Tag: York

Ad Agency Publicis Reaches First-Of-Its-Kind $350 Million Opioid Marketing Settlement, New York Attorney General Says

Topline

New York Attorney General Letitia James announced Thursday that Publicis Health, one of the largest global health advertising agencies, will pay $350 million to settle allegations it “developed predatory and deceptive marketing strategies” for Purdue Pharma opioids, which the attorney general’s office called the first settlement of its kind involving an advertising agency.

Key Facts

The settlement involving Publicis Health, a subsidiary of France-based Publicis Groupe SA, was the result of a “coalition” co-led by James composed of “every attorney general in the nation,” according to a news release from her office.

The agency worked with Purdue Pharma from 2010 to 2019 on marketing campaigns for a number of opioids, namely “OxyContin, Butrans and Hysingla,” and used strategies that were “designed to deceptively expand” opioid usage for more patients at higher doses, the release stated.

Negotiations for the settlement, which requires Publicis to pay the amount within 60 days, were led by James and Colorado Attorney General Phil Weiser, according to the release.

The advertising agency is also prohibited from “accepting any future contracts or engagements” involving opioid marketing or sale, and is required to release “hundreds of thousands” of internal documents related to its work with manufacturers and consultants.

More than $19 million of the settlement will go to New York to “fund opioid abatement, treatment, and prevention,” according to the release.

In a statement emailed to Forbes, Publicis Health said the settlement is “in no way an admission of wrongdoing or liability.”

Crucial Quote

“This is the first settlement with an advertising agency for its role in the opioid crisis, and we’ll continue to go after those who contributed to this devastation,” James said in a post on X, formerly known as Twitter.

Big Number

Nearly 645,000. That’s how many people died from opioid overdoses between 1999

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Trump given seven days to submit list of firms that will lose New York business licenses | Donald Trump

Donald Trump has seven days to give to a state court a list of companies that will lose their New York business licenses after a judge ruled last week that he had committed financial fraud.

On Thursday, New York judge Arthur Engoron issued an order that will carry out Trump’s punishment for a pre-trial ruling he made that found Trump and others within the Trump Organization created false and misleading financial statement that inflated his net worth.

Engoron ruled that the former US president will lose his business certificates in the state, essentially limiting his ability to run his real estate company. The list of companies will be given to retired federal judge Barbara Jones, currently the court-appointed monitor overseeing the Trump Organization.

It emerged on the fourth day of the trial that Engoron is now giving Trump’s lawyers until 26 October to submit a list of names of potential receivers. The receiver will oversee the dissolution of the companies’ business licenses.

Seeking to prevent an end run around his ruling, Engoron told the defendants to give Jones advance notice of any application for new business licenses in any jurisdiction and any attempts to create new entities to “hold or acquire the assets” of a company that’s being dissolved under the ruling.

Also on Thursday, an accountant who prepared Donald Trump’s financial statements was back on the witness stand for a fourth day Thursday in the New York civil fraud trial examining whether the former president exaggerated his wealth.

Trump himself did not attend the proceedings Thursday, after choosing to be there – and avail himself of the news cameras waiting outside – for the three prior days.

The business fraud trial stems from New York attorney general Letitia James’ lawsuit alleging that Trump and his business ginned up financial

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Financial Markets New York | West Virginia Business News




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Advertisers Warily Embrace A.I. – The New York Times

The advertising industry is in a love-hate relationship with artificial intelligence.

In the past few months, the technology has made ads easier to generate and track. It is writing marketing emails with subject lines and delivery times tailored to specific subscribers. It gave an optician the means to set a fashion shoot on an alien planet and helped Denmark’s tourism bureau animate famous tourist sites. Heinz turned to it to generate recognizable images of its ketchup bottle, then paired them with the symphonic theme that charts human evolution in the film “2001: A Space Odyssey.”

A.I., however, has also plunged the marketing world into a crisis. Much has been made about the technology’s potential to limit the need for human workers in fields such as law and financial services. Advertising, already racked by inflation and other economic pressures as well as a talent drain due to layoffs and increased automation, is especially at risk of an overhaul-by-A.I., marketing executives said.

The conflicting attitudes suffused a co-working space in downtown San Francisco where more than 200 people gathered last week for an “A.I. for marketers” event. Copywriters expressed worry and skepticism about chatbots capable of writing ad campaigns, while start-up founders pitched A.I. tools for automating the creative process.

“It really doesn’t matter if you are fearful or not: The tools are here, so what do we do?” said Jackson Beaman, whose AI User Group organized the event. “We could stand here and not do anything, or we can learn how to apply them.”

Machine learning, a subset of artificial intelligence that uses data and algorithms to imitate how humans learn, has quietly powered advertising for years. Madison Avenue has used it to target specific audiences, sell and buy ad space, offer user support, create logos and streamline its operations.

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VAB’s Sean Cunningham Named Among Crain’s New York Business’ 2023 ‘Notable Leaders in Advertising, Marketing & PR’

Honor Recognizes His Role In Spearheading Industry Progress in Measurement and Currency

NEW YORK, July 11, 2023 /PRNewswire/ — Video Advertising Bureau (VAB) is pleased to announce that Sean Cunningham, President & CEO, has been selected for inclusion in Crain’s 2023 New York Business’ Notable Leaders in Advertising, Marketing & PR, an honor that recognizes the top leaders in advertising, marketing, and public relations in the New York metro area.

Sean Cunningham, Video Advertising Bureau President & CEO

Sean Cunningham, Video Advertising Bureau President & CEO

The honor is in recognition of Sean’s industry contributions over the past 18 months, which include:

Under his leadership, VAB has paved the way to an unprecedented industry shift on the front of measurement and currency—away from the old guard and toward a new era defined by unmatched competition, innovation and collaboration among measurement providers and publishers.

“In my twenty years in my role at VAB, the past two years have been among the most exciting and inspiring. It is gratifying to see all the competition, innovation and collaboration play out within an industry that continues evolving, advancing and transforming,” said Cunningham. “We have the opportunity to better draw the bold line for marketers between premium video’s sticky hold on their coveted customer groups and achieving that advertiser’s full range of sales and brand outcomes; and I believe vigilant commitment to high transparency standards is the way to get all the way there.”

Based in Westchester, Sean and his wife Jessica are parents to three children. The entire family is involved with both theater and ice hockey, particularly girls’ amateur ice hockey and the American Special Hockey Association where Sean is highly involved in coaching.

The full Notable Leaders can be viewed at https://www.crainsnewyork.com/awards/2023-notable-leaders-advertising-marketing-and-pr.

ABOUT VAB

The Video Advertising Bureau (VAB)—whose members include

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Schneps Media newspapers acquire massive at 2022 New York Press Association Greater Newspaper Contest

Schneps Media — the guardian organization of far more than 80 publications across New York Metropolis, Long Island, Westchester County, Philadelphia and Florida — is happy to announce that its editors, reporters, photographers, graphics artists, world-wide-web developers and product sales staff took household 35 awards in the 2022 New York Press Affiliation Superior Newspaper Contest.

The annual awards, introduced during the New York Push Association’s Spring Conference in Albany, New York, acknowledge remarkable, high-high-quality journalism produced by local community newspapers during the Empire Condition. 10 of the awards were won by amNewYork Metro, with the publication’s breaking information editor successful photographer of the yr.

Schneps Media newspapers earned awards in many groups recognizing outstanding editorial, graphic and photographic articles, site growth as very well as excellence in advertising. The chain finished the contest with 250 factors, the 2nd-maximum complete for newsgroups throughout the Empire Point out.

Of individual observe, Schneps Media secured a blended 16 1st- and second-location awards, reflecting the large-high-quality perform of its workforce of editors, reporters, photographers, graphic designers and salespeople. Two of its team customers also received personal recognition.

Dean Moses, breaking news editor at amNewYork Metro, acquired initially prize in the NYPA Photographer of the Yr classification. The judges particularly acknowledged Moses’ function in masking the homelessness disaster in New York Town, saying, “The homeless subject matter is not an quick place to technique. Still the photographer was in a position to capture the frozen moments in time that inform the story for the neighborhood to greater comprehend itself.”

Garment District suffers from homelessness and drug users
A homeless person suffers in simple sight in the Garment District.Photograph by Dean Moses

In the meantime, Kirstyn Brendlen, digital editor of The Brooklyn Paper, acquired the 2nd prize in the NYPA Author of the Year class — the 2nd-straight year

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New York adult-use cannabis dispensaries opens for business

“We want to make sure this goes smooth all the time and set a good example for the days to come,” On Point Cannabis CEO Damien Cornwell says.

BINGHAMTON, N.Y. — The first adult-use cannabis dispensary north of New York City opened for business Friday on Court Street in Binghamton.

It’s no short drive for Western New Yorkers, at seven hours round-trip, but it is half the distance to the next-closest legal dispensaries in Manhattan.

Just Breathe. will be owned and operated jointly by the Broome County Urban League, a nonprofit, and On Point Cannabis. 

The dispensary is one of 66 applicants statewide who have received a license through the state’s conditional adult-use retail dispensary or CAURD program, which gave first access to justice-involved individuals who were previously impacted by a marijuana conviction.

“There’s still a lot of work to be done because we are the first [in Upstate] I want to make sure we dot every ‘I’ and cross every ‘T.’ We want to make this go smooth all the time and set a good example for the days to come,” On Point Cannabis CEO Damien Cornwell said.

Cornwell was “humbled,” he said, to be the first in Upstate and the Southern Tier to open a legal dispensary. The Office of Cannabis Management has said it plans to issue 150 CAURD licenses in total.

But for the time being, applicants in Western New York, the Finger Lakes, and three other regions remain unable to receive conditional licenses because of ongoing litigation against the state.

A federal judge in New York’s Northern District recently rejected the state’s request to alter the injunction that’s preventing those licenses from being given out, although applications from the five regions are being received and scored according to Adam Perry, a member of the Cannabis

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