Tag: latest

Trends and Growth in the Programmatic Advertising Market In The Latest Research

by  on  in Advertising & Marketing

The Programmatic Advertising Market is experiencing rapid growth and transformation, driven by advancements in digital advertising technology, the proliferation of data-driven marketing strategies, and the shift towards automation in ad buying and selling processes.

The Programmatic Advertising market has become a cornerstone of the digital advertising landscape, revolutionizing the buying and selling of ad space across online platforms. Leveraging automated technologies and data-driven algorithms, programmatic advertising streamlines the ad buying process, ensuring precise targeting, real-time optimization, and efficient campaign management. This overview delves into key aspects, trends, and recent developments within the Programmatic Advertising market.

The Programmatic Advertising Market is a dynamic and rapidly evolving sector within the digital advertising landscape. It involves the automated buying and selling of advertising space in real-time using algorithms and data-driven technologies. Key drivers for the growth of this market include the increasing digitalization of advertising, the need for targeted and personalized campaigns, and the efficiency and precision offered by programmatic platforms.

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key companies in the Programmatic Advertising market along with some notable industry developments:

  • Adroll (USA)

  • Adobe Marketing Cloud (USA)

  • AdReady (USA)

  • Choozle (USA)

  • Centro Inc. (USA)

  • DataXu (USA)

  • Outbrain (USA)

  • DoubleClick (USA)

  • Rubicon Project (USA)

  • PulsePoint Inc. (USA)

Industry Developments:

May 2019:

  • LinkedIn secured $300 million to bolster its advertising and marketing offerings. The startup, based in the USA, utilizes artificial intelligence technology to understand its users through AI.

October 2020:

  • IBM announced three new products to expand its suite of AI solutions for brands and publishers. The company partnered with MediaMath and others to introduce new capabilities that prioritize privacy, enabling brands to reach consumers while respecting user privacy.

April 2020:

  • RocketFuel, a blockchain-based checkout solution for both
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The Latest News, Headlines, and Business Stories for December 29

by  on  in Best Business Newspaper

Happy Friday! If you’re figuring out New Year’s plans in New York City, I’ve got a deal for you. For a mere $450 you can ring in the new year in the heart of culture: the Times Square Olive Garden. That’s a steal compared to how much tickets cost at Applebee’s and Bubba Gump Shrimp Co.

In today’s big story, we’re looking at some of the top business stories from the past year.

What’s on deck: 

But first, back to business.

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Story of the day

Best of biz

Barbies

Mattel Inc.; Chelsea Jia Feng/Insider



2023 wasn’t exactly business as usual. 

An economy grappling with high interest rates and inflation meant plenty of businesses had to buckle down. Several major US companies made deep job cuts in the first half of the year.  

Employee-employer relations took center stage, as unions for auto workers, UPS drivers, and Hollywood writers and actors went on strike. A broader conversation about the efficacy of the 40-hour workweek — and ways to upend it to improve workers’ happiness — also took place. 

The ties between universities and businesses garnered attention in 2023 following Hamas’ attacks on Israel. Some executives’ anger over universities’ responses to the war highlighted the tension between Wall Street and the elite institutions. 

I asked Shona Ghosh, Business Insider’s deputy executive editor for business in the UK, for five of the top stories from her team. Check them out below, along with some thoughts from Shona about what made them stand out.

MediaMath Chairman and CEO Joe Zawadzki on dark blue background surrounded by glitchy graphic elements

Andrew Toth/Getty Images; Alyssa Powell/Insider



MediaMath seemed destined for a $1B fairy-tale exit. Instead, most early investors got nothing.

Lara O’Reilly reported deeply on the decline of MediaMath, an adtech giant that seemed destined to make its investors, employees, and founders rich with

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Mannequin-Based Simulation Market Strategies 2023: Business Insights, Top Companies, Latest Trends and Growth Predictions 2030

by  on  in Business Information Companies

Global Mannequin-Based Simulation Market [2023-2030] research report gives a complete understanding of various growth opportunities and segmentation of the Mannequin-Based Simulation market based on types, applications, end-users, and geography. The report establishes a solid foundation for the users who wish to enter the worldwide market in terms of drivers, restraints, opportunities, trends, and competitive landscape. The report also expands on complete details regarding the supply and demand analysis, participation by major industry players, and market share growth statistics of the business sphere. Complete estimation of sales margin, price, revenue share, and gross margin is explained.

Mannequin-Based Simulation Market Report 2023 is spread across 110+ pages and provides exclusive vital statistics, data, information, trends, and competitive landscape details in this niche sector.

Request a sample copy of the report- https://www.coherentmarketinsights.com/insight/request-sample/1135

The list of TOP KEY PLAYERS in the Mannequin-Based Simulation Market Report are –

3D systems, Kyoto Kagaku Co., Ltd., Laerdal Medical A/S, Simbionix Corporation, Limbs & Things Ltd., CAE Healthcare, Gaumard Scientific Company, Inc., Simulab Corporation, Mentice AB, and Simulaids, Inc

The information for each competitor includes – Company Profile, Main Business Information, SWOT Analysis, Sales, Revenue, Price and Gross Margin, and Market Share.

Market segmentation

The Mannequin-Based Simulation Market is split by Type and by Application. For the period 2023-2030, the growth among segments provides accurate calculations and forecasts for sales by Type and by Application in terms of volume and value. This analysis can help you expand your business by targeting qualified niche markets.

On the basis of product type, the global mannequin-based simulation market is segmented into:

  1. Patient Simulators
  2. Surgical Simulators
  3. Dental and Eye Simulators
  4. Endovascular Simulators
  5. Ultrasound Simulators
  6. Task Trainers

On the basis of end-user, the global mannequin-based simulation market is segmented into:

  1. Hospitals
  2. Military organizations

Mannequin-Based Simulation Market Analysis and Insight:

Our latest report provides

… Read More ...

Respiratory Syncytial Virus Diagnostics Market Strategies 2023: Business Insights, Top Companies, Latest Trends and Growth Predictions 2030

by  on  in Business Information Companies

Global Respiratory Syncytial Virus Diagnostics Market [2023-2030] research report gives a complete understanding of various growth opportunities and segmentation of the Respiratory Syncytial Virus Diagnostics market based on types, applications, end-users, and geography. The report establishes a solid foundation for the users who wish to enter the worldwide market in terms of drivers, restraints, opportunities, trends, and competitive landscape. The report also expands on complete details regarding the supply and demand analysis, participation by major industry players, and market share growth statistics of the business sphere. Complete estimation of sales margin, price, revenue share, and gross margin is explained.

Respiratory Syncytial Virus Diagnostics Market Report 2023 is spread across 110+ pages and provides exclusive vital statistics, data, information, trends, and competitive landscape details in this niche sector.

Request a sample copy of the report- https://www.coherentmarketinsights.com/insight/request-sample/2038

The list of TOP KEY PLAYERS in the Respiratory Syncytial Virus Diagnostics Market Report are –

F. Hoffmann La-Roche AG , Becton, Dickinson and Company, Novartis AG, Abbott Laboratories, Ortho Clinical Diagnostics, Thermo Fisher Scientific Inc., Bio-Rad Laboratories Inc., BioMerieux, DiaSorin SPA, Millipore-sigma, Quidel Corporation, Alere Inc., Coris BioConcept, Fast-track Diagnostics, and Quest Diagnostics.

The information for each competitor includes – Company Profile, Main Business Information, SWOT Analysis, Sales, Revenue, Price and Gross Margin, and Market Share.

Market segmentation

The respiratory syncytial virus diagnostics market is split by Type and by Application. For the period 2023-2030, the growth among segments provides accurate calculations and forecasts for sales by Type and by Application in terms of volume and value. This analysis can help you expand your business by targeting qualified niche markets.

On the basis of diagnostic techniques, the global respiratory syncytial virus diagnostics market is segmented into:

  • Molecular Diagnostics
  • Direct Fluorescent Antibody (DFA) Method
  • Rapid Antigen Diagnostic Test
  • Monoclonal Antibodies
  • Flow Cytometry
  • Diagnostic Imaging
  • Immnunochromgraphic
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DNA Extraction Kits Market Strategies 2023: Business Insights, Top Companies, Latest Trends and Growth Predictions 2030

by  on  in Business Information Companies

Global DNA Extraction Kits Market [2023-2030] research report gives a complete understanding of various growth opportunities and segmentation of the DNA Extraction Kits market based on types, applications, end-users, and geography. The report establishes a solid foundation for the users who wish to enter the worldwide market in terms of drivers, restraints, opportunities, trends, and competitive landscape. The report also expands on complete details regarding the supply and demand analysis, participation by major industry players, and market share growth statistics of the business sphere. Complete estimation of sales margin, price, revenue share, and gross margin is explained.

DNA Extraction Kits Market Report 2023 is spread across 110+ pages and provides exclusive vital statistics, data, information, trends, and competitive landscape details in this niche sector.

Request a sample copy of the report- https://www.coherentmarketinsights.com/insight/request-sample/5230

The list of TOP KEY PLAYERS in the DNA Extraction Kits Market Report are –

Thermo Fisher Scientific, QIAGEN, PROMEGA, F. Hoffmann-La Roche, Bio-Rad Laboratories, Agilent Technologies, among others

The information for each competitor includes – Company Profile, Main Business Information, SWOT Analysis, Sales, Revenue, Price and Gross Margin, and Market Share.

Market segmentation

The DNA Extraction Kits Market is split by Type and by Application. For the period 2023-2030, the growth among segments provides accurate calculations and forecasts for sales by Type and by Application in terms of volume and value. This analysis can help you expand your business by targeting qualified niche markets.

  • Global DNA Extraction Kits Market, By Product:
    • Cell-free DNA
    • Genomic DNA
    • Others
  • Global DNA Extraction Kits Market, By Application:
    • PCR
    • Sequencing
    • Cloning
    • Others
  • Global DNA Extraction Kits Market, By Sample Type:
    • Blood, Tissue, & FFPE
    • Cells
    • Others
  • Global DNA Extraction Kits Market, By End-User:
    • Healthcare Facilities
    • Research Institutes
    • Pharma & Biotech Companies
    • Others

DNA Extraction Kits Market Analysis and Insight:

Our latest report

… Read More ...

NFC Business Card Market Outlook 2023-2030: Latest Trends, Opportunities, and Future Growth Predictions

by  on  in Business Card Companies

The “NFC Business Card Market“ Research Report 2023: incorporates a thorough qualitative and quantitative analysis along with several market dynamics. Global NFC Business Card Market size was valued at USD 16 million in 2022, and poised to rise at an impressive growth rate of USD 30 million in next 5 years as projected. The report anticipates a robust growth trajectory, demonstrated by an impressive (Compound Annual Growth Rate) CAGR of 9.9% during the forecast 2023-2028. This research provides a roadmap of the NFC Business Card industry by including details on significant growth factors, future developments, important business tactics, and top company opportunities. It also contains historical data, future product environments, marketing plans, and technology advancements.

According to the Newest 108 Pages Report contains market size, share, key company analysis, profit and deals, exclusive data, vital statistics, current advancements, and competitive landscape details. Ask for Sample Report

Who Are the Leading Key Players Operating in This Market?

The report offers a detailed analysis supported by reliable statistics on sales and revenue by players for the period 2018-2023. Company profiles and market share analyses of the prominent players are also provided in this section.

  • BIGDAWGS
  • Blue
  • Lulu Systems, Inc.
  • Variuscard GmbH
  • Yuvera Solutions (1Card)
  • BuzzTech
  • MoreRFID
  • RFITRFID
  • Shenzhen Chuangxinjia RFID Tag
  • Shenzhen Xinyetong Technology
  • D.O RFID TAG Company
  • ZBTECH
  • NFC Touch

Get a Sample PDF of report @ https://www.industryresearch.biz/enquiry/request-sample/19857595

Attractive NFC Business Card Market Opportunities and Insights: –

The report offers key success strategies for leading companies, Key market dynamics including trends, drivers, challenges, and opportunities. Further, critical NFC Business Card market strategies, Porter’s five forces, market attractiveness, and growth-share matrix are covered.

The Global NFC Business Card market is anticipated to rise at a considerable rate during the forecast period, between 2023 and 2030. In 2023,

… Read More ...

The 10 Best Business Websites for the Latest News and Insights

by  on  in Best Business Newspaper

Whether you’re an industry leader, an entrepreneur, or just like keeping up with the latest developments in the business world, having access to real-time news and insights is vital. Given how competitive things can be in the business landscape, it can help to be well-informed.


So, if you’re looking for expert opinions, industry trends, or the latest news, these websites help you stay connected to the pulse of the business world.


A screenshot of Bloomberg's homepage

Bloomberg is one of the world’s leading business and financial news agencies. The platform features news updates, opinion pieces, in-depth articles, and podcasts, making it a great source of business-related insights.

While the site requires a subscription, Bloomberg’s comprehensive coverage and expertly curated content make it well worth it. Subscribers get unlimited access to Bloomberg’s website and app, live radio shows, podcasts, and narrated articles, among other perks.

A screenshot of Insider's homepage

Insider, which merged with the publication Business Insider, offers the latest business news. Additionally, it’s also packed with features about politics, entertainment, real estate, and everything in between.

Insider has two newsletters, which can be subscribed to through its website. The Insider Today newsletter, which is sent daily, gives you the inside scoop on all the latest stories in business. The weekly-issued Insider Sustainability newsletter offers the latest news and features on everything to do with sustainability in the world of business.

The Insider offers individual and corporate subscriptions. A subscription can help you access stories that can help you get ahead in your career, deep dives on companies, and executive-level organizational charts, among other things.

A screenshot of The Wall Street Journal's homepage

The Wall Street Journal is a popular platform for business and financial news. The platform is a trusted source for exclusive stories and in-depth analysis among business enthusiasts and market leaders alike, and rightly so.

The Wall Street Journal offers newsletters on everything from business

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Cost of living – latest updates: Supermarket to ‘lovebomb’ shoplifters; house prices fall at fastest rate in 12 years | UK News

by  on  in Best Business Newspaper

The excitement of getting away from it all when booking a holiday means travel insurance can sometimes become an afterthought.

But the policy could end up saving you a mountain of stress if the worst were to happen on your trip.

A poll of 800 claimants by consumer champion Which? reveals the most common types of travel insurance claim:

Medical costs

The highest proportion of claims made by travellers in the past two years have been for medical cover, Which? found.

Holidaymakers can benefit from protection under the Global Health Insurance Card (GHIC) scheme when travelling to many European countries – this means you can get emergency treatment at no higher cost than if you were a resident.

Costs covered by insurance may also include travel between hospitals or back to the UK where needed.

Cancellation

Cancellation cover was close behind medical costs, at 27% of claims.

Insurers could reimburse you if you have to suddenly cancel your journey before you go, depending on the reason.

This element of travel insurance is why it’s important to find a policy that works for you as soon as you book the holiday – but check that the cancellation cover offered is right for your trip.

Transport delays

A holiday affected by transport delays could be grounds for an insurance claim – with most policies offering some cover for this reason.

The poll by Which? found that 25% of claimants surveyed used this feature.

Delay cover can be for the cost of reimbursing food and accommodation costs while waiting for transport issues to be sorted, or “missed departure” cover.

Not all insurers will offer this however – so check the small print.

Lost possessions

Some 21% of claimants made a claim after their luggage was lost.

The vast majority of insurers offer cover

… Read More ...

Bar marketing of harmful foods for children: WHO | Latest News India

by  on  in Advertising & Marketing

Countries must prohibit the targeting of young children in advertising products like chips and aerated drinks, according to new guidelines by the World Health Organization, which found that food marketing around the world negatively affects children’s diets.

HT Image
HT Image

The global health body issued a new document on Monday, which called for mandatory policies to protect children of all ages from the marketing of foods and non-alcoholic beverages that are high in saturated fatty acids, trans-fatty acids, free sugars and salt – also known as HFSS foods.

“The updated recommendation is based on the findings of reviews of recent evidence, including how exposure to and the power of food marketing affects children’s health, eating behaviours, and food-related attitudes and beliefs. In short, food marketing remains a threat to public health and continues to negatively affect children’s food choices, intended choices and their dietary intake. It also negatively influences the development of children’s norms about food consumption,” a statement released by WHO read.

HFSS products include chips, cookies, chocolates, confectionaries and deep-fried foods.

The global health body stressed that over a decade ago, in 2010, member states had endorsed WHO’s recommendations on the marketing of foods and non-alcoholic beverages to children but children continued to be exposed to powerful marketing of HFSS foods and non-alcoholic beverages, consumption of which is associated with negative health effects.

These policies will be most effective “if they are: are mandatory; protect children of all ages; use a government-led nutrient profile model to classify foods to be restricted from marketing; and are sufficiently comprehensive to minimise the risk of migration of marketing to other age groups, other spaces within the same medium or to other media, including digital spaces,” the statement added.

“Aggressive and pervasive marketing of foods and beverages high in fats, sugars and salt

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Most popular newspapers in the UK: Latest print ABC circulations

by  on  in Best Business Newspaper

Man reads UK national newspaper Daily Mirror

A man sits on a park bench reading the Daily Mirror newspaper. Picture: Simon Stacpoole/Offside/Offside via Getty Images

Print circulation decline continued across the board at the UK’s national newspapers in April.

The biggest drop among paid-for nationals was at the Sunday People, down 22% to 69,990. London’s free Evening Standard, however, saw a greater fall of 31% to 311,216.

The smallest decline was at the FT, which dropped 2% year-on-year to an average monthly circulation of 109,637. It is the only ABC-audited newspaper to distribute a significant number of bulk free copies at locations such as airports and hotels as part of its circulation, but these fell by 9% so the smaller decline cannot be attributed to that portion of its circulation.

The only newspapers to grow by 1% between March and April were the Daily Mirror and the free City AM. The biggest month-on-month drop was of 3% at the Sunday People.

Scroll down or click here for new graphs charting the most popular newspapers in the UK and the ups and downs of the national press in the past 20 years.

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National newspaper circulations in April 2023 (ABC) with monthly and yearly changes – this page will be updated monthly:

The column for bulks refers to copies which are circulated for free at venues such as airports and hotels.

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The above figures do not include the Sun, Times and Telegraph titles which have all chosen to keep their ABC circulations private since the start of 2020. The Guardian and Observer joined them in September 2021.

The last ABC figures we have for these titles are as follows:

  • The Sun: 1,210,915 (March 2020)
  • The Sun on Sunday: 1,013,777 (March 2020)
  • The Sunday Times: 647,622 (March 2020)
  • The Times: 365,880 (March
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