Tag: investment

Influencer ad spend growing faster than traditional ad investment

Influencer ad spend is accelerating faster than investment in traditional adverts.

Brands were advised to consider adjusting their campaign strategies to align with the rising popularity of influencers after this finding was revealed in Insider Intelligence’s Influencer Marketing 2023 report.

Why we care. As more businesses embrace influencer marketing, the way people consume ads is shifting. This suggests that traditional ads might not work as well anymore. Advertisers should stay updated on these changes to ensure they get the most out of their ad investments.

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Income breakdown. The report included a detailed breakdown of how influencers are generating incomes on their platforms (% of respondents):

  • Sponsored content – 82%
  • Affiliate – 56%
  • Advertising revenue – 33%
  • Creatore funds – 25%
  • Paid content subscriptions – 16%
  • Selling merchandise – 15%

Influencer opportunities on the rise. The Hollywood writers’ strike could create more chances for influencer marketing, which may accelerate influencer ad spend even further, according to the report. This is because content creators are likely to seek alternative ways to make money during the strike. Additionally, social platforms are actively trying to attract top creative talent, which is likely to open up more possibilities for brand partnerships.


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What has Insider Intelligence said? A spokesperson from Insider Intelligence said in the report:

  • “The time to act is now. Influencer marketing spending will rise roughly 3.5 times faster in 2023 than social ad spending will. That’s a testament to the resilience of creators, even amid economic concerns and major competition.”

Deep dive. Download the complete Insider Intelligence report and read it in full for more information.


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About the author

Nicola Agius

Nicola Agius is Paid Media Editor of Search Engine Land after joining

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Business News | Software Tool That Maximizes Efficiency and Reliability of Business Investment: Best Asset and Maintenance Management Software (CMMS) by Improsys

PNN

New Delhi [India], September 8: In an era where efficiency and quality of work reign supreme, businesses worldwide are constantly seeking ways to streamline their operations and reduce downtime. Industries are continually searching for methods to enhance efficiency, reduce costs, and maximize the lifespan of their assets in order to do business more effectively and efficiently. Maintenance management is a critical aspect of this pursuit, ensuring that equipment, facilities, and assets remain in optimal condition to achieve maximum OEE i.e., Overall Equipment Effectiveness. Improsys Technologies, (https://www.improsys.in) a leading innovator in software solutions, as they introduce their groundbreaking Fast Maintenance Management Software, set to transform the way organizations approach asset management and maintenance tasks.

Also Read | From Coma to Kailash: Telangana Man Takes Amarnath Yatra Trek After Waking Up From Coma.

Maintenance management has long been a complex and challenging endeavour. Traditional methods, such as paper-based systems or spreadsheets, often result in inefficiencies, lost time, and costly errors. Recognizing these pain points, Improsys has harnessed the power of cutting-edge technology to create a solution that promises to revolutionize maintenance management which can be operated by machine operators or supervisors on their mobile by using QR code scanning enabling instant alerts to maintenance engineers to act immediately to reduce downtime of assets.

Why do businesses need maintenance management software?

Also Read | Congress’ Stand on Article 370 Very Clear, Every Voice in Country Should Be Heard, Says Rahul Gandhi.

When it comes to embracing the benefits of a Computerized Maintenance Management System (CMMS), businesses of all sizes have much to gain. However, for the organizations, the journey towards streamlining maintenance operations using a CMMS is often met with unique challenges. This is where Fast Maintenance Software takes the lead, designed with the specific needs of all kinds of businesses in

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First Business Financial Services Gains Confidence with Increased Investment and Director Acquisition

August 18, 2023 – Financial services provider First Business Financial Services, Inc. (NASDAQ:FBIZ) has recently seen a boost in its position by asset management firm Federated Hermes Inc. According to the most recent disclosure with the Securities and Exchange Commission, Federated Hermes increased its stake in First Business Financial Services by 41.4% during the first quarter of this year. The fund now owns 64,918 shares of the company’s stock, after acquiring an additional 18,994 shares.

With this increased investment, Federated Hermes now holds approximately 0.78% of First Business Financial Services’ total outstanding shares. The value of their position is estimated at $1,981,000 as of the most recent filing with the Securities and Exchange Commission. This move indicates a strong confidence in the financial services provider’s performance potential.

In other news related to First Business Financial Services, Director Gerald L. Kilcoyne recently acquired an additional 6,000 shares of the company’s stock on June 15th. These shares were purchased at an average cost of $30.55 per share, amounting to a total transaction value of $183,300. Following this acquisition, Director Kilcoyne now directly holds 64,706 shares in the company valued at $1,976,768.30.

This acquisition was disclosed in a filing with the Securities & Exchange Commission and can be accessed through a provided hyperlink. It is worth noting that corporate insiders currently own around 6.30% of First Business Financial Services’ stock.

Furthermore, on Thursday, August 17th, First Business Financial Services announced a quarterly dividend payment. Investors who held shares on record as of Monday, August 7th were issued a dividend payment of $0.2275 per share for the quarter. This marks a positive change compared to the company’s previous quarterly dividend of $0.22 per share. The annualized dividend of $0.91 represents a 2.82% yield. The ex-dividend date for this payment was Friday, August 4th. Currently,

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Exclusive: UBS nears major investment bank restructuring

UBS and Credit Suisse banks logos are seen in Zurich

Logos of Swiss banks UBS and Credit Suisse are seen on an office building in Zurich, Switzerland March 19, 2023. REUTERS/Denis Balibouse

NEW YORK, Aug 4 (Reuters) – UBS Group AG (UBSG.S) is poised to make sweeping changes to the senior ranks of its investment banking division globally as soon as Monday, marking a new milestone in the process of integrating Credit Suisse, people familiar with the matter said.

The changes are aimed at producing unified teams following the completion of UBS’s emergency takeover in June of Credit Suisse.

The changes are broad and involve several dealmaking groups, including healthcare, consumer/retail, financial sponsors and equity capital markets, the sources said.

Under the shake-up some Credit Suisse bankers will take on bigger roles in the combined company while some others leave, the sources said. Some UBS bankers will leave the firm as a result of the reshuffling, the sources said.

The restructuring is the latest move by CEO Sergio Ermotti to integrate UBS and Credit Suisse in a process that the bank has said would be painful, with tens of thousands of jobs hanging in the balance.

One of the team heads who is in discussions about potentially exiting is UBS’s global head of consumer products and retail deals, Jeff Rose, two of the sources said. Jon Levin, who has served as Credit Suisse’s head of retail investment banking, is in talks to replace him, the sources added.

Matt Eilers, UBS’s global head of financial sponsors, is also in talks about possibly leaving, two of the sources said. Rob DiGia, UBS’s global head of healthcare, will remain with the bank and is in talks about assuming a chairman-level role, according to two separate sources among those familiar with the matter.

The sources cautioned that the changes have not been finalized and

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The steep drop in business investment is bad news for Canadians

Investment per worker fell 20% between 2014 and 2021 while it was rising in the United States

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By Tegan Hill and Joel Emes

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SVB Financial nears approval to sell its investment banking business

NEW YORK, June 29 (Reuters) – A U.S. bankruptcy judge said Thursday that he would allow SVB Financial Group to sell its investment banking division, once the company has ensured that it is not releasing any liabilities related to the collapse of its Silicon Valley Bank unit.

U.S. Bankruptcy Judge Martin Glenn in Manhattan said during a Thursday court hearing that he could not approve the sale of SVB Securities to a group led by the subsidiary’s former CEO Jeff Leerink and backed by funds managed by The Baupost Group, as initially proposed.

Glenn said he was unsure if Leerink and other executives had any actual liability, but he could not grant them sweeping legal protections without more evidence.

James Bromley, an attorney for SVB Financial, told Glenn that it would remove the liability releases from the deal by Friday. Glenn said he would likely approve the sale once he reviews the revised deal.

At the court hearing, Glenn chastised SVB Financial for not clearly explaining or justifying a provision in the deal that would have released Leerink and other insiders from any liability associated with Silicon Valley Bank’s collapse.

“You’re releasing them from everything,” Glenn told SVB Financial’s attorneys. “I can’t believe you’d even try to sneak this by me.”

SVB Financial owned Silicon Valley Bank before it was seized by the U.S. Federal Deposit Insurance Corporation (FDIC) in March, and it is attempting to sell its remaining assets in bankruptcy.

Glenn also criticized the FDIC during the court hearing, saying he would not allow the agency to block SVB Financial from getting information about its seizure of about $2 billion from SVB Financial’ s bank accounts.

“I’m not going to put up with a lot of nonsense from the FDIC,” Glenn said. “They’re either going to play by

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Novuna Business Finance achieves rapid growth fuelled by new business surge and sustainable investment boost

maleham geoff 400

Strong new business volumes and a one-off gain from the revaluation of the Group’s investment in green energy provider GRIDSERVE resulted in record pre-tax profits for Novuna Business Finance.

The company, which specialises in providing asset finance solutions for SMEs and larger corporations across the UK, achieved pre-tax profits of £66.2m in FY22/23, up 165% from the previous year.

Leveraging its well-established routes to market, including broker, direct and manufacturer and dealer relationships, Novuna Business Finance achieved a 22% increase in new business, totalling £999.3m and benefitted from a one-off gain of £44.1m following the revaluation of a strategic investment in GRIDSERVE’S electric vehicle charging infrastructure to deliver a record performance.

Novuna Business Finance, which provides hire purchase, finance lease solutions, stocking finance and block discounting solutions for businesses, achieved an 8% increase in net earning assets, totalling £1.7billion this year which propelled its standing to become the third largest asset finance provider in the UK.

Despite the challenges posed by rising funding costs and an unfavourable economic climate, the company remained committed to its growth objectives by investing in diversified funding provisions, which accounted for 20% of new business volume.

Novuna Business Finance’s expanding Project Finance proposition, forged partnerships with SMEs, Community Energy Groups, and Fund Managers to drive revenue growth for the Group leveraging wider market opportunities in the sustainability sector.

The business continued to enhance its support for customers, making significant investments in cutting edge technology, accelerating digital onboarding and enabling instant funding decisions. The introduction of a revolutionary workflow automation tool for manufacturers and dealers resulted in over £4m in additional revenue.

Geoff Maleham, Managing Director at Novuna Business Finance, said: “Against a backdrop of rising cost of funds and a challenging economic climate, our business has achieved remarkable success, driven by unprecedented levels of new

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China to deepen fiscal reform, open up to much more foreign investment – Business enterprise

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China to deepen financial reform, open to more foreign investment&#13

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China has stepped up its attempts to cope with fiscal risks as the economy grew by just 3 for every cent

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BEIJING/SHANGHAI (Reuters) – China will deepen money reform and increase its regulatory routine to guard against dangers to the economic system, and further more open up up to foreign financial commitment, Premier Li Keqiang mentioned on Sunday.

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The government will fend off dangers for substantial-high quality house corporations and minimize the load of fascination payments for neighborhood governments, the outgoing premier claimed in his function report to the opening of the annual assembly of China’s parliament. 

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“We want to deepen reform of the economic method, enhance fiscal regulation, and see that all people included presume their total obligations to guard versus regional and systemic money dangers,” the premier reported.

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China has stepped up its efforts to cope with monetary dangers as the economic climate grew by just 3 for each cent previous yr, a single of its worst showings in a long time. The economic climate was squeezed by three yrs of Covid limits, a crisis in its home sector, a crackdown on personal organization and weakening demand from customers for Chinese exports.

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The leading also gave increased emphasis to institutional reform when compared with last yr. This came just after state media reviews on Tuesday that President Xi Jinping designs for an “intense” and “broad-ranging” re-organisation of state-owned enterprises (SOEs) and Communist Bash entities.

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Xi, who secured a precedent-breaking third management term in October, is organizing to resurrect the Central Fiscal Get

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European business groups attack US over latest green investment move

European business groups and lawmakers have hit out at the White House after it announced fresh measures aimed at promoting investment in homegrown green technology.

The support for American-made electric vehicle chargers, unveiled by the administration on Wednesday, comes after the US in August passed the $369bn Inflation Reduction Act, or IRA, containing hundreds of billions of dollars in subsidies and tax credits for US-manufactured clean technology.

“Our most important trading partner decides things in their own interest,” said Luisa Santos, deputy director-general of BusinessEurope, which represents companies across the EU. “They keep doing this. But they want us to support them on China.”

A spokesperson for DigitalEurope, which represents the continent’s technology sector, described the latest support as “like déjà vu”. Cecilia Bonefeld-Dahl, its director-general, said: “The way to achieve our common climate goal is not through more ‘Buy American’ but through joint action and common standards.”

The European Commission said it would seek talks with the US over the subsidies. “We must look for synergies and work to avoid trade barriers in the transatlantic relationship,” a spokesperson for the commission said last week. “We will continue to raise concerns about discrimination or local content requirements with our US counterparts.”

The latest package, part of the US’s Infrastructure Law, will see the US government invest $7.5bn in EV charging, $10bn in clean transportation and more than $7bn in EV battery components, critical minerals and raw materials.

The White House last week described the support as “a tool to promote domestic production”. To qualify, products must have at least 55 per cent content manufactured domestically from next year.

While business groups and lawmakers attacked Washington’s repeated reluctance to consult with its big trading partners on green subsidies, European companies with large US operations welcomed the additional support.

Swiss-based technology

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