities and strategies for overcoming them. The study also includes industry data, such as market value, share, CAGR, size, and so on, to make market research easier for new entrants. The research also examines the economy, politics, technology, society, law, and the environment.

Both primary and secondary data sources have been used in the global Online Advertising Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

Prominent players active in the global Online Advertising market include Amazon, AOL, Baidu, Microsoft, and Twitter, Google, Facebook

Request for Free Premium Sample Copy of the Report: 

The purpose of the report is to offer a comprehensive analysis of the market, along with insightful conclusions, statistical data, historical information, market data that has been confirmed by the industry, and predictions based on a sound methodology. By identifying and examining market segments and forecasting global market size, the study also contributes to understanding the dynamics and structure of the global Online Advertising market. The Online Advertising market report also investigates the competitive positioning of key companies in terms of product, pricing, financial situation, product portfolio, growth strategies, and geographical presence.

The Online Advertising Market report provides a thoroughly researched abstract of the key players with significant shareholdings on a global level in terms of demand, sales, and income generated by providing better products and services. The Research Report forecasts the Online Advertising Market between 2023 and 2032. The Online Advertising industry is expected to grow at a steady CAGR during the forecast period.

The industry

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Microsoft Layoffs Hit Employees In HoloLens, Advertising And Marketing Departments

Cloud News

Wade Tyler Millward

Microsoft CEO Satya Nadella says in an online post that Microsoft will continue to hire in ‘key strategic areas.’


The earliest round of Microsoft’s 10,000 layoffs happened Wednesday, with employees in the areas of marketing, advertising, recruiting, gaming and mixed reality among those to publicly report their leave from the tech giant.

Laid-off employees took to Microsoft-owned LinkedIn to post about their job loss and to seek new opportunities. Microsoft and other tech vendors have blamed recent layoffs on customer demand returning to normal after the scramble to remote work and digital transformation during the pandemic.

The U.S. also continues to battle rising inflation with rising interest rates, another factor in the job cuts.

[RELATED: Microsoft Layoffs Ahead Of Q2 Earnings: 5 Things To Know]

Microsoft Layoffs Hit 10,000 Employees

The Redmond, Wash.-based tech giant has reported that 878 workers will be permanently laid off in its home state, according to a notice filed with Washington state.

CRN has reached out to Microsoft about whether its partner organization is affected by the layoffs.

Recruiting-related Microsoft employees who posted to LinkedIn about their layoff include:

* A global technical recruiter with Microsoft for more than a year

* A technical recruiter at Microsoft for more than three years

* A director of global talent acquisition with Microsoft for more than two years

* A university recruiter with Microsoft for more than two years

Microsoft gaming employees who posted about their layoff include:

* A world building artist at 343 Industries, the Microsoft subsidiary known for the “Halo” series of video games

* A licensing coordinator at Microsoft Xbox subsidiaries ZeniMax and Bethesda Softworks for more than four years

* An associate

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The Global Out of Home Advertising Market is forecast to

New York, Jan. 23, 2023 (GLOBE NEWSWIRE) — Reportlinker.com announces the release of the report “Global Out of Home Advertising Market 2023-2027” –
Our report on the out of home advertising market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the growing penetration of light-emitting diode (LED) mobile billboards, growing advertisements through vehicle wrapping, and increased benefits of outdoor advertisements over traditional advertisements.

The out of home advertising market is segmented as below:
By Platform
• Physical outdoor advertising
• Digital outdoor advertising

By Type
• Billboards
• Shelters
• Transit displays
• Street furniture

By Geography
• North America
• Europe
• South America
• Middle East and Africa

This study identifies the use of analytics to increase advertisements effectiveness as one of the prime reasons driving the out of home advertising market growth during the next few years. Also, the advent of ai AI OOH advertising and integration of outdoor advertisements with mobile phones will lead to sizable demand in the market.

The analyst presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the out of home advertising market covers the following areas:
• Out of home advertising market sizing
• Out of home advertising market forecast
• Out of home advertising market industry analysis

This robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading out of home advertising market

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How Will ChatGPT Affect Your Job If You Work In Advertising And Marketing?

Recently, there’s been a lot of excitement about ChatGPT – the public preview release of OpenAI’s chatbot powered by the GPT3 language model. There’s no better way to get people interested in – and perhaps worrying about – artificial intelligence (AI) than showing it in action. And ChatGPT certainly acts as a powerful demonstration of what AI can do today.

Ask GPT to answer a question, or to create a piece of writing, and it will respond in well-structured, natural-sounding human language that most people simply would not guess has been created by a machine. Of course, this has immediately got people asking what the implications are for us humans – and one of the first professions to fear that they could be facing the chop are marketers.

This seems to be rational because many aspects of marketing and advertising involve creating text – whether it is writing copy for adverts, creating marketing emails, or just writing simple social media posts. Now that everyday machines are apparently able to carry out these tasks, is everybody working in these jobs in danger of becoming redundant?

The fact is that throughout history, we’ve seen that new developments in technology have tended to create new jobs as quickly as it makes old jobs redundant. What’s more, the jobs that are created are often more technical, creative, or highly-skilled – meaning that they are higher paying and often more rewarding.

For example, the arrival of mechanized farm equipment reduced the need for unskilled field workers but created a need for skilled engineers and technicians. And the dawn of the computing era made a lot of low-paid clerical filing workers and typists redundant but created higher-paid jobs in software engineering

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