Tag: Ads

Legendary Marketer ads criticized as misleading

Chelsea Ouimet has more than a million followers between her two Instagram accounts, “Chelsea the Affiliate” and “Hustle with Chelsea.” The self-described stay-at-home mom of three smiles broadly and shows off her beautiful home in video posts touting ways to make money — quickly — through a business model called affiliate marketing.

“All you need is a phone, a laptop, wi-fi and one to three hours a day,” she says in one of dozens of videos posted on her pages. In one post, she says the average annual salary of an affiliate marketer, with no experience, is $177,566. “I made that salary in my first 11 weeks,” she says.

Affiliate marketing is not new, but social media triggered an explosion of interest — and an array of concerns. The market for online learning courses has boomed in recent years, spanning professional development platforms to online influencers selling lessons on everything from gig work to the timeless art of seduction.

Dozens of companies online offer courses to teach you how to get into affiliate marketing. Typically, affiliates earn a commission on sales of products they recommend. The internet is full of videos with people saying they became millionaires through affiliate marketing. Part of the appeal is that these jobs can be pitched as a “side hustle” that don’t require as much time and effort as a full-time position.

I really thought I was just doing a $7 course. I was very, very shocked about it being a lot more than that.

Dana Gunning, Legendary Marketer customer

Side hustles have continued to become more common during this period of persistent inflation, particularly for younger people. A survey from the financial services company LendingTree published in February found that more than half of millennials and Gen Z supplement their main source of

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‘Advertisers tried too hard’: Few Super Bowl LVIII ads win as celeb takeover continues

Super Bowl LVIII on Sunday delivered another nail-biter on the field but a lot of head-scratchers on the advertising front — hello, Temu and RFK Jr. — with just a handful of clever, albeit conventional, commercials cutting through the clutter. 

The Kansas City Chiefs secured a clutch win over the San Francisco 49ers in overtime at Allegiant Stadium in Las Vegas, fortifying their status as the next NFL dynasty. The night also acted as a Hollywood moment for fans who have tracked the relationship between Chiefs tight end Travis Kelce and Taylor Swift, capped off with a victorious kiss, though the excitement mostly stayed focused on the ups and downs of the game itself (with one of Kelce’s blowups achieving meme status).

Marketers seeking a similar moment in the sun relied on tried-and-true tactics, playing it safe in the wake of a year rife with culture wars controversy, though the realities of an election cycle and global strife still uncomfortably crept in. As with last year’s big game, too many companies relied on the mere presence of a celebrity (or celebrities in many cases) to score points, with humor, wit and a connection to the product curiously absent. A deluge of listless cameos ended up benefitting ads that actually had a distinctive angle, such as CeraVe’s winning, weird effort with Michael Cera or State Farm’s campaign playing on Arnold Schwarzenegger’s accent, the leader of the pack for USA Today’s closely watched Ad Meter

“The Super Bowl this year was the Kitchen Sink Bowl,” said Jason Harris, president and CEO of agency Mekanism, in emailed comments. “Advertisers tried too hard. Instead of one celebrity, they put in 5 or 6. Instead of one clear joke, they aimed for several. It was overly complex and hard to even

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Google Supports Crypto Ads, Bitcoin ETF Marketing in Full Blast

Following Google’s policy amendment allowing advertisements for “cryptocurrency coin trusts,” major asset management firms like BlackRock, Fidelity, Grayscale, Invesco, and Bitwise launched aggressive online campaigns to promote their new Bitcoin Exchange-Traded Funds (ETFs).

Rivalry Intensifies with Lower Fees and Unconventional Marketing

These firms are engaged in fierce competition to offer lower or zero fees as an incentive to attract investors.

For instance, Invesco slashed its management fee from 0.39% to 0.25%, aiming to undercut competitors and capture market share. Additionally, some firms have turned to unconventional tactics to capture attention and stand out in a crowded market.

Bitwise secured an endorsement for Bitcoin from “The Most Interesting Man in the World” character from Dos Equis ads. At the same time, Franklin Templeton’s X account featured “Laser Eyes,” a popular crypto meme. BlackRock, one of the largest asset managers globally, is planning to project ETF advertisements onto buildings in major U.S. cities to maximize visibility and reach potential investors.

According to the Financial Times, industry consultants suggest that Google advertising is significantly more effective in reaching potential investors than other attention-grabbing strategies due to the platform’s broad reach and targeting capabilities. This shift in advertising strategy reflects the growing importance of digital channels in financial marketing. It underscores the fierce competition among asset managers to capitalize on the surging interest in cryptocurrencies.

Google’s Advertising Policy Remains Restrictive

While Google has eased restrictions on certain cryptocurrency-related ads, it continues prohibiting advertisements for initial coin offerings (ICOs) and other promotions to entice buyers to trade cryptocurrencies or related products. This cautious approach by Google reflects ongoing concerns about consumer protection and regulatory compliance in cryptocurrency.

According to Crypto Times, on January 11, 2023, a milestone

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In-app ads key element of digital marketing

PETALING JAYA: In-app advertising which is the display of paid ads within a mobile app is fast gaining prominence in the marketing space.

Marketers are embarking on this mode of advertising apart from other channels to further fuel their revenue and capture a larger consumer audience for their brands.

Mahek Shah, who is head of media at airasia Move, told StarBiz that in-app advertising has emerged as a pivotal strategy for marketers and its remarkable efficacy in capturing a broader consumer audience.

She said this surge in the adoption of in-app advertising aligns seamlessly with the contemporary trend of prioritising a mobile-first approach.

“As consumers increasingly dedicate a significant portion of their time to mobile applications for daily activities and lifestyle needs, the inherent engagement within these apps makes them an ideal platform for advertisers.

“A critical facet of in-app advertising’s success lies in its capacity for precise audience targeting in a cookieless world.

By leveraging both deterministic data, such as first-party data, and probabilistic data, advertisers can tailor their campaigns to precise target audiences by building right cohorts. This enables the continuous improvement in their advertising strategies,” Mahek noted.

She agrees that in-app advertising should be complemented with other forms of advertising. She said relying solely on in-app advertising may not suffice for brands.

While in-app advertising is effective in targeting a specific audience within the mobile app ecosystem, she said a more comprehensive marketing strategy is essential for reaching diverse consumer segments.

“Incorporating in-app advertising into a broader spectrum of traditional advertising methods forms a well-rounded and integrated marketing approach. This diversified strategy ensures that brands not only engage with active mobile app users but also connect with audiences less immersed in the mobile app environment.

“While in-app advertising is a potent component of a digital marketing strategy,

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Marketing firm admits it listens to conversations to sell targeted ads

Leading U.S. marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for the purpose of targeted advertising.

Working with renowned brands like CBS, Fox News and ESPN, CMG has allegedly been promoting its ability to eavesdrop on consumers through microphones in smartphones, TVs, and smart speakers.

The agency has coined this capability “Active Listening” and has been actively pitching this service it to advertisers, showcasing the feature on its website, reports 404.

Why we care. Amid the worldwide push for enhanced privacy, including measures like the phasing out of third-party cookies, these statements have caught the PPC community off guard. Many are now speculating about potential repercussions, signaling a warning to the broader industry.

SEO consultant Glenn Gabe responded to the report on X, writing: “This will not end well.”

Google Ads expert, Steve Huskey, added: “Textbook definition of invasion of privacy.”

How it works. CMG allegedly claims that its Active Listening technology can spot potential customers in real-time through everyday conversations. It’s uncertain if this feature is on current devices, but CMG promotes it as a futuristic marketing tool that is “available today.”

Pitching the product. A CMG rep was reportedly spotted on LinkedIn promoting this service, encouraging interested parties to get in touch so that they could provide more information on prices.

What CMG is saying. A CMG spokesperson told Search Engine Land:

  • “CMG
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Marketing giant ‘admits it listens to your conversations to sell targeted ads’

Leading U.S. marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for targeted advertising.

Working with renowned brands like CBS, Fox News and ESPN, CMG has allegedly been promoting its ability to eavesdrop on consumers through microphones in smartphones, TVs and smart speakers.

The agency has coined this capability “Active Listening” and has been actively pitching this service to advertisers, showcasing the feature on its website, reports 404.

Dig deeper: 3 privacy-centric solutions for marketing compliance

Pitching the product. A CMG rep was reportedly spotted on LinkedIn promoting this service, encouraging interested parties to get in touch so that they could provide more information on prices.

Early response. Industry experts are already speculating about potential repercussions. On Twitter/X, SEO consultant Glenn Gabe wrote: “This will not end well.”

Google Ads expert Steve Huskey added on Twitter/X: “Textbook definition of invasion of privacy.”

Why we care. Consumers have been suspicious of this happening since voice-activated devices and apps were first introduced. However, it hasn’t stopped most people (98% of U.S. smart device users, according to one study) from using them. That said, Apple and Google have both ended the practice of listening to recordings made by these devices. Likely because it is more than a little bit creepy.

When Siri, Alexa, et al., hit the marketplace neither consumers nor governments were as concerned about individual privacy rights. CMG’s actions are drawing attention to these practices at a time when citizens

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Tealium debuts a new suite of Amazon Ads integrations to help advertisers enhance marketing performance with first-party signals

Tealium Inc.

Tealium Inc.

Tealium’s CDP now seamlessly connects with Amazon DSP and Amazon Marketing Cloud

SAN DIEGO, Dec. 13, 2023 (GLOBE NEWSWIRE) — Tealium announced today that it has launched new integration capabilities with Amazon Ads, including Amazon DSP and Amazon Marketing Cloud (AMC), to better equip advertisers in activating audiences, assessing advertising performance, and overall enhancing real-time, omnichannel strategies in a cookieless world.

Leveraging the integrations, enterprises can further utilize their first-party signals to enhance marketing attributions, reporting, measurement, and audience outreach. This ultimately helps advertisers to improve return on advertising spend (ROAS) and achieve ad conversion goals, all while maintaining the highest level of privacy-centric integrity. Specifically:

  • The connection between Tealium and Amazon DSP allows for enhanced conversion optimization and reporting, both offline and online, in real time. The integration also allows advertisers to better engage with first-party audiences via Amazon DSP advertising campaigns.

  • With Tealium integrated with AMC, advertisers can tap into more signals to improve relevance of advertising engagements and measure more holistic marketing results, enabling a durable and consented conversion feedback loop.

“Tealium’s new integrations with Amazon Ads serve as essential tools for brands to fortify their business strategies in anticipation of evolving privacy regulations, shifting consumer behaviors, and expanding first-party signals in a cookieless environment,” said Matt Gray, Head of Global Partnerships at Tealium. “Regardless of a brand’s current position in the development of their first-party signal strategy, these solutions are indispensable for ensuring business agility and aligning with customer expectations.”

For more information about how Tealium’s integrations with Amazon Ads solve for advertisers’ biggest challenges, visit tealium.com/better-together-tealium-amazon-ads.

To keep up with the latest company news, visit Tealium’s Newsroom.

About Tealium
As the most trusted CDP, Tealium connects customer data across web, mobile, offline, and IoT so businesses

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How Much Do YouTube Ads Cost? A Beginner’s Breakdown

Why should you advertise your business on YouTube?

Well, are you ready for some mind-blowing numbers?

YouTube reports having over 2 billion monthly logged-in users across 80 languages in over 100 countries. YouTube is the second most popular social media network worldwide, coming in a close second behind Facebook.

There’s a staggering amount of people across the world logging in to YouTube every single day, so it’s no wonder that a 2022 study conducted by Social Media Examiner found that almost 67% of surveyed marketers said that they plan on increasing their use in YouTube.

Advertising your brand on YouTube can help you to build brand awareness, influence buyer decisions, boost sales, and increase brand loyalty. But the one thing that may have you hesitant about YouTube advertising is the cost.

How do you pay to advertise on YouTube? What is “bidding”? How much does it cost to advertise on YouTube? It’s enough to overwhelm anyone.

As always, Foundr’s got you covered with all the essential information you need to start advertising on YouTube.

Let’s start with the basics.

Table of Contents

How Does YouTube Advertising Work?

YouTube’s biggest advantage is this: people use YouTube to search for information and entertainment. In other words, it has intent.

Not to mention, it’s owned by Google, making its analytics seamlessly intertwine with normal search intent!

When deciding on which ads to display, YouTube considers information like:

  • Google search history
  • Related videos the viewer has watched
  • Google Ad settings
  • Web history, age, location, and more, if someone is logged into their account

Using this information, YouTube pinpoints user intent and displays ads that align

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Apple and Disney Halt Ads on X After Musk Endorses Antisemitic Post

Advertisers have been skittish about X since Mr. Musk bought the social media service last fall and said he wanted more free speech and would loosen content moderation rules. That meant the platform could theoretically place brands’ ads next to posts with offensive or hateful speech.

Many companies, including General Motors and Volkswagen, have balked at various points over the past year at having their promotions appear alongside a heavily documented surge in hate speech, misinformation and foreign propaganda on X. In April, Mr. Musk said nearly all advertisers had returned, without indicating whether they were spending at the same levels; he later noted that ad revenue had fallen 50 percent.

Mr. Musk also swung from threatening any advertisers that dared to pause their spending with a “thermonuclear name & shame” to wooing them by choosing Ms. Yaccarino, a former top ad executive at NBCUniversal, to replace him as chief executive. He picked public fights with major spenders like Apple and churned through sales executives given the task of maintaining relationships in the advertising industry. Top advertising companies, such as IPG, urged their clients to step back from X.

Advertising had long been about 90 percent of Twitter’s revenue before Mr. Musk bought the company. Last month, X told employees that the company was valued at $19 billion. That was down from the $44 billion that Mr. Musk paid.

The heightened sensitivity around antisemitism, Mr. Musk’s penchant for public squabbling and general fatigue after months of fuss over X left many advertising professionals hesitant to weigh in on Friday.

“Clients have always had to make decisions about content they will or will not be associated with,” Renee Miller, the founder of the Miller Group advertising agency in Los Angeles, said in an email. “We generally counsel our clients

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Optimizing Signal Marketing In Meta Ads

Founder and President of The Evoke Agency, a 4x Inc 500 and 5000 firm focusing on social media, content creation and public relations.

The world of digital marketing changes faster than you can say “social media,” and paid social opportunities seem to change even faster. Currently, one of the biggest changes revolves around signal marketing, specifically Meta’s advancements in the space with its ever-evolving machine-learning system.

Let’s start with a quick background on what signal marketing entails. “Buying signals” are any actions taken by a user that cue a potential intent to purchase a product or service, like visiting a brand’s product page multiple times in a short time period. Signal marketing observes these signals throughout the digital consumer journey and determines strategies that will be most effective in converting these users based on their actions. Following the example above, serving ads for a product or similar products based on the webpages viewed is a simple signal marketing strategy.

Meta’s technology for tracking user signals has been historically complex, but it is now offering more transparency on how and what signals its technology can track. In Meta’s new push toward signal marketing, machine learning pairs previous actions taken by users on Meta technologies with campaign objectives to deliver ads to people with the highest likelihood of taking the desired action.

Your Meta advertisements are already affected by its machine learning, but awareness of the various signal marketing tools it offers can set your brand apart from competitors in the eyes of consumers and increase ROAS (return on ad spend).

Here are some interesting insights I’ve gleaned from my research as my agency prepares to take advantage of some of these newer tools and features.

Utilize Advantage+ Creative

Advantage+, Meta’s newest creative optimization tool, uses consumer signals to create

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