Tag: advertising

Recap: 2023 ANA Annual Advertising and Marketing Law Conference | Faegre Drinker Biddle & Reath LLP

by  on  in Advertising & Marketing

If artificial intelligence is so great, why can’t it reliably predict the weather?

The weekend has just closed on another very rainy Floridian ANA Masters of Advertising Law Conference (Last year we had a hurricane, so this would qualify as an uninspiring upgrade). The Masters Conference is the largest advertising, marketing and promotion law conference in the nation, bringing together major brands, storied advertising agencies, and prominent regulators to discuss cutting-edge topics impacting the industry. Each year – not by design but by happenstance – a different theme is featured. This year, to no one’s surprise, the focus was on AI.

While not every session discussed AI in depth, most speakers devoted some time to the subject throughout the 3-day event.  Panelists confronted questions like: does algorithmic bias, increasingly employed in various industries, constitute an unfair trade practice?  How will regulators view advertising claims based on next gen tech?  What copyright traps exist for the unwary utilizing AI to generate advertising content?  Are US and international privacy laws evolving fast enough to keep up with new challenges posed by AI?  And while it had nearly zero to do with AI, the conference would have felt incomplete without a discussion of what drag queens can teach advertising lawyers about intellectual property protection.  Many learned more about Cardi B’s album covers during that session than they could have imagined in their wildest dreams.

There is no doubt that AI will affect the advertising and marketing landscape for years to come.  Like the metaverse (last year’s theme) and crypto assets (the year before that), these issues are not new.  But despite AI having been around for some time, the leaps forward that generative AI applications have made this year appear poised to significantly transform the landscape of advertising content creation and delivery.  President

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False advertising! These hilarious marketing fails should never have been signed off

by  on  in Advertising & Marketing

By Ellen Coughlan For Mailonline

Published: | Updated:

When marketing is done well it can be a great way to convince customers to spend their hard-earned money and help a business take off.

But these marketing campaigns from around the world caught people’s attention for all the wrong reasons.

Snaps of the hilarious marketing fails, collated by Bored Panda, proved that businesses don’t always get it right.

The examples include UK toilet paper brand Andrex being sold in Tesco, that wanted to celebrate the King’s coronation in London with a (literal) royal flush.

Another store, based in the UK, advertised a ‘price cut’ on their Sangria, which went from £15 to £14.99 – hardly a huge saving. 

Royal flush! Snaps of some hilarious marketing fails, collated by Bored Panda, prove that businesses don't always get it right. Including a toilet paper brand who wanted to celebrate the King's coronation in London

Royal flush! Snaps of some hilarious marketing fails, collated by Bored Panda, prove that businesses don’t always get it right. Including a toilet paper brand who wanted to celebrate the King’s coronation in London

Elsewhere a confused passerby in the US saw a poster advertising Ben and Jerry’s ice cream, to be eaten in comfortable pyjamas – but the unfortunate slogan ‘BJs in your PJs’ made it sound like something very different altogether. 

While a pretzel brand, in the US, claimed to be able to ‘cure anxiety’ with the salty snack – which might be a bit of a stretch.  

Here FEMAIL takes a look at some of the funniest marketing fails that certainly made an impression – but perhaps not for the right reasons… 

Bargain! A store based in the UK advertised a 'price cut' on their Sangria, which went from £15 to £14.99

Bargain! A store based in the UK advertised a ‘price cut’ on their Sangria, which went from £15 to £14.99

Saucy! Elsewhere a community activity poster in the US advertised 'BJs in your PJs' - which gave a slightly different meaning to Ben and Jerry's in your pyjamas

Saucy! Elsewhere a community activity poster in the US advertised ‘BJs in your PJs’ – which gave a slightly different meaning to Ben and

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The Pitch: Advertising and marketing news for 11.21.23

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Arts & Letters launched a new brand platform and integrated marketing campaign for online home furnishings retailer Bed Bath & Beyond. The “Beyond” platform includes a new website, and the campaign, called “An Icon Returns,” includes a 60-second TV spot and print, digital and out-of-home ads. The campaign launched Nov. 1 and targeted New York City with billboards in Times Square, city bus wraps, taxi toppers and media at Penn Station.

Ghost Tequila – “Fleeting Heat” (:30) from Alice Blue on Vimeo.

Alice Blue worked with Charleston, South Carolina-based agency Levelwing on a Halloween-themed spot for Ghost Tequila.

WORTHEN HERO vertical portraits2 copy

Adam Ewing took photos for Work Labs’ brand relaunch for furniture maker Worthen.

Brand Federation enlisted Work Labs for a brand relaunch for Worthen, a locally based furniture maker. Work included a wordmark logo and an anthem video showing the steps involved in making a custom iron and brass bed frame. Local filmmaker John Irwin served as director, cameraman an editor, and photographer Adam Ewing provided images.

The Martin Agency released a 30-second spot for smokeless fire pits maker Solo Stove. The ad features Snoop Dogg as a “smokesman” for the brand and was teased with a social media post in which the rapper said he’d decided to “give up smoke,” Muse by Clio reports.

Red Orange Studio completed a series of beer can label designs for Wasserhund Brewing Co. The limited-edition label designs include keepsake removable stickers and feature names and characters inspired by popular movies. Each label for “The Hop Experiment” IPA series showcases brewmaster and chemist Aaron Holley’s four-legged sidekick Hertz as a mad scientist.

WHBC IPA Series Mockup Biz Sense 1

Red Orange’s beer can labels for Wasserhund Brewing.



Arts & Letters launched a new brand platform and integrated marketing

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Microsoft Advertising Shares Holiday Season Marketing Playbook

by  on  in Advertising & Marketing

As the holiday shopping season approaches its zenith, advertisers are keenly preparing for the final rush of consumer spending. Microsoft Advertising provides insights and strategies to help businesses capitalize on the festive season in its Festive Season Marketing Playbook.

The focus is on understanding consumer behaviors and leveraging Microsoft’s advertising capabilities to maximize reach and revenue.

1. Revenue Peaks: A Matter of Timing

Despite some advertisers not yet seeing a peak in revenue, there is no cause for alarm.

Historically, significant revenue spikes are observed around Black Friday and Cyber Monday. This year, consumers are anticipated to spend more during these critical days.

The National Retail Federation predicts a 3-4% increase in holiday spending in the US, potentially reaching up to $966.6 billion. Similarly, high spending is forecasted in the UK and Germany, emphasizing the global impact of this season.

2. Shift in Consumer Behavior: The Rise of Deal-Seeking

A notable trend this year is the increased emphasis on deal-seeking.

Over two-thirds of US shoppers are spending more time looking for coupons and deals, particularly around the ‘Cyber-5’ period.

This period, including Thanksgiving, Black Friday, Small Business Saturday, Sunday, and Cyber Monday, has become a crucial window for consumer spending.

Advertisers must adapt to this trend and align their strategies accordingly.

3. The Central Role of Search in Purchasing Decisions

Search remains a crucial component in guiding both online and in-store purchases. It’s a pivotal tool for discovering new retailers, conducting pre-purchase research, and comparing prices.

Gen X consumers, for example, heavily rely on search to find the best prices. Additionally, the EMEA region sees deal-seekers spending 33% more time searching than average shoppers.

This trend provides a significant opportunity for targeted advertising, primarily through platforms like Microsoft Advertising, which taps into billions of global monthly searches.

4. Post Cyber-5

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NUMATEC Announces Winners of the Numees! A Marketing and Advertising Pitch Competition

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– $100,000 Have Been Awarded to Four Companies Transforming the World of MarTech –

MIAMI, FL –News Direct– NUMATEC

NUMATEC, the leading independent MarTech conglomerate, held a private event yesterday to announce the winners of the NUMEES (New Marketing & Advertising Technology Award and Pitch Competition). The event recognized four outstanding firms for their work in reimagining advertising and marketing technology, granting $100,000 in monetary investment and consulting services to the winning start-ups. Their achievements were celebrated in Coral Gables on November 14th, featuring influential leaders from Miami’s booming technology ecosystem.

“At NUMATEC, we have a profound understanding of what it takes to build something from the ground up and a deep appreciation for Miami’s tech ecosystem, which nurtured and fueled our growth every step of the way. We’re very committed to playing a meaningful role in this community and helping early-stage companies find their distinct advantage at the forefront of innovation. Part of achieving success is giving back, which is why the NUMEES were designed to help talented entrepreneurs overcome problems and future-proof their business for years to come,” shared NUMATEC CEO Giuliano Stiglitz.

In 2020, 1.35 million technology start-ups launched worldwide, yet only 10% survived as thriving businesses. The NUMEES are designed to bridge this gap and support the growth of tech start-ups to increase their likelihood of success in this challenging technological landscape.

Presented in collaboration with Lab22c, the NUMEES awards were granted in four categories:

– Ángela Sustaita-Ruiz – Nuestro Stories was awarded the Breakthrough Founder of the Year Award, which recognizes innovation in products or services, outstanding customer experience, and market dominance.

– Charles Irizarry – OnAutoPilot – was awarded the Breakthrough Creator Award, which recognizes creative use of emerging technologies, especially artificial intelligence and machine learning, to reinvent the MarTech field.

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Hockey Canada welcomes William Huff Advertising as National Marketing Partner

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Haneet Parhar thought she was done with hockey after university, but through coaching, the BFL Female Coach of the Year found her way back to the game

Haneet Parhar didn’t always have hockey in her plans. But for one reason or
another, hockey always found a way back into her life. And for that, Parhar
is forever grateful for the opportunities she’s had through the game.

Her passion for giving back to the sport that gave her so much has led to
her being honoured as the BFL Female Coach of the Year in the High
Performance category.

“There’s been so many times in my life where I’ve told myself ‘This is it, I
don’t know if I’ll ever go back to a rink or pick up my skates,’ and then
boom, I come back to hockey,” Parhar says.

As a student-athlete at the University of British Columbia, there was a lot
of uncertainty if she would even make the Thunderbirds roster. She would
eventually have a very successful U SPORTS career, winning three Canada West
championships, but her time at UBC also kicked off a career in coaching that
she never imagined.

From wanting to just stay involved as an 18-year-old undergrad student,
working as a coach in community rink programs and UBC hockey camps in the
summer, it reminded Parhar of the joy she found in hockey, for herself and
the kids in her programs.

“Doing it throughout my school and varsity career at UBC, I coached at the
recreational level for five-and-a-half years,” she says. “When you start at
that level, I really did it because I loved it. You see the kids smile and
it’s really easy to take away that hardcore style of coaching and do it for
fun. It was a great fit for

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How Veterans Found a Second Career in Advertising

by  on  in Advertising & Marketing

The military can be a great training ground for many careers. Veterans have made successful shifts to careers in security, supply chain, IT, manufacturing and law enforcement, among others. But going from the military directly to the advertising industry isn’t necessarily a natural transition.

Veterans are peppered everywhere in advertising and marketing, from planners and managers to creatives and CEOs. It’s clear that the service can prepare people for a career in the industry, but the path to getting into advertising isn’t a straight one, and there are few programs that build a direct pipeline between the entities.

As we reflect on Veterans Day and honor all those who served, Adweek talked with a crew of industry vets who are also veterans of the armed services. They discussed how the military prepared them for a career in advertising, what qualities best translate from the service to marketing and advertising, and how the industry can best help veterans get into the industry.

How can the industry best hire veterans?

Hiring veterans should be higher on the list for agencies, as those who have served have valuable leadership and management skills built up through the rigors of their service, but there aren’t enough organizations out there to make the connections between agencies and veterans.

There’s often a disconnect in marketing.

Many of those interviewed pointed to VetsinTech, an organization that helps retrain those in the military and their spouses by connecting them to the national technology ecosystem, which Crispin Porter + Bogusky has been using for the last year and which its parent company, Stagwell, also works with.

“What we’re talking about right now with them is potentially starting a marketing and creativity cohort,” said Maggie Malek, North America president at CP+B.

DoD SkillBridge, which allows active-duty service members to enter the private sector during their last 180

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Shaping the future of the marketing & advertising industry

by  on  in Advertising & Marketing

The Oberoi, Gurugram, was the podium for an unforgettable evening as Storyboard18’s Visionaries event took place. This assemblage witnessed luminaries from the advertising and marketing industry who shared their incredible journeys in steering the ever-evolving terrain of disruptive technology.

In an age where platforms reevaluate how companies coalesce with consumers, it is the visionaries who are at the front, using innovative technologies to drive industries ahead. They are the creators of a future we desire, and Storyboard18 is dedicated to acknowledging and honouring these innovative and brilliant minds in the marketing sphere.

Honouring and inspiring leaders: The ‘Visionaries’

The evening was a powerful display of the marketing and advertising industry’s past, present and promising future. Suresh Narayanan, managing director of Nestlé India, delivered a dynamic and motivating keynote address, filling the event with energy and enthusiasm.
Storyboard18 grabbed the prospect of not only honouring the ‘Visionaries’ but also celebrating and motivating leaders in the advertising and marketing industry.

The occasion featured compelling panel conversations on key issues, including a spirited discussion on the evolving relationship between CEOs and their CMOs, analysing whether CMOs can step into the shoes of CEOs themselves. The panel was led by Delshad Irani, editor, Storyboard18, with eminent panellists including Aseem Kaushik, MD, L’Oreal India; Kulmeet Bawa, president and MD, SAP India; Adobe India; Sukhleen Aneja, chief executive officer, Good Glamm Group; Prativa Mohapatra, vice president and managing director; Madhav Sheth, CEO, HTECH; and Devendra Chawla, CEO, GreenCell Mobility.

The entire session had some invaluable insights on how the big marketing opportunity has arrived, called for action in the present, and the elemental role played by the CEOs driving their company’s growth agenda. CMOs are on the runway with the CEOs, and a powerful alliance will meditate on the development and numbers intensely.

Steering the start-up

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3 Advertising & Marketing Stocks to Watch Amid Industry Woes – November 7, 2023

by  on  in Advertising & Marketing

The rise in service activities, along with increased digital marketing services and the success of the work-from-home trend, is enabling the Zacks Advertising and Marketing industry to counter the prevailing revenue softness.

Customer-centric approaches to business, digital strategies and technology investments are helping Omnicom Group Inc. (OMC – Free Report) , National CineMedia, Inc. (NCMI – Free Report) and Harte Hanks, Inc. (HHS – Free Report) to sail through the current testing times.

About the Industry

The Zacks Advertising and Marketing industry comprises companies that offer an extensive range of services, including advertising, branding, content marketing, digital/direct marketing, digital transformation, financial/corporate business-to-business advertising, graphic arts/digital imaging, healthcare marketing and communications and in-store design services. Prominent players from the industry include Interpublic and Omnicom. The pandemic has changed the way industry players have conducted business and delivered services so far. Currently, the industry’s key focus is on channelizing money and efforts toward media formats and devices. To position themselves suitably in the post-pandemic era, service providers are increasing their efforts toward formulating strategic initiatives and identifying sources of demand.

What’s Shaping the Future of the Industry?

Economic Recovery: The sector is a major beneficiary of the broader economy and service activities. According to the “advance” estimate released by the Bureau of Economic Analysis, GDP grew at an annual rate of 4.9% in the third quarter compared with 2.1% growth in the second quarter. Economic activities in the non-manufacturing sector are in good shape. The Services PMI measured by the Institute for Supply Management has stayed above the 50% mark for the past ten months, indicating continued expansion.

Reviving Demand: The industry is mature, with demand for services remaining stable over time. Revenues, income and cash flows are anticipated to

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Web Marketing Association’s 22nd IAC Awards to Name Best Online Advertising Campaigns

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Boston, MA, November 01, 2023 –(PR.com)– The Web Marketing Association announces the international Call for Entries for its esteemed 22nd annual Internet Advertising Competition (IAC) Awards. Recognized as the pioneering award dedicated to online advertising, the IAC Awards are designed to honor the most innovative and creative online advertising campaigns in the industry.

Key Details:

Award Program: 22nd Annual Internet Advertising Competition (IAC) Awards
Scope: Celebrating brilliance across various online advertising mediums in 86 different industry categories.
Entry Portal: www.iacaward.org
Submission Deadline: January 31, 2024

A Word from Leadership: William Rice, President of the Web Marketing Association, emphasizes the role of the awards: “In our ever-evolving digital landscape, online advertising stands as the cornerstone of marketing success. The IAC Awards are not just a hallmark of recognition but a testament to the dedication, creativity, and prowess of industry professionals.”

Who Should Apply? The competition welcomes entries from all corners of the industry, be it ad agencies, corporate marketing departments, small business owners or individual professionals.

Judging Criteria: The entries will undergo rigorous assessment from multiple industry expert judges on various criteria including on creativity, innovation, impact, design, copywriting, and use of the medium.

Award Advertising Medium Categories:

Best Social Media Campaign
Best Online ad & Campaign (including banner, pop-up or interstitial)
Best Email message & Campaign
Best Online newsletter & Campaign
Best Website (including best landing pages and best microsites)
Best Online video
Best Mobile applications
Best Voice Skills or Actions
Best Integrated ad campaign

Industry Categories:

Advertising | Advocacy | Airline | Architecture | Arts | Associations | Automobile | B2B | Bank | Beverage | Biotechnology | Blockchain | Blog | Catalog | Computer: Hardware | Computer: Software | Construction | Consulting | Consumer Goods | Cooking and Recipe | Credit Union | Crypto Currency | Design |

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