Tag: social

Top Social Media Marketing Agencies for 2024

The days of restricting your media to traditional channels are well gone. Most businesses have a finite social media marketing budget, so it makes sense to spend it carefully. Marketing through social media can be highly effective and cost-efficient. If your customers and potential clients are on social media, then you need to be visible there too. 

Many businesses either lack the time or skill to devote to running their social media marketing campaigns themselves. According to a marketing survey we conducted, marketers identify social media marketing as the source of their highest digital marketing ROI, with 38.5% of respondents affirming its effectiveness. Yet, it’s important to note that while social media excels in delivering immediate ROI, SEO stands out for its contribution to overall marketing objectives and its unmatched cost-effectiveness over time.


Top Social Media Marketing Agencies for 2024:

Top

social media marketing agencies

2024

Disruptive Advertising

Size: 50+

Best for: Businesses of all sizes

Minimum Project Price: $5,000 onwards

Location: Pleasant Grove, Utah

Channels: Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitter

Utah-based Disruptive Advertising splits its services into PPC management, site testing, analytics consulting, and software. In terms of social media marketing, their primary focus is on PPC, Facebook, and LinkedIn ads in particular.

They see their clients’ bottom line as their top priority. To maximize returns, they optimize their clients’ PPC campaigns every week. The social media marketing company continuously optimizes their ads and targeting to achieve the highest yield and lowest costs possible.

Disruptive Advertising describes itself as being on a mission to change the world—one click-at-a-time. They test and analyze every aspect of your campaign and rigorously optimize it from click-to-close. 

Although Disruptive Advertising sees Google ads as the powerhouse of PPC advertising, they recognize the importance of Facebook for B2C marketing, and LinkedIn for

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Evok Advertising Releases New Blog on Building a Social Media Marketing Strategy for Brand Growth

Evok Advertising logo

Evok Advertising logo

Evok Advertising unveils powerful social strategies to boost brand growth – Expert guide on content, campaigns, analytics & more.

We’re thrilled to share our social media marketing expertise to help businesses grow. Our team deeply understands this landscape and is committed to enabling clients to harness social media’s power.”

— Larry Meador

LAKE MARY, FLORIDA, UNITED STATES, March 28, 2024 /EINPresswire.com/ — Evok Advertising, a leading marketing agency, has just released their latest blog post titled “Building a Social Media Marketing Strategy: How Social Media Can Help You Grow Your Brand.” This informative and timely blog aims to help businesses understand the importance of social media in today’s digital landscape and how it can be utilized to drive brand growth.

In today’s fast-paced and ever-evolving market, having a strong social media presence is crucial for businesses looking to expand their reach and connect with their target audience. With over 4 billion daily social media users worldwide, it has become an essential tool for businesses to engage with their customers, build brand awareness, and drive sales. However, many businesses struggle with creating an effective social media marketing strategy. This is where evok Advertising comes in.

The blog, written by the experienced team at evok Advertising, provides valuable insights and tips on how businesses can develop a successful social media marketing strategy. It emphasizes the importance of defining quantifiable key performance indicators (KPIs) tied to core objectives like increasing credit union memberships, restaurant reservations or client registrations. Creating engaging social content that reflects a brand’s personality is also highlighted.

“Experienced social media marketing staff deeply understand platform algorithms, audiences, trends and can optimize branded profiles, post engaging content, run ads and track KPIs,” the blog states.

From identifying target audiences and setting measurable goals to creating

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Trump’s Truth Social won’t capture serious market share, Sorrell says

Anna Barclay | Getty Images News | Getty Images

Advertising guru Martin Sorrell has questioned the prospects of Donald Trump’s newly public Truth Social platform, saying it was currently “unfathomable” that clients would want to buy ads on the site.

The British businessman told CNBC on Wednesday that the former U.S. president’s social media platform has yet to prove its financial viability in an already challenging advertising market.

“It’s a bit unfathomable. What are the revenues there?” Sorrell, founder and executive chairman of digital marketing firm S4 Capital, said when asked if clients were likely to advertise.

Trump Media & Technology Group (TMTG), the company behind Truth Social, went public Tuesday after merging with shell company Digital World Acquisition in a deal known as a special purpose acquisition (SPAC).

Shares jumped more than 50% during a volatile first day of trade, before ending the session up 16%, giving the company a market cap of around $7.85 billion, according to the Associated Press.

The listing pocketed the presumptive Republican presidential candidate a paper fortune of over $4 billion for his 58% share of the company at a time when he faces mounting legal challenges. He was on the hook for a $454 million bond in a civil fraud case, but the fee was reduced to $175 million Monday following an appeal.

The fanfare comes even as the company has struggled to demonstrate a path to profitability.

“It sort of defies reality, at least at the beginning,” said Sorrell said, who is also the founder and former CEO of ad agency WPP.

A spokesperson for TMTG firmly dismissed claims that the share price move defied logic when contacted by CNBC.

Truth Social lost $10.6 million in the first nine months of 2023 on revenues of $3.4 million. According to Semafor, the

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20 Awesome Examples Of Social Media Marketing

Technology makes the world seem a lot smaller.

Keeping up with friends and family on the other side of the country or across the globe no longer requires an expensive telephone call or slow, one-way snail mail.

Instead, thanks to the power of social media, we can bridge distances in the blink of an eye. In just seconds, you can share updates about your life or check in with anyone with internet access.

Social media has changed how we communicate and how we consume information and entertainment.

These platforms unlock a treasure trove of opportunities for savvy marketers, transforming how brands engage with their audience and share their stories on a global stage.

Why Is Social Media Marketing Important For Brands?

Social media platforms like Instagram, TikTok, X (Twitter), and Facebook – among others – present businesses with an opportunity to engage with a massive audience.

They are not just digital spaces for socializing; they are vibrant marketplaces.

As of 2024, the global social media user base had soared to over 4.8 billion people, representing an ever-expanding audience for brands – and a whole lot of potential customers.

Social media provides the opportunity for marketers to humanize their brand through compelling storytelling that showcases their identity and values.

With social media marketing, brands can weave their narratives, engage vast audiences without hefty budgets, and raise awareness and consideration for their company with a broader audience.

It’s also a powerful tool for building authentic relationships with your target consumer.

You can conduct real-time customer service, gather feedback (both positive and negative), and build brand trust over time by interacting and engaging with your social community across specific platforms.

In addition:

  • 68% of consumers follow brands on social media to stay updated about products and services.
  • The average time spent on social
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50+ Must-Know Social Media Marketing Statistics for 2024 [Updated]

If you’re trying to improve your social media marketing strategy, understanding key industry statistics is the perfect starting point.

Social media statistics give you valuable insight into who your audience is, their interests and habits, as well as the state of the industry as a whole. This data helps you tailor your marketing strategies to boost engagement and ROI.

Stats can also help you benchmark your own performance within your industry and even uncover new opportunities.

Use the social media marketing statistics below to guide your presence in 2024 and beyond.

Social media usage statistics

It’s no secret that we’re all glued to social media (my screen time data supports this). To get a better idea of  how glued users are, let’s look at some social media usage statistics.

Below is a quick snapshot of how social media demographics and usage are changing, which networks are winning and how hooked consumers are on social.

  1. In 2024, there are estimated to be 5.17 billion total social media users worldwide.
  2. The average person uses 6.7 different social networks per month.
  3. The amount of time internet users spend on social media declined slightly to 143 minutes per day.
  4. TikTok is the fastest-growing platform with a staggering 100% user growth rate between 2020 and 2022. And between Q3 2022 and Q3 2023, TikTok’s monthly active users grew 13%.
  5. The number of social media users worldwide grew by 320 million people from January 2023 to January 2024.

Growth may seem slow, but that’s due to the sheer number of people who already use social media. This means social media presents a huge opportunity for marketers and advertisers.

However, with users spread across several platforms, it’s more important than ever for brands to take a multi-channel approach. Don’t forget to leverage emerging platforms like TikTok

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Cultural advertising and marketing will go to a different level in the next couple of years, says Himanshu Arora of Social Panga

Himanshu Arora, co-founder, Social Panga, spoke about the key achievements of the agency in 2023, tasks on his to-do list for 2024, advertising trends that will grab the spotlight in 2024, and a lot more.

From a business point of view, what were the agency’s key achievements this year?

The year 2023 has been good in several ways. First, we opened up a lot of opportunities related to new technologies. From a business standpoint, we expanded our operations in Delhi and Dubai. Third, we launched our own influencer vertical, the TVU. Fourth, we formed our group that helped us scale to the next level, eye IPO plans, and set the roadmap for the next three to five years.

What are the key marketing trends that stood out for you in 2023?

With TikTok getting banned in 2020 and Meta focusing on Instagram reels, the focus of different channels or platforms has been on video content. But the way content reels have gone to a different level is most surprising. People generate content from their mobile phones, and we are consuming that content. Relatable content has a different meaning altogether.

We have seen how different brands are using content creators and how it has opened up a different distribution channel altogether, both from a product point of view and from a celebrity or communication standpoint. And people have started appreciating what the content creator economy brings to the table.

Consumerism has picked up a bit. Brands have started looking at profitability and other important metrics. And that’s also allowed to remove a lot of inefficiencies when one plunges money into startups and other things. So the conversation concerning marketing has been a lot more focused on profitability.

Since Social Panga has a solution-driven approach to production, content generation, and influencer content

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Google Lets Businesses Add Social Media Links To Profiles

Google has introduced the ability for businesses to add social media profile links directly in their Google Business Profile.

This new option enables companies to showcase their social media presence alongside other information in Google Search and Maps.

By having social media links accessible on their Google Business Profile, businesses can provide customers with more ways to connect, acquire information, and resolve issues.

New Feature Rollout

A new Google support page explains businesses can now control which social media links are displayed on their Google Business Profile.

Businesses can add one link per social media platform to their Business Profile. The supported platforms include Facebook, Instagram, LinkedIn, Pinterest, TikTok, X (formerly Twitter), and YouTube.

This feature is being rolled out gradually and is available in specific regions.

How To Use the New Feature

To add a social media link to a Google Business Profile, businesses need to access their profile, click ‘Edit profile,’ then ‘Business information,’ and finally, ‘Contact.’

Under ‘Social profiles,’ they can select the social media platform they wish to link and enter the web address.

Editing or removing the link follows a similar process.

To edit a link, businesses must update the web address field for the designated social media link. To remove a link, click on the ‘Trash’ icon next to the social media profile that needs to be deleted.

Occasionally, Google automatically adds social media links to eligible Business Profiles. To modify these auto-added links, businesses can add a new link for the same social media platform following the same steps.

What This Means for Businesses

The ability to add social media links provides another way for local business owners to optimize their presence across Google’s ecosystem.

Consumers today expect to find social media and website links alongside local search results. Small to medium-sized businesses

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What ad-free social media could mean for marketers and advertisers

Social media behemoths like TikTok and Meta are testing ad-free, subscription tiers outside of the U.S., inching closer to the idea of users paying for their social media accounts. While it could open an alternative stream of revenue for the platforms, it could spell trouble for small businesses and startups reliant on social media targeted ads, agency execs say.

“Obviously, if you’re not able to have targeted ads, you’re really going to hurt small businesses or local businesses who really count on that ad targeting to raise awareness,” said Jeff MacDonald, social strategy director at Mekanism.

Earlier this month, Meta revealed plans to charge European users a $14 monthly subscription fee to access Instagram unless they allow Meta to use their personal information for targeted ads. Said plans come on the heels of EU regulators’ data privacy crackdowns. (Read a refresher on Meta’s record-breaking privacy fine in Europe here.) Meta declined to be interviewed for this article. 

Meanwhile, TikTok confirmed it was testing an ad-free subscription tier outside of the U.S. for $4.99. At the moment, there are no plans to test it in the U.S. and reportedly only applies to ads served by TikTok as opposed to influencer marketing campaigns. In a request for comment, TikTok confirmed said testing and that there were no plans to pursue it in the U.S. The social media platform did not disclose further details. 

Historically, platforms, like Meta, that offer targeted advertising, were a startup, direct-to-consumer and other small business advertisers’ go-to to drive sales and brand awareness. Facebook and Instagram offered smaller brands a way to quickly scale and reach a massive audience. To keep small businesses engaged, and the dollars flowing, Meta launched initiatives, like Facebook Community Boost in 2017, a 30-city program to boost small business’ digital skills.

The two

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How to Build Your Social Media Marketing Strategy

Looking to fine-tune your social media marketing strategy? Good! Now’s the perfect time to make it happen. In a landscape with more competition, content and networks than ever, a succinct strategy gives you the focus needed to say “no” to efforts that don’t serve your goals.

That’s why we put together a comprehensive guide to creating a social media marketing plan from scratch. Whether you’re totally new to social or want to double-check your priorities in 2024, this guide has you covered.

What is social media marketing?

Social media marketing means using social media platforms like Instagram, X (formerly known as Twitter) and Facebook to promote your brand and sell your product or service.

If your business comes out with a new item and you plan to promote the launch on social media, that’s social media marketing. If you interact with your customers via comments, that’s social media marketing. And if you create engaging content that showcases your brand’s values and story, that’s social media marketing too.

This form of marketing requires you to use social media management skills and tools. Just as you prepare other aspects of your marketing strategy, you need to have a plan for your social media marketing.

Now that we’ve defined social media marketing, let’s walk through how to create a plan. Check out our video below to watch how you can use the tips in this article to build a strategy in seven steps.

Set goals that make sense for your business

Social media strategy planning starts with your goals. Whether you want to expand your team, build a larger following or a more active community, taking the time to define your social goals is the first step to reaching them.

Either way, your goals will define your social media marketing strategy and how

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Business Owners Increasingly Rely On Social Media To Gather Customer Data

Today, data collection of online users remains a controversial issue. However, for many businesses, it isn’t an issue of violating customers’ privacy but is a way to ensure that the business has the best chance at success. The question remains where and how data collection comes into the picture.

According to a new study from Skynova, 64 percent of business owners collect your data from their social media sites, with Facebook accounting for 72 percent of the data collection, while Facebook-owned Instagram came in second at 59 percent. They were the most popular social media platforms in terms of collecting customer data based on page likes, shares, and follows.

“Twitter and LinkedIn were definitely reviewed often as well. While scouring them for data, companies collected information related to page likes, shares, and follows the most,” the study noted. “Social media data collection plays an especially important role in optimizing a company’s marketing strategy – from it, you can better optimize your social content, update your SEO strategies (which are crucial in the social media world), monitor your brand image, and start targeting influencers to help promote your offering.”

Purchase history and interaction with business websites were reportedly the data that business owners found most useful according to 23 percent of survey respondents. Many of the businesses also conducted the data research themselves, while some 34 percent also opted to bring in a third-party for data collection and integration-related labor.

According to Skynova, almost half of the surveyed business owners and executives said that they collect data at least weekly, and the more people a company employed, there was a higher chance that the data was collected on such a regular basis. Many companies utilized their

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