Tag: named

Demandbase Recognized on G2’s Best Marketing & Advertising Products 2024 List and Named #1 in 11 G2 Spring Reports

Company recognized with 42 G2 Leader badges including account-based advertising, account-based orchestration platforms, account data management, and more

SAN FRANCISCO, March 29, 2024 /PRNewswire/ — Demandbase, the leader in AI-driven account-based go-to-market (GTM), today announced that it has not only been recognized as a leader in numerous G2 Spring Reports, it has also achieved a highly coveted placement on G2’s Best Marketing & Digital Advertising Software Products 2024 list. The G2 annual Best Software lists are awarded to less than 1% of vendors listed on G2 and rank the world’s best software companies and products based on authentic, timely reviews from real users.

“Being recognized is always an honor, but it’s especially rewarding when the recognition comes directly from our customers,” said Kelly Hopping, chief marketing officer at Demandbase. “We don’t take these reports and lists lightly. We’ll continue to innovate and provide the best possible support to help our sales and marketing customers succeed and reach their revenue goals.”

In the G2 Spring Reports, Demandbase took the top spot in 11 reports and received 60 badges overall. The main categories the company was recognized for include account-based advertising, account-based analytics, account-based orchestration platforms, account-based web & content experiences, account data management, attribution, buyer intent data providers, demand-side platform (DSP), marketing account intelligence, and sales intelligence.

“B2B software buyers, just like consumers, start their purchasing journey with research,” said Sara Rossio, chief product officer at G2. “As the world’s largest software marketplace, G2 attracts more than 90 million buyers to our site each year — more than any other B2B marketplace — reaching those from companies of all sizes, in all industries. Based on their authentic feedback, we’re proud to announce the 2024 Best Software Award winners. Congratulations to the less than 1% of vendors

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Alloy Named a Top 25 Atlanta Marketing & Advertising Agency

Atlanta, March 21, 2024 (GLOBE NEWSWIRE) — Alloy, the premier agency specializing in precision storytelling and experiences for imaginative technology brands, today announced a remarkable 103% year-over-year growth. This achievement led to the Atlanta Business Chronicle naming Alloy as one of the top 25 largest advertising and marketing firms in Atlanta as well as giving the agency a coveted spot on its Pacesetters list, which recognizes the region’s 100 fastest-growing companies.

Driving Alloy’s triple-digit growth in 2023 was a successful acquisition that brought together Alloy and Narwhal Digital, as well as the addition of eight new clients across health IT, EdTech, FinTech and enterprise IT and more.

“2023 was our biggest yet as we added new capabilities and talent, refining our Alloy methodology to deliver greater impact for our clients,” said CEO Raj Choudhury. “Alloy’s ability to create digital experiences that drive growth, combined with our expertise telling stories that build brand reputation, set us apart from single-capability agencies and one-size-fits-all firms that don’t focus on technology brands. We’re different. We’re trailblazers. And we’re proud of that.”

“The backbone of our client success is our people. In 2023, the Uncommon Crew had a 92% voluntary retention rate, and 40% of our colleagues received well-deserved promotions,” said Jenni McDonough, Alloy’s chief people officer. “From generous health insurance coverage and wellness benefits to each employee receiving $1,000 annually to use towards their professional development – we continue to invest in the lives and careers of each of our employees.”

To accommodate future growth, this spring the agency is expanding its headquarters by 200% and relocating to the Encore, which is owned by the Georgia Institute of Technology and located inside West Midtown’s Interlock building. Alloy’s crew will have access to a game room, open-air balconies as well as popular

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Comcast Business Named ‘Best Internet Service Provider’ for 13th Consecutive Year by New Hampshire Business Review

MANCHESTER, N.H., March 15, 2024–(BUSINESS WIRE)–Comcast Business announced today, that for the 13th consecutive year, it has been selected as the number one Internet service provider by New Hampshire Business Review readers. The company was recognized for its unique and forward-thinking service offerings, and dedication to meeting the evolving needs of the many businesses throughout the Granite State.

The recognition is part of the New Hampshire Business Review’s annual Best of Business (BOB) Awards program which identifies, recognizes and honors the top companies across the state. More than 3,000 votes were cast using anonymous online surveys from more than 500 businesses across New Hampshire to assess satisfaction to select this year’s award recipients. The publication unveiled the winners, spanning a range of 70+ business-to-business categories, during an annual celebration on Thursday, March 14 at the Grappone Conference Center in Concord.

“Comcast Business is honored to receive this Best of Business recognition. We’re truly thankful for our loyal customers and local business community, they deserve all the credit for our selection as the number one Internet provider in New Hampshire,” said Paul Savas, vice president of Comcast Business for Comcast’s New England region, which includes New Hampshire. “Receiving this award for the 13th consecutive year showcases the dedication that Comcast Business has to further expanding our innovative services and reach across this great state.”

New Hampshire Business Review is the state’s only business newspaper, reaching more than 50,000 subscribers every other week. It is part of Yankee Publishing Inc., a publishing company that also includes New Hampshire Magazine, Yankee Magazine and 603 Diversity, among others. To view a full list of the 2024 winning businesses, visit www.bobawardsnh.com.

About Comcast Business

Comcast Business offers a broad suite of technology solutions to keep businesses

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Former CVS CMO Norm de Greve named new GM marketing boss

General Motors has hired a new marketing boss from drugstore chain CVS Health.

Norm de Greve, 54, will join GM at the end of July as senior vice president and chief marketing officer. He replaces Deborah Wahl, who retired in March. De Greve will report to President Mark Reuss.

De Greve, who has worked as CMO for CVS since 2015, is credited with helping to transform CVS from a small chain to one of the largest consumer health care companies in the United States and it is now sixth place on the Fortune 500. GM said in a statement Tuesday that it hired de Greve, in part, because “CVS earned the highest national reputation in health care, became the most trusted retailer in America and consistently gained market share.”

Norm de Greve will join GM as senior vice president and chief marketing officer effective July 31, 2023.

“Norm is an experienced marketing leader with a proven track record of building brands and supporting business growth in a digital world,” Reuss said in a statement. “His broad background, including time spent at Digitas working with GM, is the perfect fit as we continue our technology-driven transformation.”

The hire may lead to GM advertising again on Twitter. The automaker has gone largely silent on Twitter since Oct. 27, the day billionaire and Tesla CEO Elon Musk bought the social media empire for $44 billion. Now that GM is partnered with Tesla on electric vehicle chargers, Barra said last month that she is open to returning to paid advertising on Twitter.

“Very shortly we’ll be announcing a new marketing officer and as Twitter comes on board (with new leaders) there’s a conversation to be had,” Barra said, when asked about starting advertising again on Twitter during a June interview at the Aspen Ideas Festival in Colorado.

De Greve has a tie to GM from years past. Before joining CVS Health, de

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VAB’s Sean Cunningham Named Among Crain’s New York Business’ 2023 ‘Notable Leaders in Advertising, Marketing & PR’

Honor Recognizes His Role In Spearheading Industry Progress in Measurement and Currency

NEW YORK, July 11, 2023 /PRNewswire/ — Video Advertising Bureau (VAB) is pleased to announce that Sean Cunningham, President & CEO, has been selected for inclusion in Crain’s 2023 New York Business’ Notable Leaders in Advertising, Marketing & PR, an honor that recognizes the top leaders in advertising, marketing, and public relations in the New York metro area.

Sean Cunningham, Video Advertising Bureau President & CEO

Sean Cunningham, Video Advertising Bureau President & CEO

The honor is in recognition of Sean’s industry contributions over the past 18 months, which include:

Under his leadership, VAB has paved the way to an unprecedented industry shift on the front of measurement and currency—away from the old guard and toward a new era defined by unmatched competition, innovation and collaboration among measurement providers and publishers.

“In my twenty years in my role at VAB, the past two years have been among the most exciting and inspiring. It is gratifying to see all the competition, innovation and collaboration play out within an industry that continues evolving, advancing and transforming,” said Cunningham. “We have the opportunity to better draw the bold line for marketers between premium video’s sticky hold on their coveted customer groups and achieving that advertiser’s full range of sales and brand outcomes; and I believe vigilant commitment to high transparency standards is the way to get all the way there.”

Based in Westchester, Sean and his wife Jessica are parents to three children. The entire family is involved with both theater and ice hockey, particularly girls’ amateur ice hockey and the American Special Hockey Association where Sean is highly involved in coaching.

The full Notable Leaders can be viewed at https://www.crainsnewyork.com/awards/2023-notable-leaders-advertising-marketing-and-pr.


The Video Advertising Bureau (VAB)—whose members include

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NC named best state for business in new CNBC ranking

A technician looks over chips manufactured by Cree Inc.’s Wolfspeed subsidary.

A technician looks over chips manufactured by Cree Inc.’s Wolfspeed subsidary.

Cree Inc.

North Carolina is once again the best state for business, according to a newly released ranking by CNBC.

The Tar Heel State took the first spot in the rankings in 2022, and was runner-up in 2021. In the ranking’s 16-year history, the state has rarely fallen outside of CNBC’s top 10.

The most important factor that was assessed was “workforce,” in which North Carolina was ranked in the top spot. CNBC cited “educated workers flocking” to the state and worker training programs that “are among the best in the country.” The state earned only the 12th ranking in that category in 2022.

“Companies in desperate need of skilled workers are going where the people are, and people are going to North Carolina,” CNBC Special Correspondent Scott Cohn said. “The state’s well-balanced economy is handling the growth well. Rising political tensions could create issues down the road, but for now, North Carolina seems to have the winning formula — for the second year in a row.”

Another factor that contributed to the state’s overall No. 1 ranking included “economy,” in which the state ranked third. CNBC alluded to the state’s “solid growth, stable state finances and a healthy housing market.” North Carolina also took the No. 6 ranking in both the “technology & innovation” and “access to capital” factors.

North Carolina is once again the best state for business, according to a newly released ranking by CNBC. 
North Carolina is once again the best state for business, according to a newly released ranking by CNBC.  Courtesy of VinFast

“When we invest in our people, we invest in the foundation of our success,” Gov. Roy Cooper said in a statement. “Thanks to our well-trained, dedicated and diverse workforce, North Carolina has been named the top state for business for the second year in a row and

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Data Companies Company named on Report Business magazine’s Gals Direct Listed here checklist for fourth-straight 12 months

Information Expert services Corporation (TSX:ISV) has been named on The World and Mail’s Report on Small business magazine 2023 Women of all ages Guide Right here checklist for the fourth consecutive calendar year, the firm declared. 

ISC has appeared on the Females Guide Here every single year record due to the fact it was launched in 2020. Report on Small business takes advantage of proprietary study methodology to ascertain which Canadian corporations make tangible, systemic, organizational progress linked to govt gender parity in Canada. 

For the 2023 position, the business carried out a journalistic analysis of around 500 significant publicly traded Canadian companies, evaluating the ratio of lady-pinpointing to person-figuring out executives in the best 3 tiers of executive leadership. That data was utilized to a weighted components that also factored in corporation general performance, diversity and yr-to-calendar year modify.

At the moment, extra than 50% of ISC government leaders establish as girls, the firm explained, like these in ISC’s wholly-owned subsidiaries. 

In whole, 90 providers designed the 2023 Ladies Direct In this article listing, with a mixed ordinary of 46% of government roles held by women-determining folks.

“Women are potent drivers for change and inspiration, and it is essential that we as an corporation acknowledge the advantages of range and gender equality in leadership and final decision-creating in all eventualities,” claimed Catherine McLean, vice president of men and women and society.

“ISC remains fully commited to motivating women of all ages to guide, supporting them to choose likelihood and go after their ambitions.”

In celebration of Global Women’s Day on March 8, ISC and its subsidiaries featured females in management each individual Wednesday in March, both internally and on LinkedIn, to open up discussions about gender parity and the role of women in management at ISC and beyond, the

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UNI named to The Princeton Overview record Finest Organization Universities for 2023 | Waverly Newspapers

The Princeton Evaluation has named the University of Northern Iowa’s on-campus Grasp of Company Administration (MBA) plan to its record of Very best Company Educational facilities for 2023, an accomplishment UNI has persistently held for more than a ten years.

“We’re honored to be yet again regarded as ‘A Very best Business enterprise School’ by The Princeton Evaluation, a recognition we have acquired for well above a decade,” explained Leslie Wilson, dean of the College or university of Organization. “This position displays our unwavering motivation to lecturers, occupation placement, and making certain our graduates are ready for small business. Of all the college and higher education rankings, the Princeton Evaluation position suggests the most to me for the reason that it is determined by means of the voices of our students.”

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