Published July 26, 2023
The global market for healthcare advertising, estimated at USD 39,400 million in 2022, is projected to witness substantial growth, reaching a revised size of USD 67,132 million by 2030, with a CAGR of 6.10% during the forecast period 2023-2030.
Healthcare advertising is a customer-focused strategy that employs multi-channel, highly targeted techniques to protect and enhance overall health. Patients now have similar expectations of healthcare organizations as they have of retailers, technology companies, and other industries, according to a McKinsey survey. This marketing approach aims to attract healthcare consumers, guide them throughout their healthcare journey, and maintain their engagement with the health system.
Major Market Players
Key players in the global healthcare advertising market include Xandr Inc., Verizon, Kayzen, NextRoll Inc., Google, Adobe, Magnite Inc., MediaMath, IPONWEB Limited, VOYAGE GROUP, Integral Ad Science Inc., The Trade Desk, Connexity, Centro Incorporated, RhythmOne LLC, and others.
Get the PDF Sample Copy (Including FULL TOC, Graphs, And Tables) Of This Report @:
Market Drivers and Opportunities:
Increase in Investments for Healthcare Advertising: Direct-to-consumer pharmaceutical advertising (DTCPA) has become a prominent form of public health communication, with heavy investments in online display ads, brand websites, and social media initiatives. Healthcare advertising is used in various healthcare applications, including medical insurance, over-the-counter medicines, pharmaceutical manufacturers, fitness and diet goods, medical equipment, and more. Rising investments in pharmaceuticals, competition, and increasing demand contribute to the growth of healthcare advertising.
Rising Opportunities in Digital Marketing: The healthcare industry is embracing digital marketing to reach and engage patients effectively. Utilizing social media, optimizing websites, and incorporating digital marketing into SEO strategies enhance web traffic and conversion rates. Digital marketing offers healthcare businesses greater ease and precision in content development and distribution, facilitating patient education and engagement.
The Report Will Include