Priority Gold review — Services, fees and what to know
Priority Gold is a Dallas-based precious metals dealer that helps investors purchase physical gold and silver for direct ownership or retirement accounts. The company focuses on guiding customers through the buying process, including precious metals IRA rollovers and diversification strategies.
Because pricing, fees and service models can vary widely across the precious metals industry, understanding how a dealer operates — from cost transparency to customer support — is an important first step. This review explains how Priority Gold works, what it costs, what customers can expect and how the company compares with other precious metals companies.
Priority Gold overview
Priority Gold sells gold and silver coins and bars to investors interested in portfolio diversification or retirement savings. Like most dealers in the industry, the company does not manage retirement accounts or store metals directly. Instead, Priority Gold coordinates with third-party custodians that administer self-directed IRAs and IRS-approved depositories that store the metals.
The company primarily serves retirement-focused investors, particularly those rolling over funds from a traditional IRA or 401(k) into physical precious metals. It also works with first-time buyers and investors making direct purchases outside of retirement accounts. Priority Gold emphasizes education and one-on-one guidance, with specialists helping customers understand IRA rules, pricing structures and purchase options before completing a transaction.
Priority Gold products and services
Priority Gold’s services center on two purchase paths: direct delivery of physical metals and self-directed precious metals IRAs. It offers physical gold, silver, platinum and palladium in the form of bullion coins and bars. Customers can purchase metals for direct ownership and have them shipped to their home, or buy metals through a self-directed precious metals IRA.
For IRA purchases, metals must be stored in an approved depository and meet IRS purity standards, including:
- Gold: 99.5%
- Silver: 99.9%
- American Gold Eagle: 91.67%
Priority Gold helps coordinate this process by working with third-party custodians that administer the retirement account and depositories that provide secure storage.
In addition to facilitating purchases, Priority Gold provides consultations to help customers understand precious metals pricing, IRA rollover requirements and storage options before completing a transaction.
How the Priority Gold process works
Like most precious metals dealers, Priority Gold uses a consultation-based purchase process rather than an online checkout system. Priority Gold’s process usually unfolds like this:
- Connect with a specialist. A Priority Gold representative learns your goals, lays out costs and answers your questions.
- Set up and fund your account. Priority Gold helps you open a self-directed account and transfer money from an existing 401(k) or traditional IRA.
- Choose your metals. You select from IRS-approved gold, silver, platinum and palladium products.
- Arrange metal storage. Your purchases ship to an insured, IRS-approved depository.
Priority Gold fees and pricing considerations
It’s standard for dealers to add a markup to the spot price (current market rate) of any given metal. Priority Gold’s markup varies by product, so you’ll need to call for a quote. While on the phone, ask about first-year fee waivers if you’re planning to invest $50,000 or more.
In addition to dealer markups, IRA customers must pay custodian and depository fees.
Based on publicly available information, those generally include:
- $50 for initial account setup
- $125 per year for maintenance
- $100 to $175 per year for secure storage
Tip: Ask for a written breakdown of the total price, a spot price comparison, buyback terms and recurring fees. Even small charges can chip away at your returns over time.
Priority Gold reputation and customer experience
Priority Gold carries an A+ rating from the Better Business Bureau (BBB) and an AAA rating from the Business Consumer Alliance. On Trustpilot, it maintains a 4.7-star average, with reviewers often noting responsive service and an easy signup process.
Not all feedback is positive, though. Some customers cite billing concerns or difficulty resolving issues. These complaints are less common but still worth considering.
Priority Gold pros and cons
Before choosing Priority Gold, consider these benefits and drawbacks:
Pros
- Secure delivery (direct purchases) and quick processing (IRA purchases)
- Hands-on help with IRA rollovers and account setup
- Wide metal selection
Cons
- No online pricing
- May require a substantial investment to waive first-year fees
- Some reviewers report overcharges
Priority Gold vs. competitors
Most precious metals dealers sell similar bullion products and use third-party custodians (who manage your investment account) and depositories (who hold your metals). So, the decision often comes down to fees, minimums and the level of support you’re comfortable with. Compare at least three companies and request written fee disclosures.
Here’s how Priority Gold compares to other well-known dealers:
Bottom line
Priority Gold focuses on helping retirement investors purchase physical gold and silver through self-directed IRAs or direct purchases. The company emphasizes one-on-one guidance and rollover support, which may appeal to first-time metals investors who want help navigating the process.
Like most dealers in the industry, however, pricing is not posted online and total costs can vary depending on the metals you choose and the size of your investment. Comparing multiple dealers, requesting written fee disclosures and reviewing buyback policies can help you make a more informed decision.
Use the map below to compare precious metals dealers near you and request information from multiple companies before making a decision.
FAQs about Priority Gold
Does Priority Gold offer gold IRAs?
Yes, Priority Gold offers gold IRAs. If you already have a 401(k) or traditional IRA, the company can help you move those funds into a self-directed precious metals account.
How does Priority Gold make money?
Like most precious metals dealers, Priority Gold makes its money by selling metals above the current spot price. That markup covers the company’s operating costs and profit margin.
Does Priority Gold guarantee investment returns?
No, it doesn’t. Gold and silver prices go up and down, so there’s always a chance your Priority Gold investment loses value.
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