Tag: week

5 interesting stats to start your week

Nearly half of businesses plan to expand their marketing teams this year

Over two in five (41%) businesses intend to expand their internal marketing teams in 2024, despite persisting economic uncertainty.

Digital marketing agency Impression surveyed 1,000 marketing professionals and almost three-quarters (73%) of them expect their businesses to grow this year.

While expectations for growth are strong, an increase in marketing budgets is not necessarily expected in line with this. Less than half (47%) of respondents say they expect marketing budgets to increase in 2024.

Brands are also directing their efforts and budget into bottom of the funnel activity. Almost three in ten (28%) of the marketers surveyed say their business is focusing their efforts on conversion and driving sales and leads, versus 26% who report their organisation is focused on driving brand awareness and attraction.

Around 20% say customer retention and loyalty is their biggest focus, with a similar proportion (21%) saying their businesses efforts are split equally between brand building, bottom of the funnel activity and retention.

Source: Impression

Consistency between out of home and TV ads drives better effectiveness scores

Brands should aim to build consistency between their out of home (OOH) advertising and TV ads, suggests research from System1 and JCDecaux UK.

The research finds that out of home ads matching their TV counterparts perform twice as well on brand fluency, according to System1’s Test Your Ad platform, which looks at emotional responses to ads.

Out of home ads aligned with their TV equivalents score an average of 62% on two-second brand recognition, which measures the strength and speed of brand recognition, compared to 30% for OOH ads that didn’t align with TV creative.

OOH ads with TV counterparts also performed better on System1’s other measures, namely its star rating, which predicts the long-term brand

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The Marketing Week Christmas blog 2023

3 November: Morrisons calls on the help of singing oven gloves for food-focused Christmas ad

Morrisons is putting food at the centre of its Christmas campaign this year, alongside an array of singing oven glove puppets.

The supermarket is building on its ‘More Reasons to Shop at Morrisons’ jingle -which it brought back earlier this year after a 17-year hiatus – with a festive twist, while putting the focus on those doing the cooking this Christmas.

The 60-second film from agency Leo Burnett is soundtracked by Starship’s 80s anthem ‘Nothing’s Gonna Stop Us Now’ – sung by the mishmash of gloves and other kitchen utensils.

As well as the hero TV ad, the campaign will run across radio, press, digital display, social media and OOH. It launches on 6 November during the Coronation Street ad break on ITV.

Rachel Eyre, chief customer and marketing officer at Morrisons, says: “We’ve once again placed marketing effectiveness front and centre across the whole planning and development process of this campaign with the aim being to get really emotionally engaging work that’s highly impactful.”

3 November: Vodafone catches Santa on camera in Christmas 2023 campaign

Vodafone and Ogilvy UK have focused upon ‘the power of connection’ for its Christmas campaign this year, with an ad featuring a girl and her family trying to catch Santa on camera.

Citing research that almost half of people (46%) in the UK want to see Christmas campaigns that “remind them of better times”, the ad takes an uplifting and humorous approach to celebrating the festive season. The narrative-led ad features a girl named Lily, who uses Vodafone’s tech in order to get ahead of the elusive Santa and capture the Christmas character on camera – and succeeding, to the shock of her parents.

Maria Koutsoudakis, head of brand

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Variety, Canva Host Cocktail Reception During NYC Advertising Week

A packed crowd of marketing and media pros bent elbows at Variety and Canva’s cocktail reception Tuesday, kicking off the partners’ interview studio taking place during 2023 Advertising Week.

Madison Avenue leaders mingled at the invite-only event, held on the rooftop at the Ned NoMad hotel in Manhattan on a picture-perfect fall evening in New York. The reception was to celebrate new leaders in marketing and advertising and also part of Variety and Canva’s three-day interview series in New York, taking place Oct. 17-19, featuring conversations with thought-leaders about branding, storytelling, audience engagement, AI and innovation, success strategies, future trends and more. Interviews from the Variety Interview Studio, the first to take place during Advertising Week, will be featured on Variety.com.

Ramin Setoodeh and Jessica Sibley attend Variety x Canva Happy Hour Celebrating New Leaders In Marketing & Advertising at The Ned Nomad.
Getty Images

Canva co-founder COO Cliff Obrecht delivered brief remarks, thanking attendees for coming out. He said the company is “very excited to be working with all the media partners and advertisers here in New York and globally” — adding, “Drink up, people, have fun!”

Variety co-editor-in-chief Ramin Setoodeh thanked Canva for its partnership on the interview studio and cocktail reception. “We love collaborating with Canva,” he said, adding “we’re very, very excited about all the great coverage that we’re getting here” at Advertising Week.

Attendees at the happy-hour gathering partook in Canva’s Creative Juices, an array of signature cocktails and juices crafted in collaboration with Joe & the Juice.

Guests at the Variety x Canva Happy Hour Celebrating New Leaders In Marketing & Advertising at The Ned Nomad.
Getty Images

Launched in 2013, Canva’s online design and collaboration platform features a simple drag-and-drop user interface and templates for presentations, documents, websites, social media graphics, posters, apparel

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Variety and Canva Announce Interview Studio During Advertising Week

For the first time, Variety will host an Interview Studio during Advertising Week featuring three days of programmed interviews with marketing leaders in the industry presented by Canva.

The studio will take place from October 17-19 featuring conversations with marketing veterans participating alongside new marketing leaders. It will also feature an array of thought-leaders in branding, storytelling, audience engagement, innovation & more.

Pairings include:
Jennifer Storms, CMO, NBCUniversal and David Giardino, Senior Director, Marketing Strategy, NBCUniversal Entertainment

Melissa Brenner, EVP, Digital Media, NBA and Courtney DiGia, NBA Senior Director, Deal Strategy and Forecasting, Content Partnerships, NBA

Christine Cook, Global Chief Revenue Officer, Bloomberg Media and Mirabella El Baze

Villanueva, Global Head of Strategic Partnerships & Initiatives, Bloomberg Media

Susan Jurevics, Chief Brand and International Officer, Audible and Nick Elliot, Associate Director, Content Marketing, Audible

Jimmy Knowles, Global Head of Experiential, Canva and Mo Said, Founder and CEO, Mojo Supermarket

Frank J. Cortese, Global Head of Brand Media, Canva; John Cambell, SVP Client Partnerships, Walt Disney Company; and Shreya Kushari, Chief Client Officer, OMD USA

Additionally, within the studio, Variety is curating interviews discussing the importance of collaboration and mentorship, featuring Jay Shetty, Best-Selling Author and Podcaster with Conal Byrne, CEO, iHeartMedia Digital Group; and Molly Sims, Podcaster, Host and Model with Journalist Katie Couric.

Variety & Canva are also partnering on October 17 with an invitation-only Happy Hour at The Ned for leaders attending the conference. The Happy Hour will kick-off Canva and Variety’s partnership and offers an opportunity to network with the studio pairings and major industry executives. Attendees will be treated to signature cocktails and juices from Canva’s Creative Juices collaboration with Joe & The Juice.

Additional panelists participating in the studio include:

  • Shavonne Dargan, SVP, Strategy & Marketing & Founder, CURATED by Live Nation and Soukee Van
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Wall Street’s best week since March comes to quiet close

NEW YORK — Wall Street closed out its best week since March with a quiet finish on Friday, and stocks drifted to modest losses.

The S&P 500 fell 16.25 points, or 0.4%, to 4,409.59 after wobbling through the day. It still closed out a fifth straight winning week for its longest such streak since November 2021, and it remains close to its highest level since April 2022.

The Dow Jones Industrial Average slipped 108.94, or 0.3%, to 34,299.12, and the Nasdaq composite fell 93.25, or 0.7%, to 13,689.57.

Humana dropped 3.9% for one of the S&P 500’s sharpest losses after becoming the latest health insurer to warn about rising costs because of pent-up demand for medical services. Health insurance giant UnitedHealth issued a similar warning earlier in the week.

Treasury yields rose. The yield on the 10-year Treasury note rose to 3.76% from 3.72% late Thursday.

The yield on the two-year Treasury, which moves more on expectations for the Federal Reserve, rose to 4.72% from 4.65%.

The Fed held its benchmark interest rate steady at its meeting this week but warned that it could raise rates twice more this year. The central bank’s next meeting will run from July 25-26, and Wall Street is betting that it will raise rates. Traders are also mostly convinced that this will be the last increase of the year, according to data from CME Group.

Before taking its pause this week, the Fed had raised interest rates at 10 straight meetings since March 2022. Its goal has been to slow the economy to cool inflation but not so much that it causes a recession.

“The idea that the Fed is pausing and taking time to see what the cumulative effect is on the economy from a policy standpoint, is the right move for them,”

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LA Tech Week: AI’s Role in Advertising and Marketing

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Digital marketing agencies have already had to upend their practices to keep up with TikTok’s swift trend cycle. Now, they’re facing another challenge: AI.

On Thursday, marketing experts and AI founders gathered in Playa Vista to discuss how the emerging technology will disrupt the industry.

Benjamin Lin, the founder of AI software platform Melodize.ai, who primarily works with ecommerce companies to create AI-generated short-form video ads and sees companies spending thousands of dollars on short-lived ads, thinks the answer is to to spend less money on these tools that can quickly generate content.

“If we can reduce that agency spending by AI tools, get that down into dollars and cents, they can actually help these ecommerce brands become profitable,” Lin said.

This, of course, does not bode well for the digital advertising industry. In fact, advertising platform Trade Secrets co-founder Kevin Oberbauer said large agencies will be considered “too expensive” and “too slow” as they struggle to quickly implement the fast changing technology. Oberbauer said smaller advertising agencies ranging from two to 10 people will likely be able to more easily adopt AI.

“What’s going to happen to the big ad agencies is going to be the same as 2008 and 2009 in the auto industry,” Oberbauer said. “The big and slow are going to die.”

Where will that leave all the creatives in advertising? The general consensus was that those who are willing to learn the new tools will come out on top. And having a traditional art background can still serve a purpose. AI software platform Davant Systems co-founder Grant Keller said people who understand how to describe different, specific styles

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Positive week for First Business Financial Services, Inc. (NASDAQ:FBIZ) institutional investors who lost 5.2% over the past year

Key Insights

  • Significantly high institutional ownership implies First Business Financial Services’ stock price is sensitive to their trading actions
  • 50% of the business is held by the top 16 shareholders
  • Insiders have been buying lately

Every investor in First Business Financial Services, Inc. (NASDAQ:FBIZ) should be aware of the most powerful shareholder groups. With 61% stake, institutions possess the maximum shares in the company. In other words, the group stands to gain the most (or lose the most) from their investment into the company.

Institutional investors would probably welcome last week’s 16% increase in share prices after a year of 5.2% losses as a sign that returns are likely to begin trending higher.

In the chart below, we zoom in on the different ownership groups of First Business Financial Services.

Check out our latest analysis for First Business Financial Services

NasdaqGS:FBIZ Ownership Breakdown June 8th 2023

What Does The Institutional Ownership Tell Us About First Business Financial Services?

Institutions typically measure themselves against a benchmark when reporting to their own investors, so they often become more enthusiastic about a stock once it’s included in a major index. We would expect most companies to have some institutions on the register, especially if they are growing.

We can see that First Business Financial Services does have institutional investors; and they hold a good portion of the company’s stock. This implies the analysts working for those institutions have looked at the stock and they like it. But just like anyone else, they could be wrong. It is not uncommon to see a big share price drop if two large institutional investors try to sell out of a stock at the same time. So it is worth checking the past earnings trajectory of First Business Financial Services, (below). Of course, keep in mind that

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Indigo website still offline nearly 1 week after cybersecurity incident

Almost a week after being hit with an apparent cyberattack, book retailer Indigo’s website is still offline, leaving customers with more questions than answers.

The TSX-listed bookseller’s website went dark on Wednesday, Feb. 8. Indigo’s brick-and-mortar stores could not process any transactions that were not in cash, leaving anyone who wanted to return or buy an item using debit, credit or gift cards in the lurch.

Within hours, the company posted a message on its website, saying it “experienced a cybersecurity incident” and was communicating with customers via its social media channels.

Through the weekend, physical stores had regained most functionalities, except the ability to process returns after the company changed its in-store payment technology as part of its incident response. 

But the website remains offline as of Tuesday afternoon, almost a week after it first went dark.

That’s bad news for the company, as it makes it impossible to process any new sales online. But it’s also bad news for customers, like Gabriel Lee, who ordered a gift for his girlfriend online last week that was scheduled to arrive last Friday; it’s now stuck in transit on Valentine’s Day, with no indication of when it might arrive.

“There’s absolutely no way I can tell if it’s coming, like, this week or next week,” he told CBC News in an interview. “There’s no timeline for it, so unfortunately, I’m going to just have to wait it out and see. And then see if they offer compensation … but I don’t think they will.”

Indigo said Tuesday in a statement posted to social media that customer debit and credit card information was not compromised.

The company has been relatively tight-lipped about what’s happened, but multiple cybersecurity companies interviewed by CBC News say the incident

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