The Pitch: Advertising and marketing news for 6.13.23



Padilla completed a $2 million marketing campaign for Richmond Region Tourism. Called “Speaks for Itself,” the multi-channel campaign targets potential travelers through a sound-focused video approach and was funded using American Rescue Plan Act dollars designated for tourism recovery efforts.

The social media-style campaign includes a 60-second video, social media, digital display ads and out-of-home digital billboards in select markets. Padilla beat out more than a dozen agencies through a competitive process to land the campaign, which will run through June 2024.

The Valentine selected Padilla as its lead digital marketing agency after a competitive search. Work will include overhauling its website ahead of the Richmond museum’s 125th anniversary, and building a strategic digital approach spanning information architecture, user experience and design.

Cure designed a new website for the Virginia Department of Historic Resources. The redesigned site includes tools for users to learn about historic resources in the state and perform research to identify and document new resources for preservation efforts, among other features.

One of the billboards for Elevation’s campaign for the National D-Day Memorial.

Elevation launched a campaign for the National D-Day Memorial marking the 79th anniversary of the D-Day invasion. Work included outdoor boards that feature a multi-dimensional, backlit re-creation of soldiers scaling the cliffs of Normandy on D-Day. The boards are being placed in Lynchburg and Roanoke to encourage visitation to the memorial in Bedford.

Some of Release the Hounds’ work for Bitchin’ Boucha.

Release the Hounds rolled out a campaign for Richmond-based kombucha brand Bitchin’ Boucha. Called “Power Up Goodness,” the campaign announces the brand’s release of the first two flavors in its caffeinated kombucha line. Included in the three-month effort will be local event sponsorships, an Instagram giveaway and new merchandise.

Springstory was hired by Virginia Society of Anesthesiologists to provide public relations and social media services. The agency’s Jason Roop completed a PR campaign for Something Indie Water, a music festival in Virginia Beach. Roop also directed and filmed a Memorial Day video produced by client Virginia Department of Veterans Services.

Punch moved its office to 2015 W. Broad St. The agency was previously at 117 S. 14th St. in Shockoe Slip.

Buffalo Groupe promoted Glenn Gray to executive vice president. Gray, who is based locally, previously was a senior VP leading business development strategy and vision. He has worked for the group’s Buffalo Agency since 2010.

Fresh Move Media was hired by Morooka USA to build a new website. The construction equipment manufacturing company is located in Ashland. Fresh Move also launched a redesigned website for Halperin Law Center in Richmond.



Addison Clark produced a 30-second TV spot for Chesterfield-based Cross Timbers Roofing. It designed websites for Burnings Sands, a nonprofit supporting the football program at Virginia Union University, and for Midlothian law firm RichLaw. The agency hired Gene Wilson as a business development manager.

PRSA Richmond hosted this year’s Virginia Public Relations Awards at Dominion Energy Center’s Carpenter Theatre. Best-in-shows went to Padilla for its work for U.S. Highbush Blueberry Council, and to Roanoke County Public Schools for its Load the Bus campaign. Padilla’s Jeff Wilson received the Excellence in Public Relations Award, and the Rising Star award went to Taylor Fuqua with the Virginia Museum of History & Culture.


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