As in-person events and networking make a comeback, it’s more important than ever to have a business card that conveys your brand and helps you stand out from the crowd. Your business cards are the key to converting sales—in fact, in-person events outperform digital events in close rate opportunities by more than 100%. Not only that, but they remain one of the only physical ways to share information about your company with potential customers.
Whether you’re just starting out or looking to refresh your current business card, here are some ideas to inspire you.
Elements of a successful business card
Business cards have one aim: to get you more business. While it is tempting to use a business card as an opportunity for creativity, you still need to ensure potential buyers can find you online or in person.
There are several key components of an eye-catching business card:
Your logo
Your brand logo helps communicate the brand personality or brand identity of your company, and potentially what service you provide. Having a high-quality logo design clearly visible on your business card can increase brand awareness and help people remember your company.
Name and contact information
The primary use of a business card is to provide someone with your contact details in a small package that acts as a physical reminder of yourself. Include your name and position at the company, phone numbers, business address, email, website address, and up-to-date social media account information.
Memorable design and style
Traditional business cards typically are black of blue and white with a minimalist aesthetic, while modern cards use a creative approach to grab someone’s attention. Consider including a scannable QR code that links to your website, using alternatives to cardstock like recycled materials, or trying a vertical orientation card design.