Tag: Ways

14 Ways To Create Unique Marketing And Ad Campaigns With AI

by  on  in Advertising & Marketing

The rise of publicly accessible generative artificial intelligence tools has dominated conversations in both the media and executive conference rooms over the past year. While consumers and business leaders alike try to wrap their heads around the implications of this massive technological evolution, marketers and advertisers are enthusiastically embracing their roles as early adopters of generative AI.

Below, members of Forbes Agency Council share ideas for melding generative AI with content and campaigns in authentic ways to create unique marketing and advertising creatives. Read on for innovative and actionable insights into how brands can leverage AI to better reach target audiences.

1. Host Co-Creation Events

Hosting community events where participants co-create content with AI can be an exciting way to engage the audience. For instance, a brand could organize an event where people submit ideas or themes, and then AI generates creative interpretations of those concepts. This not only fosters community engagement, but also results in diverse and original content. – Azad Abbasi, Genius XR

2. Create Interactive Ads

Incorporating AI into interactive ads can create more engaging and immersive consumer experiences. For example, an AI-powered ad could change based on user interactions, or it could use augmented reality to blend the digital and physical worlds. – Cagan Sean Yuksel, Dreamspace

3. Revise Old Campaigns

Using generative AI is a great way to revise old campaigns for new audiences. Using AI to analyze successful blog articles, social media posts, ads, emails and more to create new content personas, for example, is one quick way to jump-start marketing team brainstorms and enable scalable results. – Vix Reitano, Agency 6B

4. Explore AI-Driven Interactive Experiences

AI-driven interactive experiences could involve chatbots, augmented reality or other interactive elements that enhance user engagement and provide a unique and memorable brand

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6 Ways Coca-Cola Uses Generative AI For Advertising & Marketing

by  on  in Advertising & Marketing

Throughout 2023, Coca-Cola has embraced generative AI technology from OpenAI and Stable Diffusion in its advertising, launching several experiential marketing campaigns.

These campaigns demonstrate the transformative impact of AI on marketing, blending technology with creativity to reach audiences in new and engaging ways.

Continue reading to explore the six advertising and marketing campaigns Coca-Cola created in 2023 utilizing generative AI technology.

1. An AI Chatbot With Local Search Results And Lead Capture

Coca-Cola’s AI chatbot, promoted through an Instagram newsfeed ad, connects people to local restaurants in their city for the “perfect meal” via direct messaging.

Once you find the right restaurant, you can go directly to OpenTable to find out more about it or make a reservation.

The local search results offered by Coca-Cola’s AI chatbot in Instagram direct messages are likely powered by Bing, considering that:

  • Coca-Cola uses OpenAI technology for some of its generative AI experiences.
  • Microsoft introduced OpenTable in Bing AI chat to connect users with nearby restaurants.
  • Microsoft worked with Meta to bring Bing search to Meta AI chatbots.
ai chatbot instagram adScreenshot from Instagram, December 2023

A similar ad on Facebook leads to a direct message on Messenger.

After the AI thinks you’ve booked a reservation, it will generate a personalized invitation that you can send to someone.

But most importantly, it allows Coca-Cola to capture leads within the DM. The email address is pulled from your Facebook profile to make the process even simpler.

facebook ad lead generation ai chatbotScreenshot from Facebook/Messenger, December 2023

2. An AI Image Generator Using GPT-4 And DALL·E For Lead Generation

In February, Bain & Company announced an alliance with OpenAI to offer companies like Coca-Cola advanced ways to utilize GPT-4 and DALL·E.

With this unique AI technology, Coca-Cola created the Real Magic platform, which allows users to generate original artwork using assets from Coca-Cola’s archives.

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Three Ways Business Owners Can Evaluate Financial Risk

by  on  in Business Financial News

Financial risks can be mitigated by good internal controls and procedures.

Financial risk can come in many forms. It could be an outside party that gains access to your bank account or a lawsuit that could bankrupt your business. Alternatively, it could be a high-access employee embezzling funds or a poor business decision made without adequate research.

Because there are a variety of ways your business’ financial health could be threatened, you need to see where your weak points are. Here are three areas that are especially important to investigate as you evaluate your company’s potential financial risks.

1. Check in with your employees

Employees can be both your greatest defense against risk and your greatest weakness. As a result, you’ll need to employ both training and oversight to reduce employee-related risk.

When hackers are trying to steal your information, seldom is it a dramatic “hack into the mainframe” Hollywood stereotype. It’s far easier to get what they want by tricking your employees into clicking a link or volunteering valuable information. And with hackers becoming more sophisticated in their social engineering exploits, training is more important than ever.

On at least an annual basis, you should evaluate your employee training procedures. Anyone who has access to sensitive company and financial information should be taking part in regular financial risk training. You could also look into newsletters that send information on current scams so your employees can recognize phishing attempts and other malicious tactics.

Just recently, a friend of mine told me that more than half of his employees received a text supposedly from the company’s president. The texts asked the employees to purchase online gift cards, supposedly for a client who was suddenly coming into town. Thankfully, the employees in his small business easily recognized that the text message wasn’t

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10 Effective Ways to Connect With Your Customers

by  on  in Best Business Newspaper

Your customers drive your business, which is why it’s so important to note how they interact with your brand. Don’t just reach out to them when you want their business; find ways to continuously show them you care. We looked at several businesses to see how they connect with customers and then broke down their methods so you can do the same.

Effective ways to connect with customers

Jessica Alba, founder of The Honest Company, believes brands can learn a lot by staying connected and listening to their customers.

“I think it’s important for brands, especially brands [that] are really consumer-centric, to stay connected,” Alba shared at the American Express OPEN Success Makers Summit for Business Platinum Card Members. “Customers tell you so much from their behavior and how they shop with you.”

Here are 10 effective ways to connect with your customers and build lasting relationships that can keep them loyal to your brand.

1. Don’t use a one-size-fits-all approach.

You want your customers to feel special, and you can achieve this by approaching each one as an individual rather than just another customer. Grouping all your consumers together will only express inauthenticity.

“In our messaging, we will treat a heavy user of our app differently than a light user,” said Jon Ziglar, CEO of ParkMobile. “We treat a new user differently than a veteran user. We try to make the messages as relevant as possible to that specific person.”

2. Respond to concerns.

graphic of a smartphone with word bubbles popping out of it

Don’t just be available when your business is doing well or your customers are satisfied. If you want customers to trust and respect you, you need to earn it by proving your dedication to making them happy.

For example, ParkMobile received a one-star review from a man who complained that the app was inconvenient and

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3 Cost-Effective Ways to Do Paid Advertising for Your Small Business

by  on  in Advertising & Marketing
  • It’s a tough market for paid advertising, but these marketers found a way to see results from it.
  • Justin Fredlender, the VP of growth for vitamin brand Ritual, said to start with one ad channel.
  • Katie Wilson of snack brand BelliWelli said traditional methods like billboards can pay off.
  • This article is part of “Marketing for Small Business,” a series exploring the basics of marketing strategy for SBOs to earn new customers and grow their business. 

It’s a tough economy for paid advertising these days. Ad prices are fluctuating wildly, technology changes have made it harder to target audiences and track results, and many marketers are grumbling that they just don’t see the ROI that they used to for paid online advertising. Meanwhile, cash-strapped small-business owners may feel like they should just rely on organic marketing instead.

Not so fast: There are still plenty of companies finding value in paid marketing to get in front of new customers, grow their brand reach, and increase sales. “Yes, there are opportunities to use organic social media and mediums that are free, but at the end of the day, you can’t find reach like you can with paid marketing,” Justin Fredlender, the vice president of growth for vitamin brand Ritual, told Insider.

Carrie Sporer, the cofounder of showerless shampoo brand Swair, added that the pay-to-play approach may have a lower conversion rate than more organic strategies, but she’s found it to be more efficient for getting in front of new customers with a relatively low time investment. 

Sporer, Fredlender, and other small-business owners shared with Insider the strategies that have been helping them get results from paid

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Marketing expert Martin Sorrell explains the top ways AI will impact advertising

by  on  in Advertising & Marketing

One of the big themes at the Cannes Lions International Festival is the role of artificial intelligence in advertising and marketing. In an interview with Yahoo Finance Executive Editor Brian Sozzi, advertising veteran Sir Martin Sorrell, Founder and Executive Chairman of S4 Capital, breaks down the ways he thinks AI will impact the ad industry.

Video Transcript

[MUSIC PLAYING]

– You’ll never know who you find at Cannes Lions. So I’m having a power lunch right now. A power lunch with Sir Martin Sorrell, S4 Capital Partners founder. Not many people get to have a power lunch with you, Sir Martin. So thank you for joining us. We appreciate it.

SIR MARTIN SORRELL: We haven’t had much of a lunch.

– We had lunch. We had some coffee, we have some water and nuts.

SIR MARTIN SORRELL: I’ve had water and that’s it.

– All right, we’ll get it after. We’ll get it after this interview. So talk to us. You’re a veteran of the Cannes Lion events. What do you think of all the tech companies here?

SIR MARTIN SORRELL: Well, it’s become a tech conference. And what do I think? I mean, look, you’ve got the six big platforms, the three Western and the three Eastern. So you’ve got Alphabet, you’ve got Meta, you’ve got Amazon, you’ve got Alibaba, Tencent, and TikTok or ByteDance.

Then you’ve got the smaller platforms like Twitter and Snap and Pinterest. And then, of course, you’ve got the Microsoft, Apple presence. Because that, with AI in particular, is going to become– and the metaverse. I mean, you saw Apple’s announcement around their new headwear.

So I think those eight companies, plus NVIDIA, obviously supplying the picks and shovels. And then I would add Salesforce and Adobe. I think that’s where– and interestingly,

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5 Ways Hilton’s TikTok Ad Changed the Social Marketing Game

by  on  in Advertising & Marketing

ICYMI: In February, Hilton Hotels & Resorts released a 10-minute TikTok video—yes, you read that correctly—that took viewers on a sprawling journey, spanning dozens of locations and multiple genres, featuring appearances from more than half a dozen beloved TikTok creators.

Not only did the spot earn some 4 million views within its first two days online, but that pace actually accelerated, with the video averaging over 2.2 million views a day in its first two weeks.

Engagement was also sky high, with about 500,000 likes and nearly 30,000 comments in the same timeframe. And most importantly, enthusiasm for the spot has been absolutely unparalleled. To put it simply, the crowd went wild.

How exactly did the 104-year-old chain of brick-and-mortars that started out in the era of newspaper advertising leapfrog the competition, demand 10 minutes of unbroken attention from some of the most distractible viewers on Earth, and quite possibly cement itself as Gen Z’s favorite place to stay for years to come?

The reasons are simple, clear and reproducible—but brands and agencies who think they can replicate the success of this spot without putting in the same amount of legwork will be sorely mistaken. Only those who invest the time and energy to understand and engage with their audience on a deeper level the way Hilton did will be able to replicate their spectacular results.

Platform fluency 

Instead of opting for a faster and cheaper multi-platform approach—making a generic vertical video and publishing it everywhere—Hilton chose to create a video that was custom-made for the specific social channel where they wanted to make inroads.

From start to finish, Hilton’s spot demonstrates a deep understanding of TikTok trends and culture by making expert use of the unique features that made the app popular in the first place—things like stitches, duets

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Ways Management Information System Can Help To Boost Your Business

by  on  in Business Information Companies

When a business owner starts a company, typically, the business owner or HR manager will recruit employees, sell products and services to customers, and pay the costs of running the company. However, there are some burning questions to consider: Is the business actually making a profit or generating revenue? Will the company account have enough funds to clear expenses? Do they have enough raw materials in stock to meet the current or upcoming demand for their products?

The business owner may be unable to answer these questions because he lacks a reporting mechanism that informs him of the things that are going on in the business. And this is where an MIS comes in.

What is a Management Information System?

While bookkeepers are hired to prepare the records of shareholders, lenders, and taxes, this type of information is however not really useful for managerial purposes.

A management information system offers the data that business executives need to understand how exactly their business is performing. An MIS collects information from various areas of an organization, including taxes, debts, expenses, document flows, accounts payable, accounts receivable, cash balances, profits, inventory control, sales and marketing, and human resources.

( Also Read: What is Human Resource Information System? )

How Management Information Systems Can Help Companies Grow

The absence of an effective and functional management information system affects the productivity of business managers. It leaves employees working hard all through the week without any sense of purpose or direction. A good management information system offers the necessary data needed to identify areas that are non-performing in the organization.

The following are the benefits of a management information system:

  1. It enhances the productivity of employees

    When a management information system is in place, the employees in a company will become more productive as they won’t

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3 Ways To Stay On Top Of The Financial Market in 2023

by  on  in Best Business Newspaper

2023 is set to be a big year for the finance industry with advancements in AI and blockchain technology paving the way for revolutionary new fintech products. For finance professionals, it is important to stay on top of the latest news and events so that your business doesn’t fall behind. With that being said, here are 3 ways to stay on top of the financial market in 2023.

1. Use an economic calendar widget

The economic calendar is a schedule of significant economic events and announcements that are expected to occur over a specific period, typically for a month or a year. These events can range from economic reports and indicators, such as Gross Domestic Product (GDP), inflation rates, and employment figures, to central bank meetings, speeches by policymakers, and other financial data releases.

The economic calendar contains hundreds of events throughout the year so, it can be difficult to keep on top of what is happening. Luckily, many platforms offer economic calendar widgets that can be downloaded onto your PC and can be kept open via opening a webpage in the background of your work. 

These widgets provide live market data and automatically update to show the latest events in finance. It is also possible to use an economic calendar widget to set alerts for events that you are particularly interested in so that you don’t miss out. 

2. Listen to a news podcast

Financial news podcasts are a great way to know what’s going on in the finance industry without having to read through hundreds of different articles every day. These podcasts typically take the most important stories and summarise them into digestible segments that you can listen to on the go. 

There are a number of options out there that offer unique insight into current news and

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6 Ways Electronic Playing cards Can Expand Your Business

by  on  in Business Card Companies

In the extremely aggressive on the internet business globe, fashionable business people prioritize organizational development. This is imperative as it establishes the extended-expression survival of their companies. With more rapidly corporation expansion, they achieve bigger industry dominance even though reducing the chance of competitors. In other text, they continue to be pertinent as they generate much more revenue for continuity. 

 

So, enterprise house owners aim on electronic internet marketing strategies to strengthen their return on investment decision. A single of which incorporates employing on line cards for advertising and marketing their products and solutions and solutions. For instance, a digital small business card application enables personnel to share their speak to data at any time, wherever.   

Rather of mass printing playing cards, a speedy-reaction (QR) code is furnished to people or buyers. This way, the recipients obtain call particulars with out maintaining a actual physical card in their wallets. In quick, they keep in touch with the organization whenever, which indicates the company gains exposure though escalating its income. 

This post clarifies how the benefits of electronic playing cards can help your organization more than time. 

When planning to distribute bodily cards, the traditional way is to print hundreds of copies. While this method still operates, it’s highly-priced and time-consuming. Apart from that, actual physical cards are susceptible to hurt and can get soaked. This suggests that the information and facts on the card may perhaps turn into unreadable, which potential customers to reduction of revenue and shed sale opportunities. 

But with digital playing cards, you’re slicing down printing prices. You only want a cellular product to design and crank out the QR code. It also will save time since you really don’t have to manually insert each and every card into an envelope or bag in advance of mailing

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