Tag: Brand

Evok Advertising Releases New Blog on Building a Social Media Marketing Strategy for Brand Growth

Evok Advertising logo

Evok Advertising logo

Evok Advertising unveils powerful social strategies to boost brand growth – Expert guide on content, campaigns, analytics & more.

We’re thrilled to share our social media marketing expertise to help businesses grow. Our team deeply understands this landscape and is committed to enabling clients to harness social media’s power.”

— Larry Meador

LAKE MARY, FLORIDA, UNITED STATES, March 28, 2024 /EINPresswire.com/ — Evok Advertising, a leading marketing agency, has just released their latest blog post titled “Building a Social Media Marketing Strategy: How Social Media Can Help You Grow Your Brand.” This informative and timely blog aims to help businesses understand the importance of social media in today’s digital landscape and how it can be utilized to drive brand growth.

In today’s fast-paced and ever-evolving market, having a strong social media presence is crucial for businesses looking to expand their reach and connect with their target audience. With over 4 billion daily social media users worldwide, it has become an essential tool for businesses to engage with their customers, build brand awareness, and drive sales. However, many businesses struggle with creating an effective social media marketing strategy. This is where evok Advertising comes in.

The blog, written by the experienced team at evok Advertising, provides valuable insights and tips on how businesses can develop a successful social media marketing strategy. It emphasizes the importance of defining quantifiable key performance indicators (KPIs) tied to core objectives like increasing credit union memberships, restaurant reservations or client registrations. Creating engaging social content that reflects a brand’s personality is also highlighted.

“Experienced social media marketing staff deeply understand platform algorithms, audiences, trends and can optimize branded profiles, post engaging content, run ads and track KPIs,” the blog states.

From identifying target audiences and setting measurable goals to creating

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What Advertising Platform is Best for your Business, Brand or Service

Preface – this IS NOT a click funnel begging for your dollars trying to keep a newspaper alive. It’s time someone said it, and I felt led to be that person. Here we go…

In today’s advertising market, it’s had to miss to the self-made millionaires, their e-books, their email stratgies, and so on. It’s all garbage, and it’s a total waste of time, and money.

ANSWER: People trust what (and where) other people trust / position their business.

During covid, a lot of newspapers were literally begging for tips, donations, etc. (some still are) and I vowed to either make it on our core principles of morals, ethics, and honesty or we would shut down. There were a few thin months, but here we are, proudly not accepting any tips, or donations. Enter my opinion per my experience…

So many people and businesses want the quick fix to make a dollar, especially in new business. Social media isn’t it, and will never be. Here’s why.

You’re competing for eyeballs that blink slower than scrolling fingers, you’re competing with every business out there trying to create the attention grabbing artwork, or promo. It is literally endless.

I’ve compiled a list, also throwing in some elements I found to should pose the debate as to why supporting your local newspaper/news source is a better, long-term advertising alternative to showcase your brand, business, service, etc.

  • Social media alone won’t allow you to reach your full audience
  • Social media relies on those who already know you. (friends, family, etc)
  • Platforms (Facebook, “X”, Instagram, etc.) owns your content
  • You ARE NOT guaranteed visibility / might be missed by users.
  • Ad creation is timely and confusing.
  • Consumers highly
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How curiosity helped build the Orry brand, Marketing & Advertising News, ET BrandEquity

<p>Orhan ‘Orry’ Awatramani (photo credit: Andrew Kimber)</p>
Orhan ‘Orry’ Awatramani (photo credit: Andrew Kimber)

A few weeks ago, ‘Who the hell is Orry?’ was the first question to pop up each time anyone scrolled through any Bollywood content. For the uninitiated, fashion influencer and Bollywood insider Orhan ‘Orry’ Awatramani has been ubiquitous on the film industry’s social scene for a while now, often spotted hanging out with actors — and his ‘BFFs’ — Janhvi Kapoor, Sara Ali Khan and Ananya Panday.

But in November, the 28-year-old socialite seemed to embody ‘everything, everywhere all at once’, posing up-close with familiar faces at every high-profile celebrity event.

Branding masterclass

Despite this, no one had any definitive answers as to who he was. Online searches for [sic] ‘who is orry’, ‘Orry kon hai’ and ‘what does orry do’ rose significantly. Between October 21 and November 11, ‘Orry’ searches saw a 67x spike. By November 26, the day of his special appearance on Bigg Boss 17, searches for ‘Who is Orry’ reached peak popularity. The majority of traffic was interestingly from unexpected places such as Arunachal Pradesh, Goa and Chandigarh. Searches for [sic] ‘Who is Orry Awatramani parents’ and ‘Orry net worth’ spiked too.

AIB’s former head writer Devaiah Bopanna believes Orry is playing the Kardashian fame game. “I don’t doubt Orry when he says he is a genius marketer. He knows exactly what he is doing — meme your way into mainstream pop culture and celebrityhood, and then spin it off into one or many multi-million-dollar businesses,” he recently wrote on Twitter.

Orry has already begun spinning that ‘fame’ into brand collaborations. In August, Netflix used the curiosity around Orry to promote its film, Heart Of Stone, while in October, Bumble leveraged his perceived lack of relatability as the premise for its ‘I’m Just Like You’ campaign (a script Orry

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The power of ‘advertainment’ in brand communications: where entertainment meets advertising

In an era of sensory overload, where consumers are faced with a barrage of content at every waking moment, standing out is becoming an increasingly difficult task for brands. But there is a solution to capturing the attention of the distracted generation. Back in my TV production days in Paris, about 15 years ago, we were already exploring the concept of ‘advertainment’. We pitched innovative mini-series ideas to brands like McDonald’s and Club Med.

While the vision was clear and ahead of its time, the concepts failed to see fruition. The evolving priorities and dynamic goals of marketing departments at the time made it difficult to sell the concept of long-term promotions.

But now, with consumer scepticism on the rise, we’re seeing a backlash against traditional advertising. Today’s marketers are crying out for new ways to capture hearts, minds, and most importantly — attention.

As the lines between content and commercials blur, the brands riding this wave are rewriting the rules of engagement.

Welcome to the future of brand communications.

What is ‘advertainment’?

‘Advertainment’, a portmanteau of advertising and entertainment, is a creative strategy that seamlessly weaves marketing messages into pure entertainment content.

Modern ‘advertainment’ subtly incorporates promotional messages into forms of content, including video, games, podcasts, virtual reality experiences, and interactive web series.

Rather than interrupting the flow of the content with an ad, the brand becomes the storyteller, engaging viewers with content that feels organic, authentic, and relevant. The content is the ad.

In a landscape where consumers are quick to skip, mute, or block ads, ‘advertainment’ offers an enticing promise: an audience willingly engaged, emotionally invested, and, ultimately, more receptive to the brand’s message.

One of the first notable examples of ‘advertainment’ was the 8-minute short film for Pirelli, Mission Zero, starring Uma Thurman back in

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How ad fraud affects brand marketing, Marketing & Advertising News, ET BrandEquity

<p>This image is for representational purpose only. (Image courtesy: iStock)</p>
This image is for representational purpose only. (Image courtesy: iStock)

In today’s digital age, brand marketing heavily relies on digital advertising to reach and engage with consumers. However, an insidious threat dominates over the effectiveness of these campaigns: ad fraud. Ad fraud refers to the deliberate and deceptive activity that manipulates digital advertising metrics, distorting the success of campaigns and damaging brand reputation. It includes a variety of fraudulent activities that take advantage of vulnerabilities in the digital advertising ecosystem, from bot traffic to click farms and domain spoofing. According to MarketsAndMarkets, in 2021, the market for fraud detection and prevention was estimated to be worth $24.8 billion, and by 2026, it is expected to grow to $65.8 billion, with a CAGR of 21.5%. The adverse impacts of ad fraud on brand marketing tactics emphasize how crucial it is to stop this developing threat. Brands may protect their marketing investments, uphold customer confidence, and produce significant commercial results in the digital landscape by comprehending the effects of ad fraud and putting in place efficient countermeasures.Here’s a look at the detrimental impact of ad fraud on brand marketing strategies and highlights the importance of combating this growing menace-

Understanding Ad Fraud

Ad fraud involves a wide range of fraudulent actions, including bot traffic, click farms, ad stacking, and domain spoofing. These techniques exploit vulnerabilities in the digital advertising ecosystem, resulting in overestimated metrics and false performance indicators. Fraudsters use sophisticated techniques to imitate human behaviour, creating fraudulent clicks, impressions, and conversions, ultimately siphoning off advertising expenditures while providing no actual value to brands.

Diminished Brand Trust

One of the most serious repercussions of ad fraud is the erosion of brand credibility. When advertisements are presented in non-viewable or irrelevant environments as a result of fraudulent practises, customers develop a negative image

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Top English-speaking Advertising & Marketing firms in Korea to Help global startups build strong brand value

Advertising and marketing are crucial for startups looking to gain visibility, establish their brand, and attract customers. A well-planned marketing strategy can help startups reach their target audience and attract venture firms.

In today’s highly competitive business environment, advertising and marketing are vital for startups’ success. However, language barriers can significantly challenge international startups looking to market themselves in Korea. That’s why it’s essential to partner with an English-speaking advertising and marketing firm that understands the local market and can help startups achieve their goals. 

By investing in effective marketing strategies, startups can establish a strong brand, attract customers, and achieve long-term growth and success. Despite language barriers in Korea, several English-language ad campaigns have become successful  and helped increase brand awareness and sales for various companies in Korea. 

In 2006, McDonald’s launched its famous “I’m Lovin’ It” campaign featuring K-Pop stars singing the catchy jingle in English. Coca-Cola’s “Taste the Feeling” campaign was launched in 2016 with English-language ads and a social media campaign, encouraging people to share their “Coke moments.” Nike’s “Just Do It” campaign, launched in 2002, inspired people to push themselves to achieve their goals with English-language ads featuring Korean subtitles. Apple’s “Think Different” campaign, launched in 1997, established the company as a leading brand in Korea’s technology market with English-speaking ads and Korean subtitles. 

Finally, Samsung’s “Do What You Can’t” campaign, launched in 2017, encouraged people to break down barriers and achieve their goals with English-language ads and Korean subtitles. Cheil Worldwide, a South Korean multinational advertising and public relations company, was the ad agency that made the successful Samsung campaign.

Here are some of Korea’s top English-speaking advertising and marketing firms that can help global startups.

 Cheil Worldwide: For startups looking for English-speaking  advertising and marketing firms in Korea, Cheil is the largest advertising

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6 Brand Marketing Opportunities That Don’t Involve Advertising

CTO at Paulsen, a marketing agency that moves rural America.

Talk to anyone about your work as a marketing professional and the conversation will likely steer toward traditional and digital advertising: TV, radio, print, direct mail, banner ads, streaming audio and video, native content, paid search and social media.

No surprises here. These are, after all, the marketing assets with which they interact on a daily basis. These assets are also what we as marketers pour our time, energy and resources into producing.

But marketing goes far beyond the ads served while streaming a show, flipping through a magazine or scrolling social media feeds. And chances are you’re missing opportunities to introduce and reinforce your brand.

What Opportunities Exist Beyond Advertising?

Here are six unique ways to reach prospects and customers with your brand narrative outside of the more obvious advertising channels:

1. Website

Sure, your website is one of the most valuable pieces of real estate you own. But when was the last time you audited your website or overhauled it? A website’s design and content should reinforce your brand identity and provide a consistent, outstanding experience for first-time visitors and repeat customers alike. Drive traffic to relevant landing pages and maintain a high degree of cohesiveness throughout their journey.

Most visitors will spend time on your website using their smartphone, so be sure to use a mobile-first design. It’s also important to pay attention to load times to help keep bounce rates low. Review website analytics regularly to ensure mobile and desktop users are engaged, and learn how they utilize your website. And, of course, fix any broken links or other errors that might detract from the user experience.

2. Meta Descriptions

We’ve all been there before: You’re ready to publish a new page on your

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