Tag: Global

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Embracing African Pop Culture In Global Marketing And Advertising

Steve Babaeko is the CEO & Chief Creative Officer, X3M Ideas and a Visiting Fellow at the Henley Business School, University of Reading.

Africa, the birthplace of humanity, has always been a source of fascination for the Western world. Whether it’s as a subject of scientific and cultural curiosity, the continent with diverse wildlife, landscapes, ethnicity and culture has over centuries found itself welcoming a legion of explorers, anthropologists and naturalists seeking to explore its array of natural gifts, albeit at a vicious cost.

A brutal exploitation of its people and resources in the form of the transatlantic slave trade and forced labor in mines and plantations meant the continent endured years of dilution of its identity—historical, religious and, especially, cultural. Notably, African artifacts and art collected during this time were displayed in European museums and galleries, often without proper context or acknowledgement of their cultural significance. Similar experiences are recorded in popular culture, where Africa and Africans tolerated gross stereotypical misrepresentation in Western media.

Shifts In Popular Culture

History, however, shows Africa has been no pushover in influencing remarkable shifts in popular culture. Jazz music, which first appeared in the late 19th and early 20th century, for instance, has its firm roots in African music, as it borrows heavily from African folk music and culture. The distortion of history (or lack of authentication) has meant many of these influences have largely gone unnoticed and uncelebrated, unfortunately.

It is therefore interesting that Africa is yet again finding itself at the center stage of an emerging cycle of global influence. The Economist notes that there is increasing worldwide recognition and interest in African pop culture, encompassing music, film, fashion, arts and cuisine.

Nollywood, the Nigerian film industry, has become the world’s second-largest film industry in terms of output, surpassing

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The state of global business activity and other economic news

  • This weekly round-up brings you the latest stories from the world of economics and finance.
  • Top economy stories: Economic opportunities for LatAm; Global business activity slows; Food commodity prices fall.

1. Economic opportunities for LatAm new report

A new G30 report has highlighted the potential economic opportunities for Latin America from climate finance and supply chain changes, should it get the correct policies in place.

The report identified the benefits to the region of getting its macroeconomic framework in shape and investing in infrastructure. Produced by the Group of 30’s think tank working group on Latin America, the report also called for political reforms to build trust in institutions.

Andres Velasco, project director of the working group, said “the opportunities are obvious” for the region as it can help provide the world with water, food and clean energy.

“The West needs countries with which they can build supply chains that are not politically contentious and Latin America – or much of the region at least – has a historic closeness with the West,” he told Reuters.

“The opportunities are there. The question is, are we going to seize them? The evidence so far is that we’re not doing everything we need to seize them.”

Annual GDP growth, major Latin Amercian countries, 2000-22.

GDP growth in Latin America.

Image: Group of 30

2. Global business activity shows sign of August slowdown

A series of surveys released this week showed global business activity generally slowed in August. This comes as service firms continue to struggle in the face of weak demand as a result of higher prices and borrowing costs, reports Reuters.

In the Eurozone, the services industry fell into contractionary territory, prompting concerns of a recession in the bloc. Elsewhere in Europe, the UK’s survey showed its sharpest business slowdown in seven months.

Meanwhile, in Asia, China saw

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Nigerian management expert nominated in ‘Best Conference Paper Award’ at global event

A Nigerian finance and management expert, Rivers-born Leesi Gabriel Gborogbosi, has been nominated in the ‘Best Conference Paper Award’ at a global event.

Gborogbosi, an ex-Shell finance staff member, is leading a consortium of non-governmental organisations (NGOs), foundations, and consultants.

Gborogbosi has been making waves in the field of strategic management with his groundbreaking research. He has multiple masters degrees in different fields of Management and Finance.

Over the course of 26 years at Shell Nigeria, a global oil & gas company, prior to founding ‘Rivers of Our Dreams Initiative’, Gborogbosi served in a variety of leadership and managerial roles, including most recently as finance manager, a portfolio of major capital projects.

Before that, he was deputy business finance manager (oil production); knowledge management advisor; finance consulting lead; and deputy head, corporate budgeting. He was also a member of the corporate strategy, planning, budget, and reporting team.

Read also: ‘Financialisation’ as core of Nigeria’s economic management strategy

As a nominee for the ‘Best Conference Paper Award’ at the Strategic Management Society’s Annual International Conference, Gborogbosi has been recognised for his contributions to the field.

The Strategic Management Society is a professional society for the advancement of strategic management, with members from over 80 different countries.

The society holds an annual meeting at various sites around the world, providing its members with opportunities to make lasting contributions that shape the future of strategic management scholarship and practice.

Experts say one of the ways in which the Strategic Management Society recognizes excellence in the field of strategic management is through its awards and honors program.

The Best Conference Paper Award is thus presented each year to honour the best paper presented at the SMS Annual International Conference.

BusinessDay gathered that only a small percentage of all conference papers submitted are nominated for

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2024 global ad spend will surpass $1 trillion: report

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Global ad spending is predicted to exceed $1 trillion in 2024, according to a report from marketing research firm WARC.

Spend is expected to increase 8.2% next year, the report estimates, while this year it’s set to jump 4.4% to $963 billion.

Alphabet, Meta, Amazon, Alibaba, and TikTok parent ByteDance will pull in 51.9% of all ad spend next year, per WARC’s analysis. Nitin Sinha, head of paid media at ad agency Laundry Service, told Marketing Brew he isn’t surprised that advertising spend could hit $1 trillion next year, especially considering the many advertising options these tech companies offer.

“As you would expect, some of these companies rely so heavily on advertising as their sources of revenue, so they’ve done a good job of optimizing that and giving advertisers a lot of options,” he said, pointing to YouTube’s move into short-form video as an example.

Besides examining total growth, the report broke down expected global ad spend growth by channel. It predicted that social media will experience the fastest growth next year, accounting for a fifth of global ad spend and reaching $227 billion. Meta will likely account for the lion’s share (64%) of spending in this category. Retail media will also boom, rising an expected 10.2% this year and 10.5% in 2024 to reach ~$142 billion, with Amazon accounting for 37% of that category’s spend.

The report also examined global ad spend data by sector, finding that financial services, tech and electronics, and pharmaceutical and health industries will likely experience the fastest growth. In terms of spend by country, the US will bring in about a third of global ad

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Projected Future Demand, Key Players and Global Opportunities till 2030


Published August 22, 2023


The assessment of the “Business Card Holder Market” in 2023 constitutes a comprehensive and meticulous study, encompassing a wide array of factors that impact business growth opportunities, challenges, potential risks, and emerging trends across diverse global regions. This extensive report presents precise and up-to-date information on the latest technological advancements. It also includes SWOT and PESTLE analyses, along with valuable insights into market size.

By providing a thorough examination of growth drivers, global technology trends, and detailed profiles of key players, including their company backgrounds and the scope of supply and demand, this report equips businesses with a holistic understanding of the industry landscape. Moreover, it presents a comprehensive overview of industry revenue, the status of demand, the competitive landscape, and regional segments on a global scale.

Get a sample PDF of the report at – https://www.industryresearch.co/enquiry/request-sample/23600804

As companies navigate their path forward, this report serves as a crucial resource, enabling them to develop future strategies with confidence. With its wealth of information and comprehensive analysis, businesses can make informed decisions, capitalize on emerging opportunities, and strategically plan for sustainable growth in the ever-evolving Business Card Holder Market.

Key Players covered in the global Business Card Holder Market are:

  • Bardes Products
  • Tamarack Packaging
  • Heinn Chapman
  • Domino Plastics
  • Forbes Custom Products
  • Creative Packaging
  • Clip Strip
  • Heinn Chapman
  • Overture Displays
  • Classic Plastics

The report focuses on the Business Card Holder market size, segment size (mainly covering product type, application, and geography), competitor landscape, recent status, and development trends. Furthermore, the report provides detailed cost analysis, supply chain. Technological innovation and advancement will further optimize the performance of the product, making it more widely used in downstream applications. Moreover, Consumer behavior analysis and market dynamics (drivers, restraints, opportunities) provides crucial information

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Global Healthcare Advertising Market Expected To Reach USD 67,132 Million By 2030 With A CAGR Of 6.10%| Report By Introspective Market Research


Published July 26, 2023

Healthcare Advertising Market

The global market for healthcare advertising, estimated at USD 39,400 million in 2022, is projected to witness substantial growth, reaching a revised size of USD 67,132 million by 2030, with a CAGR of 6.10% during the forecast period 2023-2030.

Market Overview:

Healthcare advertising is a customer-focused strategy that employs multi-channel, highly targeted techniques to protect and enhance overall health. Patients now have similar expectations of healthcare organizations as they have of retailers, technology companies, and other industries, according to a McKinsey survey. This marketing approach aims to attract healthcare consumers, guide them throughout their healthcare journey, and maintain their engagement with the health system.

Major Market Players

Key players in the global healthcare advertising market include Xandr Inc., Verizon, Kayzen, NextRoll Inc., Google, Adobe, Magnite Inc., MediaMath, IPONWEB Limited, VOYAGE GROUP, Integral Ad Science Inc., The Trade Desk, Connexity, Centro Incorporated, RhythmOne LLC, and others.

Get the PDF Sample Copy (Including FULL TOC, Graphs, And Tables) Of This Report @:


Market Drivers and Opportunities:

Increase in Investments for Healthcare Advertising: Direct-to-consumer pharmaceutical advertising (DTCPA) has become a prominent form of public health communication, with heavy investments in online display ads, brand websites, and social media initiatives. Healthcare advertising is used in various healthcare applications, including medical insurance, over-the-counter medicines, pharmaceutical manufacturers, fitness and diet goods, medical equipment, and more. Rising investments in pharmaceuticals, competition, and increasing demand contribute to the growth of healthcare advertising.

Rising Opportunities in Digital Marketing: The healthcare industry is embracing digital marketing to reach and engage patients effectively. Utilizing social media, optimizing websites, and incorporating digital marketing into SEO strategies enhance web traffic and conversion rates. Digital marketing offers healthcare businesses greater ease and precision in content development and distribution, facilitating patient education and engagement.

The Report Will Include

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Global Business Card Software Market Size and Forecast

New Jersey, United States – The Global Business Card Software market is expected to grow at a significant pace, reports Verified Market Research. Its latest research report, titled “Global Business Card Software Market Insights, Forecast to 2030“. offers a unique point of view about the global market. Analysts believe that the changing consumption patterns are expected to have a great influence on the overall market. For a brief overview of the Global Business Card Software market, the research report provides an executive summary. It explains the various factors that form an important element of the market. It includes the definition and the scope of the market with a detailed explanation of the market drivers, opportunities, restraints, and threats.

Both leading and emerging players of the Global Business Card Software market are comprehensively looked at in the report. The analysts authoring the report deeply studied each and every aspect of the business of key players operating in the Global Business Card Software market. In the company profiling section, the report offers exhaustive company profiling of all the players covered. The players are studied on the basis of different factors such as market share, growth strategies, new product launch, recent developments, future plans, revenue, gross margin, sales, capacity, production, and product portfolio.

Get Full PDF Sample Copy of Report: (Including Full TOC, List of Tables & Figures, Chart) @ https://www.verifiedmarketresearch.com/download-sample/?rid=85186

Key Players Mentioned in the Global Business Card Software Market Research Report:

Adobe, Business Card Designer Plus, Business Card Maker, NCH Software, Knowee, Logaster, Business Card Composer, CR8 for Windows 3.01, Mojosoft.

Global Business Card Software Market Segmentation:  

Business Card Software Market, By Type

• On-premise
• Cloud-based

Business Card Software Market, By Application

• PC
• Mobile Terminal
• Others

Players can use the report to gain sound understanding

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Why global financial turmoil continues and how it could affect you

Is it possible to talk about financial contagion without perpetuating it?

Regulators and public officials are anxious to be reassuring, but for Canadians trying to understand how a series of ostensibly unconnected global bank failures could affect them, being like the meme dog in the burning kitchen that turned 10 this year may not be the best plan either.

After market turbulence last week, worries continued over the weekend. New reports on Sunday said money market funds had swollen by $286 billion US in two weeks as people withdrew deposits from banks. Also on Sunday, International Monetary Fund managing director Kristalina Georgieva warned a Beijing audience of the growing risk of global financial instability.

As shares in Frankfurt-based global investment banking giant Deutsche Bank fell 14 per cent in early trading on Friday and U.S. Treasury Secretary Janet Yellen held an unscheduled in-camera emergency meeting of the Financial Stability Oversight Council, it was pretty clear that what seemed like an isolated failure of one overextended California bank is still sending out ripples around the world.

Last week, Yellen told depositors that U.S. banks were safe and sound. While calming words are nice, emergency meetings are not entirely reassuring.

The phenomenon of financial contagion is not new and has been widely studied.

“Financial contagion describes the cascading effects that an initially idiosyncratic shock to a small part of a financial system can have on the entire system” sounds like a discussion of the collapse of Silicon Valley Bank (SVB) about two weeks ago and the events that followed, but the quote actually comes from the 2013 Handbook of Safeguarding Global Financial Stability.

And while experts know that such a cascading series of events can sometimes be hard to stop, financial experts who are themselves deeply embedded in the

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