Tag: guide

Marketers’ Guide to Google’s Next Generation AI-Powered Ads

by  on  in Advertising & Marketing

The Gist

  • Google is putting AI front and center. With enhancements to Google Ads, Performance Max, Product Studio and Search Generative Experience (SGE).
  • Google Ads now offers an AI-powered chat. A feature that simplifies the process of starting a new ad campaign by providing suggestions and ideas in a chat-like experience.
  • Google is bringing generative AI to Performance Max. Allowing users to create and scale custom assets easily and introducing new goals for customer acquisition and reengagement. 

For years artificial intelligence has been subtly pulling strings in the background of Google ads, serving as the secret sauce behind many successful campaigns. But like a stagehand stepping into the limelight, Google is thrusting its AI from the wings to center stage as the company unveiled a slew of generative AI innovations during its annual Google Marketing Live event, yesterday.

With a goal to “significantly transform” the landscape of digital marketing, company officials announced plans to “bring AI front and center” with enhancements to Google Ads, Performance Max, Product Studio and Search Generative Experience (SGE) in Search Labs.

Enhancements that, according to Google Ads VP Jerry Dischler, will “bring AI front and center, making it the best tool in your marketing toolkit.”

On the heels of Google I/O — the company’s annual developer conference that took place earlier this month — Google Marketing Live took place May 23 and is aimed at advertisers, marketers and businesses who use Google’s suite of marketing tools and features announcements about new advertising products and updates to existing services.

So, what’s the big news? Let’s take a look.

Related Article: PaLM 2 and More: Google Unveils Latest AI Advances at This Year’s I/O Conference

Google Ads Unveils AI-Powered Chat Feature

Sometimes starting a new ad campaign feels complicated and overwhelming — but a new

… Read More ...

Business Credit Card Guide for Sole Proprietors

by  on  in Business Card Companies

At some point after starting your business, you’ll likely apply for a business credit card. A business credit card simplifies your accounting process while helping you build business credit so that you can obtain business loans and secure better interest rates. 

But you may hesitate to apply for a business credit card if you’re a sole proprietor. Will you even get approved? 

By following the tips below, you’ll understand what you need to do to apply and how to increase your chances of getting approved for a business credit card.

Getting a small business credit card as a sole proprietor

If you have a sole proprietorship, your chances of being approved for a business credit card (and the interest rates you’ll pay if you carry a balance) are tied directly to your personal credit history. Your personal credit will affect the credit card’s initial credit limit and the interest rate.

Various credit cards will have different factors that impact your card membership eligibility. All businesses are different and have varying circumstances, so while your sole proprietorship may not qualify for one card, you may be eligible for another one. 

Sole proprietors must use their business credit cards wisely

Many sole proprietors who apply for a business credit card will likely be approved. However, you must be vigilant about using the card responsibly. Having a credit card can lead to financial hardship and cash flow problems for your business if it’s not carefully managed. 

According to the Small Business Administration, from a legal standpoint, there is no separation between you and the sole proprietorship you own and operate. You are responsible for the debts your business – i.e., you – incurs.

“A credit card is a tool that can be used correctly or incorrectly,” said LJ Suzuki, president of CFOshare. “Yes,

… Read More ...

Small Business Guide to Social Media

by  on  in Best Business Newspaper
  • Social media is an incredibly effective way to engage with new, current and prospective customers. 
  • Not every social media platform is created equally. To develop an effective social strategy, focus on the social channels that best suit your brand.
  • Social media platforms that work well for businesses include Facebook, Twitter, Instagram, TikTok, Pinterest and LinkedIn.
  • This article is for small business owners who want to learn about using social media for business and benefit from an effective social media strategy.

If your small business doesn’t have a social media presence, you may be missing out on significant benefits for your brand. Through social media, you can gain new customers and engage more insightfully with recurring ones. Social media can be a highly cost-effective and personalized way of reaching your customers while providing valuable insights into your brand. 

“Social media provides targeting capability, as well as reach and scale, at a lower cost than almost all other marketing channels,” said Abdul Muhammad, chief digital officer and partner at RBB Communications. “People are on social media all day, every day. Brands must go where the people are.”

We’ll explore social media’s most effective business uses, best practices for an effective social media marketing strategy, how to measure social media ROI and how to select the best social platform for your brand. 

These are some of the aspects of business that can benefit from a social media presence:

  • Marketing
  • Customer service
  • Sales
  • Recruiting and hiring
  • Crisis management

1. Use social media for marketing. 

When you incorporate an effective social media presence into your small business marketing plan, you can reach customers and prospects where they are. Here are some tips and best practices for creating a successful presence on social media to market your brand:

  • Craft a social media marketing strategy. The best
… Read More ...

Blue Atlas Marketing Launches Comprehensive Guide On Maximizing Facebook & Instagram Ad Campaigns

by  on  in Advertising & Marketing

PRESS RELEASE

Published April 26, 2023

Blue Atlas Marketing Launches Comprehensive Guide On Maximizing Facebook & Instagram Ad Campaigns

“Unlock the Secrets to Skyrocket Your Facebook & Instagram Ad Campaigns” Guide offers crucial insights and tactics for a more effective social media advertising strategy

Houston, TX – April 26, 2023 – Blue Atlas Marketing, a premier digital marketing agency, is thrilled to announce the launch of their highly-anticipated, free guide: “Unlock the Secrets to Skyrocket Your Facebook & Instagram Ad Campaigns.” This comprehensive resource is designed for social media advertising campaign managers seeking proven strategies to maximize return on investment and boost overall campaign performance.

“Unlock the Secrets to Skyrocket Your Facebook & Instagram Ad Campaigns” is a groundbreaking, in-depth guide, crafted with the expertise of Blue Atlas Marketing’s seasoned professionals. The guide divulges powerful tactics to optimize social media advertising efforts, spanning topics like audience targeting, creative ad designs, ad placements, and performance tracking. Readers will gain practical knowledge and effective strategies, empowering them to harness the full potential of their Facebook and Instagram advertising campaigns.

Facebook and Instagram, two of the most widely-used social media platforms, boast a combined user base exceeding 3.6 billion. According to recent studies, the average return on ad spend (ROAS) on these platforms is 2.0x; however, utilizing Blue Atlas Marketing’s proven strategies, businesses can experience ROAS up to 5.0x or higher.

Blue Atlas Marketing is an industry-leading digital marketing agency with a reputation for delivering exceptional results. With a focus on transparency, collaboration, and empowering clients with expert marketing strategies, Blue Atlas has become a trusted partner to businesses of all sizes. Their unwavering dedication to helping clients succeed in the ever-evolving digital landscape has cemented their position as a key player in the marketing industry.

“At Blue Atlas Marketing, we’re committed to helping businesses navigate the complex world of digital marketing by equipping them with

… Read More ...

Small Business Guide to Charitable Giving

by  on  in Best Business Newspaper
  • Charitable contributions from businesses to nonprofits can qualify for tax deductions.
  • Donate to charity because you feel a connection to an organization, not because you want a tax deduction. There’s more to charitable giving than receiving tax benefits.
  • When it comes to the paperwork and tax requirements for charitable contributions, it’s often easiest to speak with a tax advisor.

As summer closes and the holiday season draws nearer, many businesses look for ways to give back to their communities, such as through charitable contributions.

Many businesses celebrate the holiday season or ring in the new year with a gift to charity. That gift can come in many forms, from volunteering at a soup kitchen to donating a few thousand dollars to a local charity. It’s a simple act of kindness that benefits the community and helps brands build goodwill.

But for small businesses, donating to charity can also bring a handful of difficulties and potential headaches. If your business wants to give to charity at any time of the year, it’s crucial to follow a few guidelines.

Benefits of donating to a charity

Businesses experience a multitude of benefits when they donate to charities. Before selecting your preferred charity, research causes that are likely important to your customer base. For instance, kid clothing retailers may find customers respond positively knowing that part of their payment goes to a pediatric charity. The following are just a few select benefits a business can garner by routinely donating to charity.  

Let’s start with the basics. There are a few reasons why your business should consider donating. Charitable giving is good PR, and it makes sense for business, especially for small businesses that depend on their communities to keep them afloat.

“What distinguishes small business from large-scale corporations is the connection with the community,”

… Read More ...

Guide to Choosing a Legal Structure for Your Business

by  on  in Best Business Newspaper
  • Your business’s legal structure determines your tax rates, management and paperwork requirements, fundraising abilities, and more.
  • Sole proprietorships and partnerships are relatively easy to start, but they lack liability protection. 
  • Corporations may take more work to start, but they offer liability protection and, in some cases, more favorable tax rates.
  • This article is for business owners looking to learn more about the different small business legal structures.

Your business’s legal structure has many ramifications. It can determine how much liability your company faces during lawsuits. It can put up a barrier between your personal and business taxes – or ensure this barrier doesn’t exist. It can also determine how often your board of directors must file paperwork – or if you even need a board. [Related article: What to Do if Your Business Gets Sued]

We’ll explore business legal structures and how to choose the right structure for your organization. 

A business legal structure, also known as a business entity, is a government classification that regulates certain aspects of your business. On a federal level, your business legal structure determines your tax burden. On a state level, it can have liability ramifications.

Choosing the right business structure from the start is among the most crucial decisions you can make. Here are some factors to consider:

  • Taxes: Sole proprietors, partnership owners and S corporation owners categorize their business income as personal income. C corporation income is business income separate from an owner’s personal income. Given the different tax rates for business and personal incomes, your structure choice can significantly impact your tax burden.
  • Liability: Limited liability company (LLC) structures can protect your personal assets in the event of a lawsuit. That said, the federal government does not
… Read More ...

SVB execs marketed millions of their enterprise stock in guide up to collapse, federal disclosures clearly show

by  on  in Business Financial News

Less than two weeks prior to Silicon Valley Bank turned the major lender failure considering that the 2008 money crisis, prime executives at the enterprise marketed inventory totaling various million pounds, in accordance to federal disclosures received by ABC News.

Former SVB President and CEO Greg Becker bought about $3.5 million of his organization stock holdings on Feb. 27, in accordance to a disclosure produced to the U.S. Securities and Exchange Fee submitted on March 1.

Becker was not the only member of SVB’s leading brass to market corporation popular shares. In a independent FEC disclosure, also filed March 1, SVB Chief Economical Officer Daniel Beck marketed $575,180 in organization widespread shares on Feb. 27.

ABC News noted this 7 days that the Justice Office and Securities and Trade Commission are probing the collapse of Silicon Valley Bank, according to two individuals acquainted with the situation.

The probes, which are independent, are in the preliminary levels and it is not apparent irrespective of whether any wrongdoing has been fully commited. It is not abnormal immediately after a massive general public collapse of a bank or company for the Justice Department or SEC to action in and look into.

PHOTO: Greg Becker, President and CEO of Silicon Valley Bank (SVB), speaks during the Milken Institute Global Conference in Beverly Hills, Calif., May 3, 2022.

Greg Becker, President and CEO of Silicon Valley Lender (SVB), speaks in the course of the Milken Institute World-wide Convention in Beverly Hills, Calif., May possibly 3, 2022.

Patrick T. Fallon/AFP via Getty Pictures, FILE

Sources are telling ABC Information that aspect of the FBI’s early concentration will be looking into regardless of whether any of Silicon Valley’s senior management bought strange bonuses or sold shares in the days main up to the bank’s collapse. In short–is there any proof of insider trading.

The U.S. Justice Office and SEC both equally declined ABC News’ requests for remark.

In the days next Becker’s

… Read More ...