Epsilon, a global advertising and marketing technology company and part of Publicis Groupe, has been selected by online specialty bike and accessory retailer BikesOnline to lead its digital advertising campaigns in Australia.
Epsilon, a global advertising and marketing technology company and part of Publicis Groupe (Euronext Paris FR0000130577, CAC 40), today announced it has been selected by online specialty bike and accessory retailer BikesOnline to lead its digital advertising campaigns in Australia. BikesOnline will use Epsilon Digital—Epsilon’s suite of solutions for people-based, performance-driven digital media, to find and engage its most valuable customers.
Epsilon Digital is powered by Epsilon’s industry-leading identity offering, CORE ID. This powerful combination gives BikesOnline the insights needed to send individual-level messages to the right people at the right time, driving repeat purchases from existing customers. Data shows that acquiring a new customer can cost between 5-25 times as much than retaining a customer. On average, active customers will spend 30% more on a purchase than a new customer, and active customers are 50% more likely to try a new product than a new customer.
Rainer Schmid, Global Direct Marketing Manager at BikesOnline, said, “Epsilon played a crucial role in the expansion of our top-of-funnel campaign strategy. We chose to work with Epsilon due to their CORE ID solution and ability to measure incremental growth in revenue generated directly from the platform. The use of test and control groups to measure these incremental gains along with product category-level insights has been quite valuable to the BikesOnline business. Partnering with the Epsilon team has been an amazing experience. The level of account management, analytics and creative process is wonderfully refreshing compared to what we’ve experienced with other adtech and martech companies.”
Ashish Sinha, Managing Director of Epsilon APAC MEA, said, “Our belief in and respect