Tag: Agency

Alloy Named a Top 25 Atlanta Marketing & Advertising Agency

Atlanta, March 21, 2024 (GLOBE NEWSWIRE) — Alloy, the premier agency specializing in precision storytelling and experiences for imaginative technology brands, today announced a remarkable 103% year-over-year growth. This achievement led to the Atlanta Business Chronicle naming Alloy as one of the top 25 largest advertising and marketing firms in Atlanta as well as giving the agency a coveted spot on its Pacesetters list, which recognizes the region’s 100 fastest-growing companies.

Driving Alloy’s triple-digit growth in 2023 was a successful acquisition that brought together Alloy and Narwhal Digital, as well as the addition of eight new clients across health IT, EdTech, FinTech and enterprise IT and more.

“2023 was our biggest yet as we added new capabilities and talent, refining our Alloy methodology to deliver greater impact for our clients,” said CEO Raj Choudhury. “Alloy’s ability to create digital experiences that drive growth, combined with our expertise telling stories that build brand reputation, set us apart from single-capability agencies and one-size-fits-all firms that don’t focus on technology brands. We’re different. We’re trailblazers. And we’re proud of that.”

“The backbone of our client success is our people. In 2023, the Uncommon Crew had a 92% voluntary retention rate, and 40% of our colleagues received well-deserved promotions,” said Jenni McDonough, Alloy’s chief people officer. “From generous health insurance coverage and wellness benefits to each employee receiving $1,000 annually to use towards their professional development – we continue to invest in the lives and careers of each of our employees.”

To accommodate future growth, this spring the agency is expanding its headquarters by 200% and relocating to the Encore, which is owned by the Georgia Institute of Technology and located inside West Midtown’s Interlock building. Alloy’s crew will have access to a game room, open-air balconies as well as popular

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AdCellerant Strengthens Position in Digital Marketing with Acquisition of Managed Ad Ops Agency, Blue Orchid

DENVER, March 4, 2024 /PRNewswire/ — AdCellerant, a leading marketing technology and services company headquartered in Denver, Colorado, is thrilled to announce the acquisition of Blue Orchid. Blue Orchid provides profit-enhancing services and technology for partners’ ad operations processes and execution, offering expertise in remnant management and delivery. Blue Orchid services contributes to a healthier bottom line, elevating campaign performance and remnant stack efficiency.

Integrating Blue Orchid’s expertise and client portfolio into AdCellerant’s dynamic product suite will enhance the company’s capabilities and broaden the scope of services offered. This strategic move is part of AdCellerant’s ongoing efforts to stay at the forefront of the rapidly evolving digital marketing landscape.

Key Highlights of the Acquisition

  1. Unified Technological Advancements. AdCellerant Partners can now have their owned and operated campaigns managed by AdCellerant and integrated into Ui.Marketing. This seamless integration allows Partners to have all their digital advertising products in a single Proposal Solution, Order Management system, and Reporting Dashboard via Ui.Marketing.
  2. Expanded Service Offerings. The merger opens doors to an expanded range of services, including managing Owned and Operated campaigns on Partner websites and the Yield Management of unsold ad inventory on Partner websites, all guaranteed to increase efficiency, revenue, and profitability.
  3. Award-Winning Team Collaboration. Clients will benefit from collaborating with AdCellerant’s award-winning industry experts, ensuring access to unmatched insights, guidance, and support throughout their marketing journey.
  4. Streamlined Campaign Management. The integration brings forth a centralized platform through Ui.Marketing, streamlining sales, order processing, campaign management, and reporting in a single user interface.
  5. Consistent Optimization Strategies. AdCellerant introduces standardized optimization strategies, ensuring campaign consistency and maximum fulfillment of your advertiser’s campaigns. 
  6. Monetization Opportunities. Clients gain access to AdX and Header Bidding capabilities,
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Ad Agency Publicis Reaches First-Of-Its-Kind $350 Million Opioid Marketing Settlement, New York Attorney General Says

Topline

New York Attorney General Letitia James announced Thursday that Publicis Health, one of the largest global health advertising agencies, will pay $350 million to settle allegations it “developed predatory and deceptive marketing strategies” for Purdue Pharma opioids, which the attorney general’s office called the first settlement of its kind involving an advertising agency.

Key Facts

The settlement involving Publicis Health, a subsidiary of France-based Publicis Groupe SA, was the result of a “coalition” co-led by James composed of “every attorney general in the nation,” according to a news release from her office.

The agency worked with Purdue Pharma from 2010 to 2019 on marketing campaigns for a number of opioids, namely “OxyContin, Butrans and Hysingla,” and used strategies that were “designed to deceptively expand” opioid usage for more patients at higher doses, the release stated.

Negotiations for the settlement, which requires Publicis to pay the amount within 60 days, were led by James and Colorado Attorney General Phil Weiser, according to the release.

The advertising agency is also prohibited from “accepting any future contracts or engagements” involving opioid marketing or sale, and is required to release “hundreds of thousands” of internal documents related to its work with manufacturers and consultants.

More than $19 million of the settlement will go to New York to “fund opioid abatement, treatment, and prevention,” according to the release.

In a statement emailed to Forbes, Publicis Health said the settlement is “in no way an admission of wrongdoing or liability.”

Crucial Quote

“This is the first settlement with an advertising agency for its role in the opioid crisis, and we’ll continue to go after those who contributed to this devastation,” James said in a post on X, formerly known as Twitter.

Big Number

Nearly 645,000. That’s how many people died from opioid overdoses between 1999

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Advertising agency for OxyContin agrees to pay $350 million rather than face lawsuits

An advertising agency that helped develop marketing campaigns for OxyContin and other prescription painkillers has agreed to pay U.S. states $350 million rather than face the possibility of trials over its role in the opioid crisis, attorneys general said Thursday.

Publicis Health, part of the Paris-based media conglomerate Publicis Groupe, agreed to pay the entire settlement in the next two months, with most of the money to be used to fight the overdose epidemic.

It is the first advertising company to reach a major settlement over the toll of opioids in the U.S. It faced a lawsuit in at least Massachusetts but settled with most states before they made court claims against it.

The office of New York Attorney General Letitia James, who led negotiations with the company, said Publicis worked with OxyContin maker Purdue Pharma from 2010-2019, helping campaigns for OxyContin and other prescription opioids, Butrans and Hysingla.

WATCH: Racial disparity in addiction treatment access highlights inequities of opioid epidemic

James’ office said the materials played up the abuse-deterrent properties of OxyContin and promoted increasing patients’ doses. While the formulation made it harder to break down the drug for users to get a faster high, it did not make the pills any less addictive.

Washington Attorney General Bob Ferguson said the company provided physicians with digital recorders so Publicis and Purdue could analyze conversations that the prescribers had with patients about taking opioids.

As part of the settlement, Publicis agreed to release internal documents detailing its work for Purdue and other companies that made opioids.

The company said in a statement that the settlement is not an admission of wrongdoing and noted that most of the work subject to the settlement was done by Rosetta, a company owned by Publicis that closed 10 years ago.

“Rosetta’s role was limited

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Medical Marketing Agency: Innovating Healthcare

Houston, Dec. 26, 2023 (GLOBE NEWSWIRE) — Houston, Texas –

Medical marketing agencies can be a game-changer, reshaping how doctors and plastic surgeons attract new patients, according to Doctor Marketing, MD™. In the fast-paced world of healthcare, a results-driven medical marketing agency will leverage proven strategies that not only highlight cosmetic procedures, but also build a trustworthy brand image around the key doctors and surgeons. Medical marketing isn’t just another form of advertising, it blends distinctive concepts and approaches specifically designed for the healthcare sector.

Image Credit: Lenetstan / 123RF.

“It’s advertising without looking or feeling like advertising. By prioritizing high-quality written medical content creation such as influential blog posts and informative articles on a doctor or plastic surgeon’s website, our agency has developed a unique strategy that combines in-depth medical insights with engaging storytelling. This approach not only increases a doctor’s online presence in Google, but also significantly improves their patient understanding and engagement by simplifying complex medical topics,” said Marty Stewart, Chief Marketing Officer (CMO) of Doctor Marketing, MD™.

Doctor Marketing, MD™ helps Medical Professionals and Healthcare Providers to get more patients by increasing patient acquisition through strategically leveraged content that ranks high in Google. This strategic form of doctor marketing is genuine and authentic, and focuses on what a patient is already typing into a Google search.

The healthcare industry has undergone massive changes in recent years. With the rise of consumerism and access to information, patients are more empowered than ever when making choices about their health. This shift has forced healthcare providers to rethink their approach to patient acquisition and retention. Simply being a competent physician or surgeon is no longer enough. Healthcare professionals must effectively communicate their value and market their services.

This is where a specialized medical marketing agency can make a dramatic

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RBC handed $7.4M penalty from financial intelligence agency

Canada’s financial intelligence agency said it imposed a $7.4-million penalty against the Royal Bank of Canada for non-compliance with anti-money laundering and terrorist financing measures.

The Financial Transactions and Reports Analysis Centre of Canada says the violations include failing to submit suspicious transaction reports where there were reasonable grounds to suspect ties to a money laundering offence.

RBC failed to submit 16 suspicious transaction reports out of 130 case files reviewed, the agency said.

The agency, known as Fintrac, said the administrative penalty was imposed on Nov. 3 following a compliance examination in 2022.

“We chose not to appeal but believe the fine is not at all commensurate with an administrative matter where there is no connection to money laundering or terrorist financing offences,” RBC told CBC News in a statement.

“Equally important, there is no finding that anyone exercised judgment in bad faith or knowingly contributed to violations.”

RBC’s penalty was imposed under the Proceeds of Crime (Money Laundering) and Terrorist Financing Act, and not for criminal offences for money laundering or terrorist activity financing.

Agency upping anti-money laundering vigilance

Fintrac tries to pinpoint money linked to illicit activities by electronically sifting millions of pieces of information each year from banks, insurance companies, money services businesses and others.

It then discloses intelligence to police and other law-enforcement agencies about the suspected cases.

Fintrac director Sarah Paquet said in a recent speech that the agency’s priority is to work with businesses to help them comply with their reporting obligations.

But she clearly flagged that some were falling behind and that Fintrac would take appropriate action when needed.

Recently, the agency has increased anti-money laundering vigilance.

“What we’re seeing is, Fintrac is taking a different approach and they have in the past … I don’t think there are going to be

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Current and ex-employees at WPP-owned media agency detained in China – sources

Branding signage is seen for WPP, the world's biggest advertising and marketing company, at their offices in London

Branding signage for WPP, the largest global advertising and public relations agency at their offices in London, Britain, July 17, 2019. REUTERS/Toby Melville Acquire Licensing Rights

SHANGHAI, Oct 21 (Reuters) – (This Oct. 21 story has been corrected to fix the reference to ‘U.S. consultancy Mintz Group’, not ‘U.S. law firm Mintz’, in paragraph 13)

Four people linked to WPP-owned (WPP.L) media agency GroupM have been questioned by authorities in Shanghai, according to two people with knowledge of the matter.

One current employee and two former staff were detained, one of the people said. The fourth, GroupM China’s CEO and country managing director for WPP China, Patrick Xu, was questioned by police but not detained, the person said.

WPP declined to comment on news of the investigation and detentions. Calls to GroupM’s office in Shanghai to seek comment went unanswered and Xu did not immediately respond to an email requesting a response.

An employee stationed in the closest police precinct to WPP’s Shanghai office said police could not comment.

Both sources said police visited the WPP campus in Shanghai on Friday. There has been no official confirmation regarding the nature of the investigation into GroupM’s current and former employees, but one of the sources said it was related to rebate mismanagement.

Both sources declined to be named citing the sensitivity of the situation. The detentions and police visit to WPP’s offices in downtown Shanghai were first reported by the Financial Times.

The investigation is likely to reverberate around China’s foreign business community, which is already unnerved by a widespread crackdown on consulting and due diligence firms as well as a new national security law, leading some business leaders to warn that foreign firms may hesitate to invest further in the market.

GROWTH STRATEGY

China is a major growth engine for

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Canva’s in-house agency will ‘experiment’ with what it says about the AI used in its advertising

Canva has been developing AI technologies and integrations since 2019, rolling out its own tools for its marketing and creative organization users as well as integrating technology from Google and OpenAI.

Even so, as the Australian design platform, founded in 2013, continues to build AI tools, it’s still figuring out how much its marketing efforts should call attention to its AI.

Canva went live with multiple AI products for the brand design space earlier this year. It has been highlighting those tools in campaigns, including tools like Magic Resize and Magic Replace, which allow users to easily resize something or add something into an image, said Natalie Schwartz, head of global brand and creative at Canva.

“We’ve been typically referring to them like magic,” Schwartz said of how Canva has described its AI tools in its marketing efforts. “We’ll experiment with how much we call out AI versus just demonstrating the benefit to the end user.” 

By focusing on what the tool can do rather than that the tool uses AI, Canva aims to have broad appeal beyond consumers who are invested in the current AI hype cycle. Canva also wants to broaden its appeal beyond personal use or use for small businesses and appeal to major marketing organizations.

“For some people, there may still be a hurdle of, ‘Oh if this product has AI or is powered by AI, that’s inaccessible to me’ or ‘That’s something out of my reach,’” said Schwartz. “To date, we’ve focused on how we can show the core benefit. What do you need to do with your design and how can we make that happen for you rather than this is the how or this is the behind-the-scenes [tech].”

Canva’s in-house team, which has over 100 brand designers, videographers, photographers, motion designers and copywriters,

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Is It a Marketing Agency? Is It an Advertising Giant? It’s Shiba Memu! What Investors Need To Know About This New Crypto

  • In recent years, the meme coin market has seen a massive surge in value and market capitalization, with the market value rising from $0 back in 2020 to a whopping $20 billion in 2022.
  • Many crypto enthusiasts and eager investors are waiting for the next big meme token. 

Well, the meme market is about to take an even more significant leap forward with the release of Shiba Memu, an AI-powered game-changer with genuine utility that actually markets itself.

Blending elements of state of the art AI, blockchain technology, and marketing agency strategies, Shiba Memu is about to disrupt the crypto world like never before. Experts are already heralding this new crypto as a major breakthrough that could change how people view meme coins for years to come. But what exactly is Shiba Memu?

What Is Shiba Memu?

At first glance, Shiba Memu may look like so many other meme cryptos of the past. It has an amusing robot Shiba Inu mascot, taking inspiration from other popular meme coins, like Dogecoin and Shiba Inu. However, when you look a little closer, you see how bold, innovative, and daring this new crypto is.

While many meme coins have little utility, relying on word-of-mouth and online hype to go viral and gain value, Shiba Memu offers something different: it markets itselff. This new coin is backed by cutting-edge AI technology, allowing it to mimic the work of dozens of marketing agencies.

In simple terms, Shiba Memu can learn the art of marketing. It’s designed to pick up marketing and promotional strategies used by the best in the business and emulate them to promote itself. What’s more, as time goes by, this new crypto will grow and evolve, finetuning its strategies and perfecting its approach to become even more effective and valuable.

That means

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Experts Explain How Partnering With a Digital Marketing Agency Can Help Drive Business Growth

By providing expertise in various aspects of digital marketing such as SEO, social media and PPC advertising, an experienced digital marketing agency can help businesses reach their target audience more effectively.

In today’s digital age, having a strong online presence is essential for businesses to succeed. However, with the constant evolution of digital marketing, it can be challenging for businesses to keep up with the latest trends and techniques. According to Zib Digital, this is where partnering with a digital marketing agency can be a game-changer. Offering a range of services including SEO, PPC advertising, social media marketing and email marketing, businesses can rely on an experienced digital marketing agency like Zib to help them improve online visibility and reach their target audience effectively.

As Zib Digital explains, working with a digital marketing agency can give businesses the opportunity to benefit from a team of experts with diverse skills and experience in various aspects of digital marketing including SEO services, which can help businesses optimise their website for search engines and drive more organic traffic to their site.

Partnering with a digital marketing agency can also help businesses save time and money, says Zib Digital. Instead of investing in expensive tools and resources to manage their digital marketing campaigns, businesses can rely on the agency’s expertise to handle their campaigns and achieve their marketing goals.

Digital marketing agencies can provide businesses with valuable insights into their target audience’s behaviour and preferences. By analysing data and metrics, agencies can help businesses develop effective marketing strategies that resonate with their target audience and drive conversions.

Partnering with a digital marketing agency can also help businesses stay ahead of the competition. As the digital landscape continues to evolve, the specialists at Zib Digital keep

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