Tag: write

How To Write a Business Plan in 9 Steps (2024)

by  on  in Business Information Companies

A great business plan can help you clarify your strategy, identify potential roadblocks, determine necessary resources, and evaluate the viability of your idea and growth plan before you start a business.

Not every successful business launches with a formal business plan, but many founders find value in taking time to step back, research their idea and the market they’re looking to enter, and understand the scope and the strategy behind their tactics. That’s where writing a business plan comes in.

Learn how to write a business plan with a step-by-step guide, get tips for getting the most of your plan, and see real business plan examples to inspire you.

What is a business plan?

A business plan is a strategic document that outlines a company’s goals, strategies for achieving them, and the time frame for their achievement. It covers aspects like market analysis, financial projections, and organizational structure, serving as a roadmap for business growth and a tool to secure funding.

Often, financial institutions and investors need to see a business plan before funding any project. Even if you don’t plan to seek outside funding, a well-crafted plan becomes the guidance for your business as it scales.

How to write a business plan in 9 steps

  1. Draft an executive summary
  2. Write a company description
  3. Perform a market analysis
  4. Outline the management and organization
  5. List your products and services
  6. Perform customer segmentation
  7. Define a marketing plan
  8. Provide a logistics and operations plan
  9. Make a financial plan

Few things are more intimidating than a blank page. Starting your business plan with a structured outline and key elements for what you’ll include in each section is the best first step you can take.

Since an outline is such an important step in the process of writing a business plan, we’ve put together a

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How to Write a Killer Call to Action: 8 Super Effective Tips

by  on  in Advertising & Marketing

Read to the end of this blog post to receive $1 million!

Oh, if only that were true. However, now that you’re thinking about the proper way to motivate someone, let’s talk about the mighty call to action (CTA).

A CTA is the most important element in most marketing messages. Whether you want people to place an order, set an appointment, or subscribe to your email, CTAs are the final step in making it happen.

call to action - example CTA from Duedil

Look at that blue call-to-action button telling us what to do next.

But how do you write a good call to action?

In this guide, we’ll show you how to craft the type of CTAs that jump off the screen and get people to do the one thing you really want them to do. Maybe you won’t get a million dollars directly, but with your new CTAs at the ready, you’ll generate a lot more business. And that’s almost as good.

Table of contents

What is a call to action in marketing?

In marketing, a call to action, or CTA, is a word or phrase that tells your target audience what to do next. They can be plain copy, but they’re often clickable links either in text or in a CTA button.

call to action - screenshot of a landing page from brand Bark Bright

You can use CTAs in just about any type of marketing message. In fact, a customer might see several CTAs as they move from unaware prospect to repeat buyer.

For example, someone might click a “learn more” button on your Facebook ad, then click a “subscribe now” button on your landing page, then click a “buy now” CTA button from your newsletter.

🚨 Boring CTAs won’t cut it. Download this free guide of the 36 best call-to-action phrases ever and start using conversion-boosting CTAs.

Benefits of a good call to action

A call

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What It Is, What’s Included, and How to Write One

by  on  in Business Information Companies

What Is a Business Plan?

A business plan is a document that details a company’s goals and how it intends to achieve them. Business plans can be of benefit to both startups and well-established companies. For startups, a business plan can be essential for winning over potential lenders and investors. Established businesses can find one useful for staying on track and not losing sight of their goals. This article explains what an effective business plan needs to include and how to write one.

Key Takeaways

  • A business plan is a document describing a company’s business activities and how it plans to achieve its goals.
  • Startup companies use business plans to get off the ground and attract outside investors.
  • For established companies, a business plan can help keep the executive team focused on and working toward the company’s short- and long-term objectives.
  • There is no single format that a business plan must follow, but there are certain key elements that most companies will want to include.

Investopedia / Ryan Oakley


Understanding Business Plans

Any new business should have a business plan in place prior to beginning operations. In fact, banks and venture capital firms often want to see a business plan before they’ll consider making a loan or providing capital to new businesses.

Even if a business isn’t looking to raise additional money, a business plan can help it focus on its goals. A 2017 Harvard Business Review article reported that, “Entrepreneurs who write formal plans are 16% more likely to achieve viability than the otherwise identical nonplanning entrepreneurs.”

Ideally, a business plan should be reviewed and updated periodically to reflect any goals that have been achieved or that may have changed. An established business that has decided to move in a new direction might create an entirely new business plan

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How to Write a Company Profile (Plus Samples and Templates to Aid You)

by  on  in Business Information Companies

If you’ve never written a company profile before, the first time can be a little intimidating. A company profile’s purpose, after all, is not just to include basic details about the brand. It must also highlight the strengths of your company clearly and confidently. Consider it to be something akin to your company’s resume.


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To help you create this incredibly important document for your business, you’re going to need some expert advice. In this article, we have tips, templates, and samples to help get you started.


What Is a Company Profile? Meaning, Basics, and More

A couple of colleagues celebrating their latest win.

A company profile is a professional summary that describes a business and what it does. You’ll need a professional company profile if you’re trying to hook investors, but you can also use it to pacify other stakeholders, including clients and people visiting your site for the first time.

The style and length of a company profile can vary depending on the nature of the business. For new start-ups, a concise two-page profile might be sufficient, highlighting the core aspects of the company. Established organizations, on the other hand, may include additional sections showcasing their achievements, such as awards, certifications, and an extensive client portfolio.

Ultimately, the profile should reflect the company’s identity, mission, and notable accomplishments. Above all, a company profile is an opportunity to let your brand’s true colors shine. It is your gateway to showcasing your company’s strengths and leaving a lasting mark on the minds of your audience.

What to Include in Your Company Profile

A well-written company profile is clear, concise, accurate, and completely up-to-date. Good spelling and grammar are crucial—be on the lookout for typos, and be sure to read it through several times; you might even consider using a

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How to Write a Business Plan

by  on  in Best Business Newspaper
  • A business plan defines your route to success for your business and how you will achieve it.
  • You can find templates for lean startup or traditional business plans online, including a free downloadable one created by Business News Daily.
  • LivePlan, Bizplan, GoSmallBiz and Enloop all offer great business plan software at affordable prices that can take your business plan to the next level.
  • This article is for entrepreneurs and small business owners who want to know how to write a business plan.

Having a road map helps you reach your journey’s end successfully. Business plans do the same for small businesses. They lay out the milestones you need to reach to build a profitable small business. They are also essential for identifying and overcoming obstacles along the way. Each part of a business plan helps you reach your goals, including the financial aspects, marketing, operations and sales.

Plenty of online business plan templates are available to take some of the pain out of the plan-writing process. You may benefit from simple, easy-to-follow business plan tools so you spend less time writing and more time launching your venture.

What is a business plan?

With most great business ideas, the best way to execute them is to have a plan. A business plan is a written outline that you present to others, such as investors, whom you want to recruit into your venture. It’s your pitch to your investors, sharing with them what the goals of your startup are and how you expect to be profitable. 

It also serves as your company’s road map, keeping your business on track and ensuring your operations grow and evolve to meet the goals outlined in your plan. As circumstances change, a business plan can serve as a living document but it should always include the

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How to Write a Vision Statement

by  on  in Best Business Newspaper
  • Vision statements describe your company’s “why,” while mission statements describe the “who” and “what” of your business. 
  • Vision statements are essential because they reveal a common goal and direction for your employees.    
  • You can craft a compelling vision statement by infusing it with passion, making it inspiring, and aligning it with your business’s values and goals.
  • This article is for business owners who want to create a vision statement that defines their values and shines a light on their corporate identity.

Writing a vision statement for your business can be challenging because it must define your company, values and future goals. While many established companies focus on their mission statement, a vision statement is a valuable tool for inspiring your team and forging a corporate identity. 

We’ll explore vision statements and their importance, as well as offer tools and best practices for crafting an inspiring vision statement that powers your growth strategy. 

What is a vision statement?

A vision statement is a written declaration clarifying your business’s meaning and purpose for stakeholders, especially employees. It describes the desired long-term results of your company’s efforts. For example, an early Microsoft vision statement was “a computer on every desk and in every home.” 

“A company vision statement reveals, at the highest levels, what an organization most hopes to be and achieve in the long term,” said Katie Trauth Taylor, owner and CEO of Untold Content, a writing consultancy. “It serves a somewhat lofty purpose – to harness all the company’s foresight into one impactful statement.” 

A vision statement matters because it outlines the common goal of everyone in the company. Businesses that are working toward a higher aspiration are more appealing to current and future employees. 

A vision statement can affect a company’s long-term success, so take the time to craft one

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How To Write A Healthcare Or Medical Business Proposal

by  on  in Business Investment News

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Understanding the approach and structure of firms forms a crucial element of the discipline of business history, as does the deployment of crucial tools such as … Read More ...