September 12, 2023 —
A recent paper by Asper’s Sean Buchanan and co-authors Trish Ruebottom, Maxim Voronov and Madeline Toubiana was awarded Best Article by the Academy of Management. The paper was published in The Academy of Management Review, an FT50 journal.
Each year, the Academy of Management recognizes original and provocative articles that make a substantial contribution to the field of management. Buchanan and co-authors’ paper “Commercializing the Practice of Voyeurism” explores how different industries generate value through transgressive or taboo acts of voyeurism.
Recognizing the value in transgression
“It’s a great honour to receive this award,” says Buchanan. “If you had told me back when I was a PhD student that I would even get published in this journal, I would be thrilled. But to win best paper? It’s just a huge honour and very exciting.”
Buchanan and his co-authors develop a theory about why morally grey, or even outright transgressive, acts seem to reliably generate value and viewership. From sports like mixed martial arts (MMA) and media like reality TV, to erotic webcams and travel trends like slum tourism, they observe a balance between commercial success and transgressive media.
Diving into theories of authenticity, emotion and transgression, the paper explores how, for instance, the violence of MMA needs to seem real enough to get a response from viewers while being mainstream enough to grow a larger audience.
Pulling from all these ideas, the paper also encapsulates what inspires Buchanan as a researcher.
“You find yourself in strange places as an organizational theorist,” he says. “No matter what I’m working on, I end up learning about a bunch of things that are outside the discipline, and that’s really one of the best parts of being an academic.”
Buchanan’s most recent publication, appearing this year in Organization