Tag: Tools

Coast raises $92 million in new capital, partners with Visa to expand financial tools and software for modern business fleets

NEW YORK, March 21, 2024 /PRNewswire/ — Coast, which offers a simple and smart way for companies in the United States to manage fuel and fleet spending, today announced it has raised $92 million in new funding. The round includes $25 million in equity capital led by existing investors, including BoxGroup, Avid Ventures, Accel, Insight Partners, and Better Tomorrow Ventures, as well as new investor Vesey Ventures. The company also secured $67 million in committed debt capital from Silicon Valley Bank and TriplePoint Capital.

For the nearly one million American businesses that collectively operate around 40 million vehicles in their commercial fleets – including field service businesses like HVAC, plumbing, landscaping, pest control, construction, government fleets and long-haul trucking – managing expenses in the field is a major challenge. Over the decades, a handful of now very large incumbent payment solutions have emerged to serve fleet-operating companies’ needs with fuel cards, to allow fleet managers to set field-specific controls, like restricting purchases to only fuel products, or tracking expenses on a per-vehicle basis. The fleet fuel payments on these specialized cards add up to a staggering $120 billion annually in the US.

Coast, led by founder and CEO Daniel Simon, reimagines the fleet payments product category, enabled by mobile technology and state-of-the-art vehicle data and telematics.

Coast’s software gives fleet managers powerful policies and controls that they can tailor to the on-the-job needs of different employees and vehicles in their fleets. It uses real-time information that employee drivers provide through their phones, as well as data from the onboard computers of company

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TikTok launches new ad performance measurement tools

TikTok has launched two new ad performance measurement tools:

  • Cross-Channel Partners – which analyzes how ads perform across different online platforms and touchpoints before a purchase is made to understand their overall impact.
  • Lift Partners – this assesses the effectiveness of ads on brand metrics, sales, physical store visits, and viewership for shows or media.

Given that conventional last-click attribution models fail to capture four out of five purchases attributed to TikTok, these new features are designed to offer marketers improved insights into the effectiveness of their campaigns on the social platform.

Why we care. A clearer understanding of the customer journey reveals the returns from your advertising investments, empowering you to make informed decisions about your ad spend moving forward.

Cross-Channel Partners. This feature analyzes the impact of TikTok ads across various marketing touchpoints before a purchase is made. It focuses on two key areas:

  1. Multi-touch attribution: This involves measuring the effectiveness of TikTok advertising across digital touchpoints. It provides marketers with a deeper understanding of the customer’s path to purchase, helping them identify the most effective channels to achieve their goals.
  2. Post-purchase survey (PPS): This survey-based tool integrated with e-commerce stores, helping advertisers understand how customers discover their product/brand and gathers attitudinal metrics (how customers feel about your product). By using the voice of the customer as a source of truth, PPS helps advertisers to gain a more complete view of attribution, contributing to a deeper understanding of advertising impact.
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Lift Partners. Lift partners gauge the impact of TikTok advertising, focusing on four main areas:

  • Brand lift: This uses an engaging, in-feed polling experience to measure the impact of ads on brand lift metrics like Ad Recall, Awareness, Attitude, and Favorability.
  • Sales lift: Determines how effective advertising is in driving both online and offline sales, especially
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Top 26 AI Marketing Tools to Grow Your Business in 2024

The use of artificial intelligence (AI) in marketing has hit the mainstream. You would be hard pressed to find companies—big and small—that don’t use top AI marketing tools to promote their brands or businesses.

If you’re a blogger, an e-commerce entrepreneur, or an affiliate marketer, taking advantage of AI-powered marketing tools should be a part of your business game plan. With it, you can run and put together an effective marketing strategy that would allow you to hit your goals faster.      

What is an AI Marketing Tool?

An AI marketing tool is a software or platform that uses artificial intelligence technology to create automated decisions. These decisions are based on collected data that’s analyzed and interpreted together with the market trend. The goal is to develop a marketing strategy that anticipates the buyer’s next move. 

All of this is done in real time without the intervention of an actual human. It’s this capacity to make automated decisions at lighting speed that makes AI marketing tools for business so formidable.


Best AI Marketing Tools You Should Be Using Today

Top

ai marketing tools

2024

Jasper.ai

Price (Monthly): $40 for Starter (20,000 words) / $82 for Boss Mode (50,000 words)

Best Features:

  • Content Generation
  • Tone of Voice Settings
  • Machine Learning
  • Plagiarism Checker
  • Customizable Templates

Once known as Conversion.ai, Jasper is an advanced AI marketing tool intended to create high-quality ad copy, emails, landing pages, articles, or social media posts. This tool uses the GPT3-model developed by OpenAI to write human-sounding text. It also has built-in templates for AIDA, Feature to Benefit, PAS, and Before-After-Bridge Framework. All you need to do is add your brand name or product, and it will generate the copy for you. 

E-commerce shops can also produce product descriptions using this powerful AI. It can generate Amazon product bullet points

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10 “Best” AI Marketing Tools (July 2023)

Artificial intelligence (AI) tools are revolutionizing nearly every sector, including marketing. Many companies of all sizes are relying on AI marketing tools to promote their brands and businesses. They should be part of any business plan, whether you’re an individual or organization, and they have the potential to take your marketing strategy to the next level. 

AI marketing tools are software or platforms that help create automated decisions based on data that is collected and analyzed, and they have made it far easier to predict buyer behavior. Most of the time, human intervention is not required. 

AI can process massive amounts of information pulled from various sources, such as social media and email. Everyone knows data is key to marketing, and AI takes that one step further while also saving a ton of money and time. Organizations no longer need to rely on a staff for these tasks, which allows them to be used in other crucial areas of the business.

Another major benefit of AI marketing tools is that they allow businesses to personalize their sales and marketing strategies. This can be done through predictive analytics, which provides deep insights into buying habits. You know how companies like Google and Netflix are all about recommendations? This is the work of AI marketing tools. 

There are many impressive options on the market, so let’s take a look at the 10 best AI marketing tools: 

Many recognize Jasper as the best overall AI writing assistant, leading the market with its impressive features and quality. You first provide it with seed words, which Jasper then analyzes before creating phrases, paragraphs, or documents based on the subject matter and tone of voice. It is capable of producing a 1,500-word article in less than 15 minutes.

The platform has more than 50 AI content

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American Express Launches Financial Management Tools For Small Businesses

American Express has launched a new service for small businesses that provides a way to manage their finances from a single point, a service which they call American Express Business Blueprint.

Built on the Kabbage platform, which American Express acquired in 2020, Business Blueprint features cash flow insights and a way to buy digital financial products, such as a line of credit, from American Express.

“Historically, small businesses have been underserved when it comes to smart, simple financial management tools, said Alenka Grealish, principal analyst for emerging tech at Celent. Now a few financial institutions are reinventing small business banking and delivering needed tools, she added.

Her December 2020 report, “Reinventing Small Business Banking”, shows it was even then a crowded field of innovation with companies like Square, Stripe, Amazon, Shopify and Intuit Quickbooks offering merchant payment services and analytics both directly and with partners.

Although her list of innovators is made up of fintechs she predicts that the winners in small business banking services will be banks which work with partners. American Express Business Blueprint is raising the bar in helping small businesses manage their cash flow from one place, said Grealish.

Gina Taylor, executive vice president and general manager of American Express Business Blueprint & Banking, said the company is the undisputed leader in small business cards with a customer base bigger than the next five card issuers combined in small business spend.

“We use our risk management to enable small businesses to spend more on the card and they have a lot of the benefits of earning rewards and value back,” she said. “It’s a one-stop shop to view all of your cash flows and be able to manage them,” she added.

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