Tag: future

Shaping the future of the marketing & advertising industry

by  on  in Advertising & Marketing

The Oberoi, Gurugram, was the podium for an unforgettable evening as Storyboard18’s Visionaries event took place. This assemblage witnessed luminaries from the advertising and marketing industry who shared their incredible journeys in steering the ever-evolving terrain of disruptive technology.

In an age where platforms reevaluate how companies coalesce with consumers, it is the visionaries who are at the front, using innovative technologies to drive industries ahead. They are the creators of a future we desire, and Storyboard18 is dedicated to acknowledging and honouring these innovative and brilliant minds in the marketing sphere.

Honouring and inspiring leaders: The ‘Visionaries’

The evening was a powerful display of the marketing and advertising industry’s past, present and promising future. Suresh Narayanan, managing director of Nestlé India, delivered a dynamic and motivating keynote address, filling the event with energy and enthusiasm.
Storyboard18 grabbed the prospect of not only honouring the ‘Visionaries’ but also celebrating and motivating leaders in the advertising and marketing industry.

The occasion featured compelling panel conversations on key issues, including a spirited discussion on the evolving relationship between CEOs and their CMOs, analysing whether CMOs can step into the shoes of CEOs themselves. The panel was led by Delshad Irani, editor, Storyboard18, with eminent panellists including Aseem Kaushik, MD, L’Oreal India; Kulmeet Bawa, president and MD, SAP India; Adobe India; Sukhleen Aneja, chief executive officer, Good Glamm Group; Prativa Mohapatra, vice president and managing director; Madhav Sheth, CEO, HTECH; and Devendra Chawla, CEO, GreenCell Mobility.

The entire session had some invaluable insights on how the big marketing opportunity has arrived, called for action in the present, and the elemental role played by the CEOs driving their company’s growth agenda. CMOs are on the runway with the CEOs, and a powerful alliance will meditate on the development and numbers intensely.

Steering the start-up

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Into the Z Future of Marketing: curating for audiences, community, or both? | by Isabel Goldin | Oct, 2023

by  on  in Advertising & Marketing
Isabel Goldin

Last week, I attended the industry-vibrant NYC Adweek conference. The agenda was a tapestry of marketing and advertising trends. Panels discussed everything from AI to traditional digital advertising. Social selling and the creator economy took center stage. A vivid forecasting of the transforming landscape.

Today’s blog brings you the inside scoop of Adweek. Learn how to reach Gen Z through a bold, transparent, and community-centric strategy. Discover the paradigm shift steering marketing towards community-building and social selling.

Unveiling the Power of Community-Centric Strategies in the Gen Z Marketing Landscape

The Gen Z Conundrum

In marketing, the 18-to-34 age group has long been a coveted demographic. As Gen Z becomes the focal point within this cohort, marketers are deciphering their buying decisions. Gen Z is the first digitally native generation. This digitally native generation possesses a keen ability to discern and dismiss ads, particularly on social platforms. Signaling a departure from traditional tactics.

Audiences and Communities

How can marketers capture the attention of a generation that dismisses traditional advertising with a swipe?

The focus is shifting from targeting audiences to curating audiences and nurturing communities. Recognizing the power of social selling in building lasting connections with Gen Z.

Let’s delve deeper into this shift through the lens of the panel discussion “Gen Z doesn’t have an 8-second attention span, you’re just boring.”

The panel featured four dynamic Gen Z entrepreneurs, building B2C and B2B brands within the content creation space. Providing invaluable insights into the evolving landscape. Nadya Okamoto, the founder of August, highlighted her unique social media strategy, emphasizing transparent and unedited content. Patrick Finnegan, a 30 under 30 founder, stressed the need for frequent content releases to stay relevant in the ever-changing digital space.

The discussion illuminated social selling as the next frontier in the

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The Future of Digital Advertising

by  on  in Advertising & Marketing

People are one of two things in this world.

Overwhelmed or distracted.

Doom scrolling on social media has made attention spans short.

Privacy policies and GDPR are making it increasingly difficult to reach your customers.

iOS nuked Facebook’s ad targeting system by giving users the ability to opt out of app tracking.

As more and more people worry about their privacy, the future of Digital Advertising is shifting.

Want more future-proof and profitable ad campaigns? Check out these 4 digital advertising methods.

DOOH (Digital-Out-Of-Home)

Digital-Out-Of-Home lets you advertise in the physical world with LCD displays and digital billboards.

I know what you’re thinking. “Billboards Ads? Who still pays attention to those?”

They’re making a comeback and here’s why:

  1. You can’t block them with an ad-blocker

  2. Not subject to strict regulations

  3. Geofencing

Everyone and their aunt’s cousin has an ad blocker which means most people won’t see banner ads. Digital billboards can’t be blocked in that regard.

Also, digital billboards don’t come with the same complex privacy regulations.

That means fewer restrictions on what you can say or do.

Another advantage of DOOH is that providers have massive amounts of location data.

If you want to target married couples with kids who make over $150,000 per year, the providers can search the data and find the best physical ad placements based on where those couples shop.

Last but not least, there’s Geofencing.

Ever walk inside a clothing store and then see an ad from that exact company on your social media?

It’s because when you step close to in-store digital billboards, they tag your phone’s device ID.

Advertisers can plug those IDs into their online ad campaigns to re-market to you later.

Most of the time customers need multiple touch points before making a purchase. So this can help you stay

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87% CMOs think AI represents future of advertising & marketing: Dentsu Creative report

by  on  in Advertising & Marketing

Dentsu Creative’s 2023 Global CMO Report, ‘Creativity at a Crossroads’, reveals optimism from today’s marketing decision-makers in the face of change and challenge. Using data from a survey of 700 CMOs and senior marketers in the US, UK, Australia, Brazil, Canada, China, India, Italy, and Spain, the report has identified eight key themes which show that despite being an industry at a crossroads, it is one empowered by creativity and technology.   

Link to the report: https://www.dentsu.com/sg/en/reports/dentsu_creative_cmo_report_2023

 “Creativity at a Crossroads dives deep into the hearts and minds of marketers today. From embracing the ‘Frenemy at the Gate’ that is AI, to their resolute belief that advertising can be a force for good, this report shows that CMOs remain both optimistic about the future and committed to the transformative power of creativity, with 85% believing that creativity is a catalyst for economic growth, rising to 94% in the US,”Says Julie Scelzo, Global Clients Chief Creative Officer  

Amidst volatilities of the modern world, such as climate change, inflation, and geopolitical instability, CMOs are focusing on the things they can control. Their number one concern for 2023, and as they look ahead to 2030, is owning and connecting with their audience in a world where third parties often seem to hold the cards.   

Patricia McDonald, Dentsu Creative’s Chief Strategy Officer and lead author on the report observes, “To own the audience, we need to connect in the spaces and places that matter most to them. The challenge is that audiences are changing: they have new expectations, new behaviors, and new values shaped by a deeply connected world. Their expectations have soared while their attention has polarised-they can dive deeper than ever into the things they love and find it easier than ever to ignore the things they don’t. So, brands must be built

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NFC Business Card Market Outlook 2023-2030: Latest Trends, Opportunities, and Future Growth Predictions

by  on  in Business Card Companies

The “NFC Business Card Market“ Research Report 2023: incorporates a thorough qualitative and quantitative analysis along with several market dynamics. Global NFC Business Card Market size was valued at USD 16 million in 2022, and poised to rise at an impressive growth rate of USD 30 million in next 5 years as projected. The report anticipates a robust growth trajectory, demonstrated by an impressive (Compound Annual Growth Rate) CAGR of 9.9% during the forecast 2023-2028. This research provides a roadmap of the NFC Business Card industry by including details on significant growth factors, future developments, important business tactics, and top company opportunities. It also contains historical data, future product environments, marketing plans, and technology advancements.

According to the Newest 108 Pages Report contains market size, share, key company analysis, profit and deals, exclusive data, vital statistics, current advancements, and competitive landscape details. Ask for Sample Report

Who Are the Leading Key Players Operating in This Market?

The report offers a detailed analysis supported by reliable statistics on sales and revenue by players for the period 2018-2023. Company profiles and market share analyses of the prominent players are also provided in this section.

  • BIGDAWGS
  • Blue
  • Lulu Systems, Inc.
  • Variuscard GmbH
  • Yuvera Solutions (1Card)
  • BuzzTech
  • MoreRFID
  • RFITRFID
  • Shenzhen Chuangxinjia RFID Tag
  • Shenzhen Xinyetong Technology
  • D.O RFID TAG Company
  • ZBTECH
  • NFC Touch

Get a Sample PDF of report @ https://www.industryresearch.biz/enquiry/request-sample/19857595

Attractive NFC Business Card Market Opportunities and Insights: –

The report offers key success strategies for leading companies, Key market dynamics including trends, drivers, challenges, and opportunities. Further, critical NFC Business Card market strategies, Porter’s five forces, market attractiveness, and growth-share matrix are covered.

The Global NFC Business Card market is anticipated to rise at a considerable rate during the forecast period, between 2023 and 2030. In 2023,

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Tech trends reshaping the future of IT and business

by  on  in Business Information Companies

It is easy to become numb to the onslaught of new technologies hitting the market, each with its own promise of changing (more often “revolutionizing”) the business world. But our analysis of some of the more meaningful tech trends lays out a convincing case that something significant is happening.

These tech trends are generally accelerating the primary characteristics that have defined the digital era: granularity, speed, and scale. But it’s the magnitude of these changes—in computing power, bandwidth, and analytical sophistication—that is opening the door to new innovations, businesses, and business models.

The emergence of cloud and 5G, for example, exponentially increases compute power and network speeds that can enable greater innovation. Developments in the metaverse of augmented and virtual reality open the doors to virtual R&D via digital twins, for example, and immersive learning. Advances in AI, machine learning, and software 2.0 (machine-written code) bring a range of new services and products, from autonomous vehicles to connected homes, well within reach.

Much ink has been spilled on identifying tech trends, but less attention has been paid to the implications of those changes. To help understand how management will need to adapt in the face of these technology trends in the next three to five years, we spoke to business leaders and leading thinkers on the topic. We weren’t looking for prognostications; we wanted to explore realistic scenarios, their implications, and what senior executives might do to get ready.

The discussions pinpointed some broad, interrelated shifts, such as how technology’s radically increasing power is exerting a centrifugal force on the organization, pushing innovation to expert networks at the edges of the company; how the pace and proliferation of these innovations calls for radical new approaches to continuous learning built around skills deployed at points of need; how these democratizing forces

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Digital Business Card Market 2023 Growth Drivers and Future Outlook

by  on  in Business Card Companies

Orbisresearch.com has made a recent study with the title “Global “Digital Business Card” Market Trends and Insights” available.

This in-depth research report delves into the Digital Business Card market, focusing on emerging trends and growth opportunities. The analysis is designed to empower market research companies to provide their clients with the latest insights and market developments, enabling them to capitalize on the rapidly evolving Digital Business Card market.

  1. Introduction

The report introduces the Digital Business Card market, highlighting its significance in the broader economic landscape. We provide an overview of the market’s current state and underscore the importance of staying updated on emerging trends.

       Request a pdf sample report : https://www.orbisresearch.com/contacts/request-sample/6417188 

  1. Market Dynamics

Our research team examines the key drivers and restraints influencing the Digital Business Card market’s growth. By understanding these dynamics, market research companies can offer strategic recommendations to their clients, ensuring they navigate market challenges effectively.

The “Emerging Trends” segment of the Digital Business Card market research report is dedicated to exploring the latest developments and changes that are shaping the industry’s future. This section sheds light on transformative forces that have the potential to significantly impact businesses and their strategies. Market research companies can use this information to assist their clients in identifying new opportunities, mitigating risks, and staying ahead of the competition. The following sub-sections provide an in-depth elaboration of the content covered under this segment:

. Top Players in the Digital Business Card market report:

Haystack
L-Card
Switchit
KNOWEE
CamCard
Inigo

3.     Technological Advancements

 This sub-section highlights the technological breakthroughs and innovations that are revolutionizing the Digital Business Card market. It covers advancements in areas such as automation, artificial intelligence, the Internet of Things (IoT), blockchain, and data analytics. Market research companies can advise their clients on adopting these technologies to

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Projected Future Demand, Key Players and Global Opportunities till 2030

by  on  in Business Card Companies

PRESS RELEASE

Published August 22, 2023

Social-Media-Graph-01

The assessment of the “Business Card Holder Market” in 2023 constitutes a comprehensive and meticulous study, encompassing a wide array of factors that impact business growth opportunities, challenges, potential risks, and emerging trends across diverse global regions. This extensive report presents precise and up-to-date information on the latest technological advancements. It also includes SWOT and PESTLE analyses, along with valuable insights into market size.

By providing a thorough examination of growth drivers, global technology trends, and detailed profiles of key players, including their company backgrounds and the scope of supply and demand, this report equips businesses with a holistic understanding of the industry landscape. Moreover, it presents a comprehensive overview of industry revenue, the status of demand, the competitive landscape, and regional segments on a global scale.

Get a sample PDF of the report at – https://www.industryresearch.co/enquiry/request-sample/23600804

As companies navigate their path forward, this report serves as a crucial resource, enabling them to develop future strategies with confidence. With its wealth of information and comprehensive analysis, businesses can make informed decisions, capitalize on emerging opportunities, and strategically plan for sustainable growth in the ever-evolving Business Card Holder Market.

Key Players covered in the global Business Card Holder Market are:

  • Bardes Products
  • Tamarack Packaging
  • Heinn Chapman
  • Domino Plastics
  • Forbes Custom Products
  • Creative Packaging
  • Clip Strip
  • Heinn Chapman
  • Overture Displays
  • Classic Plastics

The report focuses on the Business Card Holder market size, segment size (mainly covering product type, application, and geography), competitor landscape, recent status, and development trends. Furthermore, the report provides detailed cost analysis, supply chain. Technological innovation and advancement will further optimize the performance of the product, making it more widely used in downstream applications. Moreover, Consumer behavior analysis and market dynamics (drivers, restraints, opportunities) provides crucial information

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WeWork stock plunges after warning investors about its future

by  on  in Business Financial News

WeWork raised “substantial doubt” about its future existence on Tuesday, adding another twist to a dizzying journey that has marked the company’s staggering rise, fall, rebirth, and potential imminent collapse.

The co-working space provider warned investors that, facing losses and fleeing clients, “substantial doubt exists about the Company’s ability to continue as a going concern,” according to its second quarter earnings report. Management laid out plans to improve liquidity and profitability over the next year. But Wall Street recoiled.

WeWork stock (WE) plunged nearly 40% following the announcement.

A WeWork logo displayed on the front of a building in the city.

WeWork warned investors in a new financial filing that it has doubts the company can continue doing business. (STRF/STAR MAX/IPx/ AP Photo)

The grave warning punctuates WeWork’s disastrous run as a public company. Its shares have lost roughly 90% of their value this year, beating down its market cap to $105.5 million as of Wednesday afternoon. WeWork once had a valuation of $47 billion.

The overwhelming losses echo WeWork’s earlier run as a startup. Once valued as one of the most promising enterprises in the tech world, the company’s worth evaporated as it prepared to go public in 2019. As potential investors took a closer look at the company’s financial documents, they raised concerns over its money-losing model. Its curious dealings with co-founder and then-CEO Adam Neumann, also raised alarms, including a widely criticized arrangement that had WeWork pay Neumann $5.9 million for use of the word “We” in its name.

Neumann, seen as an eccentric salesmen, touted his lofty ambitions for the company. While WeWork did business by securing long-term leases and then subletting office space to companies for the short-term, Neumann didn’t see his enterprise as a real estate firm. He pitched WeWork as a transformational technology company that would change the way people work and elevate the world’s consciousness.

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Business Card Market Share Size 2023 : Top Players, Market Share, Future Growth by 2029

by  on  in Business Card Companies

precision

Introduction:

The New Report By 360 Research Reports Titled, ‘Global “Business Card Market” Size, Share, Price, Trends,Report and Forecast 2023-2029’, gives an in-depth analysis of the global Business Card market, assessing the market based on its segments like fraction, application, end-use, and major regions.The Business Card Market Report Contains 118 pages Including Full TOC, Tables and Figures, and Chart with In-depth Analysis Pre and Post COVID-19 Market Outbreak Impact Analysis and Situation by Region.

Who is the largest manufacturers of Business Card Market worldwide?

  • Fuzzyatom Labs
  • CR8 Software Solutions
  • Adobe
  • CAM Development
  • ABBYY Software House
  • Mojosoft Software
  • PenPower Technology
  • Haystack
  • Logaster
  • BeLight Software
  • SmartsysSoft
  • NCH Software
  • DRPU Software
  • EDrawSoft
  • AMS Software

Get a Sample PDF of report –https://www.360researchreports.com/enquiry/request-sample/18067420

Short Description About Business Card Market:

The Global Business Card market is anticipated to rise at a considerable rate during the forecast period, between 2022 and 2029. In 2021, the market is growing at a steady rate and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.

Business people use business cards to show their contact information to other business people and potential customers.

North America, especially The United States, will still play an important role which cannot be ignored. Any changes from United States might affect the development trend of Business Card. The market in North America is expected to grow considerably during the forecast period. The high adoption of advanced technology and the presence of large players in this region are likely to create ample growth opportunities for the market.

Europe also play important roles in global market, with a magnificent growth in CAGR During the Forecast period 2022-2029.

Business Card Market size is projected to reach Multimillion USD by 2029, In comparison to 2022, at unexpected

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