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British Columbia’s minister of housing is warning people not to take part in short-term rental scams as the province moves to limit the hotel alternatives to increase housing stock.
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Arts & Letters launched a new brand platform and integrated marketing campaign for online home furnishings retailer Bed Bath & Beyond. The “Beyond” platform includes a new website, and the campaign, called “An Icon Returns,” includes a 60-second TV spot and print, digital and out-of-home ads. The campaign launched Nov. 1 and targeted New York City with billboards in Times Square, city bus wraps, taxi toppers and media at Penn Station.
Ghost Tequila – “Fleeting Heat” (:30) from Alice Blue on Vimeo.
Alice Blue worked with Charleston, South Carolina-based agency Levelwing on a Halloween-themed spot for Ghost Tequila.
Adam Ewing took photos for Work Labs’ brand relaunch for furniture maker Worthen.
Brand Federation enlisted Work Labs for a brand relaunch for Worthen, a locally based furniture maker. Work included a wordmark logo and an anthem video showing the steps involved in making a custom iron and brass bed frame. Local filmmaker John Irwin served as director, cameraman an editor, and photographer Adam Ewing provided images.
The Martin Agency released a 30-second spot for smokeless fire pits maker Solo Stove. The ad features Snoop Dogg as a “smokesman” for the brand and was teased with a social media post in which the rapper said he’d decided to “give up smoke,” Muse by Clio reports.
Red Orange Studio completed a series of beer can label designs for Wasserhund Brewing Co. The limited-edition label designs include keepsake removable stickers and feature names and characters inspired by popular movies. Each label for “The Hop Experiment” IPA series showcases brewmaster and chemist Aaron Holley’s four-legged sidekick Hertz as a mad scientist.
Red Orange’s beer can labels for Wasserhund Brewing.
Arts & Letters launched a new brand platform and integrated marketing
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Ballard Power Systems Inc. ($4.98, 10.42 per cent)
Investors pushed up the shares of interest-rate sensitive stocks such as fuel-cell maker Ballard and solar equipment companies Tuesday after U.S. data showed inflation cooling, increasing expectations that the United States Federal Reserve is done hiking rates for this cycle. Analysts have four buys, 16 holds and four sells on the stock and a 12-month price target of $6.74, according to Bloomberg.
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Fotuna Silver Mines Inc. ($16.80, 17.96 per cent)
Shares of Fortuna have continued to rise ever since the Vancouver-based miner reported sales Nov. 8 that beat earnings estimates. On Friday, BMO Capital Markets initiated coverage of the stock with an outperform recommendation based on strong cash flows. Analysts have two buys, three holds and no sells on the stock and a 12-month price target of $5.77, according to Bloomberg.
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