Tag: Research

Why You Should Invest in Research and Development (R&D)

Research and development (R&D) is the part of a company’s operations that seeks knowledge to develop, design, and enhance its products, services, technologies, or processes. Along with creating new products and adding features to old ones, investing in research and development connects various parts of a company’s strategy and business plan.

According to the latest Business Enterprise Research and Development survey by the National Center for Science and Engineering and the U.S. Census Bureau, businesses spent $32.5 billion to support their R&D activities in 2020.

Here are some reasons your business should invest in research and development.

Key Takeaways

  • Research and development (R&D) is an essential driver of economic growth as it spurs innovation, invention, and progress.
  • R&D spending can lead to breakthroughs that can drive profits and well-being for consumers.
  • Today, R&D is present in nearly every business sector as companies jockey for position in their respective markets.
  • Smaller firms engaged in R&D can offset some of these costs and attract investors thanks to a federal tax break.

Investing in Research and Development (R&D)

The Internal Revenue Service’s definition of research and development is investigative activities that a person or business chooses to do with the desired result of a discovery that will create an entirely new product, product line, or service.

However, the activities don’t only need to be for disovering new products or services—this is only for tax purposes.

R&D isn’t just about creating new products; it can be used to strengthen an existing product or service with additional features.

Research refers to any new science or thinking that will result in a new product or new features for an existing product. Research can be broken down into either basic research or applied research. Basic research seeks to delve into scientific principles from an academic standpoint, while

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Why Marketing Research Is Important

Marketing research is a critical tool that businesses and organisations use to gather valuable information about their target market and industry. By conducting research, companies can gain insights into customer needs, preferences, and behaviour, as well as market trends and the competitive landscape. In this article, we’ll explore five reasons why marketing research is important for businesses and organisations.

5 reasons why marketing research is important

Is your company on the fence about investing in marketing research? If so, read on for five reasons why marketing research is important to the viability and longevity of your business.

1. Marketing research helps businesses understand their customers.

Knowing your customers is the first step in running a successful business. And while this may sound simple enough, it can be difficult to look inside the consumer psyche—one whose needs, preferences, and behaviours are ever-evolving.

Fortunately, marketing research can give you a peek behind the curtain, helping you understand what motivates current as well as potential customers. A marketing research survey, for example, can provide insight into pricing sensitivity among a segment of your target population. The data yielded may suggest that boomers are more likely to purchase a product based on price alone while millennials are more motivated by the values of the respective company. Based on this information, you can tailor your offerings to better meet these needs.

Let’s take a closer look at what else marketing research can tell you about your target audience.

a. Marketing research reveals demographic data.

Through conducting surveys, you can better understand characteristics of your buyers, like age, gender, race, and ethnicity. You can also collect socioeconomic information like education, income, and employment status. These variables can help you engage in audience segmentation, which essentially involves tweaking your brand messaging to appeal to various subgroups.


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Top 20 Most Promising Market Research Companies In India 2023


Market research plays a crucial role in the success of any business. It helps companies understand their customers’ needs, preferences, and behaviour, enabling them to create better products and services. In India, the market research industry is growing rapidly, with many promising companies offering high-quality services.


In this article, we will explore the top 20 most promising market research companies in India for 2023. These companies have established a reputation for delivering accurate and actionable insights to help businesses make informed decisions.


The companies on our list offer a range of research services, including market research, competitive analysis, consulting, and more. They cater to clients from various industries, including healthcare, technology, energy, and consumer goods.


The market research companies on our list use the latest technologies and tools to collect and analyze data. They use a combination of primary and secondary research methods to gather data and provide insights. They also use advanced analytics to provide deep insights into customer behavior and market trends.


These companies have a team of experienced researchers, analysts, and consultants who provide deep insights and accurate market intelligence to businesses. Their research reports are known for their comprehensive coverage, accuracy, reliability, and actionable insights. These companies help businesses stay ahead of the competition by providing timely and relevant information.

1. Nielsen Indianielsen company profile, logo, establishment, founder, net worth, solutions, products and many more - deshi companies

Nielsen India is one of the top market research companies in India, offering insights and analytics across various sectors such as media, consumer packaged goods, retail, and more. With a focus on providing data-driven solutions to its clients, Nielsen India is known for its expertise in market research, analytics, and measurement.

The company offers a range of services such as audience measurement, brand tracking, consumer insights, and media planning. Nielsen India leverages its global expertise and local market knowledge to deliver high-quality insights

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Using EDGAR to Research Investments

The EDGAR database provides free public access to corporate information, allowing you to research a public company’s financial information and operations by reviewing the filings the company makes with the SEC.  You can also research information provided by mutual funds (including money market funds), exchange-traded funds (ETFs), and variable annuities.

Where to begin?

In addition to this link, you have two ways of accessing EDGAR from the SEC.gov home page: 

  • To search for a public company, type the company’s name or ticker symbol in the search bar at the top of the home page. 

Image showing Search buttons on the page


Image showing EDGAR Search Tools

Form Types

EDGAR presents search results in chronological order and identifies the filings by form types, shown in the first column of the search results.  For example, the form type for the annual report on Form 10-K filed by domestic public companies is “10-K.”  

Filings with “/A” appended to the form type code indicate an amendment.  For example, the form type “10-K/A” would indicate an amendment to a Form 10-K filing. 

This guide describes where you can find certain types of information in common filings by public companies, mutual funds, and ETFs.  A more comprehensive list of the types of forms filed on EDGAR can be found at this forms list.

Financial Information and Results of Operations

Domestic public companies file annual and quarterly reports, as well as current reports when certain events occur that require prompt disclosure.  The annual and quarterly reports include financial statements for the relevant period.

Form Type Description


Annual report – Provides audited annual financial statements, a discussion of material risk factors for the company and its business, and a management’s discussion and analysis of the company’s results of operations for the prior fiscal year.


Quarterly report – Provides unaudited quarterly financial statements, updates

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Global Healthcare Advertising Market Expected To Reach USD 67,132 Million By 2030 With A CAGR Of 6.10%| Report By Introspective Market Research


Published July 26, 2023

Healthcare Advertising Market

The global market for healthcare advertising, estimated at USD 39,400 million in 2022, is projected to witness substantial growth, reaching a revised size of USD 67,132 million by 2030, with a CAGR of 6.10% during the forecast period 2023-2030.

Market Overview:

Healthcare advertising is a customer-focused strategy that employs multi-channel, highly targeted techniques to protect and enhance overall health. Patients now have similar expectations of healthcare organizations as they have of retailers, technology companies, and other industries, according to a McKinsey survey. This marketing approach aims to attract healthcare consumers, guide them throughout their healthcare journey, and maintain their engagement with the health system.

Major Market Players

Key players in the global healthcare advertising market include Xandr Inc., Verizon, Kayzen, NextRoll Inc., Google, Adobe, Magnite Inc., MediaMath, IPONWEB Limited, VOYAGE GROUP, Integral Ad Science Inc., The Trade Desk, Connexity, Centro Incorporated, RhythmOne LLC, and others.

Get the PDF Sample Copy (Including FULL TOC, Graphs, And Tables) Of This Report @:


Market Drivers and Opportunities:

Increase in Investments for Healthcare Advertising: Direct-to-consumer pharmaceutical advertising (DTCPA) has become a prominent form of public health communication, with heavy investments in online display ads, brand websites, and social media initiatives. Healthcare advertising is used in various healthcare applications, including medical insurance, over-the-counter medicines, pharmaceutical manufacturers, fitness and diet goods, medical equipment, and more. Rising investments in pharmaceuticals, competition, and increasing demand contribute to the growth of healthcare advertising.

Rising Opportunities in Digital Marketing: The healthcare industry is embracing digital marketing to reach and engage patients effectively. Utilizing social media, optimizing websites, and incorporating digital marketing into SEO strategies enhance web traffic and conversion rates. Digital marketing offers healthcare businesses greater ease and precision in content development and distribution, facilitating patient education and engagement.

The Report Will Include

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Texas Business and Company Research


Researching the history of a company can involve compiling information from a variety of sources. The Texas State Library and Archives collections contain business information produced or gathered by local, state, and federal government agencies. The resources below may be helpful as you develop your research strategy.

Biennial report of the Secretary of State

Texas. Secretary of State. Biennial report of the Secretary of State of the State of Texas. Austin, 1904

The Texas Secretary of State (SOS) Corporations Section collects information on corporations, limited liability partnerships, and non-profit associations.

  • SOS Business Services "" provides instructions and forms for requesting current corporation information.
  • Use the Texas Comptroller of Public Accounts Taxable Entity Search "" to find public company information filed with the Texas SOS, such as mailing address, SOS registration date, management, ownership, and registered agent.

Texas Secretary of State biennial reports include lists of corporations or associations filed with the Corporations Section. The information in these lists becomes more detailed over the years, however these reports do not contain the text of the charters.

  • Digitized copies of reports covering 1881-1930 are available from HathiTrust "". Not all reports or years are digitized or available.
  • Print copies for 1882-1934 are available through TSLAC. Contact your local library for assistance with borrowing these publications or requesting scans through interlibrary loan (ILL).
  • The WorldCat record "" lists libraries that may have print copies of these reports. You can confirm availability with these libraries directly.

Indexes and registers of corporations dated 1871 to 1928 are part of the Texas State Archives collections. To request a search of these volumes, send an email to [email protected] with the company name you would like us to search.

Most public companies in the United States are required to file annual shareholder reports with the Securities and Exchange Commission (SEC). Detailed financial and operational information can

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US banks scramble on research fees as reprieve on European rules runs out

NEW YORK, June 28 (Reuters) – Wall Street banks and brokerages are in a last-minute scramble to meet a July 3 deadline to charge investors for research reports, bankers and others in the industry said, a requirement that threatens their European business if they fail to comply.

Bank of America Corp (BAC.N) and Jefferies Financial Group were among the earliest U.S. banks to comply with the rules – but many others have not yet met the standards and are rushing to catch up, they said.

Failure to do so could mean losing millions of dollars worth of business as U.S. firms must comply to continue providing research-related services to European clients. Many in the banking industry had hoped a regulatory reprieve in place since October 2017 would be extended beyond July 3, analysts said, explaining the reason behind the eleventh-hour scramble.

The challenge is more likely being felt by smaller and regional firms who lack European operations rather than the largest Wall Street banks, who are expected to meet the deadline, analysts said.

Banks typically provide research to clients as part of a broader offering of services, but that changed when the European Union introduced the Markets in Financial Instruments Directive (MiFID) II laws in 2018 to improve transparency.

Since then, firms operating in the European Union have been required to “unbundle” or itemize charges to investors for research such as stock picks, bespoke studies and meetings with analysts. The fees are separate from those charged for executing trades.

“It took about a year for us to become compliant to MiFID II laws — it was a long, intense process,” said Candace Browning, head of BofA Global Research. “There were definitely negotiations, there were detailed conversations with clients.”

U.S. financial firms were initially given an exemption by the U.S. Securities

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How to Research Stocks | The Motley Fool

Two professional men looking at stock charts on a monitor.

Image source: Getty Images.

Analyzing stocks helps investors find the best investment opportunities. By using analytical methods when researching stocks, we can attempt to find stocks trading for a discount to their true value. This can put you in a great position to capture market-beating returns in the future.

1. Understand the two types of stock analysis

When it comes to analyzing stocks, there are two basic ways you can go: fundamental analysis and technical analysis.

Fundamental analysis

This analysis is based on the assumption that a stock price doesn’t necessarily reflect the intrinsic value of the underlying business. This is the central tool value investors use to try to find the best investment opportunities. Fundamental analysts use valuation metrics and other information to determine whether a stock is attractively priced. Fundamental analysis is designed for investors looking for excellent long-term returns.

Technical Analysis

Technical analysis generally assumes that a stock’s price reflects all available information and that prices generally move according to trends. In other words, by analyzing a stock’s price history, you may be able to predict its future price behavior. If you’ve ever seen someone trying to identify patterns in stock charts or discussing moving averages, that’s a form of technical analysis.

One important distinction is that fundamental analysis is intended to find long-term investment opportunities. Technical analysis typically focuses on short-term price fluctuations.

We at The Motley Fool generally are advocates of fundamental analysis. By focusing on great businesses trading at fair prices, we believe investors can beat the market over time.

2. Learn some important investing metrics

With that in mind, let’s take a look at four of the most important and easily understood metrics every investor should have in their analytical toolkit to understand a company’s financial statements:

  • Price-to-earnings (P/E) ratio: Companies report
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Advertising returns to depicting women of all ages far more often in domestic roles, research finds

Dive Temporary:

  • Fifty-7 % of figures in advertisements across 2021 and 2022 were gals, while 43% were adult men, in accordance to the “Gender in Advertising 2023 Report” from CreativeX.
  • In 2022, adult men were solid in skilled roles 73% more frequently than ladies when compared to the past yr and 30% much more frequently in leadership roles. Females had been solid 46% more generally in domestic roles and 3.6% more normally in family settings. These trends have been compounded when age and race ended up taken into thought.
  • The illustration of females in skilled options declined 21% in 2022, whilst investing on these types of advertisements fell 35%. The results implies gender illustration in promotion shifted past 12 months, with ladies much more very likely to be cast in domestic or spouse and children roles than in the preceding calendar year. 

Dive Insight:

Irrespective of the larger percentage of woman representation in the promoting space, the advertising and marketing sector is continue to a prolonged way from genuine fairness. Past a change in direction of portraying gals much more commonly in domestic and loved ones roles, the selection of women of all ages operating in the field fell 24% concerning 2021 and 2022, according to She Runs It. The decline of girls employees in the space might be partly responsible for the diminished illustration of gals in the professional placing across advertising categories.

Although professional settings all round had been utilized less usually last year — possibly simply because of the progress of do the job-from-household and hybrid operating — there was continue to a very clear change in gender representation, for every the findings. Of the figures in adverts shown in specialist configurations, 61% had been gals in 2021. By 2022, that amount dropped to 48%. While

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Digital Diabetes Management Market-2023 will Revenue to Cross US$ 14730 million by 2028 Research by Business Opportunities, Top Companies report covers, Market-specific challenges, consumption by Regional data

Proficient Market Insights

Proficient Market Insights

PUNE, Jan. 23, 2023 (GLOBE NEWSWIRE) — “Digital Diabetes Management Market” research report focus on overall information that can help to take decisions on current market situation.

Digital Diabetes Management Market Report Contains 2023: –

  • Complete overview of the global Digital Diabetes Management Market

  • Due to the COVID-19 pandemic and Russia-Ukraine War Influence, the global market for Digital Diabetes Management estimated at US$ 6891.2 million in the year 2022, is projected to reach a revised size of US$ 14730 million by 2028, growing at a CAGR of 13.5% during the forecast period 2022-2028.

  • The USA market for Digital Diabetes Management is estimated to increase from $ million in 2022 to reach $ million by 2028, at a CAGR of % during the forecast period of 2023 through 2028.

  • The China market for Digital Diabetes Management is estimated to increase from $ million in 2022 to reach $ million by 2028, at a CAGR of % during the forecast period of 2023 through 2028.

  • The Europe market for Digital Diabetes Management is estimated to increase from $ million in 2022 to reach $ million by 2028, at a CAGR of % during the forecast period of 2023 through 2028.

  • Top Country data and analysis for United States, Canada, Mexico, Germany, France, United Kingdom, Russia, Italy, China, Japan, Korea, India, Southeast Asia, Australia, Brazil and Saudi Arabia, etc. It also throws light on the progress of key regional Digital Diabetes Management Markets such as North America, Europe, Asia-Pacific, South America and Middle East and Africa

  • Description and analysis of Digital Diabetes Management market potential by type, Deep Dive, disruption, application capacity, end use industry

  • impact evaluation of most important drivers and restraints, and dynamics of the global Digital Diabetes Management Market and current trends in the enterprise

  • The global

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