The Advertising Club collaborates with MICA to introduce online programme on performance marketing, ET BrandEquity

by  on  in Advertising & Marketing

<p>The Advertising Club </p>
The Advertising Club

The Advertising Club has announced a partnership with India’s marketing and communication management institute, MICA – The School of Ideas, for an online programme on performance marketing.

Kickstarting in January 2024, the collaborative initiative is aimed towards empowering individuals with industry-relevant skills and knowledge through a specially curated leadership and management development module on performance marketing, the club stated in a press release.

The programme is designed to help experienced professionals as well as freshers develop contemporary need of the hour capabilities that employers are seeking in order to maintain their competitive advantage, it added.

The 36 hours intense live online programme is curated in a workshop format by the industry and academic experts and will include a significant level of self-study. Designed for advertising and marketing professionals, creative specialists, digital marketing experts, and learning enthusiasts, the performance marketing programme will include live teaching sessions, self-learning, group-learning and will culminate with an evaluation which will include assessments, presentations and quizzes, the club stated.

Spanning nine weeks, the programme will cover the basics and advanced technicalities of performance marketing, social media marketing, display advertising, email and affiliate marketing, SEO and SEM, targeting and audience segmentation, Generative AI, machine learning and much more, ensuring a holistic learning experience, it added.

Speaking on the partnership with MICA, Rana Barua, president, The Advertising Club said, “The landscape of the MarTech industry is constantly evolving. With this programme, we aim to provide a platform for freshers and experienced professionals, and empower them to upskill their knowledge, thereby becoming industry ready. We believe this collaboration will foster learning, transform careers, inspire creativity, and ultimately elevate standards within our industry.”

Mayank Kumar, professor at MICA, further said, “At MICA, we unravel the intricate layers of Performance Marketing, offering a panoramic view of its evolution

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Which business credit cards report to Dun and Bradstreet?

by  on  in Business Card Companies

Your personal credit score is a report card (of sorts) for how responsible you’ve been with your credit. If you apply for a mortgage, auto loan, or credit card, the lender will run your credit to gauge your trustworthiness.

There’s another type of credit score solely for businesses to reflect how responsible an entity has been with its credit. In other words, this is a company report card, not an analysis of the business owner’s personal credit. You can get a business credit score by using credit that reports to business credit bureaus.

Dun and Bradstreet is one of the three major business credit bureaus (along with Experian and Equifax). Because of this, it’s a good idea to open and responsibly use business credit cards that report to it. Let’s look at how to build a credit profile with Dun and Bradstreet.

How business credit cards report to credit bureaus

The credit bureaus to which your business credit card reports will vary depending on several factors. Let’s take a quick look at them.

Credit card issuer

Many business credit cards will not show up on your personal credit report. Your credit card activity will remain separate even if you use your Social Security number to apply. However, if your account defaults, your personal credit will bear those blemishes.

Note that this isn’t the case for all business credit cards. Some issuers deliberately report small business card activity to your personal credit.

Attaching an EIN to your application

During the application process for a business credit card, you can add an Employee Identification Number (EIN) along with your Social Security number (SSN). An EIN is an IRS-issued Federal Tax Identification Number that businesses can apply for. It’s sort of like a SSN for your business–though not as sensitive.

Adding an

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RE Royalties Announces Third Quarter 2023 Financial Results and Key Business Highlights

by  on  in Business Financial News

All amounts in Canadian dollars unless otherwise stated

VANCOUVER, BC / ACCESSWIRE / November 27, 2023 / RE Royalties Ltd. (TSX.V:RE)(OTCQX:RROYF) (“RE Royalties” or the “Company“), a global leader in renewable energy royalty-based financing, is pleased to announce the financial results for the third quarter ended September 30, 2023 (“Q3 2023“). For further information on these results please see the Company’s Condensed Consolidated Interim Financial Statements and Management’s Discussion and Analysis for Q3 2023, filed on SEDAR+ at www.sedarplus.com.

Key business and financial highlights for Q3 2023 include:

  • The Company entered into a loan agreement and a royalty agreement with Butler Corporation SpA (“CleanLight”), a Chilean technology company and manufacturer of mobile solar-battery systems including solar lighting towers and solar-hybrid battery generators. The Company provided a US$3 million secured loan to finance CleanLight’s expansion into other countries in Latin America. The CleanLight loan has a two-year term, and bears interest of 12% per annum. The Company also acquired a gross revenue royalty of 5% for a period of 10 years, for US$200,000. The royalty rate will reduce to 3% after certain revenue milestones are met.

  • The Company entered into a loan agreement and a royalty agreement with Revolve Renewable Power Corp. (“Revolve”) to support Revolve’s acquisition of a portfolio of two operational run-of-river hydro projects in British Columbia, and one operational wind project in Alberta with a combined gross capacity of 23 MW (the “Operational Projects”).The Operational Projects receive revenue from Power Purchase Agreements (“PPAs”) with BC Hydro and the City of Medicine Hat, for the hydro projects and the wind project, respectively. The Operational Projects have PPAs with remaining terms ranging from 32-35 years for the hydro projects and 11 years for the wind project. The loan will have a term

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Today’s news: Trending business stories for Nov. 27, 2023

by  on  in Business Financial News

The latest business news as it happens

Published Nov 27, 2023  •  Last updated 13 hours ago  •  9 minute read

Shoppers track down Black Friday deals at the Eaton Centre in Toronto.
Shoppers track down Black Friday deals at the Eaton Centre in Toronto. Photo by Chris Young/The Canadian Press files

Top headlines

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Article content

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4:36 p.m.

Market close: TSX closes down moderately

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Our favorite local businesses to shop

by  on  in Best Business Newspaper

Sandwiched between Black Friday and Cyber Monday — historically the biggest and busiest retail days of the year — there’s another standout shopping event: Small Business Saturday. Started by American Express in 2010 and co-sponsored by the United States Small Business Administration (SBA) since 2011, Small Business Saturday aims to create awareness about the impact shoppers have when they buy “small” year round, whether they physically visit stores or shop online.

This year, 85% of consumers say they’re likely to shop “small” during the holiday season, according to the American Express 2023 Shop Small Impact Study. That represents a multibillion dollar opportunity — consumers are expected to spend an estimated $125 billion at small businesses this holiday season, up 42% from $88 billion in 2022, as reported by Intuit QuickBooks. 

We spoke with experts about resources you can use to support small businesses and what impact your purchases have. We also rounded up some Select-staff favorite products from small businesses we love.

SKIP AHEAD What is a small business | Select’s favorite small businesses | Current state of small businesses | How to support small businesses year round

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Recap: 2023 ANA Annual Advertising and Marketing Law Conference | Faegre Drinker Biddle & Reath LLP

by  on  in Advertising & Marketing

If artificial intelligence is so great, why can’t it reliably predict the weather?

The weekend has just closed on another very rainy Floridian ANA Masters of Advertising Law Conference (Last year we had a hurricane, so this would qualify as an uninspiring upgrade). The Masters Conference is the largest advertising, marketing and promotion law conference in the nation, bringing together major brands, storied advertising agencies, and prominent regulators to discuss cutting-edge topics impacting the industry. Each year – not by design but by happenstance – a different theme is featured. This year, to no one’s surprise, the focus was on AI.

While not every session discussed AI in depth, most speakers devoted some time to the subject throughout the 3-day event.  Panelists confronted questions like: does algorithmic bias, increasingly employed in various industries, constitute an unfair trade practice?  How will regulators view advertising claims based on next gen tech?  What copyright traps exist for the unwary utilizing AI to generate advertising content?  Are US and international privacy laws evolving fast enough to keep up with new challenges posed by AI?  And while it had nearly zero to do with AI, the conference would have felt incomplete without a discussion of what drag queens can teach advertising lawyers about intellectual property protection.  Many learned more about Cardi B’s album covers during that session than they could have imagined in their wildest dreams.

There is no doubt that AI will affect the advertising and marketing landscape for years to come.  Like the metaverse (last year’s theme) and crypto assets (the year before that), these issues are not new.  But despite AI having been around for some time, the leaps forward that generative AI applications have made this year appear poised to significantly transform the landscape of advertising content creation and delivery.  President

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Best deals to shop on Small Business Saturday today

by  on  in Best Business Newspaper
small business saturday

Amazon / Amazon


Today is Small Business Saturday, an annual shopping holiday that takes place the day after Black Friday. The event encourages shoppers to support small businesses and local shops. Many people focus their Black Friday shopping on big name retailers like Walmart, Amazon and Wayfair. Today is the day to pay some special attention to smaller businesses — many of which are offering excellent Cyber Weekend deals as well.

The shopping team at CBS Essentials has put together this list to help you find great small businesses to support during your Cyber Weekend shopping. Many of these brands have made Oprah’s Favorite Things List over the years and some are available on Amazon with Prime shipping. Plus, these items make excellent holiday gifts.

Keep reading to shop our favorite Small Business Saturday picks or check out Amazon’s top small business deals by clicking the button below.

UnHide Marshmallow faux fur blanket: Save $100

UnHide marshmallow blanket

UnHide


This luxuriously soft faux fur blanket has taken social media by storm this year. It’s made by the small business UnHide, a vegan lifestyle brand dedicated to making ultra-cozy and cruelty-free home goods. 

“I don’t do reviews, but I had to leave one for this blanket,” says one Amazon reviewer. “I have never had a blanket that was so soft, so cuddly or so warm! Yes, it’s pricey, but 1000% is worth the money! If you’re a blanket lover, I highly suggest you buy this one. You will not be disappointed!”

The Unhide Marshmallow is featured as one of Amazon’s top Cyber Monday deals at 20% off. But right now, you can get an even better deal on UnHide’s website where it is on sale for $149 ($100 off the regular price of $250)

Tushy Basic 2.0 toilet seat attachment bidet:

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How to Target Millennials, Gen X, & Boomers

by  on  in Advertising & Marketing

As marketers, we know it’s hard to acquire customers. We get their attention with content marketing and nurture them through cycles of emails, hoping that they’ll bite and commit to our product. It’s even harder when you’re trying to market a product to so many different demographics—a 50-something who is unfamiliar with digital marketing is going to react very differently to a Facebook ad than a 20-something who is well-versed in digital marketing tactics.

timeline comparing boomers with gen x, millennials, gen z

As a millennial, I know when brands are targeting me online—I see your cute branding and slightly-sarcastic lingo!

But how can brands make sure they are targeting all the demographics effectively? Which generations respond best to telephone calls, who is most likely to shop in-store, or get hooked because your product is eco-friendly?

Don’t worry. I’ve done my research.

marketing to unique generations

In this post we’ll examine the best online marketing strategies for targeting three key generational demographics. But first, a quick definition.

Short on time? Get our (free!) All-Star Playbook to Online Advertising, to read later.

What Is Generational Marketing?

Generational marketing is a marketing approach that uses generational segmentation in marketing communication. According to Wikipedia, a generation is defined as “a cohort of people born within a similar span of time (15 years at the upper end) who share a comparable age and life stage and who were shaped by a particular span of time (events, trends and developments).”

Now, on to the generational marketing strategies.

Looking for Gen Z? We’ve got you covered with these Gen Z characteristics and stats and these Gen Z marketing strategies.

Marketing to Baby Boomers

Who are Baby Boomers?

The group who still leaves and listens to voicemails. Baby Boomers were born between 1946 and 1964 and grew up during the American-dream, white-picket-fence era of post WWII. As their

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Today’s news: Trending business stories for September 29, 2023

by  on  in Business Financial News

The latest business news as it happens

Published Sep 29, 2023  •  Last updated Sep 29, 2023  •  13 minute read

A Sunwing Airlines aircraft parked at Montreal Trudeau airport in Montreal.
A Sunwing Airlines aircraft parked at Montreal Trudeau airport in Montreal. Photo by Paul Chiasson/THE CANADIAN PRESS files

Today’s top headlines

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Article content

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4:37 p.m.

Market close: TSX down, U.S. stock

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4 Best Business Credit Cards with Rewards [November 2023]

by  on  in Business Card Companies

 

Ink Business Cash® Credit Card

 
The best business rewards credit card overall is the Ink Business Cash® Credit Card.
 

Why We Like It: Ink Cash has an initial bonus of $900 for new cardholders who spend $6,000 in the first 3 months. It also gives 1 – 5% cash back on purchases normally. The Ink Cash card has a $0 annual fee, too.

 

What We Don’t Like: Applicants need good or excellent credit for approval, and this card is not a good choice for carrying a balance from month to month.

 

Who Should Get It: Apply for the Ink Business Cash® Credit Card if you have good credit or better personally and its rewards match up well with the transactions you plan to make.

 

Alternatives to Consider: The Capital One Spark Cash Plus is another good option for cash back, and the Ink Business Preferred® Credit Card has great travel rewards.
 

Ink Business Preferred® Credit Card

 

The Ink Business Preferred® Credit Card is the best business credit card for bonus rewards.

 

Why We Like It: Chase Ink Preferred offers a bonus of 100,000 points, worth $1,250 in travel booked through Chase, for spending $8,000 in the first 3 months. Cardholders also earn 1 – 3 points per $1 spent on purchases normally.

 

What We Don’t Like: There is an annual fee of $95 and a high APR.

 

Who Should Get It: Apply for the Ink Business Preferred® Credit Card if you have good or better personally and travel a lot for business.

 

Alternatives to Consider: The Ink Business Cash® Credit Card and the Capital One Spark Miles for Business both offer a lot of rewards value.
 

Capital One Spark Miles for Business

 

The Capital One Spark Miles for Business (see Rates &

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