Local business owners know digital marketing is critical. Unfortunately, many don’t sustain growth because they cannot maintain consistency or because they run out of ideas. The good news is, effective digital marketing is a beautiful mix of search engine optimization, pay-per-click marketing, content marketing, social media advertising, and more—and with ever-changing trends, there are always ways to come up with new ideas.
Yet as a business owner, it can be hard to come up with those new ideas. That’s why we’ve created this guide, which will cover local marketing suggestions and tips in four overarching categories:
- Local Facebook and Google advertising
- Local listings and review sites
- Local SEO
- Social media marketing
- Email marketing
- Community-based marketing
Some of these strategies are tried and true, while others may be new to you (rhyme not intentional, but we’ll go with it). The point is, there is something in here for everyone, whether you’re a rookie local marketer or a more seasoned and savvy specialist.
Effective local marketing ideas: advertising
Small businesses often have a small budget, so it might seem strange to have this as the first and foremost grouping of local marketing ideas. The truth is, thanks to the advanced targeting capabilities of online ads, they are a cost-effective way to get qualified exposure for your lcoal business. The key is to do it right. Here are nine ideas and suggestions to use it to get a solid ROI on your advertising spend.
1. Run Google Ads
Google, one of the foremost search engines in the world, allows you to target potential customers in your local area specifically with pay-per-click ads. With this platform, you can run the classic search engine result Google Ad, Google Local Services Ads (Google LSA tips here), Google Shopping Ads, and more.
A higher volume of inquiries