Tag: Industry

Shaping the future of the marketing & advertising industry

by  on  in Advertising & Marketing

The Oberoi, Gurugram, was the podium for an unforgettable evening as Storyboard18’s Visionaries event took place. This assemblage witnessed luminaries from the advertising and marketing industry who shared their incredible journeys in steering the ever-evolving terrain of disruptive technology.

In an age where platforms reevaluate how companies coalesce with consumers, it is the visionaries who are at the front, using innovative technologies to drive industries ahead. They are the creators of a future we desire, and Storyboard18 is dedicated to acknowledging and honouring these innovative and brilliant minds in the marketing sphere.

Honouring and inspiring leaders: The ‘Visionaries’

The evening was a powerful display of the marketing and advertising industry’s past, present and promising future. Suresh Narayanan, managing director of Nestlé India, delivered a dynamic and motivating keynote address, filling the event with energy and enthusiasm.
Storyboard18 grabbed the prospect of not only honouring the ‘Visionaries’ but also celebrating and motivating leaders in the advertising and marketing industry.

The occasion featured compelling panel conversations on key issues, including a spirited discussion on the evolving relationship between CEOs and their CMOs, analysing whether CMOs can step into the shoes of CEOs themselves. The panel was led by Delshad Irani, editor, Storyboard18, with eminent panellists including Aseem Kaushik, MD, L’Oreal India; Kulmeet Bawa, president and MD, SAP India; Adobe India; Sukhleen Aneja, chief executive officer, Good Glamm Group; Prativa Mohapatra, vice president and managing director; Madhav Sheth, CEO, HTECH; and Devendra Chawla, CEO, GreenCell Mobility.

The entire session had some invaluable insights on how the big marketing opportunity has arrived, called for action in the present, and the elemental role played by the CEOs driving their company’s growth agenda. CMOs are on the runway with the CEOs, and a powerful alliance will meditate on the development and numbers intensely.

Steering the start-up

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3 Advertising & Marketing Stocks to Watch Amid Industry Woes – November 7, 2023

by  on  in Advertising & Marketing

The rise in service activities, along with increased digital marketing services and the success of the work-from-home trend, is enabling the Zacks Advertising and Marketing industry to counter the prevailing revenue softness.

Customer-centric approaches to business, digital strategies and technology investments are helping Omnicom Group Inc. (OMC – Free Report) , National CineMedia, Inc. (NCMI – Free Report) and Harte Hanks, Inc. (HHS – Free Report) to sail through the current testing times.

About the Industry

The Zacks Advertising and Marketing industry comprises companies that offer an extensive range of services, including advertising, branding, content marketing, digital/direct marketing, digital transformation, financial/corporate business-to-business advertising, graphic arts/digital imaging, healthcare marketing and communications and in-store design services. Prominent players from the industry include Interpublic and Omnicom. The pandemic has changed the way industry players have conducted business and delivered services so far. Currently, the industry’s key focus is on channelizing money and efforts toward media formats and devices. To position themselves suitably in the post-pandemic era, service providers are increasing their efforts toward formulating strategic initiatives and identifying sources of demand.

What’s Shaping the Future of the Industry?

Economic Recovery: The sector is a major beneficiary of the broader economy and service activities. According to the “advance” estimate released by the Bureau of Economic Analysis, GDP grew at an annual rate of 4.9% in the third quarter compared with 2.1% growth in the second quarter. Economic activities in the non-manufacturing sector are in good shape. The Services PMI measured by the Institute for Supply Management has stayed above the 50% mark for the past ten months, indicating continued expansion.

Reviving Demand: The industry is mature, with demand for services remaining stable over time. Revenues, income and cash flows are anticipated to

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How IPL has changed the industry, Marketing & Advertising News, ET BrandEquity

by  on  in Advertising & Marketing

<p>While cricket existed right from pre-independence time, the Gentlemen's Game took its time to become one of the most celebrated sports in India. </p>
While cricket existed right from pre-independence time, the Gentlemen’s Game took its time to become one of the most celebrated sports in India.

Cricket is the uniting force that binds our country together. Whether it is the people watching a match in the stadium, at home or through the glass doors of TV showrooms and restaurants, there’s always a sense of belonging, brethren, and pure love for the game that reflects among all Indians. While cricket existed right from pre-independence time, the Gentlemen’s Game took its time to become one of the most celebrated sports in India. It was in 1983 when the Indian cricket team won the World Cup against West Indies the game gained momentum in India and positively impacted Indian cricket. Since then, India has produced many legendary cricketers, including Kapil Dev, Sachin Tendulkar, MS Dhoni and Virat Kohli. The introduction of the Indian Premier League (IPL) in 2008 was an extension to this cricket mania and phenomenon.

In the last 16 years, the IPL has turned out to be a phenomenal success. It is no less than a festival in India that people from each age group look forward to. IPL has made sports more accessible to advertisers than ever before. Also, there is an increasing demand among audiences for more engagement, action, and thrill yearly. With IPL, it is paramount for brands to capitalize on the highly positive consumer sentiment to ensure profit. Ever since the inception of this cricketing event, brands have used the IPL as the face of their marketing campaigns.

IPL has garnered incremental media attention, endorsements, advertisements, marketing and TRP ratings. It has redefined the sports marketing landscape by offering opportunities to brands to scale their businesses by increasing their visibility, fan engagement, and lucrative association with other brands.

Depending on

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3 Stocks to Buy From the Thriving Advertising & Marketing Industry

by  on  in Advertising & Marketing

The rise in service activities, along with increased digital marketing services and the success of the work-from-home trend, is enabling the Zacks Advertising and Marketing industry to counter the prevailing pandemic-related challenges.

Customer-centric approaches to business, digital strategies and technology investments are helping Publicis Groupe S.A. PUBGY, Omnicom Group Inc. OMC and The Interpublic Group of Companies, Inc. IPG to sail through the current testing times.

About the Industry

The Zacks Advertising and Marketing industry comprises companies that offer an extensive range of services, including advertising, branding, content marketing, digital/direct marketing, digital transformation, financial/corporate business-to-business advertising, graphic arts/digital imaging, healthcare marketing and communications, and in-store design services. Prominent players from the industry include Interpublic and Omnicom. The pandemic will continue to change the way industry players have conducted business and delivered services so far. Currently, the industry’s key focus is on channelizing money and efforts toward media formats and devices. To position themselves suitably in the post-pandemic era, service providers are increasing their efforts toward formulating strategic initiatives and identifying sources of demand.

What’s Shaping the Future of the Industry?

Economic Recovery: The industry is a beneficiary of service activities that are currently in good shape. The Services PMI measured by the Institute for Supply Management has stayed above 50% after contracting in December2022, following 30 consecutive months of expansion. It clocked 0.7% growth from March 2023 to April 2023, touching 51.9%.

Reviving Demand: The industry is mature, with demand for services remaining stable over time. Revenues, income and cash flows are anticipated to gradually reach the pre-pandemic healthy levels, aiding most industry players in paying out stable dividends.

Digital Marketing Gathering Steam: Amid the pandemic, digital media consumption has shot up, with consumers spending more time on various media platforms and video-streaming services. Thus, agencies offering digital

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A Rise In Health Conscious Consumers Will Drive Companies In The Fats And Oils Industry To Focus On Innovation In Plant-Based Foods

by  on  in Business Information Companies

The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2023 and forecasted to 2032

LONDON, May 11, 2023 /PRNewswire/ — According to The Business Research Company’s Fats And Oils Global Market Report 2023, during the forecast period, the increase in demand from health-conscious consumers will drive the fats and oils market. Demand for healthier foods is driving demand for fats and oils, particularly those with specific flavours and dietary benefits. Processing of specialty oils in ways that preserve their flavor and nutrients has become more sophisticated in recent years. For example, according to a report by Avendus Capital, the investment banking arm of Avendus Group, in 2020, health-focused foods and beverages were 11% of the $88 billion packaged foods and beverages market in India. This share is expected to move up to 16% or $30 billion by 2026. Meanwhile, the number of health-conscious consumers is expected to rise to 176 million in 2026 from 108 million in 2020.  Therefore, the increase in demand from health-conscious consumers will support the growth of the market.

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As per the fats and oils market report, the global fats and oils market will grow from $181.6 billion in 2022 to $195.6 billion in 2023 at a compound annual growth rate (CAGR) of more than 7%. The fats and oils market is then expected to grow to $251.3 billion in 2027 at a CAGR of more than 6%.

 

Learn More On The Fats And Oils Market Report – https://www.thebusinessresearchcompany.com/report/fats-and-oils-global-market-report

 

The global fats and oils market is fairly fragmented, with number of players in the market. Bunge Limited was the largest competitor with 5.6% of the market, followed by Wilmar International Limited, Archer Daniels Midland Company (ADM), Mewah International

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Advertising and marketing industry edges towards greater inclusion | WARC

by  on  in Advertising & Marketing
Advertising and marketing industry edges towards greater inclusion


United Kingdom
Diverse hiring practices
Strategy

The results of the 2023 All In Census show the industry is making some progress on inclusion issues, with the headline All In Inclusion Index score at 69%, up two percentage points since 2021.

Additionally, a sense of belonging was up two percentage points (ppts) to 71% and a presence of negative behaviour was down one percentage point to 15%. 

Why it matters

Almost 19,000 practitioners from across the advertising and marketing industry took part in this year’s study, making it the largest survey of its kind undertaken by any UK industry. Speaking at the launch of the results, Caroline Dinenage MP – who sits on the House of Commons Women and Equalities Committee – pointed out that there’s an obligation to act on the responses, having asked the questions. She’d also like to see the work replicated in other sectors.

Addressing the issues raised will play an important role not only in attracting and retaining staff, but in producing work that more accurately reflects the country as a whole.

Key findings

  • Over half of women feel that taking parental leave has negatively impacted their career progression. Twenty-nine percent of women believe their gender is a hindrance to career progression in the industry, more than twice the proportion of men.

  • One in four women would not feel comfortable approaching their manager about menopausal symptoms.

  • Ethnic minorities taking part in the survey exceeded that of the UK working population; 18% of respondents were from a minority ethnic background, of those 4% were Black and 8% Asian.

  • Levels of discrimination, bullying and harassment of ethnic minorities are lower in 2023 than in 2021. Most notable is the decline in relation
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A Rise In Health Conscious Consumers Will Drive Companies In The Fats And Oils Industry To Focus On Innovation In Plant-Based Foods

by  on  in Business Information Companies

The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2023 and forecasted to 2032

LONDON, May 11, 2023 /PRNewswire/ — According to The Business Research Company’s Fats And Oils Global Market Report 2023, during the forecast period, the increase in demand from health-conscious consumers will drive the fats and oils market. Demand for healthier foods is driving demand for fats and oils, particularly those with specific flavours and dietary benefits. Processing of specialty oils in ways that preserve their flavor and nutrients has become more sophisticated in recent years. For example, according to a report by Avendus Capital, the investment banking arm of Avendus Group, in 2020, health-focused foods and beverages were 11% of the $88 billion packaged foods and beverages market in India. This share is expected to move up to 16% or $30 billion by 2026. Meanwhile, the number of health-conscious consumers is expected to rise to 176 million in 2026 from 108 million in 2020.  Therefore, the increase in demand from health-conscious consumers will support the growth of the market.

As per the fats and oils market report, the global fats and oils market will grow from $181.6 billion in 2022 to $195.6 billion in 2023 at a compound annual growth rate (CAGR) of more than 7%. The fats and oils market is then expected to grow to $251.3 billion in 2027 at a CAGR of more than 6%.

Learn More On The Fats And Oils Market Report – https://www.thebusinessresearchcompany.com/report/fats-and-oils-global-market-report 

The global fats and oils market is fairly fragmented, with number of players in the market. Bunge Limited was the largest competitor with 5.6% of the market, followed by Wilmar International Limited, Archer Daniels Midland Company (ADM), Mewah International Inc., AAK AB, Cargill, Incorporated,

… Read More ...

Digital Business Card Market Size is Estimated to Hit US$ 500 Million by 2033; North America Leads the Industry Share: Fact.MR Report

by  on  in Business Card Companies
FACT.MR

FACT.MR

Digital Business Cards to Witness Huge Demand Growth Owing to Their Several Advantages Over Paper Business Cards

Rockville, April 17, 2023 (GLOBE NEWSWIRE) — According to this new market study by Fact.MR, a market research and competitive intelligence provider, the global digital business card market is estimated to reach US$ 500 million by 2033, expanding rapidly at 9.5% CAGR from 2023 to 2033.

A digital business card is also referred to as an electronic or virtual business card. It is a method of sharing contact information online. Digital business cards can be made on an Android, iPad, iPhone, or computer and are frequently less expensive than paper versions. Digital business cards, like traditional business cards, can be produced, altered, and shared with anybody. There are no space limits with digital cards; users can put as little or as much information on the card as they want.

Get Free Sample Report to Grow Your Profit Margin:
https://www.factmr.com/connectus/sample?flag=S&rep_id=8508

Digital Business Card Market Scope

Report Coverage

Details

Base year

2022

Historic period

2017-2021

Forecast period

2023-2033

Growth momentum & CAGR

Accelerate at a CAGR of 9.5 %

Market growth 2023-2033

US$ 500 Million

Market structure

Fragmented

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Key countries

US, Canada, UK, France, and Germany

Competitive landscape

Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

Adobe, Haystack, Techno Infonet, Inigo, SnapDat, L-Card, HiHello, Dibiz, OrangeTreeApps, Switchit, Mobilo Card, CamCard

Market dynamics

Parent market analysis, market growth inducers and obstacles, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and

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Global Normal Skin Treatment Products and solutions Industry Organization Procedures,

by  on  in Business Information Companies
Natural Skin Care Products Market

Organic Pores and skin Care Products Sector

The Business enterprise Investigation Firm’s world wide current market stories are now up to date with the latest market sizing data for the calendar year 2023 and forecasted to 2032

As for every the Purely natural Skin Treatment Solutions Market report by The Business Study Firm, the rising awareness about the rewards of natural products and solutions is predicted to propel the development of the natural skincare goods marketplace. All-natural pores and skin care merchandise are gaining level of popularity owing to their many well being and therapeutic rewards on the human skin.

The worldwide all-natural pores and skin treatment merchandise sector dimensions grew from $17.78 billion in 2022 to $19.37 billion in 2023 at a compound yearly expansion rate (CAGR) of 9.%. The Russia-Ukraine war disrupted the probabilities of world-wide economic restoration from the COVID-19 pandemic, at least in the quick phrase. The war in between these two countries has led to economic sanctions on multiple countries, a surge in commodity charges, and offer chain disruptions, producing inflation across items and expert services, and influencing quite a few markets across the globe. The purely natural skin care solutions sector measurement is anticipated to improve to $27.71 billion in 2027 at a CAGR of 9.4%.

Examine Far more On The Purely natural Skin Care Goods Market place Report Below:
https://www.thebusinessresearchcompany.com/report/organic-pores and skin-care-solutions-worldwide-market-report

Significant opponents in the Natural Skin Care Items Sector include Procter & Gamble, The Estée Lauder Providers Inc., Mama Earth, Unilever, The Clorox Company, Sincere Co., The Overall body Store, L’Oréal, Bloomtown, FOM London Skincare, Natura & Co., Bare Necessities, Burt’s Bees, Aveda Company, The Hain Celestial Team, Oriflame Cosmetics S.A., Yves Rocher, Weleda, and Aubrey Organics.

The Purely natural Pores and skin Treatment Solutions Current market is segmented –
By

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Gift Card Industry Size 2023, Share

by  on  in Business Card Companies

Pune, India – (NewMediaWire) – March 9, 2023 – Present Card Marketplace information and facts for just about every competitor consists of (JD, Zara, Macy’s, Dwelling Depot, Lowes, Google Play, Walmart, Carrefour, Walgreens, Apple (App Retail store & iTunes), JCB Gift Card, H&M, IKEA, Amazon, Finest Acquire, Sainsbury’s, Starbucks) Firm Profile, Key Company Information, SWOT Analysis, Value and Gross Margin, Market place Share, Retailing, IIII field and has 119 webpages in it.

Brief Description About Present Card Current market:

The international Present Card marketplace size was valued at USD 423006.98 million in 2022 and is expected to extend at a CAGR of 6.23% all through the forecast period of time, reaching USD 607828.94 million by 2028.

A present card is a saved worth card that is ordinarily issued by a retailer or financial institution. And it is applied as a substitute for dollars. Gift playing cards issued by stores and entrepreneurs are also part of a promotional system to bring in recipients to appear in or return to the store. These cards are normally only out there at the relevant retail retailers, and these are not able to be redeemed. Generally, the card has expiration dates or fees. Furthermore, one attribute of these playing cards is that they are typically anonymous and discarded when the saved value on the card is exhausted.

The report brings together extensive quantitative examination and exhaustive qualitative evaluation, ranges from a macro overview of the whole marketplace size, market chain, and market place dynamics to micro specifics of segment markets by form, application and area, and, as a end result, presents a holistic perspective of, as very well as a deep insight into the Gift Card current market covering all its essential elements.

For the aggressive landscape, the report also introduces gamers in

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