Tag: media

Top Social Media Marketing Agencies for 2024

by  on  in Advertising & Marketing

The days of restricting your media to traditional channels are well gone. Most businesses have a finite social media marketing budget, so it makes sense to spend it carefully. Marketing through social media can be highly effective and cost-efficient. If your customers and potential clients are on social media, then you need to be visible there too. 

Many businesses either lack the time or skill to devote to running their social media marketing campaigns themselves. According to a marketing survey we conducted, marketers identify social media marketing as the source of their highest digital marketing ROI, with 38.5% of respondents affirming its effectiveness. Yet, it’s important to note that while social media excels in delivering immediate ROI, SEO stands out for its contribution to overall marketing objectives and its unmatched cost-effectiveness over time.

Top Social Media Marketing Agencies for 2024:

Top

social media marketing agencies

2024

Disruptive Advertising

Size: 50+

Best for: Businesses of all sizes

Minimum Project Price: $5,000 onwards

Location: Pleasant Grove, Utah

Channels: Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitter

Utah-based Disruptive Advertising splits its services into PPC management, site testing, analytics consulting, and software. In terms of social media marketing, their primary focus is on PPC, Facebook, and LinkedIn ads in particular.

They see their clients’ bottom line as their top priority. To maximize returns, they optimize their clients’ PPC campaigns every week. The social media marketing company continuously optimizes their ads and targeting to achieve the highest yield and lowest costs possible.

Disruptive Advertising describes itself as being on a mission to change the world—one click-at-a-time. They test and analyze every aspect of your campaign and rigorously optimize it from click-to-close. 

Although Disruptive Advertising sees Google ads as the powerhouse of PPC advertising, they recognize the importance of Facebook for B2C marketing, and LinkedIn for

… Read More ...

Evok Advertising Releases New Blog on Building a Social Media Marketing Strategy for Brand Growth

by  on  in Advertising & Marketing
Evok Advertising logo

Evok Advertising logo

Evok Advertising unveils powerful social strategies to boost brand growth – Expert guide on content, campaigns, analytics & more.

We’re thrilled to share our social media marketing expertise to help businesses grow. Our team deeply understands this landscape and is committed to enabling clients to harness social media’s power.”

— Larry Meador

LAKE MARY, FLORIDA, UNITED STATES, March 28, 2024 /EINPresswire.com/ — Evok Advertising, a leading marketing agency, has just released their latest blog post titled “Building a Social Media Marketing Strategy: How Social Media Can Help You Grow Your Brand.” This informative and timely blog aims to help businesses understand the importance of social media in today’s digital landscape and how it can be utilized to drive brand growth.

In today’s fast-paced and ever-evolving market, having a strong social media presence is crucial for businesses looking to expand their reach and connect with their target audience. With over 4 billion daily social media users worldwide, it has become an essential tool for businesses to engage with their customers, build brand awareness, and drive sales. However, many businesses struggle with creating an effective social media marketing strategy. This is where evok Advertising comes in.

The blog, written by the experienced team at evok Advertising, provides valuable insights and tips on how businesses can develop a successful social media marketing strategy. It emphasizes the importance of defining quantifiable key performance indicators (KPIs) tied to core objectives like increasing credit union memberships, restaurant reservations or client registrations. Creating engaging social content that reflects a brand’s personality is also highlighted.

“Experienced social media marketing staff deeply understand platform algorithms, audiences, trends and can optimize branded profiles, post engaging content, run ads and track KPIs,” the blog states.

From identifying target audiences and setting measurable goals to creating

… Read More ...

20 Awesome Examples Of Social Media Marketing

by  on  in Advertising & Marketing

Technology makes the world seem a lot smaller.

Keeping up with friends and family on the other side of the country or across the globe no longer requires an expensive telephone call or slow, one-way snail mail.

Instead, thanks to the power of social media, we can bridge distances in the blink of an eye. In just seconds, you can share updates about your life or check in with anyone with internet access.

Social media has changed how we communicate and how we consume information and entertainment.

These platforms unlock a treasure trove of opportunities for savvy marketers, transforming how brands engage with their audience and share their stories on a global stage.

Why Is Social Media Marketing Important For Brands?

Social media platforms like Instagram, TikTok, X (Twitter), and Facebook – among others – present businesses with an opportunity to engage with a massive audience.

They are not just digital spaces for socializing; they are vibrant marketplaces.

As of 2024, the global social media user base had soared to over 4.8 billion people, representing an ever-expanding audience for brands – and a whole lot of potential customers.

Social media provides the opportunity for marketers to humanize their brand through compelling storytelling that showcases their identity and values.

With social media marketing, brands can weave their narratives, engage vast audiences without hefty budgets, and raise awareness and consideration for their company with a broader audience.

It’s also a powerful tool for building authentic relationships with your target consumer.

You can conduct real-time customer service, gather feedback (both positive and negative), and build brand trust over time by interacting and engaging with your social community across specific platforms.

In addition:

  • 68% of consumers follow brands on social media to stay updated about products and services.
  • The average time spent on social
… Read More ...

Trends and Facts on Newspapers | State of the News Media

by  on  in Best Business Newspaper

Newspapers are a critical part of the American news landscape, but they have been hit hard as more and more Americans consume news digitally. The industry’s financial fortunes and subscriber base have been in decline since the mid-2000s, and their website audience traffic has begun to decline as well. Explore the patterns and longitudinal data of U.S. newspapers below.

Audience

In 2022, estimated total U.S. daily newspaper circulation (print and digital combined) was 20.9 million for both weekday and Sunday, down 8% and 10% respectively from 2021.

Total estimated circulation of U.S. daily newspapers

Total circulation of U.S. daily newspapers

Year Weekday Sunday Weekday (estimated) Sunday (estimated)
1940 41,132,000 32,371,000    
1945 48,384,000 39,860,000    
1946 50,928,000 43,665,000    
1947 51,673,000 45,151,000    
1948 52,285,000 46,308,000    
1949 52,846,000 46,399,000    
1950 53,829,000 46,582,000    
1951 54,018,000 46,279,000    
1952 53,951,000 46,210,000    
1953 54,472,000 45,949,000    
1954 55,072,000 46,176,000    
1955 56,147,000 46,448,000    
1956 57,102,000 47,162,000    
1957 57,805,000 47,044,000    
1958 57,418,000 46,955,000    
1959 58,300,000 47,848,000    
1960 58,882,000 47,699,000    
1961 59,261,000 48,216,000    
1962 59,849,000 48,888,000    
1963 58,905,000 46,830,000    
1964 60,412,000 48,383,000    
1965 60,358,000 48,600,000    
1966 61,397,000 49,282,000    
1967 61,561,000 49,224,000    
1968 62,535,000 49,693,000    
1969 62,060,000 49,675,000    
1970 62,108,000 49,217,000    
1971 62,231,000 49,665,000    
1972 62,510,000 50,001,000    
1973 63,147,000 51,717,000    
1974 61,877,000 51,679,000    
1975 60,655,000 51,096,000    
1976 60,977,000 51,565,000    
1977 61,495,000 52,429,000    
1978 61,990,000 53,990,000    
1979 62,223,000 54,380,000    
1980 62,202,000 54,676,000    
1981 61,431,000 55,180,000    
1982 62,487,000 56,261,000    
1983 62,645,000 56,747,000    
1984 63,340,000 57,574,000    
1985 62,766,000 58,826,000    
1986 62,502,000 58,925,000    
1987 62,826,000 60,112,000    
1988 62,695,000 61,474,000    
1989 62,649,000 62,008,000    
1990 62,328,000 62,635,000    
1991 60,687,000 62,068,000    
1992 60,164,000 62,160,000    
1993 59,812,000 62,566,000    
1994 59,305,000 62,295,000    
1995 58,193,000 61,229,000    
1996 56,983,000 60,798,000    
1997 56,728,000 60,486,000    
1998 56,182,000 60,066,000    
1999 55,979,000 59,894,000    
2000 55,773,000 59,421,000    
2001 55,578,000 59,090,000    
2002 55,186,000 58,780,000    
2003 55,185,000 58,495,000    
2004 54,626,000 57,754,000    
2005 53,345,000 55,270,000    
2006 52,329,000 53,179,000    
2007 50,742,000 51,246,000    
2008
… Read More ...

How the Media Industry Keeps Losing the Future

by  on  in Best Business Newspaper

If the career of Roger Fidler has any meaning, it is this: Sometimes, you can see the future coming but get trampled by it anyway.

Thirty years ago, Mr. Fidler was a media executive pushing a reassuring vision of the future of newspapers. The digital revolution would liberate news from printing presses, giving people portable devices that kept them informed all day long. Some stories would be enhanced by video, others by sound and animation. Readers could share articles, driving engagement across diverse communities.

All that has come to pass, more or less. Everyone is online all the time, and just about everyone seems interested in, if not obsessed by, national and world happenings. But the traditional media that Mr. Fidler was championing do not receive much benefit. After decades of decline, their collapse seems to be accelerating.

Every day brings bad news. Sometimes it is about recently formed digital enterprises, sometimes venerable publications whose history stretches back more than a century.

Cutbacks were just announced at Law360, The Intercept and the youth-oriented video site NowThis, which laid off half its staff. The tech news site Engadget, which comprehensively tracks tech layoffs, laid off its top editors and other staff members. Condé Nast and Time are shedding employees. The continued existence of Vice Media, once valued at $5.7 billion, and Sports Illustrated, in another era the most influential sports publication, is uncertain. The Los Angeles Times and The Washington Post eliminated hundreds of journalists between them. One out of four newspapers that existed in 2005 no longer does.

The slow crash of newspapers and magazines would be of limited interest save for one thing: Traditional media had at its core the exalted and difficult mission of communicating information about the world. From investigative reports on government to coverage of local

… Read More ...

50+ Must-Know Social Media Marketing Statistics for 2024 [Updated]

by  on  in Advertising & Marketing

If you’re trying to improve your social media marketing strategy, understanding key industry statistics is the perfect starting point.

Social media statistics give you valuable insight into who your audience is, their interests and habits, as well as the state of the industry as a whole. This data helps you tailor your marketing strategies to boost engagement and ROI.

Stats can also help you benchmark your own performance within your industry and even uncover new opportunities.

Use the social media marketing statistics below to guide your presence in 2024 and beyond.

Social media usage statistics

It’s no secret that we’re all glued to social media (my screen time data supports this). To get a better idea of  how glued users are, let’s look at some social media usage statistics.

Below is a quick snapshot of how social media demographics and usage are changing, which networks are winning and how hooked consumers are on social.

  1. In 2024, there are estimated to be 5.17 billion total social media users worldwide.
  2. The average person uses 6.7 different social networks per month.
  3. The amount of time internet users spend on social media declined slightly to 143 minutes per day.
  4. TikTok is the fastest-growing platform with a staggering 100% user growth rate between 2020 and 2022. And between Q3 2022 and Q3 2023, TikTok’s monthly active users grew 13%.
  5. The number of social media users worldwide grew by 320 million people from January 2023 to January 2024.

Growth may seem slow, but that’s due to the sheer number of people who already use social media. This means social media presents a huge opportunity for marketers and advertisers.

However, with users spread across several platforms, it’s more important than ever for brands to take a multi-channel approach. Don’t forget to leverage emerging platforms like TikTok

… Read More ...

Advertising and Marketing Communications Management Students Reach Finals in Digital Media Marketing/Advertising Competition

by  on  in Advertising & Marketing

A group of talented advertising students from St. Clair College – School of Media Art and Design have emerged as finalists in Perdue University’s Digital Media Marketing competition, showcasing their innovative skills and strategy in the dynamic field of digital media.

Working on the case study since mid-September the team of Zachery Dillen, Sara Rupert, Emma Carosella, and Dalton Drouillard have secured their place in the finals of the event.

The Digital Marketing Competition (DMC) known for its emphasis on cutting edge digital media strategies drew participants from across the globe, and our students have proven their strength amongst a pool of highly talented contenders.

The St. Clair College team’s entry stood out for its creativity, strategic approach, and creative utilization of the latest trends in digital media advertising. The students demonstrated an exceptional understanding, of consumer behavior, media channels, media planning, and technological trends in the ever-evolving landscape of digital media and advertising.

Team coach, Professor Scott Briscoe said: “The students put in the work and effort to make this happen. As a group they spent roughly 40-60 hours on this competition case study solution. This is a testament to their dedication, as they still attended all classes kept up with their course work and part time jobs. They’ve developed some outstanding solutions to this marketing problem. Their work ethic and strategic thinking was outstanding.

The DMC finals take place this Saturday December 2, 2023. The students in the Advertising and Marketing Communications program have created a live watch party event to take place at 10:00am at The St. Clair Center for the Arts.  The St. Clair College team will have the opportunity to present their creative, strategic ideas at 12:30pm.

The Advertising and Marketing Communications invite; the community at large, members of the media, and industry professionals to

… Read More ...

Bravo Media strengthens its position in HK’s OOH advertising market

by  on  in Advertising & Marketing

In response to the growing demand for digital formats, Hong Kong-based out-of-home media agency Bravo Media will be introducing additional digital initiatives, including digital pillar zones at MTR East Tsim Sha Tsui station and a dynamic digital impact zone at Admiralty station later this year.

Founded in November 2021, Bravo Media is specialised in transit advertising. Currently, Bravo Media is the advertising agency operating Citybus bus body advertising and the exclusive advertising agency of MTR advertising managing media resources across MTR’s East Rail Line, Tuen Ma Line, Light Rail and MTR Bus.

In fact, the launch of the MTR advertising contract has already seen remarkable zone domination campaigns by several clients, showcasing the power of MTR advertising, according to Richard Petignaud, managing director of Bravo Media.

For example, WeChat HK has successfully fully wrapped 24 pillars at MTR Lok Ma Chau station, promoting its HK e-wallet for seamless cross-border transactions. On the other hand, Sun Life has implemented a captivating zone domination strategy at the interchange platform of the East Rail Line in MTR Admiralty station to promote its SunJoy Global insurance plan.

“We take immense pride in our team’s exceptional performance and unwavering dedication to achieving these milestones. We are committed to providing our clients with innovative advertising formats and tailor-made solutions that maximise their return on investment through MTR advertising,” Petignaud added.

As we head towards 2024, Bravo Media also launched its exclusive advertising concession to operate media resources on MTR’s East Rail Line, Tuen Ma Line, Light Rail and MTR Bus starting 1 January 2024.

This significant contract win and transition mark a major milestone for Bravo Media, further solidifying its position as a key player in Hong Kong’s out-of-home advertising market.

MTR Corporation is the largest public transport service provider in Hong Kong with an average

… Read More ...

Key shifts and moves in advertising, media, and marketing in 2023

by  on  in Advertising & Marketing

From industry titans reshuffling roles to brand overhauls, we list impactful shifts that made the news in 2023.

People made the news for their planned, sometimes sudden, and in other cases unexpected job changes in 2023. From marketers and agency folk to media executives we saw some notable power players navigating transitions across sectors.

This year Rohit Jawa replaced HUL MD and CEO Sanjiv Mehta, Amul’s RS Sodhi left the milk cooperative and moved to Reliance Retail, Bobby Pawar left advertising, and Mona Jain joined Zee Media as its Chief Revenue Officer.

Here are the movers and shakers of the world of advertising, media and marketing in 2023:

Bobby Pawar stepped down as chairman, CCO of Havas India

Advertising veteran and legend, Bobby Pawar as the chairman and CCO of Havas India. As of now, he has not taken up any role and has supposedly moved away from advertising.

Pawar now calls himself ‘self-employed’. 

“It is hard to walk away from what I have loved for thirty-one years. But I have always chosen to do the hard thing. Like taking on the challenges of changing the course of the agencies I have helmed. Now it’s time to do that with my own life. What is certain though, is that writing will be a huge part of whatever I dive into next. I am nothing if not a storyteller, a craftsman who chisels prose with a pen,” were Pawar’s words on his exit from the industry.

Deepa Krishnan, Hyatt Hotels Corporations

In November, Deepa Krishnan the role of marketing head at Hyatt Hotels Corporations, after her four-year tenure at Starbucks. 

Previously, she served as the executive director of strategy at Kantar and held the position of head of branding and marketing communication at Idea Cellular for a three-year period.

Deepika Warrier,

… Read More ...

Rewind 2023: A transformative year for Media, Marketing, Advertising – Irvinder Ray

by  on  in Advertising & Marketing

It’s time to review the most significant industry developments as the year 2023 draws to a close. Adgully is reviewing the year 2023 for M&E, Advertising, Digital, Marketing, PR, and communications, along with leading names in the industry as part of its annual Rewind series.

Recapping the year 2023, Irvinder Ray, Partner, Deloitte India, recalled how the year 2023 was a transformative year for the Media, Marketing, and Advertising industry in India, demonstrating innovation and resilience in the face of economic challenges, quickly adapting to changes, with noteworthy developments in artificial intelligence, programmatic technology, and data analytics. Moreover, there was a considerable shift towards content that was more interactive and personalised.

Insights and analytics driven by AI have helped advertisers to comprehend consumer behaviour at a deeper level, thereby leading to targeted advertising and improvement in campaign effectiveness with the optimisation of ad spending, says Ray. There was a significant shift towards customer-centric contentas well as the increase in influencer marketing, usage of data technology for better quality ads, and more personalised, eco-friendly messaging and content. Leveraging AR and VR in ads is another highlight of 2023. The shift from traditional to digital media was all the way more evident.

Media, Marketing, and Advertising ecosystem in 2023

The year 2023 was a transformative one for the Media, Marketing, and Advertising ecosystem in India. Despite challenges posed by external economic factors, the industry demonstrated resilience and innovation, responding with agility to shifting market trends. Significant strides were made in digital advertising, particularly in areas such as programmatic technology, artificial intelligence, and data analytics. The growth trajectory of the OTT sector denoted the continued rise of digital content consumption amongst Indian audiences.

The industry adapted to changing consumer behaviours, with a noticeable shift towards personalized and interactive content. AI-driven analytics and insights

… Read More ...