Tag: tips

How to Get a Business Credit Card: Step-by-Step Guide and Tips

Our experts answer readers’ credit card questions and write unbiased product reviews (here’s how we assess credit cards). In some cases, we receive a commission from our partners; however, our opinions are our own. Terms apply to offers listed on this page.

The information for the following product(s) has been collected independently by Business Insider: Capital One Spark Cash Plus†, Capital One Spark Miles for Business†, Capital One Spark Cash Select for Excellent Credit†, U.S. Bank Business Triple Cash Rewards World Elite Mastercard®, Costco Anywhere Visa® Business Card by Citi, CitiBusiness® / AAdvantage® Platinum Select® World Elite Mastercard®. The details for these products have not been reviewed or provided by the issuer.

  • You can qualify for a business credit card even if you don’t have a traditional business.
  • You need a good personal credit score to qualify for a business credit card.
  • Business credit cards often have large welcome bonuses and good benefits, so they’re good options if you’re eligible.

It’s entirely possible that you could qualify for a business credit card even if you don’t run a thriving enterprise. You may even be operating a small business in your life without ever having considered it as such. Any sort of for-profit business activities count as a business — even on a very small scale — and can likely qualify you for a business credit card. 

A business credit card is a relatively convenient way to cover your business expenses without finding an investor or shopping for a business loan. Some business credit cards can even build up rewards and bonuses like a personal credit card. See whether you qualify for a business credit card and how to apply for one. 

How to get a business credit card

There are still business credit card approval requirements you need to meet,

Read More ...

How to Write a Killer Call to Action: 8 Super Effective Tips

Read to the end of this blog post to receive $1 million!

Oh, if only that were true. However, now that you’re thinking about the proper way to motivate someone, let’s talk about the mighty call to action (CTA).

A CTA is the most important element in most marketing messages. Whether you want people to place an order, set an appointment, or subscribe to your email, CTAs are the final step in making it happen.

call to action - example CTA from Duedil

Look at that blue call-to-action button telling us what to do next.

But how do you write a good call to action?

In this guide, we’ll show you how to craft the type of CTAs that jump off the screen and get people to do the one thing you really want them to do. Maybe you won’t get a million dollars directly, but with your new CTAs at the ready, you’ll generate a lot more business. And that’s almost as good.

Table of contents

What is a call to action in marketing?

In marketing, a call to action, or CTA, is a word or phrase that tells your target audience what to do next. They can be plain copy, but they’re often clickable links either in text or in a CTA button.

call to action - screenshot of a landing page from brand Bark Bright

You can use CTAs in just about any type of marketing message. In fact, a customer might see several CTAs as they move from unaware prospect to repeat buyer.

For example, someone might click a “learn more” button on your Facebook ad, then click a “subscribe now” button on your landing page, then click a “buy now” CTA button from your newsletter.

🚨 Boring CTAs won’t cut it. Download this free guide of the 36 best call-to-action phrases ever and start using conversion-boosting CTAs.

Benefits of a good call to action

A call

Read More ...

TikTok offers brands performance marketing tips in new advertiser hub | Advertising

TikTok has launched a new ‘TikTok World Hub’ to help brands optimise their full advertising potential on the platform by better connecting with audiences and increasing reach.

The hub outlines best practices for using TikTok’s suite of advertising tools, encouraging brands to embrace the creativity and authenticity it affords.

Outlined within the hub are four main areas of focus – creative, commerce, performance and branding. Each area contains video and written content featuring product leaders and product roadmaps aimed at teaching brands how to drive the most value from and optimise their advertising.

Sofia Hernandez, Global Head of Business Marketing at TikTok, said: “TikTok is entertainment that drives impact and brands continue to find unmatched opportunities on our platform. Marketers have shifted from asking ‘why’ they should be on TikTok to wanting to know ‘how’ they can dive in.

“This is why we built the TikTok World Hub to empower marketers with the tools they need to drive full funnel business results all while building meaningful connections with the incredibly diverse TikTok community. We’re excited to showcase how we continue to build our products and solutions to meet the growing demand of our advertising partners as we strive to be the most secure platform for our community and marketers.”

TikTok fundamentals

Alongside the World Hub, TikTok has released the TikTok Fundamentals, an actionable framework for getting the most out of advertising campaigns on the platform.

It offers practical tips for marketers to follow, viewed by the company as the keys to unlocking results.

These fundamentals are:

  • Fuel: supplying TikTok with the input it requires to deliver the best output for a campaign
  • Build: create a baseline by starting simple and then build upon your campaigns
  • Automate: Use TikTok’s automation tools to maximise efficiency and ensure campaigns work smarter and harder
Read More ...

Tips for Improving Your Hiring Process

  • A proper hiring process can help you attract and retain high-quality employees.
  • Improve your talent acquisition process with technology, reputation management and accurate job descriptions.
  • During interviews, pay attention to employee coachability, emotional intelligence, temperament and motivation.
  • This article is for small business owners and hiring managers who want to improve their current hiring process.

Hiring new talent is an inevitable part of being a business leader, and it’s more complicated than simply reviewing resumes and conducting interviews. Recruiting mistakes, like a poorly crafted job description or lack of communication about applications, can deter a qualified candidate from seeking employment with you. However, with the right hiring and onboarding process in place, you will soon be able to recruit and hire the best candidates.

What is a hiring process?

A hiring process is a step-by-step method to find, recruit and hire new employees. A good hiring process will help you attract and retain high-quality employees who match your brand. The specific elements of a hiring process are unique to each company, but there are general steps every business can follow to attract and hire qualified candidates.

What steps are in the hiring process?

Although the specific steps in your hiring process should be unique to your company (and sometimes even to the open position you are hiring for), most hiring processes include 10 basic steps.

1. Write a job description that accurately reflects your hiring needs.

A job description is one of the first interactions a job applicant has with your organization. Make sure you are writing good job descriptions that accurately reflect your brand and the role you are hiring for.

For example, you want to be clear about the specific responsibilities and requirements, and use some brand-specific language that gives the job applicant a feel for your company

Read More ...

Marketing and advertising tips, traps and trends for 2023 – Commentary

Dark patterns
Drip pricing banned
Environmental claims
Virtual influencers
Increased penalty for deceptive marketing
Accessibility
Healthwashing
Competition Bureau takes action against Health Canada licensed product
“Import for personal use” option for regulated products
Power of platforms

This article highlights key tips, traps and trends for advertisers for 2023.

Dark patterns

The term “dark patterns” was first coined over a decade ago but appears to have been more widely on the radar of regulators and consumers only recently. It refers to the use of deceptive user interfaces to manipulate or trick consumers to engage in certain behaviour contrary to their original intention. Dark patterns can encompass a range of tactics, including “roach motel”, “misdirection” and “sneak into a basket”.

Certain jurisdictions, including the United States and the European Union, have introduced new initiatives or actions explicitly addressing dark patterns. In Canada, although the “dark patterns” term is not yet widely used, regulators have also taken action against dark patterns. For example, in 2020, the Competition Bureau warned Canadians about “no-strings attached” trial offers“, following up in 2021 with a fine against a Canadian company of C$15 million for a “subscription trap scam“.

In terms of new legislation, Bill C-27 (currently at second reading), which proposes to replace the Personal Information Protection and Electronic Documents Act with the Consumer Privacy Protection Act, regulates private-related dark patterns. Section 16 states: “An organization must not obtain or attempt to obtain an individual’s consent by providing false or misleading information or using deceptive or misleading practices“. (Emphasis added.)(1)

Drip pricing banned

In Canada, most types of dark patterns are only regulated pursuant to general provisions against:

  • false and misleading advertising (eg, in the Competition Act);
  • unfair practices (eg, in provincial consumer protection legislation); and
  • privacy laws.

However,

Read More ...