Tag: Platform

Leveraging Digital Marketing to Grow e-Commerce Platform & Advertising Operations as Sector Online Channel Expands


Online alcohol beverage sales expected to continue to increase…

Founded in January 2021, LQR House Inc. (NASDAQ:LQR) is an emerging company that operates a growing online marketplace in the wine and spirits e-commerce space to facilitate overall sales and promote various brands. The company’s e-commerce platform is CWSpirits.com. LQR House is the company’s marketing agency focused on the alcohol industry. LQR is executing a strategy to become the go-to online source for alcohol brands. Some 44% of alcohol purchases were made online in 2020, according to IWSR Drinks Market Analysis, up from a pre-pandemic 19% in 2019. The company believes this bodes well for its strategy.

The company’s digital marketing activities are conducted through LQR House, while e-commerce is operated through the CWS platform. LQR is pursuing a three-pronged strategy built on three key pillars: e-commerce; growing its product portfolio and marketing emerging brands. The strategy includes providing full-service digital marketing and brand development services to brands in the alcohol sector. The company expects revenue to continue to grow as consumer awareness of the platform increases and as it expands the number of brands in its marketing portfolio. Moreover, the company’s strategy is to complement this anticipated organic growth with strategic M&A, including the potential purchase of and / or investments in marketing clients that might benefit from becoming a majority-owned LQR subsidiary.

To become what the company calls the “digital face of the alcohol space,” LQR is developing the infrastructure to offer a one-stop-shop of service and solutions to help alcohol and spirits brands grow and to make CWSpirits.com a leading platform for consumer engagement and purchases in the competitive alcohol industry. To boost brand visibility and drive consumer demand, the company uses a variety of marketing tools, including promotional activities leveraging a growing network of more than

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What Advertising Platform is Best for your Business, Brand or Service

Preface – this IS NOT a click funnel begging for your dollars trying to keep a newspaper alive. It’s time someone said it, and I felt led to be that person. Here we go…

In today’s advertising market, it’s had to miss to the self-made millionaires, their e-books, their email stratgies, and so on. It’s all garbage, and it’s a total waste of time, and money.

ANSWER: People trust what (and where) other people trust / position their business.

During covid, a lot of newspapers were literally begging for tips, donations, etc. (some still are) and I vowed to either make it on our core principles of morals, ethics, and honesty or we would shut down. There were a few thin months, but here we are, proudly not accepting any tips, or donations. Enter my opinion per my experience…

So many people and businesses want the quick fix to make a dollar, especially in new business. Social media isn’t it, and will never be. Here’s why.

You’re competing for eyeballs that blink slower than scrolling fingers, you’re competing with every business out there trying to create the attention grabbing artwork, or promo. It is literally endless.

I’ve compiled a list, also throwing in some elements I found to should pose the debate as to why supporting your local newspaper/news source is a better, long-term advertising alternative to showcase your brand, business, service, etc.

  • Social media alone won’t allow you to reach your full audience
  • Social media relies on those who already know you. (friends, family, etc)
  • Platforms (Facebook, “X”, Instagram, etc.) owns your content
  • You ARE NOT guaranteed visibility / might be missed by users.
  • Ad creation is timely and confusing.
  • Consumers highly
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Reddit’s aspirations to lead ‘contextual and interest-based advertising’: How the platform is gearing up for 2024

In 2023, Reddit laid significant groundwork for its ads business. This included focusing on commerce and performance enhancements and setting the stage for a major push into the advertising market, possibly even including its long awaited IPO.

With a (potentially) big year ahead, Digiday caught up with Reddit’s COO Jen Wong and evp of business marketing and growth Jim Squires to get the lowdown on how the platform woos marketers, its stance on privacy and its focus on covering the full funnel in 2024.

This interview has been lightly edited and condensed for clarity.

Jen Wong: First, the thing that is texturally really different is our unduplicated interest graph; you can’t find certain targets on other platforms because users are not actually revealing their interests.

Second, Reddit is really different because it’s rooted in community. You can converse back and forth with a community, in addition to seeing people’s interests that you can’t see anywhere else. You can see what’s happening in these communities in a way that’s very rich, that you can’t see in other places. 

In 2023, we put a big effort into performance and measurement. So across the funnel, we’ve worked on Pixel adoption and measurement, we also launched Reddit brand lift and conversion lift. We’ve done an incredible amount of research with partners. We grow because we demonstrate the value. We’re very performance oriented in terms of outcomes for our clients.

Jim Squires: Tapping into the superpowers of the platform we also have contextual keyword targeting, hashtags to the conversations that people are having are very unique to Reddit, and we also launched product ads. Once you start having some great cases and examples that really can inspire others. 

Wong: We have partners for third party measurement too. We created first party because small

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A Platform to Connect Journalists and Conference Planners with People of Color, Women, and Non-binary Experts Across Business, Finance, and Tech

Choir also unveils Choir Practice™, a speaker and media training platform for Voices™ experts; Welcomes Wealthspire Advisors and others as the first Voices Enterprise partners to provide Choir Practice™ to their employees and affiliates.

Choir Practice™

Choir Practice™ is a community-style training platform for members of Voices™

Choir Practice™ is a community-style training platform for members of Voices™

Voices Search™ Profile

Experts create profiles on Voices™ that showcase their professional experience alongside personal identifiers.

Experts create profiles on Voices™ that showcase their professional experience alongside personal identifiers.

San Francisco, July 11, 2023 (GLOBE NEWSWIRE) — Choir, a tech platform created to increase the diversity of experts featured across media and conferences, today launches Voices Search™ out of beta to include underrepresented experts from the business, finance, and technology industries.


Designed as a simple and intuitive search tool for journalists, conference planners, and corporate marketers, Voices Search™ enables users to search and filter through hundreds of detailed professional profiles that exclusively showcase people of color, women, and/or non-binary professionals with wide-ranging expertise.

Voices Search™ users can discover new-to-them contacts (called “Voices”) with relevant experience and knowledge of specific subject matter. Users search by topic, and as needed, can also filter by race, ethnicity, gender, and other personal identifiers such as members of the LGBTQIA+ community, veterans, or first-generation U.S. citizens. Then, the user submits a request form which is instantly delivered to the Voice’s email inbox, making it quick and easy to get in touch. (Click Here to watch Voices Search™ in action.)

“There has never been an expert sourcing platform at this scale that prioritizes race, gender, and other diversity metrics like Voices Search™ does,” said co-founder of Choir, Liv Gagnon. “Readers, subscribers, and conference attendees are demanding news articles and conference lineups that reflect the world we live in, and brilliant experts with diverse perspectives are out there – their stories are waiting to be told. Now with

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Kroger Precision Marketing Builds In-House Advertising Platform to Power the Future of Retail Media

The retail media business of Kroger is expanding talent and capabilities to improve shopping experiences and increase advertising performance.

CINCINNATI, OH / ACCESSWIRE / June 28, 2023 / Kroger Precision Marketing (KPM), the retail media business of Kroger powered by 84.51°, is building the next generation of advertising technology in-house. The new KPM advertising platform will accelerate the ability for retail data to improve shopping experiences while also making it easier for advertisers to activate, measure, and optimize campaigns.

The new self-service platform will initially encompass Kroger’s existing product listing ads and onsite display advertising. It will later power KPM’s entire retail media service portfolio.

“Retailers are creating the consumer-first future of advertising,” said Cara Pratt, Senior Vice President of Kroger Precision Marketing. “We know we need to remove friction from the retail media buying process. Building a new foundation of integrated technology empowers brands and agencies to maximize retail media’s potential. Together, we will deliver a more convenient, personalized, and inspirational shopping experience.”

Retail media emerged with fragmented advertising systems for different media channels. By building an in-house advertising platform, KPM will offer a more unified marketing strategy between various on-site and offsite media channels. The new platform will also pave the way for greater interoperability with other media activation and management software.

As a self-service advertising platform, initial capabilities will allow clients to:

  • Reach relevant audiences using search-based insights and custom ad groups.
  • Design, iterate, and activate creative messages within the platform.
  • Customize and save multiple creative templates by brand and product.
  • Optimize all campaign elements including budgets, messaging, and flighting.
  • Build reports and boost performance against deterministic retail data – including sales lift, household penetration and unit lift.

All advertisers will be able to transition to the new platform before the end of 2023. Advertisers using

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Expend Integrates Visa Business Card Transactions Into Expense Management Platform

London-based Expend has integrated Visa Business Card transactions into its spend and expense management platform.

With this new Expend Card Connect feature, Visa Business Card debit and credit transactions can be passed into the Expend app in real time, streamlining the processing of business expenses, Expend said in a press release emailed to PYMNTS Tuesday (June 20).

“Expend Card Connect allows businesses to immediately see purchases made on any Visa Business Cards that are connected to Expend and approve them for filing into their company accounts,” Expend CEO Johnny Vowles said in the release.

This feature saves companies the time that would be spent processing expense purchases, eliminates the errors that can occur when data is input manually and gives companies real-time visibility of costs, according to the release.

“Expend Card Connect continues our mission to improve real-time visibility and zero-touch processing of personal expenses and answers a pressing customer need,” Vowles said in the release.

PYMNTS research has found that as recently as 2021, one-third of businesses were still managing their expenses with manual processes.

These processes required employees to fill out and submit paper forms and checks, required business partners to handle paper invoices and checks, and required the companies themselves to keep tabs on the multitude of forms and files, according to the “Corporate Spend Playbook,” a PYMNTS and Airbase collaboration.

The report also found that digitizing these paper-based processes can help rein in the inefficiencies that are inherent in these methods.

In another recent development in the spend and expense management space, Medius said June 7 that it plans to acquire Expensya to add Expensya’s artificial intelligence (AI)-powered, mobile-first employee spend management solutions to Medius’ accounts payable (AP) platform.

About a month earlier, on May 2, Fyle and Intuit QuickBooks partnered on

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Actionable Business Insights via upSWOT Now Standard on the Alkami Digital Banking Platform

Fintech partnership empowers financial institutions to level up small business financial wellness

PLANO, Texas, May 31, 2023 /PRNewswire/ — Alkami Technology, Inc. (Nasdaq: ALKT) (“Alkami”), a leading cloud-based digital banking solutions provider for banks and credit unions in the U.S., and upSWOT, a leading fintech platform that connects business applications for integrated data analysis and insight, have expanded their partnership by making upSWOT’s business insights from Alkami digital banking data a standard feature available to all Alkami business banking clients.

Alkami Logo (PRNewsfoto/Alkami Technology, Inc.)

Alkami Logo (PRNewsfoto/Alkami Technology, Inc.)

The dashboard is designed to empower businesses and financial institution relationship managers with real-time, actionable insights to:

  • build loyalty and increase engagement opportunities.

  • deliver more personalized and relevant offers to business users to increase cross-sell and upsell revenue rates.

  • gain visibility into business health based on assets, debt load, short and long-term liabilities, and revenue pipelines.

“Businesses need to quickly ascertain their performance and partner with a financial institution that can be their trusted advisor to ensure they thrive,” said Jeff Chen, vice president, product management at Alkami. “Making upSWOT a standard part of Alkami’s business banking solution allows our clients—regional banks and credit unions—to better serve the financial wellness of their business account holders by providing them with the data aggregation, visualization, and analytics they need to grow their revenue.”  The data-driven insights from upSWOT also identify opportunities for timely recommendations related to business operations.

“We believe that small businesses are the heartbeat of our communities. This philosophy drives our commitment to providing financial institutions with the innovative tools they need to not only help their business account holders grow but also build loyalty and drive engagement,” said Adam Dolby, senior vice president of partnerships at upSWOT.

For more information on business banking solutions, visit Alkami’s website.

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How To Choose the Best Selections Investing Platform

Trading options can be exciting, lucrative, and exciting. But you’ll only be ready to take aspect in this economic trading process if you have the suitable on the net system. Alternatives trading platforms let you to spot orders for choices contracts, compose possibilities contracts of your possess, and take part in lots of other current market activities.

Quite a few possibilities buying and selling platforms are available by means of brokers, like Fidelity or “thinkorswim” from TD Ameritrade. No matter, it’s vital to decide on the ideal possibilities investing system for your unique wants and choices. This article seems at some of the most critical things you ought to take into consideration when picking out an possibilities investing system.

Top-rated Features Of MetaTrader 5 Trading Platform

Consider Expenses and Fees

Very first, take into consideration the prices and costs a given selections buying and selling system could possibly charge you. Quite a few trading platforms demand fee service fees by default they get a commission for each profitable trade you location. So if you make a earnings, you have to spend the investing platform an automated proportion of it for applying its services and instruments.

The good thing is, quite a few choices buying and selling platforms have noticeably lowered their fee expenses more than the final couple of years. Moreover, there are a lot of leading solutions brokerage platforms that present fee-no cost buying and selling on stocks, ETFs or trade-traded cash, and even selections.

Bear in mind that the price plan for possibilities trading can range seriously from platform to system, so you need to do a great deal of research before choosing whether or not to use a single system completely. Quite large expenses can impact your bottom line and the profitability of productive selections trades.

Don’t ignore to consider origination or signal-up

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Twitter now allows cannabis advertising and marketing, and models are all set to commit to exam and find out on the platform

Final thirty day period, Twitter updated its marketing policy to let hashish ads on the platform in states the place hashish is authorized. The alter, which Twitter deemed a move to “relax” its cannabis advert policy, caught the consideration of cannabis manufacturers, and numerous are now getting gain of the shift.

THC-infused edible brand Kiva, cannabis infused beverage manufacturer Cann and marijuana dispensary Curaleaf are between those eyeing promoting on Twitter. Meanwhile, Denver-centered Well balanced Well being Botanical’s CBDistillery turned the to start with CBD brand name to launch Twitter hashish adverts this thirty day period. These models see Twitter marketing as a way to faucet into an audience inside of the hashish business and get the attention of shoppers exterior of their specialized niche, while also supplying consumers with an educational method to this subject matter.

Prior to the hashish ad ban was lifted on Twitter, models have been now running natural marketing and advertising campaigns on social platforms like Instagram, TikTok and Facebook to establish consciousness between grownup audiences. But it has been difficult for brand names hunting to market hashish items. For case in point, models can market hemp products on Meta-owned platforms, but there are constraints on geographical focusing on and information and they can not publicize hemp solutions that contains THC or CBD. And regardless of the point that New York Point out legalized cannabis use for grown ups, TikTok restricts community support bulletins regarding prescription drugs.

For cannabis companies to market on Twitter, they need to be pre-approved by the platform and satisfy other specifications, including currently being licensed by the appropriate authorities and targeting audiences only in jurisdictions wherever they are licensed to promote their items or products and services on the web. Twitter also prohibits advertisers from building efficacy or health

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Dealer OMG Breaks Down Ad Platform Barriers with A Powerful Marketing Platform That Benefit U.S. Auto Dealers

AUSTIN, Texas, Jan. 30, 2023 /PRNewswire/ — Dealer OMG, a tech-enabled leading automotive social marketing service provider focused on delivering advanced social media solutions to dealerships and OEMs, is proud to introduce vinAMP (https://dealeromg.com/vinamp), a comprehensive marketing platform.

The vinAMP platform is a powerful tool that links consumer identity data, vehicle ownership data, behavioral and contextual data, and predictive analytics on over 190 million vehicle owners across the U.S. and combines it into our unique vinAMP.ID profile. The API integration includes dealership and OEM 1st party data, allowing automotive dealerships to leverage their existing client data into the platform to implement comprehensive social media and digital advertising strategies.

Utilizing vinAMP to build custom audience targeting solutions, Dealer OMG clients have lowered costs, improved efficiency, and taken advantage of increased conversion rates to improve sales, service, and customer retention.

“With platforms like Facebook restricting specific industries’ ability to target customers efficiently, dealerships began blanketing the market with the stale cookie-cutter carousel ads,” said Andrew Street, CEO of Dealer OMG. “With the vinAMP marketing platform, dealers can maintain compliance while being precise with the people their marketing reaches, making their ad messaging relevant to their customers.”

About Dealer OMG

Dealer OMG is an automotive digital marketing firm focused on helping dealers measurably grow sales, service, and trades. Founded by former Facebook employees and automotive executives, Dealer OMG pioneered the vinAMP platform to refine target audiences, making ads more relevant to shoppers. vinAMP is a powerful market intelligence platform; combined with our certified ad strategy experts, deploying marketing strategies with unique ad creative, white-glove support, Dealer OMG’s clients stand out from their competitors and grow their foothold on their DMA.

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Keith Turner
[email protected] 



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