Tag: Paid

Gain an Edge in Your Self-Storage Marketing With Paid Online Advertising

In today’s digital landscape, self-storage operators are constantly seeking effective ways to boost their online presence and attract more customers. Two primary strategies have emerged as frontrunners in this endeavor: search engine optimization (SEO) and paid online advertising. While both have their merits, this article delves into distinct advantages of the latter. Learn how you can use paid online ads to gain a competitive edge.

1. Immediate Results

One undeniable benefit of paid online advertising is its ability to deliver immediate results. Campaigns such as pay-per-click enable you to place your self-storage content in front of a target audience instantaneously. In contrast, SEO can take weeks or even months to yield noticeable outcomes.

2. Precise Audience Targeting

Paid online advertising offers unparalleled precision when it comes to audience targeting. You can fine-tune your campaigns to reach specific demographics, geographic regions, interests and more. This level of control ensures that your self-storage marketing efforts are directed at the most relevant and likely-to-convert prospects.

3. Scalability

Paid online advertising allows you to scale your marketing efforts quickly. Whether you’re looking to increase your budget, expand your campaign reach, or launch new products or services, it accommodates these changes with ease. SEO, on the other hand, requires continuous and often gradual optimization to see similar scalability.

4. Guaranteed Visibility

In a world where competition for online visibility is fierce, paid online advertising guarantees that your self-storage content is seen by your target audience. With SEO, your ranking on search engine results pages can fluctuate, leaving your visibility uncertain. Paid advertising provides a safety net, ensuring your message reaches potential customers.

5. Measurable Return on Investment (ROI)

Paid online advertising provides robust tools for measuring ROI. You can track key metrics like click-through and conversion rates, and cost per acquisition with precision. This data-driven

Read More ...

The Combined Potential Of Paid Ads And Organic Marketing

Alex Quin is CMO of award-winning Digital Marketing firm UADV. He is a full-stack marketing expert, global keynote speaker & podcast host.

Marketing strategies usually come in two forms: paid advertising and organic marketing. Each has its distinct advantages. While paid advertising promises quick results, organic content is more likely to endure over time. So striking the right balance between these two approaches is pivotal.

Let’s take a look at the intricate dynamics between these strategies and explore how their integration creates a synergistic effect that maximizes results. By understanding the unique strengths of each approach and their combined potential, you can navigate the complex marketing landscape with confidence and finesse.

Paid Advertising: The Allure And The Challenges

The appeal of paid advertising is that it helps you instantly position products and services in front of a vast and targeted audience, thereby attracting potential customers almost immediately. Ad spending is projected to increase to nearly $875 billion this year, underscoring the undeniable significance of paid advertising in the modern marketing landscape. The immediate and extensive impact of paid ads empowers brands to seize fleeting consumer attention, making it an indispensable weapon in the marketer’s arsenal.

Ad Fatigue And Consumer Skepticism

Unfortunately, the allure of paid advertising can diminish over time due to a phenomenon known as ad fatigue. Ad fatigue happens when consumers are repeatedly subjected to the same or similar advertisements, leading to less engagement with ads and fewer clicks.

Another challenge posed by paid advertising is consumer skepticism. Given that paid ads are inherently promotional, they can trigger skepticism among discerning consumers who are increasingly wary of overt marketing tactics. Relying exclusively on paid advertising thus puts brands at risk of diluting their credibility, as customers may question the authenticity of the messaging and the underlying

Read More ...

3 Cost-Effective Ways to Do Paid Advertising for Your Small Business

  • It’s a tough market for paid advertising, but these marketers found a way to see results from it.
  • Justin Fredlender, the VP of growth for vitamin brand Ritual, said to start with one ad channel.
  • Katie Wilson of snack brand BelliWelli said traditional methods like billboards can pay off.
  • This article is part of “Marketing for Small Business,” a series exploring the basics of marketing strategy for SBOs to earn new customers and grow their business. 

It’s a tough economy for paid advertising these days. Ad prices are fluctuating wildly, technology changes have made it harder to target audiences and track results, and many marketers are grumbling that they just don’t see the ROI that they used to for paid online advertising. Meanwhile, cash-strapped small-business owners may feel like they should just rely on organic marketing instead.

Not so fast: There are still plenty of companies finding value in paid marketing to get in front of new customers, grow their brand reach, and increase sales. “Yes, there are opportunities to use organic social media and mediums that are free, but at the end of the day, you can’t find reach like you can with paid marketing,” Justin Fredlender, the vice president of growth for vitamin brand Ritual, told Insider.

Carrie Sporer, the cofounder of showerless shampoo brand Swair, added that the pay-to-play approach may have a lower conversion rate than more organic strategies, but she’s found it to be more efficient for getting in front of new customers with a relatively low time investment. 

Sporer, Fredlender, and other small-business owners shared with Insider the strategies that have been helping them get results from paid

Read More ...

5 Paid Advertising Tactics to Improve Performance Marketing Boost performance marketing with SEM

Improve performance marketing

If you aren’t optimizing your paid advertising efforts to improve their performance, you aren’t making the best use of your marketing spend.

Marketing and advertising aren’t new or novel practices in the world of business. In fact, they pre-date the industrial revolution. Archaeological evidence reveals that advertisements were carved into the walls of buildings & tombs, as well as on papyrus. It is fascinating to see how advertising has evolved over time; an evolution that brought to life newspaper ads, billboards, events, TV ads and more. The most widespread challenge with these methods was that there was no way of telling if one was more effective than the other, and all of them required bigger budgets to really create an impact.

The late 1900s and 2000s provided some answers to these questions when the virtual world began to boom, with over 5 million homes connected via the internet. Digital marketing started to secure its place in the marketing mix and improved marketing teams’ ability to leverage KPIs like impressions, reach, traffic and more. While these stats provided some answers, they also created an appetite for a more data-driven approach.

This fundamental need to do better gave rise to performance marketing as a methodology. Teams were not only able to measure the number of sales opportunities they created for the business, but they were also able to attribute them to revenue generated. Its significance in paid advertising is obvious. But as technology, customer expectations, and market dynamics evolved, so did performance marketing.

In the current market scenario, with ever-shrinking budgets, these five tactics will help you tailor your advertising approach strategically to ensure it impacts the bottom line.

Tactic 1: Align ad strategy with buyer’s journey

A successful ad campaign is designed to promote engagement and guide them toward a conversion

Read More ...

Paid, Owned & Earned Media: What Is The Difference?

The internet is like the universe: There are so many things whizzing around all the time and in just about every place that it can be hard to know exactly what’s what.

Just like the universe, we categorize phenomena to understand them better. Media can appear in various types, forms, and channels.

But there are three categories critical for marketers to understand. They are:

  • Paid media.
  • Owned media.
  • Earned media.

The task ahead is to understand what each type of media means and, more importantly, how to employ each separately and together.

What Is Paid Media?

The key to wielding anything skillfully is defining and understanding it. To that end: What is paid media?

As it sounds, paid media is any content you pay to have placed on an advertising platform.

Paid media includes PPC ads on Google, ads on Facebook, and display ads that follow you on websites that sell ad space.

You could also go back to physical paid media and identify newspapers, magazines, and billboards as platforms that sell ad space.

Paid media is one of the primary ways that businesses advertise today.

Ads placed on Google, Facebook, Instagram, Twitter, and other places generate billions in revenue for those platforms annually.

Your ROI for the paid media you place will depend on so much, from the copy you write to the imagery you use, but rest assured; you can win traffic and conversions from your paid media efforts if you approach them in all the right ways.

media venn diagramImage created by author, February 2023

What Is Owned Media?

Conversely, owned media is any content you entirely own and can publish yourself without additional costs or effort.

Owned media can have any purpose you give to it. Like paid media, your goals for your owned media could be anything,

Read More ...

Taulia: Half of Businesses Are Paid Late

Article content

Reports of customer late payments have increased 39% year-over-year

SAN FRANCISCO — Half (50%) of businesses surveyed are being paid late by their customers, according to a supplier sentiment survey conducted by Taulia, a leading provider of working capital management solutions. This is the highest percentage since the annual survey began, and a sharp rise from 36% receiving payments late from the prior year.

Article content

Taulia’s global Supplier Sentiment Survey, which has been conducted since 2014 and this year collected the views and insights of over 9,600 respondents across the world, found that only four in ten (41%) are paid on time by their customers.

Article content

Adding to business’ financial pressures, the survey found that more than two-fifths (42%) of respondents expect an increase in borrowing costs over the next 12 months. Of which, nearly a tenth (7%) predict their costs to increase by over 10%.

To protect their working capital needs, bridge cash flow gaps, and help support business growth, three-fifths (59%) of respondents expressed interest in taking early payment for a discount at least some of the time. The main reasons for taking early payments include:

○ Cash flow gap (48%)

○ Working capital need (26%)

○ Collections/payment predictability (24%)

○ Ease of use (12%)

○ Reduce Days Sales Outstanding (9%)

Cedric Bru, CEO of Taulia, commented: “Amidst high inflation and market turbulence, businesses across the globe are facing financial strain. A marked rise in late payments this year is the latest in a longer trend of behavior, suggesting that businesses are navigating through a tough financial period.”

“In times like these, working capital solutions are more important than ever for businesses looking to financially future-proof themselves. Not only do these solutions allow them to access extra liquidity to optimize their cash flow, but

Read More ...

Visualizing the Most Popular Paid Subscription News Websites

Ranked: The Top 50 Most Visited Websites in the World

Estimates vary, but there are upwards of two billion websites in existence in 2023.

If we were to rank all of these websites according to their traffic numbers, we would see a classic power law distribution. At the low end, the vast majority of these websites would be inactive, receiving little to no traffic. On the upper end of the ranking though, a handful of websites receive the lion’s share of internet traffic.

This visualization, using data from SimilarWeb, takes a look at the 50 websites that currently sit at the top of the ranking.

Which Websites Get the Most Traffic?

Topping the list of most-visited websites in the world is, of course, Google. With over 3.5 billion searches per day, Google has cemented its position as the go-to source for information on the internet. But Google’s dominance doesn’t stop there. The company also owns YouTube, the second-most popular website in the world. Together, Google and YouTube have more traffic than the next 48 websites combined.

The power of YouTube, in particular, is sometimes not fully understood. The video platform is the second largest search engine in the world after Google. As well, YouTube has the second highest duration-of-visit numbers in this top 50 ranking. (First place goes to the Chinese video sharing website, Bilibili.)

But Google and YouTube aren’t the only big players on the internet. Other websites in the top 50 ranking include social media giants Facebook, Instagram, and TikTok. In particular, TikTok has seen a surge in popularity in recent years and is now one of the most popular social media platforms in the world.

Here’s the full top 50 ranking table form:

Rank Website Monthly Traffic Category Country
#1 google.com 85.1B Search
Read More ...