Tag: Campaigns

Joy Marketing Benefits In Advertising & Branding Campaigns: Guide Released


Published July 11, 2023

London: Los Angeles (LO:LA) has released “Spread More Joy,” a primer introducing readers to the concept of joy marketing. In particular, the material answers the question “What does it mean to create joy with marketing?” and provides real-world examples of the use of joy in a number of successful creative campaigns.

More information is available at https://www.thelolaagency.com/2023/03/31/spread-more-joy/

“Marketing is not just about selling a product; it’s about creating an emotional connection with the consumer,” LO:LA said in the article. “When a brand creates joy and happiness, it’s creating an emotional connection with the consumer that goes beyond the product itself.”

For brands to accomplish this, LO:LA advised focusing on experiences instead of highlighting a product or service. It pointed to Airbnb’s “Live There” campaign as an example, stating that the campaign succeeded in making people excited about travel and, by extension, booking an Airbnb because of how the campaign presented travel as an activity that must be experienced.

Another method of adding joy to a campaign is by adding the element of “fun”. It pointed to Oreo’s “Daily Twist” campaign as one of the best examples of an ad campaign that generated massive buzz owing to it being “simple and fun”. “Whether it’s through humor, storytelling, positive messages, or experiences, brands have the power to create joy and make a difference in people’s lives,” LO:LA added.

While not as mainstream as other marketing disciplines, joy marketing now enjoys a growing number of advocates. For example, EXHIBITOR magazine called for more joy marketing during the tail-end of the pandemic, stating that brands should use the opportunity to engage with an audience that “has never needed joy more.”

LO:LA’s latest piece offered something similar, saying that amid hot-button issues like climate change and political polarization, joy

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Blue Atlas Marketing Launches Comprehensive Guide On Maximizing Facebook & Instagram Ad Campaigns


Published April 26, 2023

Blue Atlas Marketing Launches Comprehensive Guide On Maximizing Facebook & Instagram Ad Campaigns

“Unlock the Secrets to Skyrocket Your Facebook & Instagram Ad Campaigns” Guide offers crucial insights and tactics for a more effective social media advertising strategy

Houston, TX – April 26, 2023 – Blue Atlas Marketing, a premier digital marketing agency, is thrilled to announce the launch of their highly-anticipated, free guide: “Unlock the Secrets to Skyrocket Your Facebook & Instagram Ad Campaigns.” This comprehensive resource is designed for social media advertising campaign managers seeking proven strategies to maximize return on investment and boost overall campaign performance.

“Unlock the Secrets to Skyrocket Your Facebook & Instagram Ad Campaigns” is a groundbreaking, in-depth guide, crafted with the expertise of Blue Atlas Marketing’s seasoned professionals. The guide divulges powerful tactics to optimize social media advertising efforts, spanning topics like audience targeting, creative ad designs, ad placements, and performance tracking. Readers will gain practical knowledge and effective strategies, empowering them to harness the full potential of their Facebook and Instagram advertising campaigns.

Facebook and Instagram, two of the most widely-used social media platforms, boast a combined user base exceeding 3.6 billion. According to recent studies, the average return on ad spend (ROAS) on these platforms is 2.0x; however, utilizing Blue Atlas Marketing’s proven strategies, businesses can experience ROAS up to 5.0x or higher.

Blue Atlas Marketing is an industry-leading digital marketing agency with a reputation for delivering exceptional results. With a focus on transparency, collaboration, and empowering clients with expert marketing strategies, Blue Atlas has become a trusted partner to businesses of all sizes. Their unwavering dedication to helping clients succeed in the ever-evolving digital landscape has cemented their position as a key player in the marketing industry.

“At Blue Atlas Marketing, we’re committed to helping businesses navigate the complex world of digital marketing by equipping them with

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Google to offer ad clients A.I.-generated marketing campaigns

Google will soon let advertisers take better advantage of artificial intelligence—this time not just to optimize ads, but to create them. 

Advertisers will be able to provide the creative fodder—text, images, and videos—and the generative A.I. will “remix” the material to produce customized ads based on target audiences and sales goals. The A.I.-generated campaigns will be similar to ones that a marketing agency might produce. 

That’s according to the Financial Times, which reported yesterday that it had seen an internal Google presentation to advertisers. 

Asked by Fortune about the report, Google spokesman Farrell Sklerov replied: “We are continuing to explore how A.I. can further transform existing advertiser assets to make their campaigns as impactful as possible.”

He noted that A.I. has been foundational to Google’s ad business. For instance, the company uses A.I. to suggest text in Google Ads for clients, predict the rate that Google users will click on them, and match advertiser offers with user queries.

But with A.I.-generated ad campaigns, the technology would be more involved in content creation. Asked by Fortune whether the capability might hurt the marketing agencies to whom advertisers might otherwise turn, Sklerov replied:

“We actually see many agencies embracing existing A.I. solutions, such as in bidding, targeting, and creative already, so we continue to be excited about what the future will hold for everyone in the ads ecosystem.” 

Earlier this month, Insider named advertising as a field most at risk of job losses from A.I.

Another potential concern is with “hallucinations,” where A.I. chatbots like Google’s Bard and OpenAI’s ChatGPT simply make stuff up. For instance, Bard recently described a book on inflation that doesn’t exist, as highlighted on 60 Minutes on Sunday.

With auto-generated creative ad content, Sklerov told Fortune, that’s not an issue because it’s based on an advertiser’s

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11 Genuine Methods To Celebrate Black History Thirty day period In Advert And Marketing and advertising Campaigns

Black Heritage Thirty day period is an superb opportunity for models to celebrate and honor the contributions of Black Us citizens to our modern society and tradition. Nevertheless, it is important that organizations do so in reliable and respectful methods that display a legitimate motivation to strengthening variety, racial equity and inclusion although also setting up believe in and reliability with customers.

Below, 11 users of Forbes Company Council share methods firms can just take to authentically highlight and rejoice Black Historical past Month in their promotion and marketing and advertising strategies in a way that buyers and prospective clients will enjoy.

1. Partner With Black Influencers

One particular of the very best methods that Black Background Month can be celebrated is by bringing in Black influencers who are in a position to interact with the viewers. That usually means sharing the way that the merchandise or company is getting applied as nicely as how it can be applied. – Jon James, Ignited Final results

2. Aspect Black Voices And Perspectives In Strategies

Advertisers can authentically celebrate Black Background Thirty day period by highlighting the contributions and achievements of Black people today and communities in the course of history. They can also characteristic Black voices and perspectives in their marketing strategies and use the month as an chance to educate their audience about Black background and tradition. – Candice Georgiadis, Digital Working day

3. Collaborate With Black-Owned Companies

A single way advertisers can authentically celebrate Black History Month is by highlighting Black voices, stories and achievements, as effectively as by partnering with Black-owned businesses and businesses. It’s important to tactic Black Background Thirty day period with sensitivity and a willingness to educate oneself, relatively than just spending lip support, for it to be a definitely significant and

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