Tag: strategies

CPG Will Reshape Marketing Strategies In 2024

2024 is shaping up to be a year of innovation for marketing activity in the CPG (Consumer Packaged Goods) industry says Mediaocean in a new report. Despite macroeconomic headwinds holding over from 2023, optimism pervades the advertising industry. Marketers are gearing up for an active year, expressing their intent to maintain or increase spending in nearly every media channel.

Background

CPG marketing historically has revolved around a focus on the company’s brands. A brand is a name, logo, word, mark, tagline, or any other identifying characteristic that separates a company’s product or service from other competitive offerings on the market. A brand is among the most important assets that a company has because it differentiates the company and helps keep the company in consumers’ minds. Brands are normally protected by using trademarks.

So, it is not surprising that companies invest a lot of time and money to create brand recognition. It is successful when people are able to recognize a brand through visual or auditory cues such as logos, slogans, packaging, colors, or jingles rather than being explicitly exposed to a company’s name. Logos like the Nike
NKE
swoosh and the Golden Arches of McDonald’s, and taglines like “They’re magically delicious” from Lucky Charms cereal and “I’m a big kid now” from Huggies Pull-Ups diapers all help further brand recognition.

A company’s marketing department works hard to come up with those cues and often conducts market research to determine the success of their brand recognition strategies. These brand recognition strategies are then used in advertising and marketing to drive customer purchases.

In the past, these advertising and marketing plans typically relied on multiple

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AI could reshape ad budgets and marketing strategies

Advertising companies are poised to benefit from the widespread adoption of artificial intelligence. Macquarie Senior Media Tech Analyst Tim Nollen joins Yahoo Finance Live to discuss how AI can help advertising companies optimize their budgets.

Nollen acknowledges that AI “has been a factor for many years already” in the advertising and media landscape. However, he also highlights the “broader implications” of language models like ChatGPT, which could fundamentally change how consumers perform searches. This shift could substantially impact search market revenue, which is already a $200 billion industry, Nollen explains.

He notes AI could open up opportunities for advertisers who allocate ad spending to search engines, allowing them to diversify their budgets and explore alternative avenues. Nollen points to companies like AppLovin (APP) as potential beneficiaries: the company could leverage its data “to make their automated ad buying platforms more effective,” potentially delivering higher “returns on spending” for advertisers.

For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live.

Editor’s note: This article was written by Angel Smith

Video Transcript

JOSH LIPTON: A key theme for markets. It’s all about AI. We know that.

And it’s not just about chip makers and internet names. Macquarie is out with a new note highlighting opportunities amid the hype across a spectrum of software and hardware stocks. And joining us now is Tim Nollen, Macquarie Senior Media Tech Analyst. Here to take a closer look at the advertising space.

Tim, it is good to have you on the show. Maybe just start, Tim, big picture. Because you point out how advertising and marketing companies, Tim.

They’re already integrating AI and benefiting. How so, Tim? Walk us through some of the examples you’re seeing in those two industries?

TIM NOLLEN: Sure. Thanks. AI is

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Evolution of festive marketing: Navigating changing consumer trends and ad strategies

The festive season in India has always been a huge occasion for marketers. What was primarily an annual offline retail indulgence by consumers, shifted to the online buying space during the COVID-19 period. The post-Covid period is witnessing consumers seek a harmonious blend of both online and offline shopping experiences to truly immerse themselves in the spirit of celebration. The allure of online shopping, with its unmatched convenience, vast array of choices, and irresistible offers, has captured the hearts of consumers across the country.

For businesses and marketers, this dynamic shift demands agility and adaptability. Connecting with consumers on an emotional level during festivals is now paramount. The creation of imaginative and emotionally resonant campaigns that strike a chord with people’s sentiments takes precedence. Moreover, businesses must offer engaging experiences across both online and offline channels to cater to the demands of today’s digitally savvy consumers.

Adgully delves into the key trends and insights in consumer behaviour during the festive season, and how have these trends evolved over the years.

In recent years, there has been a notable shift in the approach of Indian consumers towards the festive season, especially the post-COVID-19 times, observes Sooraj Balakrishnan, Head of Marketing, Acer India. “Today”, he says, “people are more inclined towards a blended shopping experience that combines both online and offline channels to create the best festive atmosphere.”

“The convenience of online shopping, coupled with its extensive range of options and attractive offers, has made it particularly popular among consumers. As marketers, it is imperative for us to be agile and adapt to these evolving consumer preferences. Establishing emotional connections with consumers during festivals is paramount. Therefore, brands should prioritize the creation of imaginative and resonating campaigns that strike a chord with people’s sentiments. Furthermore, it is crucial to provide engaging

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Mannequin-Based Simulation Market Strategies 2023: Business Insights, Top Companies, Latest Trends and Growth Predictions 2030

Global Mannequin-Based Simulation Market [2023-2030] research report gives a complete understanding of various growth opportunities and segmentation of the Mannequin-Based Simulation market based on types, applications, end-users, and geography. The report establishes a solid foundation for the users who wish to enter the worldwide market in terms of drivers, restraints, opportunities, trends, and competitive landscape. The report also expands on complete details regarding the supply and demand analysis, participation by major industry players, and market share growth statistics of the business sphere. Complete estimation of sales margin, price, revenue share, and gross margin is explained.

Mannequin-Based Simulation Market Report 2023 is spread across 110+ pages and provides exclusive vital statistics, data, information, trends, and competitive landscape details in this niche sector.

Request a sample copy of the report- https://www.coherentmarketinsights.com/insight/request-sample/1135

The list of TOP KEY PLAYERS in the Mannequin-Based Simulation Market Report are –

3D systems, Kyoto Kagaku Co., Ltd., Laerdal Medical A/S, Simbionix Corporation, Limbs & Things Ltd., CAE Healthcare, Gaumard Scientific Company, Inc., Simulab Corporation, Mentice AB, and Simulaids, Inc

The information for each competitor includes – Company Profile, Main Business Information, SWOT Analysis, Sales, Revenue, Price and Gross Margin, and Market Share.

Market segmentation

The Mannequin-Based Simulation Market is split by Type and by Application. For the period 2023-2030, the growth among segments provides accurate calculations and forecasts for sales by Type and by Application in terms of volume and value. This analysis can help you expand your business by targeting qualified niche markets.

On the basis of product type, the global mannequin-based simulation market is segmented into:

  1. Patient Simulators
  2. Surgical Simulators
  3. Dental and Eye Simulators
  4. Endovascular Simulators
  5. Ultrasound Simulators
  6. Task Trainers

On the basis of end-user, the global mannequin-based simulation market is segmented into:

  1. Hospitals
  2. Military organizations

Mannequin-Based Simulation Market Analysis and Insight:

Our latest report provides

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Respiratory Syncytial Virus Diagnostics Market Strategies 2023: Business Insights, Top Companies, Latest Trends and Growth Predictions 2030

Global Respiratory Syncytial Virus Diagnostics Market [2023-2030] research report gives a complete understanding of various growth opportunities and segmentation of the Respiratory Syncytial Virus Diagnostics market based on types, applications, end-users, and geography. The report establishes a solid foundation for the users who wish to enter the worldwide market in terms of drivers, restraints, opportunities, trends, and competitive landscape. The report also expands on complete details regarding the supply and demand analysis, participation by major industry players, and market share growth statistics of the business sphere. Complete estimation of sales margin, price, revenue share, and gross margin is explained.

Respiratory Syncytial Virus Diagnostics Market Report 2023 is spread across 110+ pages and provides exclusive vital statistics, data, information, trends, and competitive landscape details in this niche sector.

Request a sample copy of the report- https://www.coherentmarketinsights.com/insight/request-sample/2038

The list of TOP KEY PLAYERS in the Respiratory Syncytial Virus Diagnostics Market Report are –

F. Hoffmann La-Roche AG , Becton, Dickinson and Company, Novartis AG, Abbott Laboratories, Ortho Clinical Diagnostics, Thermo Fisher Scientific Inc., Bio-Rad Laboratories Inc., BioMerieux, DiaSorin SPA, Millipore-sigma, Quidel Corporation, Alere Inc., Coris BioConcept, Fast-track Diagnostics, and Quest Diagnostics.

The information for each competitor includes – Company Profile, Main Business Information, SWOT Analysis, Sales, Revenue, Price and Gross Margin, and Market Share.

Market segmentation

The respiratory syncytial virus diagnostics market is split by Type and by Application. For the period 2023-2030, the growth among segments provides accurate calculations and forecasts for sales by Type and by Application in terms of volume and value. This analysis can help you expand your business by targeting qualified niche markets.

On the basis of diagnostic techniques, the global respiratory syncytial virus diagnostics market is segmented into:

  • Molecular Diagnostics
  • Direct Fluorescent Antibody (DFA) Method
  • Rapid Antigen Diagnostic Test
  • Monoclonal Antibodies
  • Flow Cytometry
  • Diagnostic Imaging
  • Immnunochromgraphic
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DNA Extraction Kits Market Strategies 2023: Business Insights, Top Companies, Latest Trends and Growth Predictions 2030

Global DNA Extraction Kits Market [2023-2030] research report gives a complete understanding of various growth opportunities and segmentation of the DNA Extraction Kits market based on types, applications, end-users, and geography. The report establishes a solid foundation for the users who wish to enter the worldwide market in terms of drivers, restraints, opportunities, trends, and competitive landscape. The report also expands on complete details regarding the supply and demand analysis, participation by major industry players, and market share growth statistics of the business sphere. Complete estimation of sales margin, price, revenue share, and gross margin is explained.

DNA Extraction Kits Market Report 2023 is spread across 110+ pages and provides exclusive vital statistics, data, information, trends, and competitive landscape details in this niche sector.

Request a sample copy of the report- https://www.coherentmarketinsights.com/insight/request-sample/5230

The list of TOP KEY PLAYERS in the DNA Extraction Kits Market Report are –

Thermo Fisher Scientific, QIAGEN, PROMEGA, F. Hoffmann-La Roche, Bio-Rad Laboratories, Agilent Technologies, among others

The information for each competitor includes – Company Profile, Main Business Information, SWOT Analysis, Sales, Revenue, Price and Gross Margin, and Market Share.

Market segmentation

The DNA Extraction Kits Market is split by Type and by Application. For the period 2023-2030, the growth among segments provides accurate calculations and forecasts for sales by Type and by Application in terms of volume and value. This analysis can help you expand your business by targeting qualified niche markets.

  • Global DNA Extraction Kits Market, By Product:
    • Cell-free DNA
    • Genomic DNA
    • Others
  • Global DNA Extraction Kits Market, By Application:
    • PCR
    • Sequencing
    • Cloning
    • Others
  • Global DNA Extraction Kits Market, By Sample Type:
    • Blood, Tissue, & FFPE
    • Cells
    • Others
  • Global DNA Extraction Kits Market, By End-User:
    • Healthcare Facilities
    • Research Institutes
    • Pharma & Biotech Companies
    • Others

DNA Extraction Kits Market Analysis and Insight:

Our latest report

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Digital Business Card Market Players to drive Merges and Acquisition Strategies to Expand Market Share, 2023-2030

PRESS RELEASE

Published July 19, 2023

Market-Growth-Reports-1

LATEST Report of Digital Business Card Market 2023-2030 | Segmentation by: Types, Applications, Players, Regions

Digital Business Card Market Insights 2023:

TOP Dynamic players in the Digital Business Card Market (Adobe, Switchit, SnapDat, Inigo, OrangeTreeApps, LLC., L-Card, About.me, CamCard) are driving the market’s growth in the ICT sector during the forecast period of 2023-2030. The Market Development Report has segmented the global Digital Business Card market report based on Type (Individual User, Business User, Enterprise Users (100+ Users)) and Application (Business Owners, Sales Entrepreneurs, Marketing Agencies, Consultants, Events and Travels, Education and Training, Health and Beauty).

Updated Report of 104Pages

Get a Sample PDF of report:https://www.marketgrowthreports.com/enquiry/request-sample/23416649

Customer Attention:

  1. How will you analyse the competition analysis between top key players included in the report?

With the aim of clearly revealing the competitive state of the industry, we concretely analyse not only the leading plyers that have a voice on a global scale, but also the regional small and medium-sized players that play key roles and have plenty of potential growth.Key players in the global Digital Business Card market are covered in Chapter 3 and 8:

  • Adobe
  • Switchit
  • SnapDat
  • Inigo
  • OrangeTreeApps, LLC.
  • L-Card
  • About.me
  • CamCard

Brief Picture About Digital Business Card Market:

Market Overview of Global Digital Business Card market:
According to our latest research, the global Digital Business Card market looks promising in the next 5 years. As of 2022, the global Digital Business Card market was estimated at USD Million, and it’s anticipated to reach USD Million in 2028, with a CAGR during the forecast years.

This report covers a research time span from 2018 to 2028, and presents a deep and comprehensive analysis of the global Digital Business Card market, with a systematical description of the status quo and trends

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The Impact of Emotion AI on Advertising and Marketing Strategies

Exploring the Role of Emotion AI in Shaping Advertising and Marketing Campaigns

Emotion AI, also known as affective computing, is a branch of artificial intelligence that focuses on understanding, interpreting, and responding to human emotions. This technology has the potential to revolutionize various industries, including advertising and marketing. By analyzing facial expressions, voice tones, and other non-verbal cues, emotion AI can help businesses better understand their customers’ emotional states and preferences, allowing them to create more targeted and effective marketing campaigns.

One of the primary goals of advertising and marketing is to evoke an emotional response from the target audience. Emotions play a crucial role in shaping consumer behavior, as they can influence decision-making processes, brand preferences, and purchase intentions. Traditional marketing strategies have relied on demographic data, customer surveys, and focus groups to gain insights into consumer emotions. However, these methods can be time-consuming, expensive, and often provide limited information.

Emotion AI offers a more efficient and accurate way to understand consumer emotions. By leveraging advanced algorithms and machine learning techniques, emotion AI can analyze large volumes of data, such as social media posts, customer reviews, and video content, to identify patterns and trends in emotional responses. This information can then be used to create more personalized and emotionally resonant marketing campaigns.

For example, a company could use emotion AI to analyze the reactions of customers who have viewed their advertisements or interacted with their products. By identifying the emotions that are most commonly associated with their brand, the company can then tailor their marketing messages to evoke these emotions more effectively. This could involve adjusting the tone, imagery, or language used in advertisements to better align with the emotional preferences of their target audience.

In addition to helping businesses create more targeted marketing campaigns, emotion AI can

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AI brings performance marketing to experiential strategies

For Michael Kors, Technology, Humans And Taste designed its “Walkbox” Shanghai activation that made guests the stars of their own brand fashion film by using a 50-foot LED-lined walkway shot with three cameras and featuring an AI editor that created more than 300 fully-finished films in one evening. Creating those films without AI would have required a large team of editors. The films generated millions of engagements across socials from celebrity and influencer posts.

“With AI, we aren’t limited to measuring throughput, views or ticket sales,” Phillips said. “We challenge ourselves to craft an ROE (return on experience) for anything we create. This metric or series of metrics aims to better understand the emotional and marketing value of an intelligent experience. And unlike more traditional experiences, we always make adjustments as both the machine and our team learn more about how humans interact.”

Creative tech and experience design shop Deeplocal, which has created experiences for clients ranging from Google to psychedelic rock band The Flaming Lips (frontman Wayne Coyne is actually an experience designer at the agency), uses its SaaS platform, Gumband, to collect data on event visitors and evaluate which experiences people are engaging with most.

For one of Deeplocal’s retail clients, Gumband collected and analyzed data from in-store pop-ups and then passed that data onto corporate to be aggregated with other retail data including foot traffic and sales.

The agency said currently the data can only be captured once a guest starts to interact with an activation but it’s working on expanding capabilities to include insights from onlookers, as well as which exhibits attract crowds and which people are ignoring.

Deeplocal expects to release its latest product to use in experiential marketing in June: A cameraless sensor that can gain these types of insights in real-time. All of

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Threesy Launches New Marketing and Advertising Strategies with a Data-Driven Approach


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Vienna, Austria–(Newsfile Corp. – April 26, 2023) – The Amazon agency Threesy is announcing a new and exciting approach to Amazon marketing and advertising with the launch of new marketing and advertising strategies. The fast-growing company provides a unique focus on data-driven solutions for their clients, in order to navigate the ever expanding and increasingly complex Amazon markets.

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Threesy

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Threesy’s new marketing and advertising strategies are focused on utilizing a data-driven approach to help their clients succeed on Amazon. This approach is essential in navigating the ever-expanding and increasingly complex Amazon markets, where brands need to be recognized and visible to succeed. Threesy understands the importance of using real-time data and insights to make informed decisions about marketing and advertising strategies, which is why they have developed a unique focus on data-driven solutions.

The data-driven approach allows businesses to analyze customer behavior, purchase patterns, and product performance, which can be used to optimize marketing strategies and improve product listings. By leveraging this data, businesses can tailor their advertising campaigns to reach their target audience more effectively, improving visibility and driving sales. Threesy’s expertise in utilizing this approach can help brands stay ahead of the curve in a highly competitive marketplace like Amazon.

Threesy’s data-driven approach to Amazon marketing and advertising is particularly valuable for businesses looking to expand their reach across all European Amazon markets. With different language preferences and cultural differences, it can be challenging for brands to navigate the various markets effectively. However, Threesy’s data-driven approach helps to identify long lasting trends and insights that can be used to tailor marketing and advertising campaigns for each market, increasing the chances of success.

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