Tag: experts

Will the BBC go ad-supported? Marketing experts assess broadcaster’s ‘radical’ options as licence fee increase looms | Analysis

Amid the rise of connected TV (CTV), traditional linear channels are in decline, forcing players within the space to find creative solutions to maintain their audiences. For the BBC, iPlayer has served as its answer to competing CTV offerings like Netflix, Disney+, Amazon Prime, and more.

However, CTV itself isn’t immune to problems. The abundance of streamers, channels, and consumption mediums has left audiences fragmented, making them harder to pin down—arguably leading to the rise of advertising solutions like retail media.

CTV itself has seen creative advertising solutions implemented to win over consumers in an increasingly competitive market. Namely, several streamers recently launched both ad-supported and ad-free tiers, as well as Netflix’s option for brands to purchase ad buys on its platform.

The BBC has been left somewhat stuck in the crosshairs—caught between being a linear TV channel and a streaming service. According to the BBC, its TV licence accounted for roughly 65% of its income in 2023, amassing £3.75 (US$4.75) billion of its £5.73 (US$7.26) billion total income.

As it trials a series of strategies to generate new income streams, including a partnership that sees Disney sponsor its popular show Doctor Who, the UK Government announced a £10.50 (US$ 13.30) increase in price for the BBC’s TV licence from £159 (US$ 201) to £169.50 (US$ 214.73) a year as of April 2024.

It has also stated that a review of both the licence and “alternative funding options” is ongoing, as well as a plan to “radically transform and renew” its online offerings, which could potentially see the licence scrapped altogether.

‘It’s important to ensure that accompanying ads are both relevant and personalised to resonate with the target audiences.’

 Paul Briggs, SVP Europe at Silverpush

On the potential impact among audiences and advertisers, Paul Briggs, SVP Europe

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Insolvencies to remain high in Canada as economy plays catch-up: experts – National

Business insolvencies will likely remain elevated throughout 2024, experts said, as the economy plays catch-up after historically low levels during the pandemic.

“We did have … so many years of artificially low filings. We’ve got a fair bit of catch-up to do,” said Natasha MacParland, a partner at Davies Ward Phillips & Vineberg LLP.

The pandemic saw a historically low level of insolvency filings — which include bankruptcy and restructuring procedures — as government supports kicked in but in 2023 things started to normalize, said MacParland. That trend is continuing into 2024.

Business insolvencies in 2023 were up 41.4 per cent compared with 2022, according to data from the Office of the Superintendent of Bankruptcy. Compared with 2019, they were up almost 31 per cent.


Click to play video: 'Canada’s inflation fell to 2.9% in January, Freeland says'


Canada’s inflation fell to 2.9% in January, Freeland says


At some point in the latter half of 2023, business insolvencies started surpassing pre-pandemic, or 2019, levels. But that’s not necessarily a worrying thing, MacParland said.

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“I would have been concerned if all of a sudden there was a deluge of filings. But this seems to me to be what I would have expected,” she said.

She also noted 2019 was a milder year for insolvency filings, and that a certain level of insolvencies is healthy for the economy.

Insolvency, which a business often faces when it’s unable to pay its debt and other expenses, includes both bankruptcies and proposals. Bankruptcies mean the business is closing down, while a proposal offers a way to restructure.

Government support and patient lenders kept business insolvency levels low for several years, longer than industry watchers had expected, said Dina Kovacevic, editor of trade publication Insolvency Insider.


Click to play video: 'Money Matters: Why personal insolvencies are surging and how to avoid debt trouble'


Money Matters: Why personal insolvencies are surging and how to avoid debt trouble


“In 2023, we saw

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More than 47,000 UK businesses on ‘brink of collapse’, warn insolvency experts | Recession

More than 47,000 UK companies are on the brink of collapse after a 25% jump in the number of businesses facing “critical” financial distress in the final three months of 2023, according to a report.

It marks the second consecutive quarter-on-quarter period when critical financial distress has risen by a 25%, the latest “Red Flag” report by insolvency specialists Begbies Traynor found.

The construction and property sectors accounted for 30% of all businesses facing critical financial distress.

The quarterly rate of increase in the number of companies facing critical financial distress grew by 32.6% in the construction industry, by 41.3% in health and education, a quarter in real estate and property services and 24% in support services.

Eighteen of the 22 sectors covered by the report recorded double-digit percentage growth in the number of firms whose finances have reached critical condition.

Julie Palmer, a partner at Begbies Traynor, said the tough macroeconomic conditions had created a “perfect storm” for UK businesses.

“After a difficult year for British businesses that was characterised by high interest rates, rampant inflation, weak consumer confidence and rising and unpredictable input costs, we are now seeing this perfect storm impact every corner of the economy,” she said.

The Bank of England raised interest rates from 0.1% at the end of 2021 to 5.25% to try to tame inflation. That has significantly increased the cost of borrowing for UK businesses, preventing many from papering over the cracks with cheap debt.

“Hundreds of thousands of businesses in the UK, who loaded up on affordable debt during those halcyon days, are now coming to terms with the added burden this will have on their finances,” Palmer added. “Sadly, for tens of thousands of British businesses who should be looking ahead with some degree of optimism, the new year will

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End of Metroland flyer distribution could hasten move to digital advertising: experts

Canada’s shrinking flyer industry and the slew of businesses who rely on it for advertising were dealt another blow last week when one of Ontario’s most prominent media conglomerates stopped printing 70 community newspapers and announced the end of its flyer business.

The papers owned by Metroland Media Group were often stuffed with flyers from large retail chains such as Loblaw Companies Ltd., Walmart Inc. and Metro Inc., along with local businesses showcasing products and services.

Experts say Metroland’s departure will push many companies even further toward digital marketing and hasten the decline of Canada’s print advertising sector.

“I think some will probably just stop using papers completely,” said Claire Tsai, a marketing professor at the University of Toronto’s Rotman School of Management.

“Some may still try but overall, at the aggregate level, you will see less use of papers.”

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The number of newspapers to shut down has accelerated over the last decade as Canadians upped their smartphone usage, encouraging companies to launch digital flyers and apps offering savings or loyalty rewards for users.

While Tsai said some realtors will likely stick with print advertising because of the big photos they can use, others will move away from the medium, especially if it gets pricier.

“When a business exits the industry, there’s less competition and so there could be implications on cost and it becomes much more costly to use papers to reach their customers,” she said.

Metroland papers were often the lone print journalism publications in the markets they serviced and even those regions with competitors have seen a less vibrant media landscape in recent years.

The federal government has counted some 474 Canadian news businesses that closed between 2008 and 2023.

Over the same time span, marketing dollars moved online.

The federal government has

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‘King’s Counsel’ titles may violate rules on misleading ads, experts caution

The head of Ontario’s legal regulator declined the government’s offer of a King’s Counsel designation due to the lack of selection criteria, she told the Star, as experts warn that using the title may violate professional conduct rules for lawyers.

Had Law Society of Ontario treasurer Jacqueline Horvat accepted the KC offer, she would have “risked giving credibility to a suspect government initiative,” said University of Ottawa law professor Amy Salyzyn, who specializes in legal ethics.


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A Platform to Connect Journalists and Conference Planners with People of Color, Women, and Non-binary Experts Across Business, Finance, and Tech

Choir also unveils Choir Practice™, a speaker and media training platform for Voices™ experts; Welcomes Wealthspire Advisors and others as the first Voices Enterprise partners to provide Choir Practice™ to their employees and affiliates.

Choir Practice™

Choir Practice&#x002122; is a community-style training platform for members of Voices&#x002122;

Choir Practice™ is a community-style training platform for members of Voices™

Voices Search™ Profile

Experts create profiles on Voices&#x002122; that showcase their professional experience alongside personal identifiers.

Experts create profiles on Voices™ that showcase their professional experience alongside personal identifiers.

San Francisco, July 11, 2023 (GLOBE NEWSWIRE) — Choir, a tech platform created to increase the diversity of experts featured across media and conferences, today launches Voices Search™ out of beta to include underrepresented experts from the business, finance, and technology industries.

VOICES SEARCH™

Designed as a simple and intuitive search tool for journalists, conference planners, and corporate marketers, Voices Search™ enables users to search and filter through hundreds of detailed professional profiles that exclusively showcase people of color, women, and/or non-binary professionals with wide-ranging expertise.

Voices Search™ users can discover new-to-them contacts (called “Voices”) with relevant experience and knowledge of specific subject matter. Users search by topic, and as needed, can also filter by race, ethnicity, gender, and other personal identifiers such as members of the LGBTQIA+ community, veterans, or first-generation U.S. citizens. Then, the user submits a request form which is instantly delivered to the Voice’s email inbox, making it quick and easy to get in touch. (Click Here to watch Voices Search™ in action.)

“There has never been an expert sourcing platform at this scale that prioritizes race, gender, and other diversity metrics like Voices Search™ does,” said co-founder of Choir, Liv Gagnon. “Readers, subscribers, and conference attendees are demanding news articles and conference lineups that reflect the world we live in, and brilliant experts with diverse perspectives are out there – their stories are waiting to be told. Now with

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Experts Explain How Partnering With a Digital Marketing Agency Can Help Drive Business Growth

By providing expertise in various aspects of digital marketing such as SEO, social media and PPC advertising, an experienced digital marketing agency can help businesses reach their target audience more effectively.

In today’s digital age, having a strong online presence is essential for businesses to succeed. However, with the constant evolution of digital marketing, it can be challenging for businesses to keep up with the latest trends and techniques. According to Zib Digital, this is where partnering with a digital marketing agency can be a game-changer. Offering a range of services including SEO, PPC advertising, social media marketing and email marketing, businesses can rely on an experienced digital marketing agency like Zib to help them improve online visibility and reach their target audience effectively.

As Zib Digital explains, working with a digital marketing agency can give businesses the opportunity to benefit from a team of experts with diverse skills and experience in various aspects of digital marketing including SEO services, which can help businesses optimise their website for search engines and drive more organic traffic to their site.

Partnering with a digital marketing agency can also help businesses save time and money, says Zib Digital. Instead of investing in expensive tools and resources to manage their digital marketing campaigns, businesses can rely on the agency’s expertise to handle their campaigns and achieve their marketing goals.

Digital marketing agencies can provide businesses with valuable insights into their target audience’s behaviour and preferences. By analysing data and metrics, agencies can help businesses develop effective marketing strategies that resonate with their target audience and drive conversions.

Partnering with a digital marketing agency can also help businesses stay ahead of the competition. As the digital landscape continues to evolve, the specialists at Zib Digital keep

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Bud Light fumbles, but experts say inclusive ads will stay

Bud Light may have fumbled its attempt to broaden its customer base by partnering with a transgender influencer. But experts say inclusive marketing is simply good business — and it’s here to stay.

“A few years from now, we will look back on this ‘controversy’ with the same embarrassment that we feel when we look back at ‘controversies’ from the past surrounding things like interracial couples in advertising,” said Sarah Reynolds, the chief marketing officer for the human resources platform HiBob, who identifies as queer.

On April 1, transgender influencer Dylan Mulvaney posted a video of herself cracking open a Bud Light on her Instagram page. She showed off a can with her face on it that Bud Light sent her — one of many corporate freebies she gets and shares with her millions of followers.

But unlike the dress from Rent the Runway or the trip to Denmark from skincare brand Ole Henriksen, Bud Light’s partnership with Mulvaney angered some customers and hurt sales, while the brand’s lack of support for the influencer infuriated the very people it was trying to reach.

Three days after Mulvaney’s post, Kid Rock posted a video of himself shooting cases of Bud Light. Shares of Bud Light’s parent, AB InBev, temporarily plunged and the company issued a terse statement in response to the controversy.

This week, Anheuser-Busch — AB InBev’s U.S. subsidiary — confirmed that Alissa Heinerscheid, its vice president of marketing, and her boss, Daniel Blake, are taking a leave of absence. The company won’t say when they will return or whether they’re being paid.

For some, the partnership went too far at a time when transgender issues — including gender-affirming health care and participation in sports — are a divisive topic in state legislatures.

“Whether the issue is trans

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